Habitat.org - SEO Checker

Overview of the SEO Check
Meta information
77% 
Page quality
83% 
Page structure
100% 
Link structure
23% 
Server
86% 
External factors
100% 
SEO Score
Response time
0.70 s
File size
115.00 kB
Words
1065
Media files
17
Number of links
152 internal / 26 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Habitat for Humanity
The page title is too short. (186 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Habitat for Humanity is a nonprofit organization that helps people in your community and around the world build or improve a place they can call home. Donate, volunteer and raise your voice in support of decent and affordable housing.
The meta description is too long: 1443 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.habitat.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-
Server location: United States of America
Invalid country
The following language is defined by HTML: en-
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
titleHabitat for Humanity
descriptionHabitat for Humanity is a nonprofit organization that helps people in your community and around the world build or improve a place they can call home. Donate, volunteer and raise your voice in support of decent and affordable housing.
GeneratorDrupal 8 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen-
fb:pages19774119425
charsetutf-8

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Page quality

Content
(Critically important)
There are 4 text duplicates on this page:
  • Duplicate 1: All rights reserved. “Habitat for Humanity®” is a registered serv...
  • Duplicate 2: Habitat for Humanity® International is a tax-exempt 501(C)(3) nonprof...
This page contains 1065 words. That's ok.
30.3% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
20 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 18.33 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
This website only loads 2 JavaScript files. That's good!
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 21 tags for this page.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...stitial-bauermatch20-1.jpg?itok=yQ3Fp_xPFamily of four smiling together.
...FY21 Sept Bauer Hero 2.jpg?itok=P041nX50Young boy in red shirt smiling.
...lic/2018-05/icon-house.png?itok=beg84oiGhouse icon
...020-06/promo1-blmquote.png?itok=EWu0iJuuQuote graphic that reads: "We commit to being actively anti-racist and to affirming, through word and action, that Black Lives Matter and that our communities and systems must further this fundamental truth."
...mo2-coh-neighborhood-2.jpg?itok=CDwpkSqoAn aerial view of a neighborhood.
...ic/2020-04/hero-HCHY-1.jpg?itok=7QDvYIblfamily of four smiling together in their doorway.
...lic/2020-04/gloves-web.jpg?itok=O0ZZ3BiEA pile of gloves.
...07/teaser-cohsuccess_0.png?itok=LS7talCRUS map with icons for housing affordability successes
...0-06/hero-2020-grad2_0.png?itok=XnQ1AKS9young man in graduation cap and gown smiling in front of his Habitat home.
...hero-coh-anniversary_0.jpg?itok=5GcHEFbcMan holding sign in Washington, D.C. that says "A safe home. Nutritious food. Health care. Reliable transportation. Which would you choose?"
...2020-07/line of houses.jpg?itok=E0xJgy9Lline of houses.
...-04/teaser-uncertainty.png?itok=AaOK-JesQuote graphic that reads: "The uncertainty so many of us feel today, many families have felt for a lifetime -- if not generations."
...bia-promoting-health_0.jpg?itok=tPhWED9t Zambian homeowner Jonathan in front of his home.
...19-07/teaser-BookCover.jpg?itok=sU4JWgUVbook cover.
...2019-10/Group-photo2_0.jpg?itok=fe0q0eP4Group photo of volunteers with President and Mrs. Carter.
.../hero-stock-apartments.jpg?itok=wtsZZQQrapartment buildings.
...Should-I-donate-teaser.png?itok=-0YlfXoNShould I donate this to Habitat Restore?

Page structure

H1 heading
(Critically important)
Twice the help for families
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Twice the help for families
H2 Make twice the impact for Habitat families!
H2 Your gift matched! Ends Oct. 15.
H2 We build strength, stability and self-reliance through shelter.
H2 Find your local Habitat Find your local Habitat
H2 Donate Donate
H2 Habitat's commitment to anti-racism
H2 Act now to support housing stability
H2 Subscribe Subscribe
H2 Habitat features
H3 Homes, Communities, Hope + You
H3 Habitat CEO: John Lewis showed us how to make good trouble
H3 Habitat for Humanity and COVID-19
H3 U.S. advocacy successes
H3 Building a better house for us all
H3 Reflecting on the first year of our Cost of Home campaign
H3 +You thought leadership video series
H3 Habitat CEO: For some, “shelter in place” is a different kind of crisis
H3 Partnering to create a community
H3 Our Better Angels: A new book by Jonathan Reckford
H3 Carter Work Project 2019: The circle remains unbroken
H3 2019 State of the Nation's Housing report: Lack of affordable housing
H3 Should I donate this to the Habitat ReStore?
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
There are 14 links with a trivial anchor text.
The amount of internal links is ok.
There are too many external links (26) on this page.
LinkAttributesAnchor text
https://www.habitat.org/Anchor Skip to main content
https://secure.habitat.org/sit...External Subdomain IMG-ALT Family of four smiling together.
https://secure.habitat.org/sit...External Subdomain Make twice the impact for Habitat families!
https://secure.habitat.org/sit...External Subdomain Match my gift
https://www.habitat.org/Logo
https://www.habitat.org/Anchor Menu
https://www.habitat.org/Anchor Search
/donate/?keyword=headerDonate
/donate/?keyword=header-single...Donate Now
https://secure.habitat.org/sit...External Subdomain Donate Monthly
https://www.facebook.com/habitatNew window External A-TITLE Facebook
https://twitter.com/Habitat_orgNew window External A-TITLE Twitter
https://www.youtube.com/user/H...New window External A-TITLE Youtube
https://www.pinterest.com/habi...New window External A-TITLE Pinterest
https://www.instagram.com/habi...New window External A-TITLE Instagram
/donate/?keyword=headerdonate
/donate/?keyword=header-single...Text duplicate Donate Now
https://secure.habitat.org/sit...External Subdomain Text duplicate Donate Monthly
https://www.habitat.org/volunteerVolunteer
/volunteer/near-youNear you
/volunteer/near-you/find-your-...Find your local Habitat
/volunteer/near-you/women-buildWomen Build
/volunteer/near-you/home-prese...Home Preservation
/volunteer/near-you/veterans-b...Veterans Build
/volunteer/near-you/youth-prog...Youth Programs
/volunteer/travel-and-buildTravel & build
/volunteer/travel-and-build/gl...Global Village
/volunteer/travel-and-build/rv...RV Care-A-Vanners
/volunteer/travel-and-build/co...Collegiate Challenge
/volunteer/travel-and-build/ha...Habitat and Thrivent
/volunteer/long-term-opportuni...Long-term service
/volunteer/long-term-opportuni...International
/volunteer/long-term-opportuni...United States
/volunteer/long-term-opportuni...AmeriCorps
/volunteer/long-term-opportuni...Disaster Corps
/volunteer/group-opportunitiesGroup opportunities
/volunteer/group-opportunities...Business partners
/volunteer/group-opportunities...Faith partners
/volunteer/group-opportunities...Community organizations
/volunteer/build-eventsBuild events
/volunteer/long-term-opportuni...AmeriCorps Build-a-Thon
/volunteer/build-events/carter...Carter Work Project
/volunteer/build-events/home-b...Home Builders Blitz
/volunteer/build-events/world-...World Habitat Day
https://www.habitat.org/shopShop
/restores-3Habitat ReStores
http://www.thehabitatstore.org/External Habitat merchandise
https://www.habitat.org/supportSupport
/donate/?keyword=menu-topDonate now
/donate/?keyword=menu-one-timeOne time donations
/support/monthly-recurring-don...Monthly donations
/support/honor-memorial-giftsHonor and memorial gifts
https://secure.habitat.org/sit...External Subdomain Gift catalog
/support/donate-itemsDonate items
/restores/donate-goodsGoods and materials
/support/donate-your-carDonate your car
/support/partnershipsPartnerships
/support/workplace-givingWorkplace giving
/support/corporate-givingCorporate giving
/support/gifts-in-kindGifts-in-kind partnerships
/about/partners/cause-marketingCause marketing
/support/planned-givingPlanned giving
/support/donate-stockStock donations
/support/donor-advised-fundsDonor-advised funds
/multimedia/case-for-support/Case for support
/about/advocacyAdvocacy
/about/advocacy/united-statesText duplicate United States
/about/advocacy/internationalText duplicate International
https://www.habitat.org/impactImpact
/about/why-shelterWhy shelter?
/impact/need-for-affordable-ho...The need
/impact/our-workOur work
https://www.habitat.org/storiesStories
/impact/our-work/disaster-resp...Disaster response
/multimedia/annual-report-2019/2019 Annual Report
/housing-helpHousing Help
/housing-help/applyHow to apply
/housing-help/habitat-homeownersHabitat homeowners
https://www.habitat.org/aboutAbout
/about/what-we-doWhat we do
https://www.habitat.org/about/faqFrequently asked questions
/about/mission-and-visionMission and vision
/where-we-buildWhere We Build
/about/who-we-areWho we are
/about/historyHistory
/about/habitat-for-humanity-le...Leadership
/about/partnersPartners
/about/resourcesResources
/about/annual-reports-990sAnnual Reports and 990s
/about/habitat-learnsHabitat Learns
/about/state-support-organizat...State support organizations
/about/careersCareers
https://www.habitat.org/newsroomNewsroom
/about/advocacyText duplicate Advocacy
https://www.habitat.org/impactText duplicate Impact
/housing-helpText duplicate Housing Help
https://www.habitat.org/aboutText duplicate About
https://secure.habitat.org/sit...External Subdomain IMG-ALT Young boy in red shirt smiling.
https://secure.habitat.org/sit...External Subdomain Twice the help for families
https://secure.habitat.org/sit...External Subdomain Text duplicate Match my gift
/about/what-we-do?keyword=bran...Learn about our work
https://www.habitat.org/Anchor Text duplicate Find your local Habitat
/volunteer/near-you/find-your-...More search options →
https://www.habitat.org/Anchor Text duplicate Donate
/stories/habitats-commitment-b...IMG-ALT Quote graphic that reads: "We commit to being actively anti-racist and to affirming, through word and action, that Black Lives Matter and that our communitie...
/stories/habitats-commitment-b...Habitat's commitment to anti-racism
/stories/habitats-commitment-b...Trivial anchor text
Read more
/act-now-COVID-19?keyword=prom...IMG-ALT An aerial view of a neighborhood.
/act-now-COVID-19?keyword=prom...Act now to support housing stability
/act-now-COVID-19?keyword=prom...Add your voice
https://www.habitat.org/Anchor Subscribe
/support/homes-communities-hop...IMG-ALT family of four smiling together in their doorway.
/support/homes-communities-hop...Homes, Communities, Hope + You
/support/homes-communities-hop...Text duplicate Trivial anchor text
Read more
/newsroom/2020/habitat-ceo-joh...Habitat CEO: John Lewis showed us how to make good trouble
/newsroom/2020/habitat-ceo-joh...Text duplicate Trivial anchor text
Read more
https://www.habitat.org/covid-19IMG-ALT A pile of gloves.
https://www.habitat.org/covid-19Habitat for Humanity and COVID-19
https://www.habitat.org/covid-19Text duplicate Trivial anchor text
Read more
/costofhome/advocacy-successesIMG-ALT US map with icons for housing affordability successes
/costofhome/advocacy-successesU.S. advocacy successes
/costofhome/advocacy-successesText duplicate Trivial anchor text
Read more
/stories/building-better-house...IMG-ALT young man in graduation cap and gown smiling in front of his Habitat home.
/stories/building-better-house...Building a better house for us all
/stories/building-better-house...Text duplicate Trivial anchor text
Read more
/stories/reflecting-first-year...IMG-ALT Man holding sign in Washington, D.C. that says "A safe home. Nutritious food. Health care. Reliable transportation. Which would you choose?"
/stories/reflecting-first-year...Reflecting on the first year of our Cost of Home campaign
/stories/reflecting-first-year...Text duplicate Trivial anchor text
Read more
/you-thought-leadership-seriesIMG-ALT line of houses.
/you-thought-leadership-series+You thought leadership video series
/you-thought-leadership-seriesText duplicate Trivial anchor text
Read more
/newsroom/2020/habitat-ceo-som...IMG-ALT Quote graphic that reads: "The uncertainty so many of us feel today, many families have felt for a lifetime -- if not generations."
/newsroom/2020/habitat-ceo-som...Habitat CEO: For some, “shelter in place” is a different kind of crisis
/newsroom/2020/habitat-ceo-som...Text duplicate Trivial anchor text
Read more
/stories/partnering-create-com...IMG-ALT Zambian homeowner Jonathan in front of his home.
/stories/partnering-create-com...Partnering to create a community
/stories/partnering-create-com...Text duplicate Trivial anchor text
Read more
/betterangelsIMG-ALT book cover.
/betterangelsOur Better Angels: A new book by Jonathan Reckford
/betterangelsText duplicate Trivial anchor text
Read more
/volunteer/build-events/carter...IMG-ALT Group photo of volunteers with President and Mrs. Carter.
/volunteer/build-events/carter...Carter Work Project 2019: The circle remains unbroken
/volunteer/build-events/carter...Text duplicate Trivial anchor text
Read more
/costofhome/2019-state-nations...IMG-ALT apartment buildings.
/costofhome/2019-state-nations...2019 State of the Nation's Housing report: Lack of affordable housing
/costofhome/2019-state-nations...Text duplicate Trivial anchor text
Read more
/stories/should-i-donate-habit...IMG-ALT Should I donate this to Habitat Restore?
/stories/should-i-donate-habit...Should I donate this to the Habitat ReStore?
/stories/should-i-donate-habit...Text duplicate Trivial anchor text
Read more
https://www.facebook.com/habitatNew window External Text duplicate A-TITLE Facebook
https://twitter.com/Habitat_orgNew window External Text duplicate A-TITLE Twitter
https://www.youtube.com/user/H...New window External Text duplicate A-TITLE Youtube
https://www.pinterest.com/habi...New window External Text duplicate A-TITLE Pinterest
https://www.instagram.com/habi...New window External Text duplicate A-TITLE Instagram
/donate/?keyword=footerText duplicate donate
https://www.habitat.org/Text duplicate Logo
https://www.facebook.com/habitatNew window External Text duplicate A-TITLE Facebook
https://twitter.com/Habitat_orgNew window External Text duplicate A-TITLE Twitter
https://www.youtube.com/user/H...New window External Text duplicate A-TITLE Youtube
https://www.pinterest.com/habi...New window External Text duplicate A-TITLE Pinterest
https://www.instagram.com/habi...New window External Text duplicate A-TITLE Instagram
https://www.habitat.org/volunteerText duplicate Volunteer
https://www.habitat.org/shopText duplicate Shop
https://www.habitat.org/supportText duplicate Support
/about/advocacyText duplicate Advocacy
https://www.habitat.org/impactText duplicate Impact
/housing-helpText duplicate Housing Help
https://www.habitat.org/aboutText duplicate About
https://www.habitat.org/supportText duplicate Support
/donate/?keyword=footer-menuDonate one time
https://secure.habitat.org/sit...External Subdomain Donate monthly
/support/corporate-givingText duplicate Partnerships
/restores/donate-goodsDonate goods
https://www.habitat.org/contactContact Us
/about/newsroomText duplicate Newsroom
/about/careersText duplicate Careers
/privacy-policyPrivacy policy
/terms-of-serviceTerms of service

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.habitat.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.70 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This website only loads 2 CSS files. That's ok.
This website only loads 2 JavaScript files. That's good!
The file size of the HTML document is fine (115 kB).

HTTP Response Header

NameValue
dateTue, 20 Oct 2020 06:52:49 GMT
content-typetext/html; charset=UTF-8
set-cookie154 Characters
cache-controlmax-age=3600, public
x-drupal-dynamic-cacheHIT
link<https://www.habitat.org/>; rel="canonical"
link<https://www.habitat.org/us-frontpage>; rel="revision"
x-ua-compatibleIE=edge
content-languageen-003
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedTue, 20 Oct 2020 06:14:40 GMT
varyCookie,Accept-Encoding
x-generatorDrupal 8 (https://www.drupal.org)
x-request-idv-898f2cac-129b-11eb-bbf7-8fe0f77d4052
x-ah-environmentprod
viavarnish
x-cacheHIT
x-cache-hits46
cf-cache-statusEXPIRED
cf-request-id05e6613daa00002bf6533d3000000001
expect-ctmax-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
servercloudflare
cf-ray5e50d175db102bf6-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 24,406 referring domains.
This website has 3,544,126 backlinks.
This website has backlinks from 16,825 different ip addresses.
Facebook popularity
(Somewhat important)
This website is not very popular on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password/
Disallow: /index.php/user/register/
Disallow: /index.php/user/login/
Disallow: /index.php/user/logout/

Facebook popularity

Shares / Likes / Comments
0

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.habitat.org
Habitat for Humanity
Habitat for Humanity is a nonprofit organization that helps people in your community and around the world build or improve a place they can call home. Donate, volunteer and raise your voice in support of decent and affordable housing.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Habitat75%Check
Habitat for Humanity70%Check
Habitat Humanity66%Check
Humanity62%Check
Help62%Check
World Habitat58%Check
Donate58%Check
Housing56%Check
families56%Check
Build56%Check

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