Gwct.org.uk - SEO Checker

Overview of the SEO Check
Meta information
95% 
Page quality
94% 
Page structure
79% 
Link structure
43% 
Server
70% 
External factors
100% 
SEO Score
Response time
1.23 s
File size
54.80 kB
Words
1033
Media files
11
Number of links
222 internal / 2 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Game & Wildlife Conservation Trust - The GWCT
The length of the page title is perfect. (439 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
We are a leading UK charity conducting conservation science to enhance the British countryside for public benefit
The length of the meta description is perfect. (698 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Server location: United States of America
The language is not specified in the HTML markup.
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionWe are a leading UK charity conducting conservation science to enhance the British countryside for public benefit
viewportwidth=device-width, user-scalable=yes, minimum-scale=0.5
Content-Typetext/html; charset=UTF-8
cleartypeon

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Page quality

Content
(Critically important)
This page contains 1033 words. That's ok.
23.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.14 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, user-scalable=yes, minimum-scale=0.5" is provided.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 95 characters this one is longer than 70 characters:
"join over 100,000 subscribers and stay updated on our latest advice, research, news and offers."
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Who we are and what we stand for
H2 Latest News
H2 Managing for More
H2 Wildfowl and lead ammunition
H2 Latest science in plain English
H2 All-Party Parliamentary Group
H2 Scottish General Licences for 2024
H2 Events & Courses
H3 Gamebird Releasing Guidelines
H3 Conserving Our Woodcock
H3 Black Grouse Appeal
H3 Accredited Game Shot Test
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
There are 4 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 2 external links on this page.
LinkAttributesAnchor text
https://www.gwct.org.uk/about/About Us
https://www.gwct.org.uk/policy/Policy
https://www.gwct.org.uk/news/News
https://www.gwct.org.uk/shop/Shop
https://www.gwct.org.uk/scotland/Scotland
https://www.gwct.org.uk/wales/Wales
/join/stay-in-touch-with-us/Sign up to our Newsletters
https://www.gwct.org.uk/contact/Contact Us
https://www.gwct.org.uk/IMG-ALT Game & Wildlife Conservation Trust
https://www.gwct.org.uk/home/Home
https://www.gwct.org.uk/research/Research
/research/species/Species
/research/habitats/Habitats
/research/long-term-monitoring/Long-Term Monitoring
/research/demonstration-projects/Demonstration Projects
/research/our-research-in-prac...Our Research in Practice
/research/annual-reviews/Annual Reviews
/research/scientific-publicati...Scientific Publications
/research/paper-summaries/Plain English Summaries
/research/what-the-science-says/What the Science Says
https://www.gwct.org.uk/game/Game
/game/get-the-knowledge/Get The Knowledge
/game/gwct-accredited-game-shot/GWCT Accredited Game Shot
/game/gwct-shoot-operator’s-test/GWCT Shoot Operator’s Test
/game/gwct-shoot-biodiversity-...GWCT Shoot Biodiversity Tool
/game/2023-breeding-woodcock-s...2023 Breeding Woodcock Survey
/game/research/Text duplicate Research
/game/advice/Advice
/game/policy/Text duplicate Policy
/game/news/Text duplicate News
/game/courses-training-days/Courses & Training Days
/game/black-grouse-appeal/Black Grouse Appeal
/game/grey-partridge-appeal/Grey Partridge Appeal
/game/gamebird-releasing-appeal/Gamebird Releasing Appeal
/game/trail-camera-appeal/Trail Camera Appeal
/game/british-woodcock-appeal/British Woodcock Appeal
/game/game-and-conservation-be...Game and Conservation Benchmarking Survey
/game/shoot-managers-newsletter/Shoot Managers' Newsletter
https://www.gwct.org.uk/wildlife/Wildlife
/wildlife/research/Text duplicate Research
/wildlife/advice/Text duplicate Advice
/wildlife/news/Text duplicate News
/wildlife/courses-training-days/Text duplicate Courses & Training Days
/wildlife/working-for-wildlife/Working for Wildlife
/wildlife/species-of-the-month/Species of the Month
/wildlife/managing-for-more/Managing for More
/wildlife/action-for-curlew/Action for Curlew
/wildlife/curlew-badge/Curlew Badge
/wildlife/waders-for-real/Waders For Real
/wildlife/fox-diet-research-ap...Fox Diet Research Appeal
/wildlife/appeals/Wildlife Appeals
https://www.gwct.org.uk/farming/Farming
/farming/farming-blog/Farming Blog
/farming/big-farmland-bird-count/Big Farmland Bird Count
/farming/research/Text duplicate Research
/farming/advice/Text duplicate Advice
/farming/the-allerton-project/The Allerton Project
/farming/auchnerran-scottish-d...Auchnerran: Scottish Demonstration Farm
/farming/farmer-clusters/Farmer Clusters
/farming/policy/Text duplicate Policy
/farming/news/Text duplicate News
/farming/courses-training-days/Text duplicate Courses & Training Days
/farming/gwct-farming-newsletter/GWCT Farming Newsletter
https://www.gwct.org.uk/fishing/Fish
/fishing/samarch/SAMARCH Project
/fishing/msa/The Missing Salmon Alliance
/fishing/research/Text duplicate Research
/fishing/advice/Text duplicate Advice
/fishing/policy/Text duplicate Policy
/fishing/news/Text duplicate News
/fishing/courses-training-days/Text duplicate Courses & Training Days
/fishing/save-our-salmon-appeal/Save Our Salmon Appeal
/fishing/salmon-badge/Salmon Badge
/fishing/volunteer/Volunteer
/fishing/fisheries-blog/Fisheries Blog
https://www.gwct.org.uk/advisory/Text duplicate Advice
/advisory/advice-blog/Advice Blog
/advisory/gwct-shoot-biodivers...Text duplicate GWCT Shoot Biodiversity Tool
/advisory/advisors/Meet our advisors
/advisory/face-to-face-advice/Face to Face Advice
/advisory/gwct-advisory-scotland/GWCT Advisory Scotland
/advisory/how-to-advice/'How to' Advice
/advisory/avian-influenza-q-a/Avian influenza Q & A
/advisory/conserving-our-woodc...Conserving Our Woodcock
/advisory/lead-ammunition/Lead Ammunition
/advisory/guides/Guides and Factsheets
/advisory/courses-and-training...Courses and Training Days
/advisory/general-licences/General Licences
/advisory/education/Educational Materials
/advisory/shoot-benchmarking/Shoot Benchmarking
/advisory/faqs/FAQs
/advisory/game-wildlife-glossary/Game & Wildlife Glossary
https://www.gwct.org.uk/blogs/Blogs
/blogs/news/GWCT News Blog
/blogs/farming-blog/Text duplicate Farming Blog
/blogs/allerton-project-resear...Allerton Project Research Blog
/blogs/auchnerran-blog/Auchnerran Blog
/blogs/big-farmland-bird-count...Big Farmland Bird Count Blog
/blogs/farmland-ecology-blog/Farmland Ecology Blog
/blogs/fisheries-blog/Text duplicate Fisheries Blog
/blogs/loddington-estate-blog/Loddington Estate Blog
/blogs/peter-thompsons-wildlif...Peter Thompson's Wildlife Blog
/blogs/rotherfield/Rotherfield Demonstration Project Blog
/blogs/waders-for-real-blog/Waders For Real Blog
/blogs/woodcock-watch-blog/Woodcock Watch Blog
/blogs/uplands-blog/Uplands Blog
https://www.gwct.org.uk/events/Events
/events/calendar/Calendar
/events/courses-and-training-d...Text duplicate Courses and Training Days
/events/scottish-game-fair/Scottish Game Fair
/events/the-last-keeper-screen...'The Last Keeper' Screenings
https://www.gwct.org.uk/join/Join
/join/join-online/Choose your Membership
/join/renew-your-membership/Renew or Update Details
/join/gwct-insurance/GWCT Insurance
/join/why-join-the-gwct/Why join the GWCT?
/join/how-your-membership-helps/How your membership helps
/join/testimonials/Testimonials
/join/stay-in-touch-with-us/Text duplicate Sign up to our Newsletters
/join/gwct-morning-briefing-em...GWCT Morning Briefing Email
/join/join-offline/Join Offline
https://www.gwct.org.uk/donate/Donate
/donate/general-donation/General Donation
/donate/current-appeals/Current Appeals
/donate/raffles/GWCT Raffles
/donate/gun-draw/Gun Draw
/donate/grand-grouse-draw/Grand Grouse Draw
/donate/shoot-sweepstake/Shoot Sweepstake
/donate/gwct-shop/GWCT Shop
/donate/gwct-art-gallery/GWCT Art Gallery
/donate/the-allerton-project/Text duplicate The Allerton Project
/donate/in-memoriam/In Memoriam Donations
/donate/legacies/Leaving a Legacy
/donate/fundraising-for-the-gwct/Fundraising for the GWCT
/donate/charitable-trusts-and-...Charitable Trusts and Foundations
/donate/become-a-sponsor/Become a Sponsor
/advisory/guides/sustainable-g...Find out more
/advisory/guides/sustainable-g...Gamebird Releasing Guidelines
/game/advice/conserving-our-wo...Text duplicate Conserving Our Woodcock
/game/black-grouse-appeal/Text duplicate Black Grouse Appeal
/the-knowledge/Accredited Game Shot Test
/game/advice/conserving-our-wo...Text duplicate Find out more
/advisory/guides/sustainable-g...Text duplicate Gamebird Releasing Guidelines
/game/advice/conserving-our-wo...Text duplicate Conserving Our Woodcock
/game/black-grouse-appeal/Text duplicate Black Grouse Appeal
/the-knowledge/Text duplicate Accredited Game Shot Test
/game/black-grouse-appeal/Text duplicate Find out more
/advisory/guides/sustainable-g...Text duplicate Gamebird Releasing Guidelines
/game/advice/conserving-our-wo...Text duplicate Conserving Our Woodcock
/game/black-grouse-appeal/Text duplicate Black Grouse Appeal
/the-knowledge/Text duplicate Accredited Game Shot Test
/the-knowledge/Text duplicate Find out more
/advisory/guides/sustainable-g...Text duplicate Gamebird Releasing Guidelines
/game/advice/conserving-our-wo...Text duplicate Conserving Our Woodcock
/game/black-grouse-appeal/Text duplicate Black Grouse Appeal
/the-knowledge/Text duplicate Accredited Game Shot Test
https://www.gwct.org.uk/join/Join Here >
https://www.gwct.org.uk/donate/Support Us >
https://www.gwct.org.uk/about/Text duplicate IMG-ALT About Us
https://www.gwct.org.uk/about/Who we are and what we stand for
https://www.gwct.org.uk/research/conservation science
A-TITLE Research
https://www.gwct.org.uk/about/Learn more
https://www.gwct.org.uk/research/GWCT Research
https://www.gwct.org.uk/research/View GWCT Research >
A-TITLE View GWCT Research
https://www.gwct.org.uk/shop/Our Online Shop
https://www.gwctshop.org.uk/New window External Subdomain Visit GWCT Shop >
A-TITLE Visit GWCT Shop
/blogs/news/2024/december/secu...Secure Your Spot: New dates released for mandatory trap training in Scotland
/blogs/news/2024/december/gwct...GWCT raises nearly £15,000 in 2024 thanks to Holts Auctions
/blogs/news/2024/december/new-...New Countryside Stewardship Scheme: what it means for farmers
/blogs/auchnerran-blog/2024/de...Bunnies, blizzards and bugs: A memorable trip up North
/news/news/Latest News
/news/news/2024/december/big-f...03 December 2024 Big Farmland Bird Count 2025: make it a family adventure
/news/news/2024/december/eels-...02 December 2024 Eels tagged in bid to understand their river movements and migrat…
/news/news/2024/october/black-...31 October 2024 Black grouse winter scene featured in GWCT’s 2024 Christmas card …
/news/news/2024/october/annual...10 October 2024 Annual salmon count shows lowest number of juveniles for more tha…
/wildlife/managing-for-more/Text duplicate Managing for More
/wildlife/managing-for-more/Text duplicate IMG-ALT Managing for More
/wildlife/managing-for-more/Trivial anchor text
Read more
/advisory/lead-ammunition/effe...Wildfowl and lead ammunition
/advisory/lead-ammunition/effe...Text duplicate IMG-ALT Wildfowl and lead ammunition
/advisory/lead-ammunition/effe...Get the facts
/research/paper-summaries/Latest science in plain English
/research/paper-summaries/Text duplicate IMG-ALT Latest science in plain English
/research/paper-summaries/Text duplicate Trivial anchor text
Read more
/policy/appg/All-Party Parliamentary Group
/policy/appg/Text duplicate IMG-ALT All-Party Parliamentary Group
/policy/appg/Text duplicate Trivial anchor text
Read more
/scotland/advice/scottish-gene...Scottish General Licences for 2024
/scotland/advice/scottish-gene...Text duplicate IMG-ALT Scottish General Licences for 2024
/scotland/advice/scottish-gene...Text duplicate Trivial anchor text
Read more
https://www.gwct.org.uk/scotland/GWCT Scotland
https://www.gwct.org.uk/scotland/Text duplicate GWCT Scotland
A-TITLE Scotland
https://www.gwct.org.uk/wales/GWCT Wales
https://www.gwct.org.uk/walesText duplicate GWCT Wales
https://www.gwct.org.uk/privacyNew window Privacy Policy
/donate/gwct-art-gallery/Visit the GWCT Art Gallery
/gwct-art-gallery/New window Visit GWCT Gallery >
A-TITLE The GWCT Art Gallery
/donate/raffles/Shoot Raffles
/donate/raffles/View Raffles >
A-TITLE View Raffles
/advisory/avian-influenza-q-a/Avian flu
A-TITLE Avian Flu
/policy/briefings/woodcock/Woodcock
A-TITLE Woodcock
/blogs/news/?topic=20728General licences
A-TITLE General Licences
/blogs/news/?topic=10375Gamebird releasing
A-TITLE Pheasant Releasing
/policy/briefings/driven-grous...Driven grouse shooting
A-TITLE Driven grouse shooting
/advisory/lead-ammunition/Lead ammunition
A-TITLE Lead ammunition
/policy/briefings/curlew/Curlew
A-TITLE Curlew
/policy/briefings/fox-snaring/Fox snaring
A-TITLE Fox snaring
/policy/briefings/hen-harriers/Hen harriers
A-TITLE Hen harriers
/policy/briefings/lynx/Lynx
A-TITLE Lynx
/policy/briefings/neonicotinoids/Neonicotinoids
A-TITLE Neonicotinoids
/events/calendar/Events & Courses
/events/calendar/2024/december...12 December 2024 A Christmas Drinks Party and Art Exhibition & Sale (Hampshire)
/events/calendar/2024/december...19 December 2024 A Taste of Game Evening (Ceredigion)
/events/calendar/2025/january/...31 January 2025 Really Wild Dinner (Derbyshire & South Yorkshire)
/events/calendar/2025/february...05 February 2025 Corvid Control Course, Dumfries & Galloway
https://www.gwct.org.uk/about/Text duplicate About Us
https://www.gwct.org.uk/contact/Text duplicate Contact Us
https://www.gwct.org.uk/feedback/Feedback
/about/terms-and-conditions/Terms & Conditions
/about/privacy/Text duplicate Privacy Policy
https://www.gwct.org.uk/events/Text duplicate Events
/about/twitter/Twitter
/about/facebook/Facebook
http://www.mentordigital.co.uk/New window External Subdomain Web Design by Mentor Digital
A-TITLE Mentor Digital is a full service digital agency based in Bristol. We offer web design, software development, digital media & video production services to cli...

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.gwct.org.uk/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.23 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (55 kB).

HTTP Response Header

NameValue
cache-controlprivate
content-typetext/html; charset=utf-8
content-encodinggzip
varyAccept-Encoding
serverMicrosoft-IIS/10.0
x-aspnet-version4.0.30319
x-powered-byASP.NET
dateWed, 11 Dec 2024 20:41:23 GMT
content-length16118
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,627 referring domains.
This page has 103,843 backlinks.
This page has backlinks from 854 different ip addresses.

Search preview

www.gwct.org.uk
Game & Wildlife Conservation Trust - The GWCT
We are a leading UK charity conducting conservation science to enhance the British countryside for public benefit

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Conservation59%Check
GWCT56%Check
Game56%Check
game wildlife conservation56%Check
Conservation Science56%Check
Wildlife Conservation54%Check
Conservation Trust54%Check
Game Wildlife Conservation Trust54%Check
Game Wildlife53%Check
Science52%Check

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