Guinness.com - SEO Checker

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Overview of the SEO Check
Meta information
84% 
Page quality
46% 
Page structure
91% 
Link structure
97% 
Server
77% 
External factors
100% 
SEO Score
Response time
0.33 s
File size
378.70 kB
Words
229
Media files
8
Number of links
35 internal / 7 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The World of Guinness: Beers, Experiences & More | Guinness® EN
The page title should be shorter than 580 pixels. It is 620 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
It takes a thirst for adventure to do things the Guinness way. From our humble beginnings in 1759 to the present day – visit to learn about our story & beers.
The length of the meta description is perfect. (956 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.guinness.com/en
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, height=device-height, initial-scale=1
theme-color#040a06
descriptionIt takes a thirst for adventure to do things the Guinness way. From our humble beginnings in 1759 to the present day – visit to learn about our story & beers.
application-nameGuinness.com
apple-mobile-web-app-capableyes
apple-mobile-web-app-status-bar-styledefault
apple-mobile-web-app-titleGuinness®
mobile-web-app-capableyes
msapplication-config/browserconfig.xml
msapplication-TileColor#040a06
msapplication-tap-highlightno
format-detectiontelephone=no
next-size-adjustEmpty
langen
twitter:cardsummary
twitter:titleThe World of Guinness: Beers, Experiences & More
twitter:descriptionIt takes a thirst for adventure to do things the Guinness way. From our humble beginnings in 1759 to the present day – visit to learn about our story & beers.
og:titleThe World of Guinness: Beers, Experiences & More
og:descriptionIt takes a thirst for adventure to do things the Guinness way. From our humble beginnings in 1759 to the present day – visit to learn about our story & beers.
charsetutf-8

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Page quality

Content
(Critically important)
There are only 229 words on this page. Use at least 250 words to provide useful information.
Words from the H1 heading are not used in the page content.
The average number of words per sentence of 27.5 words is high.
36.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
3 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 12 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, height=device-height, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
..._by_side_image1.jpeg?fm=avif&w=3840&q=30GUINNESS AT HOME - Side by side - beer in a can next to glass, food on the table
...Horizontal_Img1.jpeg?fm=avif&w=3840&q=30The Story of Guinness - Horizontal Image
...86dca36220428/03.png?fm=avif&w=3840&q=30there is a painting of a deer head in the middle of a field
...subscribe-block.jpeg?fm=avif&w=3840&q=30a close up of a black and white image of a person in the dark
...open-gate-brewery.svg?fm=avif&w=128&q=30Guinness Open Gate
...-logos-storehouse.svg?fm=avif&w=256&q=30Guinness Storehouse
...guinness-webstore.svg?fm=avif&w=256&q=30Guinness Webstore
Video URLWidthHeight
...eff64b35d2a753/guinness_hero_x_small.mp4100%

Page structure

H1 heading
(Critically important)
SETTLE INTO THE WORLD OF GUINNESS. OVER 260 YEARS IN THE MAKING.
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 SETTLE INTO THE WORLD OF GUINNESS. OVER 260 YEARS IN THE MAKING.
H2 ADORED ON ALL FOUR CORNERS OF THE EARTH
H2 OUR BEERS
H2 EXPERIENCE
H2 EXPERIENCE Duplicate text
H2 OUR CRAFT
H2 OUR CRAFT Duplicate text
H2 Subscribe
H3 GUINNESS AT HOME
H3 THE STORY OF GUINNESS
H3 REGENERATIVE FARMING
H3 Keep updated with all things Guinness
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 7 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.guinness.com/enNo Text
/en/experiences/guinness-at-homeFind Out More
A-TITLE GUINNESS AT HOME
/en/our-craft/guinness-storyText duplicate Find Out More
A-TITLE THE STORY OF GUINNESS
/en/our-craft/regenerative-far...Text duplicate Find Out More
A-TITLE REGENERATIVE FARMING
/en/sign-upSIGN UP
https://www.guinness.com/en/beersBEERS
/en/beers/guinness-draughtGUINNESS DRAUGHT
/en/beers/guinness-zeroGUINNESS 0.0
/en/beers/guinness-hop-house-13GUINNESS HOP HOUSE 13
/en/beers/guinness-foreign-ext...GUINNESS FOREIGN EXTRA STOUT
/en/beers/guinness-smoothGUINNESS SMOOTH
/en/beers/guinness-cold-brew-c...GUINNESS COLD BREW COFFEE BEER
/en/beers/guinness-west-indies...GUINNESS WEST INDIES PORTER
/en/beers/guinness-originalGUINNESS ORIGINAL
/en/beers/guinness-baltimore-b...GUINNESS BALTIMORE BLONDE
/en/beers/guinness-special-exportGUINNESS SPECIAL EXPORT
/en/beers/guinness-clear-respo...GUINNESS CLEAR
/en/our-craftOUR CRAFT
/en/our-craft/guinness-storyTHE STORY OF GUINNESS
/en/our-craft/guinness-adverti...GUINNESS ADVERTISING
/en/our-craft/guinness-innovationTHE STORY OF INNOVATION
/en/our-craft/guinness-innovat...GUINNESS NITROSURGE
/en/our-craft/guinness-innovat...GUINNESS MICRODRAUGHT
/en/our-craft/regenerative-far...REGENERATIVE FARMING
/en/our-craft/homecomingHOMECOMING
/en/experiencesEXPERIENCES
/en/experiences/guinness-store...GUINNESS STOREHOUSE
/en/experiences/guinness-at-homeGUINNESS AT HOME
/en/experiences/recipesRECIPES AND PAIRINGS
https://www.guinnessopengate.com/New window External GUINNESS OPEN GATE BREWERY DUBLIN
https://www.guinnessbrewerybal...New window External GUINNESS OPEN GATE BREWERY BALTIMORE
https://www.guinness.com/enSHOP
/en/webstoreBUY GUINNESS MERCHANDISE
/en-gb/shopFind Great Guinness
/en/frequently-asked-questionsFAQ
/en/sign-upSIGN-UP
/en/contact-usCONTACT US
https://www.instagram.com/guin...New window External No Text
https://www.facebook.com/guinn...New window External No Text
https://www.guinnessbrewerybal...New window External IMG-ALT Guinness Open Gate
https://www.guinness-storehous...New window External IMG-ALT Guinness Storehouse
https://guinnesswebstore.com/New window External IMG-ALT Guinness Webstore

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.guinness.com/en"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
This page loads 4 CSS files. This may affect the page load time negatively.
This page loads 12 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.33 seconds.
The file size of the HTML document is fine (379 kB).

HTTP Response Header

NameValue
access-control-allow-originddp-guinness-81wntlzkz-diageo.vercel.app
age2
cache-controlpublic, max-age=0, must-revalidate
content-encodinggzip
content-security-policydefault-src 'self'; script-src 'self' 'unsafe-eval' 'unsafe-inline' cdn-ukwest.onetrust.com footer.diageohorizon.com va.vercel-scripts.com https://vercel.live https://rules.quantcount.com https://pixel.quantcount.com https://insight.adsrvr.org/ https://www.facebook.com https://connect.facebook.net https://secure.quantserve.com https://d.turn.com https://js.adsrvr.org js.monitor.azure.com api.mapbox.com www.google.com www.gstatic.com diageoagegate.diageoplatform.com www.googletagmanager.com cdnjs.cloudflare.com cdn.treasuredata.com web.diageoagegate.com www.youtube.com cdn.evgnet.com www.google-analytics.com *.in.treasuredata.com *.guinness.com www.diageoagegate.com code.jquery.com; style-src 'self' 'unsafe-inline' cdn.channelsight.com api.mapbox.com https://vercel.live footer.diageohorizon.com; img-src 'self' blob: data: images.ctfassets.net i.vimeocdn.com cdn.channelsight.com cdn-ukwest.onetrust.com vercel.com www.facebook.com pixel.quantserve.com insight.adsrvr.org/ *.cloudfunctions.net www.google-analytics.com ad.doubleclick.net www.drinkiq.com www.diageoagegate.com media.diageocms.com media.diageodam.com www.guinnessbrewerybaltimore.com www.guinnessbrewerychicago.com guinnesswebstore.com guinnesswebstore.co.uk media-diageocms.diageoplatform.com; media-src 'self' assets.ctfassets.net videos.ctfassets.net player.vimeo.com vod-progressive.akamaized.net download-video.akamaized.net; connect-src 'self' s3.eu-west-1.amazonaws.com images.ctfassets.net api.channelsight.com *.algolianet.com *.algolia.net api.mapbox.com cdn-ukwest.onetrust.com geolocation.onetrust.com privacyportal-uk.onet vercel.live dc.services.visualstudio.com *.google-analytics.com privacyportal-uk.onetrust.com events.mapbox.com *.evergage.com www.google.com *.doubleclick.net footer.diageohorizon.com; font-src 'self' data: cdn.channelsight.com fonts.gstatic.com; worker-src blob:; object-src 'self' blob: cdn.channelsight.com api.mapbox.com; base-uri 'self'; form-action 'self' *.r2sndr.com; frame-src vercel.live insight.adsrvr.org/ where-to-buy.co google.com www.google.com *.doubleclick.net; frame-ancestors 'none'; block-all-mixed-content; upgrade-insecure-requests;
content-typetext/html; charset=utf-8
dateTue, 30 Apr 2024 20:50:11 GMT
etagW/"bcfl9ngkh68ax9"
permissions-policyinterest-cohort=()
referrer-policyorigin-when-cross-origin
serverVercel
strict-transport-securitymax-age=63072000
varyRSC, Next-Router-State-Tree, Next-Router-Prefetch, Next-Url
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
x-matched-path/[locale]/[[...slug]]
x-vercel-cacheHIT
x-vercel-idfra1::dub1::w22fm-1714510213678-3c980a45cfc3
x-xss-protection1; mode=block
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 198 referring domains.
This page has 318,630 backlinks.
This page has backlinks from 145 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 1705 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *


Allow: /*

Disallow:
Disallow: /404
Disallow: /not-found
Disallow: /*/404
Disallow: /*/not-found


Sitemap: https://www.guinness.com/sitemap.xml

# Algolia-Crawler-Verif: FF4B06C459E1A5CB
# Build ID: qe3tq

Similar sites

Search preview

www.guinness.com
The World of Guinness: Beers, Experiences & More | Guinness® EN
It takes a thirst for adventure to do things the Guinness way. From our humble beginnings in 1759 to the present day – visit to learn about our story & beers.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
GUINNESS87%Check
things Guinness70%Check
Guinness Open64%Check
BEERS62%Check
WORLD62%Check
Guinness Nitrosurge62%Check
Guinness Draught62%Check
Guinness Open Gate56%Check
STORY54%Check
EXPERIENCE53%Check
Show more keywords and terms

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