Heritage.org - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
66% 
Page structure
50% 
Link structure
53% 
Server
54% 
External factors
100% 
SEO Score
Response time
0.09 s
File size
55.40 kB
Words
816
Media files
2
Number of links
110 internal / 13 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The Heritage Foundation
The length of the page title is perfect. (225 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
A research and educational institution whose mission is to build and promote conservative public policies, based in Washington, D.C.
The length of the meta description is perfect. (818 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.heritage.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionA research and educational institution whose mission is to build and promote conservative public policies, based in Washington, D.C.
referrerno-referrer
GeneratorDrupal 8 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
robotsNOODP,NOYDIR
theme-color#ffffff
langen
twitter:cardsummary
twitter:titleThe Heritage Foundation | The Heritage Foundation
twitter:site@heritage
twitter:creator@heritage
twitter:imagehttps://www.heritage.org//themes/heritage/src/images/bell_twitter.png
fb:pages300341323465160
fb:app_id380768468969117
og:site_nameThe Heritage Foundation
og:typearticle
og:titleThe Heritage Foundation
og:descriptionSince our founding in 1973, The Heritage Foundation has been working to advance the principles of free enterprise, limited government, individual freedom, traditional American values, and a strong national defense.
og:imagehttps://www.heritage.org//themes/heritage/src/images/bell.png
og:localeen_US
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 816 words. That's ok.
29.9% of the text are stop words.
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 14.88 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
This website loads 52 javascript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 16 tags for this page.
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...er/public/2020-10/fist.jpg?itok=KxN6u20zNo alt attribute provided
...=THEF0617C&evkey=100200825&evtype=customNo alt attribute provided

Page structure

H1 heading
(Critically important)
The Heritage Foundation
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 The Heritage Foundation
H1 President Trump and Joe Biden: Comparing Immigration Policies
H2 Secondary Navigation
H2 Secondary Navigation Duplicate text
H2 The President's Message
H2 Heritage's Perspective
H2 Empty heading
H2 Top Issues
H2 What We've Learned About COVID-19
H2 Perspectives: Justice Amy Coney Barrett
H2 On Asian Tour, Pompeo and Esper Press for a Free and O...
H2 Identity Politics and Woke Culture
H2 3 Ways Trump Is Overstepping His Bounds Amid Pandemic
H2 8 States in Voting Lawsuits With Election Day Less Tha...
H2 We are a research and educational institution whose mission is to build and promote conservative public policies ...
H2 Heritage Impact
H2 Secondary Navigation Duplicate text
H3 Today (and Every Day) Is National First Responders Day
H3 A Plan to Stop Targeted Violence in America's Cities
H3 Heritage Foundation PSAs Encourage All Americans to Vote
H3 Perspectives: Justice Amy Coney Barrett Duplicate text
H3 Does the Us Owe Amnesty to Future Illegal Immigrants?
H3 Identity Politics and Woke Culture Duplicate text
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
2 links don't have an anchor text.
The amount of internal links is ok.
There are 13 external links on this page.
LinkAttributesAnchor text
https://www.heritage.org/Anchor Skip to main content
https://www.heritage.org/Heritage Foundation
A-TITLE Heritage Foundation logo
/search?contains=Index of Mili...Index of Military Strength
/search?contains=Blueprint for...Blueprint for Balance
/search?contains=Index of Econ...Index of Economic Freedom
/search?contains=Iran and TrumpIran and Trump
/search?contains=America's Big...America's Biggest Issues
/search?contains=Tax ReformTax Reform
https://www.heritage.org/The Heritage Foundation
A-TITLE The Heritage Foundation Home
https://www.heritage.org/A-TITLE The Heritage Foundation Home
/about-heritage/missionAbout Heritage
https://www.heritage.org/eventsEvents
https://secured.heritage.org/r...External Subdomain Renew
https://secured.heritage.org/?...External Subdomain Donate
https://www.heritage.org/pressPress
A-TITLE Press
https://www.heritage.org/contactContact
https://www.heritage.org/asiaAsia
/election-integrityElection Integrity
/immigrationImmigration
/public-healthPublic Health
/progressivismProgressivism
/about-heritage/missionText duplicate About Heritage
https://www.heritage.org/eventsText duplicate Events
https://secured.heritage.org/r...External Subdomain Text duplicate Renew
https://secured.heritage.org/?...External Subdomain Text duplicate Donate
https://www.heritage.org/pressText duplicate Press
A-TITLE Press
https://www.heritage.org/contactText duplicate Contact
/agricultureAgriculture
/educationEducation
/government-regulationGovernment Regulation
https://www.heritage.org/housingHousing
/american-foundersAmerican Founders
/conservatismConservatism
/progressivismText duplicate Progressivism
/public-opinionPublic Opinion
https://www.heritage.org/asiaText duplicate Asia
https://www.heritage.org/europeEurope
/global-politicsGlobal Politics
/middle-eastMiddle East
/budget-and-spendingBudget and Spending
https://www.heritage.org/debtDebt
/social-securitySocial Security
/coal-oil-natural-gasCoal, Oil, Natural Gas
/energy-economicsEnergy Economics
/nuclear-energyNuclear Energy
/renewable-energyRenewable Energy
https://www.heritage.org/courtsCourts
/crime-and-justiceCrime and Justice
/election-integrityText duplicate Election Integrity
/the-constitutionThe Constitution
/cybersecurityCybersecurity
/space-policySpace Policy
/technologyTechnology
/transportationTransportation
https://www.heritage.org/defenseDefense
/homeland-securityHomeland Security
/immigrationText duplicate Immigration
/terrorismTerrorism
https://www.heritage.org/genderGender
https://www.heritage.org/lifeLife
/marriage-and-familyMarriage and Family
/religious-libertyReligious Liberty
/health-care-reformHealth Care Reform
https://www.heritage.org/medicaidMedicaid
https://www.heritage.org/medicareMedicare
/public-healthText duplicate Public Health
/hunger-and-food-programsHunger and Food Programs
/poverty-and-inequalityPoverty and Inequality
https://www.heritage.org/welfareWelfare
/international-economiesInternational Economies
/markets-and-financeMarkets and Finance
https://www.heritage.org/taxesTaxes
https://www.heritage.org/tradeTrade
/immigration/report/president-...President Trump and Joe Biden: Comparing Immigration Policies
A-TITLE President Trump and Joe Biden: Comparing Immigration Policies
/staff/lora-riesLora Ries
A-TITLE author bio
/immigration/report/president-...Text duplicate A-TITLE President Trump and Joe Biden: Comparing Immigration Policies
/presidentThe President's Message Oct 29, 2020 Read the article
A-TITLE The President's Message
/the-constitution/event/virtua...event Nov 5 12:00pm - 1:15pm VIRTUAL EVENT: A Post-Election Analysis: What Lies Ahead for America? Hosted By Kay C. James
A-TITLE Heritage featured event
https://www.heritage.org/eventsSee all events
A-TITLE Events list
/homeland-security/commentary/...Keep reading the commentary
A-TITLE Keep reading the commentary
/homeland-security/report/14-s...Read the report
A-TITLE Read the report
/press/heritage-foundation-psa...Watch or listen to PSA
A-TITLE Watch or listen to PSA
/courts/commentary/perspective...Listen to the podcast
A-TITLE Listen to the podcast
https://thehill.com/opinion/im...External Keep reading
A-TITLE Keep reading
/education/commentary/identity...Text duplicate Listen to the podcast
A-TITLE Listen to the podcast
/what-americans-must-know-abou...What Americans Must Know About Socialism Socialism is not what it purports to be. It doesn't mean common ownership and shared responsibility. It means that t...
A-TITLE heritage promo
https://twitter.com/HeritageNew window External @Heritage
A-TITLE heritage twitter
https://twitter.com/WestJourna...External @WestJournalism
https://twitter.com/RandyDeSotoExternal @RandyDeSoto
https://bit.ly/3e2R48MExternal URL anchor text
https://bit.ly/3e2R48M
/public-health/commentary/what...Text duplicate Public Health
A-TITLE top issues link
/public-health/commentary/what...What We've Learned About COVID-19
A-TITLE Issue article
/staff/kevin-phamKevin Pham, MD
A-TITLE author bio
/courts/commentary/perspective...Text duplicate Courts
A-TITLE top issues link
/courts/commentary/perspective...Perspectives: Justice Amy Coney Barrett
A-TITLE Issue article
/staff/tommy-binionTommy Binion
A-TITLE author bio
/asia/commentary/asian-tour-po...Text duplicate Asia
A-TITLE top issues link
/asia/commentary/asian-tour-po...On Asian Tour, Pompeo and Esper Press for a Free and O...
A-TITLE Issue article
/staff/jeff-m-smithJeff M. Smith
A-TITLE author bio
/education/commentary/identity...Text duplicate Progressivism
A-TITLE top issues link
/education/commentary/identity...Identity Politics and Woke Culture
A-TITLE Issue article
/staff/mary-clare-amselemMary Clare Amselem
A-TITLE author bio
/the-constitution/commentary/3...Text duplicate The Constitution
A-TITLE top issues link
/the-constitution/commentary/3...3 Ways Trump Is Overstepping His Bounds Amid Pandemic
A-TITLE Issue article
/staff/joel-griffithJoel Griffith
A-TITLE author bio
/election-integrity/commentary...Text duplicate Election Integrity
A-TITLE top issues link
/election-integrity/commentary...8 States in Voting Lawsuits With Election Day Less Tha...
A-TITLE Issue article
/staff/hans-von-spakovskyHans A. von Spakovsky
A-TITLE author bio
/about-heritage/impactWe are a research and educational institution whose mission is to build and promote conservative public policies ...
A-TITLE about the heritage foundation
/about-heritage/impactNo Text
/impact/heritage-ranks-no-1-po...Heritage Ranks No. 1 for Policy Impact, Best Use of Internet
/impact/heritage-ranks-no-1-po...No Text
https://www.heritage.org/A-TITLE Heritage home page
/about-heritage/missionText duplicate About Heritage
https://www.heritage.org/eventsText duplicate Events
https://secured.heritage.org/r...External Subdomain Text duplicate Renew
https://secured.heritage.org/?...External Subdomain Text duplicate Donate
https://www.heritage.org/pressText duplicate Press
A-TITLE Press
https://www.heritage.org/contactText duplicate Contact
https://twitter.com/heritageNew window External A-TITLE Heritage Twitter
https://www.facebook.com/herit...New window External A-TITLE Heritage Facebook
/article/privacy-policyPrivacy Policy
A-TITLE Heritage privacy policy
/article/copyright-noticeCopyright
A-TITLE Heritage copyright

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.heritage.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
This website loads 32 CSS files. This may affect the page load time negatively.
This website loads 52 javascript files. This may affect the load time negatively.
The page response time is excellent with 0.09 seconds.
The file size of the HTML document is fine (55 kB).

HTTP Response Header

NameValue
dateFri, 30 Oct 2020 11:45:14 GMT
content-typetext/html; charset=UTF-8
set-cookie143 Characters
varyAccept-Encoding
varyCookie
cache-controlmax-age=3600, public
x-drupal-dynamic-cacheMISS
link<https://www.heritage.org/>; rel="canonical", <https://www.heritage.org/>; rel="shortlink"
x-ua-compatibleIE=edge
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedFri, 30 Oct 2020 01:43:26 GMT
etagW/"1604022206"
x-generatorDrupal 8 (https://www.drupal.org)
x-drupal-cacheHIT
server-idWW3.PROD
content-encodinggzip
cf-cache-statusHIT
age35968
cf-request-id061aec903900002bcae0381000000001
expect-ctmax-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
servercloudflare
cf-ray5ea4e3938b2b2bca-FRA
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 36,159 referring domains.
This website has 3,745,089 backlinks.
This website has backlinks from 26,220 different ip addresses.
Facebook popularity
(Somewhat important)
This website has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password/
Disallow: /index.php/user/register/
Disallow: /index.php/user/login/
Disallow: /index.php/user/logout/

Facebook popularity

Shares / Likes / Comments
6,881

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.heritage.org
The Heritage Foundation
A research and educational institution whose mission is to build and promote conservative public policies, based in Washington, D.C.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Heritage79%Check
Heritage Foundation72%Check
Policies54%Check
public policies54%Check
Public52%Check
educational institution50%Check
Search50%Check
promote conservative public50%Check
institution47%Check
educational47%Check

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