Heinemann.com - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
74% 
Page structure
79% 
Link structure
63% 
Server
40% 
External factors
100% 
SEO Score
Response time
1.87 s
File size
103.60 kB
Words
724
Media files
47
Number of links
144 internal / 19 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Heinemann | Publisher of professional resources and provider of educational services for teachers
The page title should be shorter than 580 pixels. It is 878 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Heinemann is a publisher of professional resources and a provider of educational services for teachers and educators from kindergarten through college.
The length of the meta description is perfect. (940 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
DescriptionHeinemann is a publisher of professional resources and a provider of educational services for teachers and educators from kindergarten through college.
Keywordsheinemann, teaching, training, professional development, education, training, resources, services, books, seminars
viewportwidth=device-width, initial-scale=1
facebook-domain-verificationl5w8vb8v2gxaawjm08lrli4wnvtmna
msapplication-TileColor#2b5797
msapplication-TileImage/mstile-144x144.png
theme-color#ffffff
langen
fb:pages96011276891
og:imagehttp://www.heinemann.com/shared/index_files/H-logo-fb.png
X-UA-CompatibleIE=edge
Content-Typetext/html; charset=UTF-8
Cache-controlno-cache, no-store, must-revalidate
Pragmano-cache
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
These Typos were found:
  • thru => through
This page contains 724 words. That's ok.
20.2% of the text are stop words.
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20.14 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 14 tags for this page.
Image SEO
(Somewhat important)
28 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...loudfront.net/heinemann_mobile_80x80.pngHeinemann
...red/index_files/icon-search-white-2x.pngSearch
/shared/index_files/mobile-nav-icon-2x.pngMobile Navigation
...dfront.net/heinemann_logo_rgb_200x62.pngHeinemann
...loudfront.net/heinemann_mobile_80x80.pngHeinemann
...einemann_logo_white_name-only_200x46.pngHeinemann
...istia.com/embed/medias/7ceo18qmme/swatchNo alt attribute provided
/shared/covers/9780325160153.pngNo alt attribute provided
/shared/covers/9780325172750.pngNo alt attribute provided
/shared/covers/9780325161044.pngNo alt attribute provided
/shared/covers/9780325161464.pngNo alt attribute provided
/shared/covers/9780325161174.pngNo alt attribute provided
/shared/covers/9780325170817.pngNo alt attribute provided
/shared/covers/9780325170749.pngNo alt attribute provided
/shared/covers/9780325171326.pngNo alt attribute provided
/shared/covers/9780325160757.pngNo alt attribute provided
/shared/covers/9780325109541.jpgNo alt attribute provided
/shared/covers/9780325136219.pngUnits of Study in Reading, K-2
/shared/covers/MBTB_AllCovers_Bundle.pngMath by the Book
/shared/covers/FPC-brand-ProductImage.jpgFountas & Pinnell Classroom ™
/shared/covers/WUOS3.pngUnits of Study in Writing
/shared/covers/9780325109558.jpgNo alt attribute provided
/shared/covers/9780325110943.jpgNo alt attribute provided
/shared/covers/9780325051284.pngNo alt attribute provided
/shared/covers/9780325078083.pngMath in Practice
/shared/covers/9780325061849.pngNo alt attribute provided
/shared/covers/9780325061566.jpgNo alt attribute provided
/shared/covers/9780325098142.jpgNo alt attribute provided
/shared/covers/9780325137483.jpgNo alt attribute provided
/shared/covers/9780325120416.jpgNo alt attribute provided
/shared/covers/9780325120065.jpgNo alt attribute provided
/shared/covers/9780325078229.jpgNo alt attribute provided
/shared/covers/9780325118642.jpgNo alt attribute provided
/shared/covers/9780325118291.jpgNo alt attribute provided
/shared/covers/9780325052878.jpgNo alt attribute provided
/shared/index_files/new-window.pngDocument opens in a new window.
/shared/features/fountasandpinnell2.pngNo alt attribute provided
/shared/features/lucycalkins3.pngNo alt attribute provided
/shared/features/jenniferserravallo2.pngNo alt attribute providedResources by Jennifer Serravallo
/shared/features/heinemann-math.pngNo alt attribute provided
/shared/index_files/new-window-wht.pngDocument opens in a new window.
...jxg.cloudfront.net/icon_social_insta.pngInstagram
...cloudfront.net/icon_social_linked_in.pngLinkedin
...oe7jxg.cloudfront.net/icon_social_fb.pngFacebook
...g.cloudfront.net/icon_social_youtube.pngYouTube
...7jxg.cloudfront.net/icon_social_blog.pngHeinemann Blog

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 New & Featured
H2 Professional Learning at Heinemann
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
5 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 19 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.heinemann.com/Anchor Skip to main content
https://www.heinemann.com/IMG-ALT Heinemann
https://www.heinemann.com/cart/No Text
/default.aspxSubdomain Text duplicate IMG-ALT Heinemann
/account/register.aspxSubdomain Create Account
/account/default.aspxSubdomain Log In
/distributors.aspxSubdomain Find My Sales Rep
https://www.heinemann.com/Text duplicate IMG-ALT Heinemann
/teacherresources.aspxSubdomain Teacher Resources
/shop/professional booksSubdomain Shop Our Books
/curricularresources/Subdomain Curricular Resources
/audiobooks/Subdomain Audiobooks
/teachingresources/Subdomain Free Teaching Resources
https://blog.heinemann.com/External Subdomain Heinemann Blog & Podcasts
/PD/default.aspxSubdomain Professional Learning
/pd/events/Subdomain Professional Book Events
https://www.heinemann.com/shop/Subdomain Explore Heinemann
/comprehensiontoolkit/Subdomain The Comprehension Toolkit
/collection/fp.aspxSubdomain Fountas & Pinnell Literacy ™
/jenniferserravallo/Subdomain Jennifer Serravallo's Resources
/saxon-phonics-and-spelling/Subdomain Saxon Phonics and Spelling
/collection/calkins.aspxSubdomain Units of Study
/writing/Subdomain Writing@Heinemann
/topics/reading/Subdomain Reading
/topics/sel/Subdomain Social Emotional Learning
/literacy/whole-group/Subdomain Whole Group Literacy
/literacy/small-group/Subdomain Small Group Literacy
/literacy/assessment-intervent...Subdomain Assessment and Intervention
/topics/writing/Subdomain Writing
/shop/professional booksSubdomain Shop Professional Books
/browsebyauthor.aspxSubdomain Browse by Author
https://www.heinemann.com/math/Subdomain Math@Heinemann
/dothemath/Subdomain Do The Math
https://www.listeningtolearn.com/External Subdomain Listening to Learn
/mathbythebook/Subdomain Math by the Book
/mathexpressions/Subdomain Math Expressions
/mathinpractice/Subdomain Math in Practice
/matific/Subdomain Matific
/transitiontoalgebra/Subdomain Transition to Algebra
/topics/ibl/Subdomain Inquiry Based Math
/topics/math/Subdomain K-12 Math
/research/Subdomain Research & Results
/researchSubdomain Anchor Fountas & Pinnell Literacy™
/researchSubdomain Anchor Results, Efficacy and Case Studies
/researchSubdomain Anchor Research
/researchSubdomain Anchor Saxon Phonics & Spelling
/researchSubdomain Anchor Research Data
/researchSubdomain Anchor Text duplicate Units of Study
/researchSubdomain Anchor Data Reports
/researchSubdomain Anchor Case Studies
https://www.heinemann.com/shop/Subdomain Shop
https://www.heinemann.com/cart/Cart
/shop/professional booksSubdomain Text duplicate Shop Our Books
/curricularresources/Subdomain Text duplicate Curricular Resources
/audiobooks/Subdomain Text duplicate Audiobooks
/teachingresources/Subdomain Text duplicate Free Teaching Resources
https://blog.heinemann.com/External Subdomain Text duplicate Heinemann Blog & Podcasts
/PD/default.aspxSubdomain Text duplicate Professional Learning
/pd/events/Subdomain Text duplicate Professional Book Events
/comprehensiontoolkit/Subdomain Text duplicate The Comprehension Toolkit
/collection/fp.aspxSubdomain Text duplicate Fountas & Pinnell Literacy ™
/jenniferserravallo/Subdomain Text duplicate Jennifer Serravallo's Resources
/saxon-phonics-and-spelling/Subdomain Text duplicate Saxon Phonics and Spelling
/collection/calkins.aspxSubdomain Text duplicate Units of Study
/writing/Subdomain Text duplicate Writing@Heinemann
/topics/reading/Subdomain – Reading
/topics/sel/Subdomain – Social Emotional Learning
/literacy/whole-group/Subdomain – Whole Group Literacy
/literacy/small-group/Subdomain – Small Group Literacy
/literacy/assessment-intervent...Subdomain – Assessment and Intervention
/topics/writing/Subdomain – Writing
/shop/professional booksSubdomain Professional Books
/browsebyauthor.aspxSubdomain – Browse by Author
https://www.heinemann.com/math/Subdomain Text duplicate Math@Heinemann
/dothemath/Subdomain – Do The Math
https://www.listeningtolearn.com/External Subdomain – Listening to Learn
/mathbythebook/Subdomain – Math by the Book
/mathexpressions/Subdomain – Math Expressions
/mathinpractice/Subdomain – Math in Practice
/matific/Subdomain – Matific
/transitiontoalgebra/Subdomain – Transition to Algebra
/topics/ibl/Subdomain – Inquiry Based Math
/topics/math/Subdomain – K-12 Math
/researchSubdomain Anchor Text duplicate Fountas & Pinnell Literacy™
/researchSubdomain Anchor – Results, Efficacy and Case Studies
/researchSubdomain Anchor – Research
/researchSubdomain Anchor Text duplicate Saxon Phonics and Spelling
/researchSubdomain Anchor – Research Data
/researchSubdomain Anchor Text duplicate Units of Study
/researchSubdomain Anchor – Data Reports
/researchSubdomain Anchor – Case Studies
https://www.heinemann.com/shop/Subdomain Text duplicate Shop
/account/register.aspxSubdomain Text duplicate Create Account
/account/default.aspxSubdomain Text duplicate Log In
/distributors.aspxSubdomain Text duplicate Find My Sales Rep
/products/e16146.aspxNew from Kelly Gallagher
https://d17j94wz7065tl.cloudfr...External Subdomain Back-to-School Savings on Professional Books
/collection/uos-k5wNew window Subdomain No Text
https://fpblog.fountasandpinne...External Subdomain Fountas and Pinnell 30% Discount - Aug/Sept 2024
https://www.heinemann.com/matificMatific is a Game Changer
https://www.heinemann.com/Anchor Text duplicate Professional Books
https://www.heinemann.com/Anchor Text duplicate Curricular Resources
https://www.heinemann.com/Anchor Frequently Searched
https://www.heinemann.com/Anchor Events
/shop/professional booksShop All
/products/E16015.aspxYouth ScribesR. Joseph RodriguezGrade(s): 6th-12th
/products/E17275.aspx5 Questions for Any TextMarilyn PryleGrade(s): 6th-12th
/products/E16104.aspxMath Workshop 6-12Jennifer LemppSkip Tyler Jr.Grade(s): 6th-12th
/products/E16146.aspxTo Read Stuff You Have to Know StuffKelly GallagherGrade(s): 6th-12th
/products/E16117.aspxSupporting Multilingual LearnersLindsey MosesGrade(s): K-5th
/products/E17081.aspxGrowing Language and LiteracyGrade(s): 6th-12th
/products/E17074.aspxTeaching Beyond the TimelineGrade(s): 6th-12th
/products/E17132.aspxAwakening the Heart, Second EditionGeorgia HeardGrade(s): K-8th
/products/E16075.aspxHumans Who TeachGrade(s): K-12th
/curricularresourcesView All
/products/E10954.aspxComplete Comprehension: FictionJennifer SerravalloGrade(s): Adult
/search/searchresults.aspx?s=a...Subdomain New Units of Study in Reading, K-2 Lucy Calkins and Colleagues Grade(s) K-2nd
IMG-ALT Units of Study in Reading, K-2
/mathbythebook/Math by the Book Sue O'Connell et al. Grade(s) K-5th
IMG-ALT Math by the Book
/collection/fpcFountas & Pinnell Classroom ™ Irene Fountas Gay Su Pinnell
IMG-ALT Fountas & Pinnell Classroom ™
/collection/uos-k5wUnits of Study in Writing Lucy Calkins and Colleagues Grade(s) 3-5th
IMG-ALT Units of Study in Writing
/products/E10955.aspxComplete Comprehension: NonfictionJennifer SerravalloGrade(s): Adult
/products/E11094.aspxEssential Research Skills for TeensMary Ehrenworth et al. Grade(s): 7th-9th
/products/E05128.aspxThe Literacy Quick GuideIrene FountasGay Su PinnellGrade(s): PreK-8th
/mathinpractice/Math in Practice Sue O'Connell et al. Grade(s) K-5th
IMG-ALT Math in Practice
/products/E06184.aspxThe Intermediate Comprehension Toolkit, Second EditionStephanie HarveyAnne GoudvisGrade(s): 3rd-6th
https://www.heinemann.com/shopText duplicate Shop All
/products/E06156.aspxThe Joy of ReadingDonalyn MillerTeri LesesneGrade(s): 3rd-8th
/products/E09814.aspxWe Got This.Cornelius MinorGrade(s): K-12th
/products/E13748.aspxNumber Talks: Whole Number ComputationSherry D. ParrishGrade(s): K-5th
/products/E12041.aspxTextured TeachingLorena Escoto GermánGrade(s): 6th-12th
/products/E12006.aspx4 Essential StudiesPenny KittleKelly GallagherGrade(s): 6th-12th
/products/E07822.aspxThe Writing Strategies BookJennifer SerravalloGrade(s): K-8th
/products/E11864.aspxStart Here, Start NowLiz KleinrockGrade(s): 2nd-8th
/products/E11829.aspxThe Joyful TeacherBerit GordonGrade(s): K-12th
/products/E05287.aspxChildren's Mathematics, Second EditionThomas P Carpenter et al. Grade(s): K-5th
https://cvent.me/GQnW2WNew window External VIEW FULL CALENDAR
IMG-ALT Document opens in a new window.
https://fp.pub/community/External No Text
https://fp.pub/community/External Fountas & Pinnell Literacy
/collection/fpText duplicate Shop
http://www.unitsofstudy.com/External Subdomain No Text
http://www.unitsofstudy.com/External Subdomain UnitsofStudy.com
/collection/calkinsText duplicate Shop
/jenniferserravalloSubdomain No Text
/jenniferserravalloSubdomain hein.pub/Serravallo
https://www.heinemann.com/mathSubdomain No Text
https://www.heinemann.com/mathSubdomain heinemann.com/Math
https://www.heinemann.com/pd/No Text
https://www.heinemann.com/pd/Professional Learning options
/help.aspxSubdomain Customer Service
/catalogs/Subdomain Catalogs
/aboutUs.aspxSubdomain About Us
/college/Subdomain College Exam/Desk
/shared/authorinfo/SUBMISSIONS...New window Subdomain Submit a Proposal (PDF)
IMG-ALT Document opens in a new window.
https://thankyou.heinemann.com...New window External Subdomain Sign Up to Receive Email Updates
https://www.instagram.com/hein...New window External Subdomain IMG-ALT Instagram
https://www.linkedin.com/compa...New window External Subdomain IMG-ALT Linkedin
https://www.facebook.com/Heine...New window External Subdomain IMG-ALT Facebook
https://www.youtube.com/heinem...New window External Subdomain IMG-ALT YouTube
https://blog.heinemann.com/New window External Subdomain IMG-ALT Heinemann Blog
/permissionsrequest.aspxSubdomain Permissions Request
/disabilityrequest.aspxSubdomain Disability Request
http://hein.pub/website-termsExternal Website Terms of Use
http://hein.pub/privacyExternal Privacy Policies

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.heinemann.com/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
The web server version is sent within the HTTP header.
The X-powered header is sent within the response header. (unnecessary)
Performance
(Somewhat important)
The page response time is very slow (1.87 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (104 kB).

HTTP Response Header

NameValue
cache-controlprivate
content-typetext/html; charset=utf-8
serverMicrosoft-IIS/10.0
x-aspnet-version4.0.30319
x-powered-byASP.NET
access-control-allow-origin*
dateThu, 19 Sep 2024 21:42:24 GMT
set-cookie74 Characters
strict-transport-securitymax-age=31536000
x-cdnImperva
x-iinfo59-231976007-231975709 PNNN RT(1726782180736 9) q(0 0 0 0) r(10 10) U5
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 2,348 referring domains.
This page has 74,175 backlinks.
This page has backlinks from 1,683 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /cart/
Disallow: /reps/
Disallow: /intl/
Disallow: /shared/salesrep/
Disallow: /fountasandpinnell/
Disallow: /fountasandpinnell/supportingMaterials/
Disallow: /shared/onlineresources/E04436/
Disallow: /shared/onlineresources/E00991/
Disallow: /shared/onlineresources/E04886/
Disallow: /shared/onlineresources/E01124/
Disallow: /shared/onlineresources/E02175/
Disallow: /shared/onlineresources/E02688/
Disallow: /shared/onlineresources/E03137/
Disallow: /shared/onlineresources/E03743/
Disallow: /shared/onlineresources/E03744/
Disallow: /shared/onlineresources/E00162/
Disallow: /shared/onlineresources/dothemath/
Disallow: /apps/reference/
Disallow: /shared/onlineresources/RFP Assets/
Disallow: /myOnlineResources/Generated/
Disallow: /blog/search/
Disallow: /archive/
Disallow: /NPR/
Disallow: /shared/onlineresources/
Disallow: /shared/companionresources/
Disallow: /reps/
Disallow: /shared/emails/
Disallow: /shared/productSupport/  
Disallow: /shared/FAMIS/
Disallow: /burnout/
Disallow: /akamai/
Disallow: /categories/
Disallow: /ebooks/
Disallow: /sandbox/
Disallow: /testpdfviewer/
Disallow: /shared/companionresources/onlinebooks/
Disallow: /uosvtr/
Disallow: /palmbeach/
Disallow: /review/
Disallow: /jenniferserravallo/professionaldevelopment/preview.aspx

User-agent: Baiduspider
Disallow: /
User-agent: Baiduspider-video
Disallow: /
User-agent: Baiduspider-image
Disallow: /

User-agent: moget
Disallow: /
User-agent: ichiro
Disallow: /

User-agent: Yandex
Disallow: /

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www.heinemann.com
Heinemann | Publisher of professional resources and provider of edu...
Heinemann is a publisher of professional resources and a provider of educational services for teachers and educators from kindergarten through college.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Heinemann77%Check
Professional62%Check
professional resources60%Check
Resources58%Check
Heinemann Blog58%Check
Math Heinemann58%Check
Teacher56%Check
teachers56%Check
provide56%Check
Teacher Resources56%Check
Show more keywords and terms

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