Hesstoytruck.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
55% 
Page structure
25% 
Link structure
81% 
Server
89% 
External factors
100% 
SEO Score
Response time
0.64 s
File size
220.00 kB
Words
445
Media files
32
Number of links
53 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Hess Toy Truck - A Tradition of Collectible Toys
The length of the page title is perfect. (419 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Learn about Hess Toy Truck's history, view our collection of trucks since 1964, and sign up for alerts to stay up to date on all Hess Toy Truck news!
The length of the meta description is perfect. (900 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://hesstoytruck.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionLearn about Hess Toy Truck's history, view our collection of trucks since 1964, and sign up for alerts to stay up to date on all Hess Toy Truck news!
platformbigcommerce.stencil
google-site-verificationqgS75ngbMK-eG6cS3aBHVK1IH9iK30ESD5KhJqG7Vis
facebook-domain-verificationtjh9j5pw8opla0wo1fv7nah5ytdahz
viewportwidth=device-width, initial-scale=1, maximum-scale=2
p:domain_verify369916ee8218efdc7eea74ce3799bade
langen
og:titleHess Toy Truck - A Tradition of Collectible Toys
og:descriptionHess Toy Truck
og:urlhttps://hesstoytruck.com/
og:site_nameHess Toy Truck
og:imagehttps://cdn8.bigcommerce.com/s-9tm5ngq0lw/product_images/uploaded_images/2024miniog.jpg

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are only 445 words on this page. Good pages should have about 800 words of useful content.
25.8% of the text are stop words.
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 22.25 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1, maximum-scale=2" is provided.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
Image SEO
(Somewhat important)
4 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...a-013d-5ca4-425eb1439080/img/loading.svgHess Toy TruckHess Toy Truck
...rce.com/s-9tm5ngq0lw/content/loading.svg2024 Mini Collection
...rce.com/s-9tm5ngq0lw/content/loading.svgMy Plush Hess Truck: 2024 School Bus
...rce.com/s-9tm5ngq0lw/content/loading.svgHoliday Toys
...rce.com/s-9tm5ngq0lw/content/loading.svgThe Minis
...rce.com/s-9tm5ngq0lw/content/loading.svgPlush Toys
...rce.com/s-9tm5ngq0lw/content/loading.svgSurprise Releases
...rce.com/s-9tm5ngq0lw/content/loading.svg2024 Mini Collection
...rce.com/s-9tm5ngq0lw/content/loading.svgMy Plush Hess Truck: 2024 School Bus
...rce.com/s-9tm5ngq0lw/content/loading.svgHoliday Toys
...rce.com/s-9tm5ngq0lw/content/loading.svgThe Minis
...rce.com/s-9tm5ngq0lw/content/loading.svgPlush Toys
...rce.com/s-9tm5ngq0lw/content/loading.svgSurprise Releases
...omepagebanner-update-01.jpg?t=1712944060No alt attribute provided
...pagebanner-update-v1-02.jpg?t=17127677272024 Plush School Bus is available now - order today!
...mepagebanner-mini-slice.jpg?t=17174134322024 Mini Collection coming is available now!
...omepagebanner-update-04.jpg?t=171318454860th Anniversary Holiday Toy and Collectible Poster Coming October 21st - add to calendar!
...rce.com/s-9tm5ngq0lw/content/loading.svgNo alt attribute provided
...rce.com/s-9tm5ngq0lw/content/loading.svgNo alt attribute provided
...rce.com/s-9tm5ngq0lw/content/loading.svg2014 Space Cruiser Commercial
...rce.com/s-9tm5ngq0lw/content/loading.svg2020 Plush Firetruck
...rce.com/s-9tm5ngq0lw/content/loading.svgMy Plush Hess Truck Collection
...rce.com/s-9tm5ngq0lw/content/loading.svgMini Collection
...rce.com/s-9tm5ngq0lw/content/loading.svg2019 Tow Truck Rescue Team
...rce.com/s-9tm5ngq0lw/content/loading.svg2021 Plush Cement Mixer
...rce.com/s-9tm5ngq0lw/content/loading.svgNo alt attribute provided
...rce.com/s-9tm5ngq0lw/content/loading.svgMr. Leon Hess's original 1933 Chevy in Hess Corporation's Houston lobby
...rce.com/s-9tm5ngq0lw/content/loading.svgHoliday Toy Truck
...rce.com/s-9tm5ngq0lw/content/loading.svgThe Minis
...rce.com/s-9tm5ngq0lw/content/loading.svgPlush Toys
...rce.com/s-9tm5ngq0lw/content/loading.svgSurprise Releases
...013d-5ca4-425eb1439080/img/hess-logo.pngHess Toy TruckHess Toy Truck

Page structure

H1 heading
(Critically important)
Hess Toy Truck
Too many H1 headings
The H1 heading is too short (14 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
There are 31 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Hess Toy Truck
H1 title
H2 Shop Current Releases
H2 View Prior Releases
H2 Shop Current Releases Duplicate text
H2 View Prior Releases Duplicate text
H2 Never Miss A New Release! Sign Up For Alerts.
H2 Hess Toy Trucks: A Tradition of High-quality and value
H2 A Drive Down Memory Lane
H2 Empty Modal
H2 Sign Up For Hess Toy Truck Alerts!
H3 2024 Mini Collection
H3 My Plush Hess Truck: 2024 School Bus
H3 Holiday Toys
H3 The Minis
H3 Plush Toys
H3 Surprise Releases
H3 2024 Mini Collection Duplicate text
H3 My Plush Hess Truck: 2024 School Bus Duplicate text
H3 Holiday Toys Duplicate text
H3 The Minis Duplicate text
H3 Plush Toys Duplicate text
H3 Surprise Releases Duplicate text
H3 Mobile Sign Up
H3 Email Sign Up
H3 Holiday Toys Duplicate text
H3 The Minis Duplicate text
H3 Plush Toys Duplicate text
H3 Surprise Releases Duplicate text
H3 Mobile Sign Up Duplicate text
H3 Email Sign Up Duplicate text
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 6 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://hesstoytruck.com/Anchor Skip to main content
/2024-mini-collection-51/The 2024 Hess Mini Collection is available now!
/my-plush-hess-truck-2024-scho...My Plush Hess Truck: 2024 School Bus Is Available Now!
https://hesstoytruck.com/IMG-ALT Hess Toy Truck
/login.phpLogin
/login.php?action=create_accountRegister
https://hesstoytruck.com/Home
/2024-mini-collection-51/2024 Mini Collection Shop Now
IMG-ALT 2024 Mini Collection
/my-plush-hess-truck-2024-scho...My Plush Hess Truck: 2024 School Bus Shop Now
IMG-ALT My Plush Hess Truck: 2024 School Bus
/about-us/About Us
/holiday-toys/Holiday Toys View All Holiday Toys
IMG-ALT Holiday Toys
/the-minis/The Minis View All The Minis
IMG-ALT The Minis
/plush-toys/Plush Toys View All Plush Toys
IMG-ALT Plush Toys
/surprise-releases/Surprise Releases View All Surprise Releases
IMG-ALT Surprise Releases
/contact-us/Contact Us
https://hesstoytruck.com/compareCompare
/login.phpLogin / Register
https://hesstoytruck.com/cart.phpCart
/login.phpText duplicate Login
/login.php?action=create_accountText duplicate Register
https://hesstoytruck.com/Text duplicate Home
/2024-mini-collection-51/Text duplicate 2024 Mini Collection Shop Now
IMG-ALT 2024 Mini Collection
/my-plush-hess-truck-2024-scho...Text duplicate My Plush Hess Truck: 2024 School Bus Shop Now
IMG-ALT My Plush Hess Truck: 2024 School Bus
/about-us/Text duplicate About Us
/holiday-toys/Text duplicate Holiday Toys View All Holiday Toys
IMG-ALT Holiday Toys
/the-minis/Text duplicate The Minis View All The Minis
IMG-ALT The Minis
/plush-toys/Text duplicate Plush Toys View All Plush Toys
IMG-ALT Plush Toys
/surprise-releases/Text duplicate Surprise Releases View All Surprise Releases
IMG-ALT Surprise Releases
/contact-us/Text duplicate Contact Us
/my-plush-hess-truck-2024-scho...IMG-ALT 2024 Plush School Bus is available now - order today!
/2024-mini-collection-51/IMG-ALT 2024 Mini Collection coming is available now!
/2024-60th-anniversary-holiday...IMG-ALT 60th Anniversary Holiday Toy and Collectible Poster Coming October 21st - add to calendar!
https://hesstoytruck.com/about-usLEARN MORE
/holiday-toys/See More
/the-minis/Text duplicate See More
/plush-toys/Text duplicate See More
/surprise-releases/Text duplicate See More
https://www.facebook.com/hesst...New window External Subdomain No Text
https://www.instagram.com/hess...New window External Subdomain No Text
https://www.youtube.com/user/h...New window External Subdomain No Text
https://www.tiktok.com/@hessto...New window External Subdomain No Text
https://twitter.com/hesstoytruckNew window External No Text
https://www.threads.net/@hesst...New window External Subdomain No Text
/privacy-policy/Privacy Policy.
https://hesstoytruck.com/Text duplicate IMG-ALT Hess Toy Truck
/trackmyorder/Track My Order
https://hesstoytruck.com/faqs/FAQs
https://hesstoytruck.com/news/News
https://hesstoytruck.com/terms/Terms
/return-exchange-and-replaceme...Return, Exchange, and Replacement Policy
/2023-90th-CE-cert-authenticity2023 Collector's Edition Certificate of Authenticity
/official-rules-60th-giveaway/60th Anniversary Giveaway Rules
https://hesstoytruck.com/stem/STEM
/become-an-affiliate/Become An Affiliate
/privacy-policy/Privacy Policy
/privacy-settings/Do Not Sell Or Share My Personal Information
/privacy-settings/Opt-Out Of Targeted Advertising
/accessibility/Accessibility
/sitemap.phpSitemap

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://hesstoytruck.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.64 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (220 kB).

HTTP Response Header

NameValue
dateWed, 03 Jul 2024 19:21:05 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
cache-controlno-store, no-cache, must-revalidate
x-content-type-optionsnosniff
x-permitted-cross-domain-policiesnone
set-cookie125 Characters
link<https://bigcommerce.route.com/checkout/routeimg.js>; rel=preload; as=script
expiresThu, 19 Nov 1981 08:52:00 GMT
pragmano-cache
x-request-idfba4f370c4eb46151445b5a15ed05b68
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bc-ray1
servercloudflare
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content-encodinggzip
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 519 referring domains.
This page has 5,262 backlinks.
This page has backlinks from 339 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

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hesstoytruck.com
Hess Toy Truck - A Tradition of Collectible Toys
Learn about Hess Toy Truck's history, view our collection of trucks since 1964, and sign up for alerts to stay up to date on all Hess Toy Truck news!

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Hess Toy Truck98%Check
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Toy95%Check
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2024 Hess75%Check
Truck News74%Check
Collection58%Check
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