Hks.harvard.edu - SEO Checker

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Overview of the SEO Check
Meta information
79% 
Page quality
79% 
Page structure
97% 
Link structure
48% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.26 s
File size
91.20 kB
Words
950
Media files
19
Number of links
132 internal / 21 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Harvard Kennedy School | Harvard Kennedy School
There are word repetitions in the page title.
The length of the page title is perfect. (466 pixels out of 580 max pixel length)
Meta description
(Critically important)
By combining cutting-edge research, the teaching of outstanding students, and direct interaction with practitioners, we have an impact on solving public problems that no other institution can match.
The meta description is too long: 1206 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.hks.harvard.edu/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionBy combining cutting-edge research, the teaching of outstanding students, and direct interaction with practitioners, we have an impact on solving public problems that no other institution can match.
hks:centersEmpty
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
“google-site-verification”H-fdz1H59lstWjCRm_GRQ1l-eRZsKLl5tfqPkvsNVOg
google-site-verificationANzUEPtCAzLs3J5DstPtwIN-XWMCTQJxzukRNdhbmy4
format-detectiontelephone=no
langen
twitter:cardsummary_large_image
twitter:titleHarvard Kennedy School
twitter:descriptionBy combining cutting-edge research, the teaching of outstanding students, and direct interaction with practitioners, we have an impact on solving public problems that no other institution can match.
twitter:imagehttps://www.hks.harvard.edu/sites/default/files/about_us/Twitter-Card.png
og:titleHarvard Kennedy School
og:descriptionBy combining cutting-edge research, the teaching of outstanding students, and direct interaction with practitioners, we have an impact on solving public problems that no other institution can match.
og:imagehttps://www.hks.harvard.edu/sites/default/files/about_us/Twitter-Card.png
ImageToolbarfalse
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 950 words. That's ok.
26.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
13 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19.32 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 19 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/sites/default/files/logos/logo_2.svgHarvard Kennedy School
/sites/default/files/logos/logo_2.svgHarvard Kennedy School
/sites/default/files/logos/logo_2.svgHarvard Kennedy School
...04R_Homepage-2560x1440.jpg?itok=PwE7dUShThe HKS Cafe full of community members during the organization fair photographed from the top of the social stairs.
...bacus-Banner_2560x1440.jpg?itok=4Z-T4RucCollage illustration with a black and white children's abacus surrounded by colorful plus and minus symbols
...olicy-Banner_2560x1440.jpg?itok=HWcRc53lLine graphic with the globe of the world rolling down an uncertain line graph.
...irdre-Banner_2560x1440.jpg?itok=_VU-r8NhIllustration including bar graphic elements with black and white silhouette of an old U.S. map with a magnifying glass over the southern states.
...lines-Teaser_Landscape.jpg?itok=1Ttztd95Several groups of colorful vertical bar graphs with simple news headlines centered within each.
...ooper_Banner_2560x1440.jpg?itok=EtRn7fYYIllustrated graphic with a silhouetted black and white photo of the statue 'The Thinker,' surrounded by differently sized and colored dots. The statue is staring at the one white colored dot.
...hts-Banner-2560x1440-2.jpg?itok=BLYvXUqdBlack and white image of a bus and a clock with lines emulating bus routes over a blue backdrop.
...rsProgramCollaboration.png?itok=ZRY_vGwQgroup of students around a table
...22-07/exec_ed_1200x800.jpg?itok=tOwwXoA9woman standing in front of a whiteboard.
...gree_programs_1200x800.jpg?itok=yzrtEs8VProfessors Matthew Baum and Richard Zeckhauser in a classroom.
...ip_credential_1200x800.jpg?itok=q5o6VhwKwoman seated in front of a laptop with headphones on
...tions-Banner_2560x1440.jpg?itok=PfSOfdpbUnited States flags in the foreground waving in the air with the U.S. Capitol building in focus between them.
...uality-Teaser_1280x720.jpg?itok=LxFTa2DgEmergency medical technicians (EMTs) and paramedics with Los Angeles Fire Station 11 get ready to take a man they just revived from a drug overdose to the hospital at the corner of S. Alvarado and Wilshire Blvd. in MacArthur Park in Los Angeles on October 9, 2024.
...e-Allen_Teaser_640x360.jpg?itok=s94us3d1Danielle Allen speaking at an event in the JFK Forum.
...libova_Teaser_640x360R.jpg?itok=OOCCCf-fRoya Talibova headshot at the Harvard Kennedy School campus.
...footer/harvard-kennedy-school-logo_1.pngHarvard Kennedy SchoolHarvard Kennedy School

Page structure

H1 heading
(Critically important)
Harvard Kennedy School sparks your potential
The H1 heading is perfect.
Headings
(Important)
There are 26 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Harvard Kennedy School sparks your potential
H2 Main navigation Mobile
H2 Main navigation
H2 Research Insights
H2 Discover Programs That Fit Your Career Goals
H2 This Political Moment
H2 Upcoming Events
H2 The Latest
H2 HKS Instagram
H2 Acknowledgment of Land and People
H3 Changes in children’s social environments have increased class gaps and reduced racial gaps in economic mobility
H3 Foreign policy skill is mostly a value judgment—but at least one aspect of strategic competence can be measured.
H3 The past shapes the present when it comes to Southern roots, race, and marriage trends
H3 Readers prefer simpler headlines—unless they are journalists
H3 Professors say they teach critical thinking. But is that what students are learning?
H3 Centralization trend in global urban transportation systems can yield data to help make those systems more efficient and popular
H3 Master’s Programs
H3 Executive Education
H3 Doctoral Programs
H3 Public Leadership Credential
H3 Europe’s Most Significant Export Since the Beatles: Tech Policy for the World
H3 Stone Inequality & Social Policy Seminar: Vincent Hutchings
H3 Public Perceptions of “Benefits” and Risks on the Path to Net Zero
H3 HKS health expert says next US administration will need holistic solutions to face multiple epidemics
H3 Danielle Allen: Delivering on the promise of democracy
H3 Roya Talibova: Exploring holistic responses to political violence
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 21 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.hks.harvard.edu/Anchor Skip to main content
https://www.hks.harvard.edu/IMG-ALT Harvard Kennedy School
A-TITLE Harvard Kennedy School
https://www.hks.harvard.edu/Text duplicate IMG-ALT Harvard Kennedy School
A-TITLE Harvard Kennedy School
/educational-programsEducational Programs
/educational-programs/masters-...Master’s Programs
/executive-educationExecutive Education
/node/104091/doctoral-programsDoctoral Programs
/educational-programs/public-l...Public Leadership Credential
/educational-programs/undergra...Undergraduate Opportunities
/coursesCourses
/educational-programs/academic...Academic Calendars & Policies
/admissions-financial-aidAdmissions & Aid
/admissions-financial-aid/mast...Master’s Program Admissions
/educational-programs/executiv...Subdomain Executive Education Admissions
/admissions-aid/doctoral-progr...Doctoral Program Admissions
/admissions-financial-aid/fund...Funding Your Education
/research-insightsFaculty & Research
/faculty-profilesFaculty Profiles
/research-insights/research-pu...Publications
A-TITLE Publications at HKS
/faculty-research/policy-topicsPolicy Topics
/policycastPolicyCast
/research-insights/library-kno...Library & Research Services
/centers-initiativesCenters & Initiatives
http://ash.harvard.edu/External Subdomain Ash Center for Democratic Governance and Innovation
http://www.belfercenter.org/External Subdomain Belfer Center for Science and International Affairs
https://cities.harvard.edu/External Subdomain Bloomberg Center for Cities
/centers/carrCarr Center for Human Rights Policy
/centers/cidCenter for International Development
A-TITLE Center for International Development
/centers/cplCenter for Public Leadership
http://iop.harvard.edu/External Subdomain Institute of Politics
/centers/wienerMalcolm Wiener Center for Social Policy
A-TITLE Malcolm Wiener Center for Social Policy
/centers/mrcbgMossavar-Rahmani Center for Business and Government
https://shorensteincenter.org/External Shorenstein Center on Media, Politics and Public Policy
/centers/taubmanTaubman Center for State and Local Government
A-TITLE Taubman Center for State and Local Government
/centers/wapppWomen and Public Policy Program
/centers-initiativesAll Initiatives
/alumniAlumni
/alumni/connectConnect
/alumni/volunteerVolunteer
/alumni/give-backGive Back
/alumni/benefitsBenefits
/alumni/eventsEvents
/alumni/aboutAbout
/more/aboutText duplicate About
/news-announcementsNews & Announcements
A-TITLE News & Announcements from HKS
/more/eventsText duplicate Events
A-TITLE Events
/more/student-lifeStudent Life
/directoryDirectory
/more/employersEmployers
/more/hks-magazineHKS Magazine
/contact-usContact Us
https://www.hks.harvard.edu/Text duplicate IMG-ALT Harvard Kennedy School
A-TITLE Harvard Kennedy School
/educational-programsText duplicate Educational Programs
/educational-programs/masters-...Text duplicate Master’s Programs
/executive-educationText duplicate Executive Education
/node/104091/doctoral-programsText duplicate Doctoral Programs
/educational-programs/public-l...Text duplicate Public Leadership Credential
/educational-programs/undergra...Text duplicate Undergraduate Opportunities
/coursesText duplicate Courses
/educational-programs/academic...Text duplicate Academic Calendars & Policies
/admissions-financial-aidText duplicate Admissions & Aid
/admissions-financial-aid/mast...Text duplicate Master’s Program Admissions
/educational-programs/executiv...Subdomain Text duplicate Executive Education Admissions
/admissions-aid/doctoral-progr...Text duplicate Doctoral Program Admissions
/admissions-financial-aid/fund...Text duplicate Funding Your Education
/research-insightsText duplicate Faculty & Research
/faculty-profilesText duplicate Faculty Profiles
/research-insights/research-pu...Text duplicate Publications
A-TITLE Publications at HKS
/faculty-research/policy-topicsText duplicate Policy Topics
/policycastText duplicate PolicyCast
/research-insights/library-kno...Text duplicate Library & Research Services
/centers-initiativesText duplicate Centers & Initiatives
http://ash.harvard.edu/External Subdomain Text duplicate Ash Center for Democratic Governance and Innovation
http://www.belfercenter.org/External Subdomain Text duplicate Belfer Center for Science and International Affairs
https://cities.harvard.edu/External Subdomain Text duplicate Bloomberg Center for Cities
/centers/carrText duplicate Carr Center for Human Rights Policy
/centers/cidText duplicate Center for International Development
A-TITLE Center for International Development
/centers/cplText duplicate Center for Public Leadership
http://iop.harvard.edu/External Subdomain Text duplicate Institute of Politics
/centers/wienerText duplicate Malcolm Wiener Center for Social Policy
A-TITLE Malcolm Wiener Center for Social Policy
/centers/mrcbgText duplicate Mossavar-Rahmani Center for Business and Government
https://shorensteincenter.org/External Text duplicate Shorenstein Center on Media, Politics and Public Policy
/centers/taubmanText duplicate Taubman Center for State and Local Government
A-TITLE Taubman Center for State and Local Government
/centers/wapppText duplicate Women and Public Policy Program
/centers-initiativesText duplicate All Initiatives
/alumniText duplicate Alumni
/alumni/connectText duplicate Connect
/alumni/volunteerText duplicate Volunteer
/alumni/give-backText duplicate Give Back
/alumni/benefitsText duplicate Benefits
/alumni/eventsText duplicate Events
/alumni/aboutText duplicate About
/more/aboutText duplicate About
/news-announcementsText duplicate News & Announcements
A-TITLE News & Announcements from HKS
/more/eventsText duplicate Events
A-TITLE Events
/more/student-lifeText duplicate Student Life
/directoryText duplicate Directory
/more/employersText duplicate Employers
/more/hks-magazineText duplicate HKS Magazine
/contact-usText duplicate Contact Us
/faculty-research/policy-topic...IMG-ALT Collage illustration with a black and white children's abacus surrounded by colorful plus and minus symbols
/faculty-research/policy-topic...Changes in children’s social environments have increased class gaps and reduced racial gaps in economic mobility
/faculty-research/policy-topic...IMG-ALT Line graphic with the globe of the world rolling down an uncertain line graph.
/faculty-research/policy-topic...Foreign policy skill is mostly a value judgment—but at least one aspect of strategic competence can be measured.
/faculty-research/policy-topic...IMG-ALT Illustration including bar graphic elements with black and white silhouette of an old U.S. map with a magnifying glass over the southern states.
/faculty-research/policy-topic...The past shapes the present when it comes to Southern roots, race, and marriage trends
/faculty-research/policy-topic...IMG-ALT Several groups of colorful vertical bar graphs with simple news headlines centered within each.
/faculty-research/policy-topic...Readers prefer simpler headlines—unless they are journalists
/faculty-research/policy-topic...IMG-ALT Illustrated graphic with a silhouetted black and white photo of the statue 'The Thinker,' surrounded by differently sized and colored dots. The statue is sta...
/faculty-research/policy-topic...Professors say they teach critical thinking. But is that what students are learning?
/faculty-research/policy-topic...IMG-ALT Black and white image of a bus and a clock with lines emulating bus routes over a blue backdrop.
/faculty-research/policy-topic...Centralization trend in global urban transportation systems can yield data to help make those systems more efficient and popular
/educational-programs/masters-...Text duplicate Master’s Programs
/admissions-financial-aid/mast...How to Apply
/executive-educationText duplicate Executive Education
/executive-education-program-f...Find a program
/node/104091/doctoral-programsText duplicate Doctoral Programs
/admissions-aid/doctoral-progr...Text duplicate How to Apply
/educational-programs/public-l...Text duplicate Public Leadership Credential
/educational-programs/public-l...Request Info
/faculty-research/policy-topic...Analysis and insights from our faculty
/events/europes-most-significa...Europe’s Most Significant Export Since the Beatles: Tech Policy for the World
/events/stone-inequality-socia...Stone Inequality & Social Policy Seminar: Vincent Hutchings
/events/public-perceptions-ben...Public Perceptions of “Benefits” and Risks on the Path to Net Zero
/more/eventsSee more events
/faculty-research/policy-topic...IMG-ALT Emergency medical technicians (EMTs) and paramedics with Los Angeles Fire Station 11 get ready to take a man they just revived from a drug overdose to the ho...
/faculty-research/policy-topic...HKS health expert says next US administration will need holistic solutions to face multiple epidemics
/faculty-research/policy-topic...IMG-ALT Danielle Allen speaking at an event in the JFK Forum.
/faculty-research/policy-topic...Danielle Allen: Delivering on the promise of democracy
/faculty-research/policy-topic...IMG-ALT Roya Talibova headshot at the Harvard Kennedy School campus.
/faculty-research/policy-topic...Roya Talibova: Exploring holistic responses to political violence
/faculty-research/policy-topic...Read more stories
https://hksexeced.tfaforms.net...External Subdomain SUBSCRIBE TO OUR FREE NEWSLETTER
https://www.hks.harvard.edu/Subdomain Text duplicate IMG-ALT Harvard Kennedy School
/educational-programs/masters-...Text duplicate Master’s Programs
/executive-educationText duplicate Executive Education
/educational-programs/doctoral...Text duplicate Doctoral Programs
/educational-programs/public-l...Text duplicate Public Leadership Credential
/admissions-aid/masters-progra...Admissions Events
https://community.alumni.harva...External Subdomain Give Now
/more/alumniText duplicate Alumni
/more/about/leadership-adminis...Jobs
/contact-usText duplicate Contact Us
/more/about/policies/privacy-s...Privacy
https://accessibility.harvard....External Subdomain Accessibility
https://accessibility.huit.har...External Subdomain Digital Accessibility
http://www.harvard.edu/New window External Subdomain Harvard College
https://www.facebook.com/harva...External Subdomain URL anchor text
https://www.facebook.com/harvardkennedyschool/
https://twitter.com/kennedy_sc...New window External URL anchor text
https://twitter.com/kennedy_school
https://www.linkedin.com/schoo...New window External Subdomain URL anchor text
https://www.linkedin.com/school/harvard-kennedy-school-of-government/
https://www.youtube.com/user/H...New window External Subdomain URL anchor text
https://www.youtube.com/user/HarvardKennedySchool
http://instagram.com/harvardke...New window External URL anchor text
http://instagram.com/harvardkennedyschool/
https://www.tiktok.com/@harvar...External Subdomain URL anchor text
https://www.tiktok.com/@harvardkennedyschool

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.hks.harvard.edu/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.26 seconds.
The file size of the HTML document is fine (91 kB).

HTTP Response Header

NameValue
cache-controlmax-age=10800, public
content-encodinggzip
content-languageen
content-security-policyframe-ancestors https://canvas.harvard.edu https://*.wistia.com 'self'; report-uri /report-csp-violation
content-typetext/html; charset=UTF-8
etagW/"1729346953"
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedSat, 19 Oct 2024 14:09:13 GMT
servernginx
strict-transport-securitymax-age=1000
x-content-type-optionsnosniff
x-drupal-cacheHIT
x-drupal-dynamic-cacheHIT
x-frame-optionsALLOW-FROM https://*.wistia.com
x-generatorDrupal 10 (https://www.drupal.org)
x-pantheon-styx-hostnamestyx-fe1-a-5bbb8f6849-r8nq2
x-styx-req-idb8b5d889-8e24-11ef-93c6-f6cc3a16fbf1
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accept-rangesbytes
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x-cacheHIT, HIT, MISS, MISS
x-cache-hits8, 10, 0, 0
x-timerS1729355255.208232,VS0,VE39
varyAccept-Encoding, Cookie, Cookie, Cookie, orig-host
content-length18643
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 13,371 referring domains.
This page has 274,821 backlinks.
This page has backlinks from 8,828 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed
Sitemap: https://www.hks.harvard.edu/sitemap.xml
# Specific Paths
Disallow: /sites/default/files/HKSEE/HKSEE%20PDFs/HKS-FY24ProgramGuide_Digital.pdf
Disallow: /sites/default/files/HKSEE/HKSEE%20PDFs/Comtax%20Brochure%202023_DA.pdf
Disallow: /sites/default/files/HKSEE/HKSEE%20PDFs/protected/

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www.hks.harvard.edu
Harvard Kennedy School | Harvard Kennedy School
By combining cutting-edge research, the teaching of outstanding students, and direct interaction with practitioners, we have an impact on solving public problems that no other institution can match.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Harvard79%Check
Harvard Kennedy73%Check
Harvard Kennedy School71%Check
Kennedy68%Check
School68%Check
HKS58%Check
Public56%Check
one56%Check
Harvard University56%Check
Public Research55%Check
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