Highlandsoaps.com - SEO Checker

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Overview of the SEO Check
Meta information
97% 
Page quality
76% 
Page structure
40% 
Link structure
25% 
Server
93% 
External factors
100% 
SEO Score
Response time
0.53 s
File size
271.70 kB
Words
998
Media files
32
Number of links
196 internal / 7 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The Highland Soap Company
The length of the page title is perfect. (267 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Handmade natural soap & organic skin care products from The Highland Soap Company, Scotland.
The length of the meta description is perfect. (610 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.highlandsoaps.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionHandmade natural soap & organic skin care products from The Highland Soap Company, Scotland.
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
theme-color#333
google-site-verificationRiTigOTDG1CEaRg5j2pCPY3f4WQjtteCrLnVDgCBI_Y
facebook-domain-verificationkj87bzo4xo49t5ktnn61l6nk1wb1ww
shopify-digital-wallet/50530451652/digital_wallets/dialog
shopify-checkout-api-tokene199514afb1787f8ee714440e518e395
langen
twitter:cardsummary_large_image
twitter:titleThe Highland Soap Company
twitter:descriptionHandmade natural soap & organic skin care products from The Highland Soap Company, Scotland.
og:site_nameThe Highland Soap Co
og:urlhttps://www.highlandsoaps.com/
og:titleThe Highland Soap Company
og:typewebsite
og:descriptionHandmade natural soap & organic skin care products from The Highland Soap Company, Scotland.
og:imagehttps://cdn.shopify.com/s/files/1/0505/3045/1652/files/Highland_Soaps_Co_-_Logo_Black_3637274f-487f-490c-a824-43b19462080e.png?v=1606821426
og:image:secure_urlhttps://cdn.shopify.com/s/files/1/0505/3045/1652/files/Highland_Soaps_Co_-_Logo_Black_3637274f-487f-490c-a824-43b19462080e.png?v=1606821426
og:image:width310
og:image:height108
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
There are 6 text duplicates on this page:
  • Duplicate 1: Bar soaps have been around for far longer than liquid soaps. It is bel...
  • Duplicate 2: Are you looking for a present? Maybe a souvenir of the highlands or so...
  • Duplicate 3: Shea butter, derived from the Shea tree fruit, is more than just a moi...
This page contains 998 words. That's ok.
28.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
18 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 13.16 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 20 tags for this page.
Image SEO
(Somewhat important)
18 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
.../files/HSLogo_310l_150x.png?v=1613564937Highland Soap Co.
...e-collection-soaps_150x.jpg?v=1613566666No alt attribute provided
...ollection-skincare_150x.jpg?v=1613566666No alt attribute provided
.../files/HSLogo_310l_150x.png?v=1613564937Highland Soap Co.
...-86f4-4a5988b6b84e_150x.jpg?v=1672047641No alt attribute provided
...-b1c0-cc3a7f4038d2_150x.png?v=1666697827No alt attribute provided
...-8f17-8caf71b076ae_150x.jpg?v=1709136022No alt attribute provided
...-9d4d-8188d907ee46_150x.png?v=1709134801No alt attribute provided
...-a2cc-e05c7a1eb9c3_150x.png?v=1637161841No alt attribute provided
...1700_1600px_300dpi_150x.jpg?v=1710172559No alt attribute provided
...e_1600x1600_200dpi_150x.jpg?v=1642005536No alt attribute provided
...-9393-d443f515ebde_150x.jpg?v=1642005536No alt attribute provided
...-8190-cb10c1adb2b2_150x.jpg?v=1706890708No alt attribute provided
...-bfac-908cdc656296_150x.png?v=1706890708Wild Scottish Raspberry Soap 150g
...Myrtle_Night_Cream_150x.png?v=1679326178No alt attribute provided
...-bb02-416db1f9de14_150x.jpg?v=1677055276No alt attribute provided
...roducts/Whisky-SET_150x.jpg?v=1672049080No alt attribute provided
...cts/Lemongrass-SET_150x.jpg?v=1672049080No alt attribute provided
...my-products-mobile_150x.png?v=1613568158No alt attribute provided
...ourproducts-banner_150x.jpg?v=1613566666No alt attribute provided
...-a568-9c0b06f85be1_150x.png?v=1686060989Refills
...Sonja_RP_Home_page_150x.jpg?v=1613569663Rose & Patchouli
...highlandsoaps-faqs_150x.jpg?v=1613566669No alt attribute provided
...hlandsoaps-offers2_150x.jpg?v=1613566669Highland Soaps - Offers
...-8b27-02229b2f4baf_150x.png?v=1655728471Find Our Shops
...-bbf3-5d631d079c07_150x.png?v=1655728320Our Story
..._Myths_150x_crop_center.png?v=1689071420The moisturising truth
...px_Web_150x_crop_center.jpg?v=1689074912Gift Sets
...Butter_150x_crop_center.png?v=1689077524A skin superhero
...rticles/Soap_Myths_150x.png?v=1689071420The moisturising truth
...iftsets_1600px_Web_150x.jpg?v=1689074912Gift Sets
...ticles/Shea_Butter_150x.png?v=1689077524A skin superhero

Page structure

H1 heading
(Critically important)
Highland Soap Co.
Too many H1 headings
The H1 heading is too short (17 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
There are 27 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Highland Soap Co.
H1 Highland Soap Co. Duplicate text
H2 Currency
H2 Relax
H2 Relax Duplicate text
H2 Soaps
H2 Lip Balm
H2 Our Favourites
H2 Our Products
H2 Our products
H2 Refills
H2 Rose & Patchouli
H2 FAQs
H2 Offers
H2 Find Our Shops
H2 Testimonials
H2 Our Story
H2 Check Out Our Socials
H2 Latest News & Events
H2 Currency Duplicate text
H3 The moisturising truth
H3 Gift Sets
H3 A skin superhero
H3 The moisturising truth Duplicate text
H3 Gift Sets Duplicate text
H3 A skin superhero Duplicate text
H3 Join our Mailing List
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
11 links don't have an anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 7 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.facebook.com/Highl...New window External Subdomain No Text
https://www.instagram.com/high...New window External Subdomain No Text
/collections/offersFree UK shipping over £40: check out our offers here
/collections/shop-by-rangeOur Ranges
/collections/shop-by-rangeExplore Our Ranges
/collections/wild-gorseNEW! Wild Gorse
/collections/lemongrass-gingerLemongrass & Ginger
/collections/wild-scottish-ras...Wild Scottish Raspberry
/collections/whisky-honeyWhisky & Honey
/collections/scottish-bog-myrtleScottish Bog Myrtle
/collections/highland-lavenderHighland Lavender
/collections/sweet-orange-cinn...Sweet Orange & Cinnamon
/collections/wild-nettle-heatherWild Nettle & Heather
/collections/rose-patchouliRose & Patchouli
/collections/hebridean-seaweedHebridean Seaweed
/collections/rosemary-wild-nettleRosemary & Wild Nettle
/collections/juniper-berryJuniper & Lime
/collections/gardenersGardeners'
/collections/shop-by-product-typeShop By Product Type
/collections/soapsSoaps
/collections/bath-bodyBath & Body
/collections/skin-careSkin Care
/collections/for-homeFor Home
/collections/giftsGifts & Sets
/collections/soapsText duplicate Soaps
/collections/organic-soapsOrganic Soap
/collections/handmade-soapsHandmade Soap
/collections/hand-washHand Wash
/collections/refillsRefills
/collections/mini-soapsMini Soaps
/collections/bath-bodyText duplicate Bath & Body
/collections/hair-careHair Care
/collections/body-washBody Wash
/collections/bathing-refillsText duplicate Refills
/collections/bubble-bathBubble Bath
/collections/hand-careHand Care
/collections/foot-careFoot Care
/collections/natural-bath-show...Natural Bath & Shower Accessories
/collections/natural-deodorantNatural Deodorant
/collections/skin-careText duplicate Skin Care
/collections/hand-body-lotionHand & Body Lotion
/collections/hand-body-creamOrganic Cream
/collections/shavingBeards & Shaving
/collections/lip-balmLip Balm
/collections/for-homeHome Fragrance
/collections/reed-diffusersReed Diffusers
/collections/candlesCandles
/collections/gift-setsGift & Sets
/pages/find-our-storesVisit Us
/collections/offersOffers
/account/loginLog in
/account/registerCreate account
https://www.highlandsoaps.com/IMG-ALT Highland Soap Co.
/collections/shop-by-rangeText duplicate Our Ranges
/collections/shop-by-rangeText duplicate Explore Our Ranges
/collections/wild-gorseText duplicate NEW! Wild Gorse
/collections/lemongrass-gingerText duplicate Lemongrass & Ginger
/collections/wild-scottish-ras...Text duplicate Wild Scottish Raspberry
/collections/whisky-honeyText duplicate Whisky & Honey
/collections/scottish-bog-myrtleText duplicate Scottish Bog Myrtle
/collections/highland-lavenderText duplicate Highland Lavender
/collections/sweet-orange-cinn...Text duplicate Sweet Orange & Cinnamon
/collections/wild-nettle-heatherText duplicate Wild Nettle & Heather
/collections/rose-patchouliText duplicate Rose & Patchouli
/collections/hebridean-seaweedText duplicate Hebridean Seaweed
/collections/rosemary-wild-nettleText duplicate Rosemary & Wild Nettle
/collections/juniper-berryText duplicate Juniper & Lime
/collections/gardenersText duplicate Gardeners'
/collections/shop-by-product-typeText duplicate Shop By Product Type
/collections/soapsText duplicate Soaps
/collections/bath-bodyText duplicate Bath & Body
/collections/skin-careText duplicate Skin Care
/collections/for-homeText duplicate For Home
/collections/giftsText duplicate Gifts & Sets
/collections/soapsNo Text
/collections/soapsText duplicate Soaps
/collections/soapsNo Text
/collections/bath-bodyNo Text
/collections/bath-bodyText duplicate Bath & Body
/collections/bath-bodyNo Text
/collections/soapsText duplicate Soaps
/collections/organic-soapsText duplicate Organic Soap
/collections/handmade-soapsText duplicate Handmade Soap
/collections/hand-washText duplicate Hand Wash
/collections/refillsText duplicate Refills
/collections/mini-soapsText duplicate Mini Soaps
/collections/bath-bodyText duplicate Bath & Body
/collections/hair-careText duplicate Hair Care
/collections/body-washText duplicate Body Wash
/collections/bathing-refillsText duplicate Refills
/collections/bubble-bathText duplicate Bubble Bath
/collections/hand-careText duplicate Hand Care
/collections/foot-careText duplicate Foot Care
/collections/natural-bath-show...Text duplicate Natural Bath & Shower Accessories
/collections/natural-deodorantText duplicate Natural Deodorant
/collections/skin-careText duplicate Skin Care
/collections/hand-body-lotionText duplicate Hand & Body Lotion
/collections/hand-body-creamText duplicate Organic Cream
/collections/shavingText duplicate Beards & Shaving
/collections/lip-balmText duplicate Lip Balm
/collections/for-homeText duplicate Home Fragrance
/collections/reed-diffusersText duplicate Reed Diffusers
/collections/candlesText duplicate Candles
/collections/gift-setsText duplicate Gift & Sets
/pages/find-our-storesText duplicate Visit Us
/collections/offersText duplicate Offers
/searchSearch
/account/loginAccount
A-TITLE Log in
/cartCart - 0
/searchNo Text
https://www.highlandsoaps.com/Text duplicate IMG-ALT Highland Soap Co.
/searchText duplicate Search
/cart0 Cart
/collections/bubble-bathNo Text
/collections/bubble-bathShop now
/collections/bubble-bathText duplicate Shop now
/collections/gift-setsNo Text
/collections/gift-setsCheck out our gifts
/collections/gift-setsText duplicate Check out our gifts
/collections/soapsNo Text
/collections/soapsText duplicate Soaps
/collections/soapsShop the Collection
/collections/lip-balmNo Text
/collections/lip-balmText duplicate Lip Balm
/collections/lip-balmText duplicate Shop the Collection
/collections/our-favourites/pr...A-TITLE Mini Guest Soap Selection 6x35g
/collections/our-favourites/pr...Text duplicate Mini Guest Soap Selection 6x35g
/collections/our-favourites/pr...£6.00 ( / )
/collections/our-favourites/pr...IMG-ALT Wild Scottish Raspberry Soap 150g
A-TITLE 3 for £15 - Organic Soaps 150g
/collections/our-favourites/pr...3 for £15 - Organic Soaps 150g
/collections/our-favourites/pr...£15.00 ( / )
/collections/our-favourites/pr...View options
/collections/our-favourites/pr...A-TITLE Scottish Bog Myrtle Nourishing Night Cream
/collections/our-favourites/pr...Text duplicate Scottish Bog Myrtle Nourishing Night Cream
/collections/our-favourites/pr...£19.95 ( / )
/collections/our-favourites/pr...A-TITLE Hand Wash & Lotion Set
/collections/our-favourites/pr...Text duplicate Hand Wash & Lotion Set
/collections/our-favourites/pr...£23.00 ( / )
/collections/our-favourites/pr...Text duplicate View options
/collections/our-favouritesShop all
/pages/delivery-shippingFree UK Delivery on Orders Over £40
/collections/hand-washSave Money & Plastic With Our Hand Wash Refills!
/pages/delivery-shippingText duplicate Free UK Delivery on Orders Over £40
/collections/hand-washText duplicate Save Money & Plastic With Our Hand Wash Refills!
https://www.facebook.com/Highl...New window External Subdomain No Text
https://www.instagram.com/high...New window External Subdomain No Text
/pages/our-productsNo Text
/pages/our-productsFind Out More
/pages/our-productsText duplicate Find Out More
/collections/hand-washExplore the range
/collections/rose-patchouliShop the range
/pages/faqsNo Text
/pages/faqsIf you have a query about our products, delivery or anything else for that matter, the answers might already be listed in our frequently asked questions sect...
/collections/offersIMG-ALT Highland Soaps - Offers
/collections/offersSave money and plastic waste with our economical and environmentally friendly hand wash refills and multi-buy offers Offers Find Out More
/pages/find-our-storesFind Our Shops
/collections/hand-washThis hand wash smells fabulous and a little goes a long way. Great value for money. Delivery was quick too. I’ll be buying more. Aileen
/collections/handmade-soaps/pr...Subdomain Using the usual soaps from supermarket would dry up my hands making them quite sore, however Highland soaps beautiful soap is so much better and soothing on ...
/pages/our-storyOur Story
/blogs/news-events/the-moistur...IMG-ALT The moisturising truth
/blogs/news-events/the-moistur...Text duplicate The moisturising truth
/blogs/news-events/gift-setsIMG-ALT Gift Sets
/blogs/news-events/gift-setsText duplicate Gift Sets
/blogs/news-events/a-skin-supe...IMG-ALT A skin superhero
/blogs/news-events/a-skin-supe...Text duplicate A skin superhero
/blogs/news-events/the-moistur...Text duplicate IMG-ALT The moisturising truth
/blogs/news-events/the-moistur...Text duplicate The moisturising truth
/blogs/news-events/gift-setsText duplicate IMG-ALT Gift Sets
/blogs/news-events/gift-setsText duplicate Gift Sets
/blogs/news-events/a-skin-supe...Text duplicate IMG-ALT A skin superhero
/blogs/news-events/a-skin-supe...Text duplicate A skin superhero
/pages/visitor-centre-and-lard...Visitor Centre & Larder Café
/pages/visitor-centre-larder-c...Puppy Policy
/pages/find-our-storesText duplicate Find Our Shops
/pages/stockistsFind a Stockist
/products/soap-making-workshopSoap-making workshops
/pages/our-storyText duplicate Our Story
/pages/our-productsOur Products
/pages/wholesale-informationBecome a stockist
/pages/hospitality-enquiriesHospitality Enquiries
/pages/key-ingredientsIngredients Guide
/policies/terms-of-serviceTerms of service
/policies/refund-policyRefund policy
/pages/careersCareers
/pages/delivery-shippingDelivery & Shipping
/pages/faqsFAQs
/pages/returnsReturns
/pages/contact-usContact Us
/blogs/news-eventsNews & Events
/collections/shop-by-rangeShop By Range
/collections/soapsText duplicate Soaps
/collections/bath-bodyText duplicate Bath & Body
/collections/skin-careSkin care
/collections/for-homeText duplicate For Home
/collections/giftsText duplicate Gifts & Sets
/collections/offersText duplicate Offers
/pages/key-ingredientsIngredients' Guide
https://www.facebook.com/Highl...New window External Subdomain No Text
https://www.instagram.com/high...New window External Subdomain No Text
https://www.highlandsoaps.com/© 2024 The Highland Soap Co
https://www.digitalsix.co.uk/New window External Subdomain Ecommerce By Digital Six
/policies/privacy-policyPrivacy & Cookies
/policies/terms-of-serviceTerms & Conditions

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.highlandsoaps.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.53 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (272 kB).

HTTP Response Header

NameValue
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set-cookie99 Characters
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servercloudflare
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External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 145 referring domains.
This page has 390 backlinks.
This page has backlinks from 121 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# we use Shopify as our ecommerce platform

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Disallow: /recommendations/products
Disallow: /*/recommendations/products
Sitemap: https://www.highlandsoaps.com/sitemap.xml

# Google adsbot ignores robots.txt unless specifically named!
User-agent: adsbot-google
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www.highlandsoaps.com
The Highland Soap Company
Handmade natural soap & organic skin care products from The Highland Soap Company, Scotland.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Soap93%Check
Highland93%Check
Highland Soap93%Check
Highland Soap Company80%Check
Soap Company73%Check
Handmade Soap71%Check
Natural Soap71%Check
Skin58%Check
Products56%Check
Soaps54%Check
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