Highstreetoutlet.com - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
41% 
Page structure
24% 
Link structure
75% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.13 s
File size
184.90 kB
Words
595
Media files
25
Number of links
176 internal / 25 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Brand Outlet Online | Discount Branded Clothing – Highstreet Outlet UK
The page title should be shorter than 580 pixels. It is 643 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Welcome to High Street Outlet. Discount branded outlet clothing at up to 80% off RRP. Shop today!
The length of the meta description is perfect. (608 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://highstreetoutlet.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
robotsINDEX,FOLLOW
viewportwidth=device-width, initial-scale=1.0, maximum-scale=1.0
descriptionWelcome to High Street Outlet. Discount branded outlet clothing at up to 80% off RRP. Shop today!
facebook-domain-verification4xtlzq4fwojvv7pilfcvs75cp4hqfe
google-site-verification2IcdgRTCC5pwAipYxOfgvSoUWnRBJUiA327NLhv2rOk
shopify-digital-wallet/57980321967/digital_wallets/dialog
shopify-checkout-api-tokenc01aa09e881a492e3d7e8f208579ab5b
langen
twitter:site@highstreetout
twitter:cardsummary_large_image
twitter:titleBrand Outlet Online | Discount Branded Clothing
twitter:descriptionWelcome to High Street Outlet. Discount branded outlet clothing at up to 80% off RRP. Shop today!
og:site_nameHighstreet Outlet UK
og:urlhttps://highstreetoutlet.com/
og:titleBrand Outlet Online | Discount Branded Clothing
og:typewebsite
og:descriptionWelcome to High Street Outlet. Discount branded outlet clothing at up to 80% off RRP. Shop today!
og:imagehttps://cdn.shopify.com/s/files/1/0579/8032/1967/files/Group_69.png?height=628&pad_color=fff&v=1626448280&width=1200
og:image:secure_urlhttps://cdn.shopify.com/s/files/1/0579/8032/1967/files/Group_69.png?height=628&pad_color=fff&v=1626448280&width=1200
og:image:width1200
og:image:height628
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
Only 1 paragraph/s was/were found on this page.
This page contains 595 words. That's ok.
24% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 14.5 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0, maximum-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 12 tags for this page.
Image SEO
(Somewhat important)
9 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...-a78b-952893715561_285x.png?v=1713531959No alt attribute provided
...-ab78-b01c264880d3_285x.png?v=1713532591No alt attribute provided
/cdn/shop/files/27_285x.jpg?v=1709136271No alt attribute provided
...-b9c4-f30cf17e2959_285x.png?v=1713533155No alt attribute provided
...-96aa-ca6740142fb0_285x.jpg?v=1699461146No alt attribute provided
...der_pic_285x400trs_285x.jpg?v=1694527128No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
...isa.svg?v=100376242213241014791670407924visa
...ypal.svg?v=19748506084263380101670407924paypal
...ter.svg?v=128552519422026074061670407924master
..._pay.svg?v=18589637952183723231670407924apple pay
...ess.svg?v=179892014067834965221670407924american express

Page structure

H1 heading
(Critically important)
New Arrivals
Too many H1 headings
The H1 heading is too short (12 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
There are 47 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 New Arrivals
H1 Brakeburn
H2 shop jeans from £8.99
H2 new tops
H2 Shop Dresses
H2 From £3.99
H2 Join our email club
H3 Sale
H3 New In
H3 Dresses
H3 Tops
H3 Accessories
H3 Legwear
H3 Follow us on Instagram
H3 Featured Collections
H3 Our Blog
H4 Your bag
H4 All Sale
H4 Sale By Price
H4 All New In
H4 Dresses Duplicate text
H4 All Tops
H4 Tops - Knitwear
H4 Accessories A
H4 Accessories B
H4 Accessories - C
H4 Brands B-D
H4 Brands E-L
H4 Brands M-R
H4 Brands R-V
H4 Trousers
H4 Skirts
H4 £12.99 SALE - Limited Stock
H4 £12.99 SALE - Limited Stock Duplicate text
H4 Up to 90% off Top uk Brands
H4 Up to 90% off Top uk Brands Duplicate text
H4 Clearpay or Klarna + Free Delivery over £50
H4 Clearpay or Klarna + Free Delivery over £50 Duplicate text
H4 Finding your Colour Palette
H4 Transitional Outfit Ideas
H4 Joules Clearance Outlet
H4 Information
H4 Our Offers
H4 Your Account
H4 Brand Outlet
H4 Brand Outlet Duplicate text
H5 Top UK Brands | Up to 90% off the RRP
Some anchor texts are used more than once.
4 links don't have an anchor text.
There are 3 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 25 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://highstreetoutlet.com/Anchor Skip to content
https://highstreetoutlet.com/No Text
https://highstreetoutlet.com/No Text
/account/loginA-TITLE Log In
/a/wishlistNo Text
/checkoutCheckout
https://highstreetoutlet.com/cartView Bag
/collections/saleSale
https://highstreet-outlet-uk.m...External Subdomain Text duplicate Sale
https://highstreet-outlet-uk.m...External Subdomain SHOP NOW
/collections/saleShop All Sale
/collections/everything-12-99£12.99 SALE
/collections/3-for-2-tops3 For 2 Tops
/collections/dresses-sale-dressesSale Dresses
/collections/sale-sale-topsSale Tops
/collections/sale-sale-knitwearSale Knitwear
/collections/sale-sale-coats-j...Sale Outerwear
/collections/sale-sale-accesso...Sale Accessories
/collections/sale-sale-trousersSale Trousers & Shorts
/collections/sale-sale-skirtsSale Skirts
/collections/sale-ps5-or-lessUnder £5 Sale
/collections/10-or-lessUnder £10 Sale
/collections/under-15-saleUnder £15 Sale
/collections/under-20-saleUnder £20 Sale
/collections/under-30-saleUnder £30 Sale
/collections/new-inNew
https://highstreet-outlet-uk.m...External Subdomain New In
https://highstreet-outlet-uk.m...External Subdomain Shop Now
/collections/new-inShop All New
/collections/shop-the-liveShop The Live
/collections/3-for-2-tops3 for 2 Tops
/collections/new-in-new-in-kni...New Knits
/collections/new-in-new-in-dre...New Dresses
/collections/new-in-new-in-acc...New Accessories
/collections/new-in-new-in-topsNew Tops
/collections/new-in-new-in-tro...New Trousers
/collections/new-in-new-in-skirtsNew Skirts
/collections/new-in-new-in-out...New Outerwear
/collections/new-in-new-in-men...New Mens
/collections/outfit-of-the-dayOutfit of The day
/collections/clothing-dressesDresses
/collections/clothing-dressesText duplicate Dresses
/collections/clothing-dressesShop now
/collections/clothing-dressesShop All Dresses
/collections/new-in-new-in-dre...Text duplicate New Dresses
/collections/dresses-midi-dressesMidi Dresses
/collections/dresses-day-dressesDay Dresses
/collections/knee-length-dressesKnee length dresses
/collections/dresses-summer-es...Summer Holiday Dresses
/collections/dresses-going-out...Partywear Dresses
/collections/dresses-sale-dressesText duplicate Sale Dresses
/collections/clothing-topsTops & Knits
https://highstreet-outlet-uk.m...External Subdomain Tops
https://highstreet-outlet-uk.m...External Subdomain Text duplicate Shop Now
/collections/3-for-2-topsText duplicate 3 for 2 Tops
/collections/clothing-topsShop All Tops
/collections/new-in-new-in-topsNew In Tops
/collections/clothing-tops-cas...Casual Tops
/collections/clothing-tops-blo...Shirts & Blouses
/collections/sale-sale-topsText duplicate Sale Tops
/collections/clothing-tops-men...Men's Tops & Knits
/collections/clothing-knitwearAll Knitwear
/collections/new-in-new-in-kni...New Knitwear
/collections/clothing-knitwear...Jumpers
/collections/clothing-knitwear...Cardigans
/collections/clothing-knitwear...Fleeces & Sweatshirts
/collections/3-for-23 for 2 Knits
/collections/clothing-scarves-...Accessories
https://highstreet-outlet-uk.m...External Subdomain Text duplicate Accessories
https://highstreet-outlet-uk.m...External Subdomain Text duplicate Shop Now
/collections/all-the-ladiesAll The Ladies Offer
/collections/clothing-scarves-...Scarves
/collections/clothing-scarves-...Bags
/collections/clothing-scarves-...Jewellery
/collections/sale-sale-accesso...Text duplicate Sale Accessories
/collections/clothing-scarves-...Shop All Accessories
/collections/clothing-underwea...Sleepwear
/collections/clothing-scarves-...Mens Socks & Underwear
/collections/clothing-footwear...Footwear
/collections/slippersSlippers
/collections/clothing-scarves-...Underwear
/collections/clothing-underwea...Bras
/collections/clothing-underwea...Briefs
/collections/clothing-scarves-...Socks
/collections/brandsBrands
/collections/brands-ex-bodenEx Boden
/collections/ex-bonmarcheEx Bonmarche
/collections/brands-brakeburnBrakeburn
/collections/ex-carharttEx Carhartt
/collections/brands-ex-coastEx Coast
/collections/craghoppers-onlin...Craghoppers
/collections/brands-ex-crew-cl...Ex Crew Clothing
/collections/brands-ex-debenhamsEx Debenhams
/collections/brands-ex-dorothy...Ex Dorothy Perkins
/collections/brands-ex-evansEx Evans
/collections/the-uks-favourite...UK's Favourite Store
/collections/brands-ex-fatfaceEx Fatface
/collections/ex-fineryEx Finery
/collections/brands-ex-h-mEx H&M
/collections/brands-high-end-b...High End Brands
/collections/hurleyHurley
/collections/joules-outletJoules
/collections/laura-ashleyLaura Ashley
/collections/brands-ex-m-coEx M&Co
/collections/brands-ex-mistralEx Mistral
/collections/brands-ex-new-lookEx New Look
/collections/brands-ex-oasisEx Oasis
/collections/ex-oliver-bonusEx Oliver Bonus
/collections/ex-principlesEx Principles
/collections/qed-londonQED London
/collections/ex-regattaEx Regatta
/collections/brands-ex-river-i...Ex River Island
/collections/ex-romanEx Roman
/collections/ex-seasaltEx Seasalt
/collections/ex-sosanderEx Sosander
/collections/ex-wallisEx Wallis
/collections/brands-ex-weird-fishEx Weird Fish
/collections/brands-ex-white-s...Ex White Stuff
/collections/brands-ex-zaraEx Zara
/collections/clothing-trousersLegwear
https://highstreet-outlet-uk.m...External Subdomain Text duplicate Legwear
https://highstreet-outlet-uk.m...External Subdomain Text duplicate Shop Now
/collections/clothing-trousersShop All Trousers
/collections/clothing-trousers...Shorts
/collections/clothing-trousers...Jeans
/collections/clothing-trousers...Casual
/collections/black-trousersBlack Trousers
/collections/clothing-trousers...Leggings & Joggers
/collections/palazzo-and-culot...Palazzo & Culottes
/collections/sale-sale-trousersSale Trousers
/collections/clothing-trousers...Mens Shorts
/collections/clothing-skirtsShop All Skirts
/collections/new-in-new-in-skirtsText duplicate New Skirts
/collections/clothing-skirts-d...Day Skirts
/collections/clothing-skirts-s...Smart Skirts
/collections/sale-sale-skirtsText duplicate Sale Skirts
/collections/everything-12-99£12.99
https://highstreet-outlet-uk.m...External Subdomain My Account
/pages/delivery-returnsDelivery Information
/pages/cookie-policyCookie Policy
/pages/privacy-policyPrivacy Policy
/pages/terms-conditionsTerms & Conditions
/pages/klarna-terms-conditionsKlarna Terms & Conditions
https://www.facebook.com/highs...New window External Subdomain Facebook
A-TITLE Highstreet Outlet UK on Facebook
https://twitter.com/highstreetoutNew window External Twitter
A-TITLE Highstreet Outlet UK on Twitter
https://www.instagram.com/high...New window External Subdomain Instagram
A-TITLE Highstreet Outlet UK on Instagram
https://www.pinterest.co.uk/hi...New window External Subdomain Pinterest
A-TITLE Highstreet Outlet UK on Pinterest
/collections/new-inNo Text
/collections/new-inshop now
/collections/brands-brakeburnNo Text
/collections/brands-brakeburnText duplicate Shop Now
/collections/everything-12-99No Text
https://highstreet-outlet-uk.m...External Subdomain Text duplicate Shop Now
https://highstreet-outlet-uk.m...External Subdomain No Text
https://highstreet-outlet-uk.m...External Subdomain Text duplicate Shop Now
https://highstreet-outlet-uk.m...External Subdomain No Text
/collections/dresses-midi-dressesMidi
A-TITLE https://highstreetoutlet.com/collections/dresses-midi-dresses
/collections/clothing-dressesdresses
A-TITLE https://highstreetoutlet.com/collections/clothing-dresses
/collections/clothing-dressesShop Collection
https://highstreet-outlet-uk.m...External Subdomain Text duplicate Accessories
https://highstreet-outlet-uk.m...External Subdomain No Text
/blogs/news/your-colour-palett...Finding your Colour Palette
/blogs/news/your-colour-palett...IMG-ALT Home Article Image
/blogs/news/your-colour-palett...Trivial anchor text
Read More
/blogs/news/five-transitional-...Transitional Outfit Ideas
/blogs/news/five-transitional-...Text duplicate IMG-ALT Home Article Image
/blogs/news/five-transitional-...Text duplicate Trivial anchor text
Read More
/blogs/news/joules-clearance-o...Joules Clearance Outlet
/blogs/news/joules-clearance-o...Text duplicate IMG-ALT Home Article Image
/blogs/news/joules-clearance-o...Text duplicate Trivial anchor text
Read More
/blogs/newsView All
https://www.facebook.com/highs...New window External Subdomain Text duplicate Facebook
A-TITLE Highstreet Outlet UK on Facebook
https://twitter.com/highstreetoutNew window External Text duplicate Twitter
A-TITLE Highstreet Outlet UK on Twitter
https://www.instagram.com/high...New window External Subdomain Text duplicate Instagram
A-TITLE Highstreet Outlet UK on Instagram
https://www.pinterest.co.uk/hi...New window External Subdomain Text duplicate Pinterest
A-TITLE Highstreet Outlet UK on Pinterest
/pages/contact-usContact Us
/pages/returnsReturns
/pages/delivery-returnsDelivery
/pages/about-usAbout Us
/pages/terms-conditionsText duplicate Terms & Conditions
/pages/privacy-policyText duplicate Privacy Policy
/pages/copy-of-klarna-terms-co...Klarna T&C's
/pages/clearpay-terms-conditionsClearpay T&C's
/pages/social-media-competitio...Social Media Competition T&C's
/collections/new-inNew Products
/collections/saleSale Items
/accountMy Orders
/account/addressesMy Addresses
/a/wishlistMy Wishlist
/account/logoutLog Out
/collections/brands-ex-topshopTopshop Outlet
/collections/brands-ex-bodenBoden Outlet
/collections/brands-ex-monsoonMonsoon Outlet
/collections/joules-outletJoules Outlet
/collections/brands-ex-zaraZara Outlet
/collections/brands-ex-dorothy...Dorothy Perkins Outlet
/collections/brands-ex-white-s...White Stuff Outlet
/collections/ex-wallisWallis Outlet
/collections/brands-ex-evansEvans Outlet
/pages/terms-conditionsterms of use
/pages/privacy-policyprivacy notice

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://highstreetoutlet.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.13 seconds.
The file size of the HTML document is fine (185 kB).

HTTP Response Header

NameValue
dateMon, 20 May 2024 02:33:48 GMT
content-typetext/html; charset=utf-8
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link<https://cdn.shopify.com>; rel="preconnect", <https://cdn.shopify.com>; rel="preconnect"; crossorigin
set-cookie99 Characters
x-cachehit, server
x-frame-optionsDENY
content-security-policyblock-all-mixed-content; frame-ancestors 'none'; upgrade-insecure-requests;
strict-transport-securitymax-age=7889238
x-shopid57980321967
x-shardid244
varyAccept
content-languageen
powered-byShopify
server-timingprocessing;dur=9, db;dur=2, asn;desc="24940", edge;desc="FRA", country;desc="DE", knownbot, theme;desc="136321794293", pageType;desc="index", servedBy;desc="kzz9", requestID;desc="581accf9-b7c1-4d40-a800-a8966097af79-1716172428"
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x-xss-protection1; mode=block
x-content-type-optionsnosniff
x-permitted-cross-domain-policiesnone
x-download-optionsnoopen
servercloudflare
cf-ray8868ec909fc39a1b-FRA
content-encodinggzip
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 108 referring domains.
This page has 524 backlinks.
This page has backlinks from 97 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# we use Shopify as our ecommerce platform

User-agent: *
Disallow: /a/downloads/-/*
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
Disallow: /checkout
Disallow: /57980321967/checkouts
Disallow: /57980321967/orders
Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
Disallow: /*/collections/*sort_by*
Disallow: /collections/*+*
Disallow: /collections/*%2B*
Disallow: /collections/*%2b*
Disallow: /*/collections/*+*
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Disallow: /*/collections/*%2b*
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Disallow: /blogs/*+*
Disallow: /blogs/*%2B*
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Disallow: /search
Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Disallow: /recommendations/products
Disallow: /*/recommendations/products
Sitemap: https://highstreetoutlet.com/sitemap.xml

# Google adsbot ignores robots.txt unless specifically named!
User-agent: adsbot-google
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Disallow: /*?*oseid=*
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User-agent: Nutch
Disallow: /

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Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
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Disallow: /collections/*+*
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Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
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Disallow: /recommendations/products
Disallow: /*/recommendations/products
Sitemap: https://highstreetoutlet.com/sitemap.xml

User-agent: AhrefsSiteAudit
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highstreetoutlet.com
Brand Outlet Online | Discount Branded Clothing – Highstreet Outlet...
Welcome to High Street Outlet. Discount branded outlet clothing at up to 80% off RRP. Shop today!

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Outlet79%Check
Brand Outlet72%Check
High70%Check
Clearance Outlet60%Check
SHOP56%Check
Clothing56%Check
New54%Check
brand52%Check
Brand Outlet Online51%Check
RRP50%Check
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