Handling.com - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
85% 
Page structure
50% 
Link structure
82% 
Server
70% 
External factors
100% 
SEO Score
Response time
0.87 s
File size
488.60 kB
Words
1721
Media files
62
Number of links
109 internal / 17 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Custom Material Handling Solutions - Handling Specialty
There are word repetitions in the page title.
The length of the page title is perfect. (507 pixels out of 580 max pixel length)
Meta description
(Critically important)
Handling Specialty - Your partner for custom material handling equipment. Over 60 years of experience in providing innovative, reliable solutions globally.
The length of the meta description is perfect. (941 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://handling.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionHandling Specialty - Your partner for custom material handling equipment. Over 60 years of experience in providing innovative, reliable solutions globally.
generatorElementor 3.22.3; features: e_optimized_assets_loading, e_optimized_css_loading, additional_custom_breakpoints; settings: css_print_method-internal, google_font-enabled, font_display-swap
msapplication-TileImagehttps://handling.com/wp-content/uploads/2024/02/cropped-FAVICON-01-1-270x270.png
viewportwidth=device-width, initial-scale=1.0, viewport-fit=cover
article:modified_time2024-04-23T17:19:57+00:00
langen-us
twitter:cardsummary_large_image
og:localeen_US
og:typewebsite
og:titleHome
og:descriptionHandling Specialty - Your partner for custom material handling equipment. Over 60 years of experience in providing innovative, reliable solutions globally.
og:urlhttps://handling.com/
og:site_nameHandling
og:imagehttps://handling.com/wp-content/uploads/2023/08/parts-services-squre-bg.png
charsetUTF-8

Test up to 1.000 webpages of handling.com with our free plan!

Try For Free
No trial. It's just free!

Page quality

Content
(Critically important)
There are 4 text duplicates on this page:
  • Duplicate 1: Our design capabilities and engineering expertise allow us to tackle y...
  • Duplicate 2: “We build big things to help our customers build big things.” Handling...
This page contains 1721 words. That's ok.
30.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
34 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 14.25 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0, viewport-fit=cover" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: we build big things to help our customers build big things
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/wp-content/uploads/2023/03/Logo.pngHandling Specialty
...em-AGV-System__ScaleMaxWidthWzE2MDBd.jpgMaterial HandlingTandem-AGV-System__ScaleMaxWidthWzE2MDBd
...round__ScaleWidthWzExNzBd-1024x768-1.jpgSpecialty Liftsin-ground__ScaleWidthWzExNzBd-1024×768
...aleWidthWzExNzBd__ScaleWidthWzExNzBd.jpgScissor Liftshydraulic-scissor-lift_ScaleWidthWzExNzBd__ScaleWidthWzExNzBd
...0/Car-Hoist-1__ScaleMaxWidthWzE2MDBd.jpgRail EquipmentCar-Hoist-1__ScaleMaxWidthWzE2MDBd
...oads/2023/03/Auto-assembly-768x469-1.jpgIndustries we serveAuto-assembly-768×469
/wp-content/uploads/2023/03/image-72.pngNo alt attribute provided
...oads/2023/08/parts-services-squre-bg.pngParts & Services
...content/uploads/2023/10/With-globe-1.jpgCanda Handling Specialty
...t-doors-219-South-Service-Rd-262x300.jpgServices & Solutions
/wp-content/uploads/2023/03/cat.pngCAT
/wp-content/uploads/2023/03/bombardier.pngBombardier
/wp-content/uploads/2023/03/amstedrail.pngAmsted Rail
/wp-content/uploads/2023/03/boeing.pngBoeing
/wp-content/uploads/2023/03/disney.pngdisney
...ent/uploads/2023/03/cirquedusoleil-1.pngCirque Du Soleil
/wp-content/uploads/2023/03/nasa-1.pngNasa
/wp-content/uploads/2023/11/ford.pngFord
/wp-content/uploads/2023/03/cat.pngCAT
/wp-content/uploads/2023/03/bombardier.pngBombardier
/wp-content/uploads/2023/03/amstedrail.pngAmsted Rail
/wp-content/uploads/2023/03/boeing.pngBoeing
/wp-content/uploads/2023/03/disney.pngdisney
...ntent/uploads/2023/03/cirquedusoleil.pngCirque Du Soleil
/wp-content/uploads/2023/03/nasa.pngNasa
/wp-content/uploads/2023/03/cat.pngCAT
/wp-content/uploads/2023/03/bombardier.pngBombardier
/wp-content/uploads/2023/03/amstedrail.pngAmsted Rail
/wp-content/uploads/2023/03/boeing.pngBoeing
/wp-content/uploads/2023/03/disney-1.pngDisney
...ent/uploads/2023/03/cirquedusoleil-1.pngCirque Du Soleil
/wp-content/uploads/2023/03/nasa-1.pngNasa
/wp-content/uploads/2023/03/cat.pngCAT
/wp-content/uploads/2023/03/bombardier.pngBombardier
/wp-content/uploads/2023/03/amstedrail.pngAmsted Rail
/wp-content/uploads/2023/03/boeing.pngBoeing
/wp-content/uploads/2023/03/disney-1.pngDisney
...ent/uploads/2023/03/cirquedusoleil-1.pngCirque Du Soleil
/wp-content/uploads/2023/03/nasa-1.pngNasa
...oads/2023/08/parts-services-squre-bg.pngParts & Services
...s/2023/09/We-manufacture-custom-home.jpgWe manufacture custom-engineered material handling products for customers around the world
...023/09/Some-of-our-recent-projects-2.jpgSome of our recent projects
...023/09/Some-of-our-recent-projects-3.jpgSome of our recent projects
...023/09/Some-of-our-recent-projects-4.jpgSome of our recent projects
...023/09/Some-of-our-recent-projects-5.jpgSome of our recent projects
...023/09/Some-of-our-recent-projects-6.jpgSome of our recent projects
...023/09/Some-of-our-recent-projects-1.jpgSome of our recent projects
...oads/2023/08/parts-services-squre-bg.pngParts & Services
...ads/2023/03/Handling-stacked-logo-01.pngHandling Specialty
/wp-content/uploads/2023/03/phonewhite.pngphonewhitephonewhite
/wp-content/uploads/2023/03/mailwhite.pngmailwhitemailwhite
...ontent/uploads/2023/03/locationwhite.pnglocationwhitelocationwhite
...ads/2023/03/Handling-stacked-logo-01.pngHandling Specialty
/wp-content/uploads/2023/03/phonewhite.pngphonewhitephonewhite
/wp-content/uploads/2023/03/mailwhite.pngmailwhitemailwhite
...ontent/uploads/2023/03/locationwhite.pnglocationwhitelocationwhite
...ads/2023/03/Handling-stacked-logo-01.pngHandling Specialty
/wp-content/uploads/2023/03/phonewhite.pngphonewhitephonewhite
/wp-content/uploads/2023/03/mailwhite.pngmailwhitemailwhite
...ontent/uploads/2023/03/locationwhite.pnglocationwhitelocationwhite

Page structure

H1 heading
(Critically important)
Welcome to Handling Specialty
The H1 heading contains the words Welcome to! Use important keywords instead.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Welcome to Handling Specialty
H2 Welcome to Handling Specialty Duplicate text
H2 We Keep Your Business Moving
H2 Our Product specialties include:
H2 Our clients:
H2 Our clients: Duplicate text
H2 Our clients: Duplicate text
H3 Services & Solutions:
H3 I cannot think of when we had a relationship that was so supportive and attentive.
H3 Handling Specialty is a world-class company. They are committed to your success. They are up front with you on their capabilities and core competencies. The products provided are best in class.
H4 Our clients: Duplicate text
H4 We Build Big Things to Help Our Customers Build Big Things.
H4 Navigation
H4 Navigation Duplicate text
H4 Subscribe to our newsletter!
H5 We manufacture custom-engineered material handling products for customers around the world
H5 Over our long history of engineering and manufacturing, we have grown into one of the most trusted, multifaceted material handling design companies in the world, serving multiple industries.
H5 Dedicated, experienced and a knowledgeable team
H5 Highest-quality products and systems
H5 Customized solutions to meet your specific needs
H5 Excellent customer service and support
H6 CONTACT US
H6 Is your company struggling with a material handling challenge?
H6 Some of our recent projects
H6 Contact us today to schedule a consultation.
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 17 external links on this page.
LinkAttributesAnchor text
https://handling.com/IMG-ALT Handling Specialty
/all-solutions/Search solutions
https://handling.com/about-us/About Us
https://handling.com/contact-us/CONTACT US
/products/material-handling/ma...Guided Vehicles (AGV/MGV)
/products/material-handling/cu...Custom Work Positioners
/products/material-handling/ro...Turntables / Rotators
/products/products/material-ha...Transfer Cars
/products/material-handling/cu...Custom Tow Line Carriers
/products/material-handling/cu...Custom Below-the-Hook Lifting devices
/products/material-handling/cu...Personnel Lifts
/products/material-handling/ti...Tilters and Up-enders
/products/material-handling/fo...Forklevator Service Lift
/products/material-handling/ex...Excalibur Service Lift
/products/specialty-lifts/cust...Theater and Underwater
/products/specialty-lifts/in-f...In-Floor Lifting Systems
/products/specialty-lifts/mult...Multi-Post Lifts & Vertical Assembly Cells
/products/specialty-lifts/over...Over-head
/products/specialty-lifts/ladl...Ladle Lifts
/products/scissor-lifts/hydrau...Hydraulic
/products/scissor-lifts/multi-...Multi-Stage & Large Capacity
/products/scissor-lifts/mechan...Mechanical
/products/rail-maintenance-equ...Monorail Bogie Maintenance Workstation
/products/rail-maintenance-equ...Bogie/Truck Maintenance Station
/products/rail-maintenance-equ...Rail Maintenance Rotisseries
/products/rail-maintenance-equ...Rail Gantries
/products/rail-maintenance-equ...Nosecone Access Lift
/products/rail-maintenance-equ...Drop Tables & Traction Motor Dollys
/products/rail-maintenance-equ...Transfer Tables​
/products/rail-maintenance-equ...Electric Jacks​
/products/rail-maintenance-equ...Turn Tables
/products/rail-maintenance-equ...Car Hoist Systems
/products/rail-maintenance-equ...Car Body Supports
/products/rail-maintenance-equ...Car Body Hoists
/products/rail-maintenance-equ...Truck Bogie Hoists
/products/rail-maintenance-equ...Split Rail Systems
/industries/advanced-manufactu...Advanced Manufacturing
/industries/aerospace-material...Aerospace & Defence
/industries/automotive-lift-an...Automotive
/industries/entertainment-stag...Entertainment
/industries/process-industries...Iron & Steel
/industries/energy-manufacturi...Power-Generation
/industries/rail-transportatio...Rail Transit MRO
/parts/handling-parts/Parts
/parts/service-contacts/Service Contacts
/parts/services-group/Services Group
/services/equipment-installati...Equipment Installations
/services/equipment-repairs/Equipment Repairs
/services/inspections/Inspections
/services/training/On-Site Training
/services/planned-maintenance/Planned Maintenance
/services/service-request-form/Service Request Form
/specialty-services/blast-pain...Blast & Paint Booths
https://handling.com/company/Text duplicate About Us
/company/commitment-to-accessi...Accessibility
/company/company/core-values/Core Values
/company/handling-specialty-co...Corporate Brochure
/company/environmental-values/Environmental Values
/company/manufacturing-facilit...Facilities
/company/why-handling-specialty/Handling Specialty - Why Us?
/company/wellness-committee/HS Wellness
/leadership-team/Leadership Team
/company/quality-commitment/Quality Commitment
/company/timeline/Timeline
/company/building-hydraulic-sy...Building Hydraulic Systems
/company/consultation-services/Consultation Services
/company/core-competencies-in-...Core Competencies
/company/electrical-panel-builds/Electrical Panel Builds
/company/qualifications/Qualifications
/company/turn-key-capabilities/Turn-key Capabilities
https://handling.com/blog/Blog
/company/career-opportunities/Careers
https://handling.com/news/News
https://handling.com/about-us/About Handling Specialty
https://handling.com/blog/Text duplicate Blog
https://handling.com/news/Text duplicate News
https://handling.com/about-us/LEARN MORE
https://handling.com/about-us/Text duplicate LEARN MORE
https://handling.com/industries/Text duplicate LEARN MORE
https://www.cat.com/New window External Subdomain IMG-ALT CAT
https://bombardier.com/New window External IMG-ALT Bombardier
https://www.amstedrail.com/New window External Subdomain IMG-ALT Amsted Rail
https://www.boeing.com/New window External Subdomain IMG-ALT Boeing
http://www.disney.com/New window External Subdomain IMG-ALT disney
https://www.cirquedusoleil.com/New window External Subdomain IMG-ALT Cirque Du Soleil
https://www.nasa.gov/New window External Subdomain IMG-ALT Nasa
https://www.nasa.gov/New window External Subdomain IMG-ALT Ford
/all-solutions/See All Projects
/handling-specialty-timeline/Over our long history of engineering and manufacturing, we have grown into one of the most trusted, multifaceted material handling design companies in the wo...
https://handling.com/company/Dedicated, experienced and a knowledgeable team
/company/core-values/Highest-quality products and systems
/all-solutions/Customized solutions to meet your specific needs
/parts/services-group/Excellent customer service and support
https://handling.com/company/Dedicated,experienced and knowledgeable team
/company/core-values/Text duplicate Highest-quality products and systems
/all-solutions/Text duplicate Customized solutions to meet your specific needs
/parts/services-group/Text duplicate Excellent customer service and support
https://handling.com/contact-us/CONTACT US TODAY
https://handling.com/contact-us/Text duplicate CONTACT US
https://handling.com/Text duplicate IMG-ALT Handling Specialty
http://www.linkedin.com/compan...New window External Subdomain Linkedin
https://twitter.com/HandlingSp...New window External Twitter
http://www.youtube.com/handlin...New window External Subdomain Youtube
https://handling.com/company/Text duplicate About Us
/all-solutions/Products
/parts/services-group/Parts & Services
https://handling.com/contact-us/Contact Us
/parts/service-contacts/Service Contact
/company/testimonial-form/Testimonial
https://handling.com/guidesGuides
/company/privacy-policy/Privacy Policy
http://www.linkedin.com/compan...New window External Subdomain Text duplicate Linkedin
https://twitter.com/HandlingSp...New window External No Text
http://www.youtube.com/handlin...New window External Subdomain Text duplicate Youtube
https://handling.com/Text duplicate IMG-ALT Handling Specialty
http://www.linkedin.com/compan...New window External Subdomain Text duplicate Linkedin
https://twitter.com/HandlingSp...New window External Text duplicate Twitter
http://www.youtube.com/handlin...New window External Subdomain Text duplicate Youtube
https://handling.com/about-us/Text duplicate About Us
/all-solutions/Text duplicate Products
/services-group/Text duplicate Parts & Services
https://handling.com/contact-us/Text duplicate Contact Us
/service-contact/Text duplicate Service Contact
https://handling.com/testimonial/Text duplicate Testimonial
https://handling.com/guidesText duplicate Guides
/privacy-policy/Text duplicate Privacy Policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://handling.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.87 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (489 kB).

HTTP Response Header

NameValue
dateTue, 30 Jul 2024 09:36:19 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
link<https://handling.com/>; rel=shortlink
x-powered-byWP Engine
x-cacheablebot
cache-controlmax-age=10800, must-revalidate
x-cacheHIT: 31
x-cache-groupbot
cf-cache-statusDYNAMIC
servercloudflare
cf-ray8ab45d1759368eca-FRA
content-encodinggzip
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 149 referring domains.
This page has 3,508 backlinks.
This page has backlinks from 118 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Search preview

handling.com
Custom Material Handling Solutions - Handling Specialty
Handling Specialty - Your partner for custom material handling equipment. Over 60 years of experience in providing innovative, reliable solutions globally.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Handling93%Check
Handling Specialty86%Check
Material Handling80%Check
Handling Solutions80%Check
Specialty78%Check
Custom Material Handling78%Check
Custom Material Handling Solutions75%Check
Custom74%Check
Handling Equipment72%Check
Material Handling Equipment72%Check

Test up to 1.000 webpages of handling.com with our free plan!

Try For Free
No trial. It's just free!

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions