Help.it.ox.ac.uk - SEO Checker

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Overview of the SEO Check
Meta information
63% 
Page quality
52% 
Page structure
43% 
Link structure
68% 
Server
99% 
External factors
100% 
SEO Score
Response time
0.41 s
File size
126.30 kB
Words
388
Media files
16
Number of links
51 internal / 44 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | IT Help
The page title is too short. (136 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://help.it.ox.ac.uk/home
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
GeneratorDrupal 7 (http://drupal.org)
theme-color#44687d
msapplication-TileImagesites/all/themes/custom/oxtheme/images/favicons/university_of_oxford/mstile-150x150.png
langen
twitter:cardsummary
og:url/home
og:titleHome
og:descriptionIT Services Help Home Page
og:imagehttps://help.it.ox.ac.uk/sites/default/files/help/site-logo/itservices_white_logo_425x425-2.png
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
No paragraphs were detected.
There are only 388 words on this page. Good pages should have about 800 words of useful content.
26.3% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 8 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ges/brandmark/svg/oxlogo-rect-border.svgOxford University
...ges/brandmark/svg/oxlogo-rect-border.svgOxford University
...s_white_logo_425x425-2.png?itok=FkcoIqMYLogo
...s_white_logo_425x425-2.png?itok=FkcoIqMYLogo
...s_white_logo_425x425-2.png?itok=FkcoIqMYLogo
...images/media/lock-icon.png?itok=uMFit8-Klock icon
...s/media/mail-bulk-icon.png?itok=HiAaSm63mail bulk icon
...images/media/wifi-icon.png?itok=gUofAzDbwifi icon
...es/media/download-icon.png?itok=uPVZpnWCdownload icon
...edia/phone-volume-icon.png?itok=4Zu8YTSSphone volume icon
...es/media/database-icon.png?itok=FlucMhjJdatabase icon
...ages/media/camera-icon.png?itok=NIMbp3yocamera icon
...ges/media/desktop-icon.png?itok=2gZKjp4Adesktop icon
...mages/media/tools-icon.png?itok=TQmR19xotools icon
...stom/oxtheme/images/logo/mosaic-logo.pngOxford Mosaic logo
...oxtheme/images/logo/it-services-logo.pngIT Services logo

Page structure

H1 heading
(Critically important)
Home
The H1 heading contains the words Home! Use important keywords instead.
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (4 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Home
H2 Popular links
H2 Get Support
H2 CONTACT US
H2 QUICK LINKS
H2 RELATED WEBSITES
H2 ACROSS THE UNIVERSITY
H3 Accounts and passwords
H3 Nexus365, email and calendars
H3 WiFi and VPN
H3 Software and IT Services shop
H3 Chorus telephone services
H3 Backup and archive
H3 Educational media
H3 Managed desktop services
H3 ITSS and technical information
Some anchor texts are used more than once.
2 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (44) on this page.

Found links on this page

LinkAttributesAnchor text
https://help.it.ox.ac.uk/Anchor Skip to main content
http://www.ox.ac.uk/External Subdomain IMG-ALT Oxford University
http://www.ox.ac.uk/External Subdomain Text duplicate IMG-ALT Oxford University
http://www.ox.ac.uk/admissionsNew window External Subdomain ADMISSIONS
A-TITLE ADMISSIONS
https://www.ox.ac.uk/researchNew window External Subdomain RESEARCH
A-TITLE RESEARCH
http://www.ox.ac.uk/news-and-e...New window External Subdomain NEWS & EVENTS
A-TITLE NEWS & EVENTS
http://www.ox.ac.uk/aboutNew window External Subdomain ABOUT
A-TITLE ABOUT
http://staff.admin.ox.ac.uk/New window External Subdomain Staff Gateway
A-TITLE Staff Gateway
http://www.ox.ac.uk/studentsNew window External Subdomain Oxford Students
A-TITLE Oxford Students
https://www.alumni.ox.ac.uk/New window External Subdomain Alumni
A-TITLE Alumni
/saml_loginSubdomain No Text
https://help.it.ox.ac.uk/IMG-ALT Logo
https://help.it.ox.ac.uk/Text duplicate IMG-ALT Logo
https://help.it.ox.ac.uk/IT Help
https://help.it.ox.ac.uk/Text duplicate IMG-ALT Logo
http://www.ox.ac.uk/admissionsNew window External Subdomain Text duplicate ADMISSIONS
A-TITLE ADMISSIONS
https://www.ox.ac.uk/researchNew window External Subdomain Text duplicate RESEARCH
A-TITLE RESEARCH
http://www.ox.ac.uk/news-and-e...New window External Subdomain Text duplicate NEWS & EVENTS
A-TITLE NEWS & EVENTS
http://www.ox.ac.uk/aboutNew window External Subdomain Text duplicate ABOUT
A-TITLE ABOUT
http://staff.admin.ox.ac.uk/New window External Subdomain Text duplicate Staff Gateway
A-TITLE Staff Gateway
http://www.ox.ac.uk/studentsNew window External Subdomain Text duplicate Oxford Students
A-TITLE Oxford Students
https://www.alumni.ox.ac.uk/New window External Subdomain Text duplicate Alumni
A-TITLE Alumni
/saml_loginSubdomain No Text
/accounts-and-passwordsAccounts and passwords
/i-want-toI want to...
/how-to-connect-to-eduroamGet WiFi access (eduroam)
https://help.it.ox.ac.uk/vpnUse the VPN
https://outlook.office.com/mai...External Subdomain Log in to email
/how-to-configure-your-email-c...Configure an email client
/how-to-get-softwareGet software
/customer-feedbackSend feedback
/how-to-use-mfaRead the MFA instructions
/collaboration-supportCollaborate with others
/collectionsSearch all help.it collections
/sign-in-to-a-serviceSign in to a service
https://services.it.ox.ac.uk/External Subdomain Service catalogue
https://status.it.ox.ac.uk/External Subdomain Service status
/onedrive-for-business-faqOneDrive for Business FAQ
https://webauth.ox.ac.uk/External Subdomain Manage your SSO account
/how-to-log-in-to-nexus365-via...Subdomain Nexus365 login
/how-to-connect-to-eduroamSubdomain Connect to eduroam WiFi
/how-to-use-mfaSubdomain Multi-factor authentication
/how-to-get-softwareSubdomain How to get software
/hybrid-working-guideSubdomain Working from home
/collectionsSubdomain Search help.it collections
/local-it-support-staffSubdomain Find my local IT team
/it-self-service-catalogueSubdomain Make an IT self-service request
/request-helpSubdomain Log a support call
/it-self-service-myitemsSubdomain View my support calls
https://governance.admin.ox.ac...External Subdomain IT regulations
/service-deskSubdomain Service Desk
https://oxford.saasiteu.com/Mo...External Subdomain Anchor IT self service
https://www.it.ox.ac.uk/External Subdomain Visit the IT Services website
/accounts-and-passwordsText duplicate Accounts and passwords
/accounts-and-passwordsGET STARTED
/email-calendar-collectionNexus365, email and calendars
/email-calendar-collectionFIND OUT MORE
/wifi-vpn-collectionWiFi and VPN
/wifi-vpn-collectionGET CONNECTED
/software-collectionSoftware and IT Services shop
/software-collectionABOUT SOFTWARE
https://help.it.ox.ac.uk/chorusChorus telephone services
https://help.it.ox.ac.uk/chorusMORE INFORMATION
/backup-storage-collectionBackup and archive
/backup-storage-collectionFIND OUT
https://help.it.ox.ac.uk/mediaEducational media
https://help.it.ox.ac.uk/mediaLEARN MORE
/managed-staff-desktop-collectionManaged desktop services
/managed-staff-desktop-collectionText duplicate MORE INFORMATION
/itss-technical-collectionITSS and technical information
/itss-technical-collectionTECHNICAL INFORMATION
https://www.it.ox.ac.uk/use-ne...External Subdomain Use email
https://status.ox.ac.uk/External Subdomain Text duplicate Service status
https://www.it.ox.ac.uk/connec...External Subdomain Connect to the internet
https://www.it.ox.ac.uk/work-r...External Subdomain Work remotely
https://www.it.ox.ac.uk/about/...External Subdomain IT Services jobs
https://www.it.ox.ac.uk/New window External Subdomain IT Services
https://www.infosec.ox.ac.uk/New window External Subdomain Information Security
https://services.it.ox.ac.uk/New window External Subdomain Service Catalogue
https://projects.it.ox.ac.uk/New window External Subdomain IT Services Programmes and Projects
https://unioxfordnexus.sharepo...New window External Subdomain IT Services Staff Intranet
https://hr.admin.ox.ac.uk/info...External Subdomain Jobs
https://staff.admin.ox.ac.uk/w...External Subdomain HR Self-Service login
https://staff.admin.ox.ac.uk/t...New window External Subdomain Professional development
https://www.accessguide.ox.ac.uk/External Subdomain Access guide
http://maps.ox.ac.uk/New window External Subdomain Searchable map
https://outlook.office.com/owa/New window External Subdomain Nexus365 email login
https://www.ox.ac.uk/about/fac...New window External Subdomain Term dates
https://oxfordmosaic.web.ox.ac...New window External Subdomain Cookies statement
/picture-creditsSubdomain Picture credits
http://www.ox.ac.uk/legalNew window External Subdomain Legal
/accessibility-statement-for-t...Subdomain Accessibility statement
http://www.ox.ac.uk/privacy-po...New window External Subdomain Privacy statement
http://oxfordmosaic.web.ox.ac.uk/New window External Subdomain powered by oxford mosaic
IMG-ALT Oxford Mosaic logo
/sitelist.htmlList of site pages

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://help.it.ox.ac.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.41 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (126 kB).

HTTP Response Header

NameValue
servernginx
dateFri, 16 Aug 2024 14:05:00 GMT
content-typetext/html; charset=utf-8
content-length31935
x-drupal-cacheMISS
etag"1723725611-0"
x-frame-optionsSAMEORIGIN
content-languageen
x-content-type-optionsnosniff
content-type-optionsnosniff
x-xss-protection1
x-generatorDrupal 7 (http://drupal.org)
link</node/911016>; rel="shortlink",<https://help.it.ox.ac.uk/home>; rel="canonical"
cache-controlpublic, max-age=604800
last-modifiedThu, 15 Aug 2024 12:40:11 GMT
expiresSun, 19 Nov 1978 05:00:00 GMT
varyCookie,Accept-Encoding
content-encodinggzip
x-request-idv-830a07b2-5b03-11ef-a2b6-efd8a91105fa
x-ah-environmentprod
age91487
viavarnish
x-cacheHIT
x-cache-hits2532
accept-rangesbytes
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 209 referring domains.
This page has 858 backlinks.
This page has backlinks from 184 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Crawl-delay: 10

# Directories
Disallow: /includes/
Disallow: /misc/
Disallow: /modules/
Disallow: /profiles/
Disallow: /scripts/
Disallow: /themes/
# Files
Disallow: /CHANGELOG.txt
Disallow: /cron.php
Disallow: /INSTALL.mysql.txt
Disallow: /INSTALL.pgsql.txt
Disallow: /INSTALL.sqlite.txt
Disallow: /install.php
Disallow: /INSTALL.txt
Disallow: /LICENSE.txt
Disallow: /MAINTAINERS.txt
Disallow: /update.php
Disallow: /UPGRADE.txt
Disallow: /xmlrpc.php
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips/
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /?q=admin/
Disallow: /?q=comment/reply/
Disallow: /?q=filter/tips/
Disallow: /?q=node/add/
Disallow: /?q=search/
Disallow: /?q=user/password/
Disallow: /?q=user/register/
Disallow: /?q=user/login/
Disallow: /?q=user/logout/

User-agent: AhrefsBot
Disallow: /

User-agent: MauiBot
Disallow: /

Similar sites

Search preview

help.it.ox.ac.uk
Home | IT Help

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Help59%Check
Services51%Check
Desktop Services48%Check
Phone Service48%Check
Service Desk48%Check
Services shop46%Check
Managed desktop services45%Check
Service catalogue44%Check
links43%Check
WiFi42%Check
Show more keywords and terms

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