Hobbycraft.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
44% 
Page structure
79% 
Link structure
61% 
Server
54% 
External factors
100% 
SEO Score
Response time
0.69 s
File size
1,297.50 kB
Words
437
Media files
50
Number of links
114 internal / 14 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Hobbycraft | Shop Craft Supplies Online
The length of the page title is perfect. (356 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Discover everything you need for art, knit and stitch, papercraft, wedding, party, baking and more. Shop online or in over 100 UK stores. Free delivery over £25.
The length of the meta description is perfect. (979 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.hobbycraft.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0, maximum-scale=5.0
titleHobbycraft | Shop Craft Supplies Online
descriptionDiscover everything you need for art, knit and stitch, papercraft, wedding, party, baking and more. Shop online or in over 100 UK stores. Free delivery over £25.
robotsindex,follow
gtmPageLoadDetailsEmpty
gtmBasketLoadDetailsEmpty
theme-color#45132C
langen
twitter:cardsummary
twitter:titleThe website with best products at low prices. | Hobbycraft UK
twitter:urlhttps://www.hobbycraft.co.uk/
twitter:imagehttps://www.hobbycraft.co.uk/on/demandware.static/Sites-hobbycraft-uk-Site/-/default/dw0f619b18/images/logo.png
twitter:site@Hobbycraft
twitter:descriptionHobbycraft UK
og:imagehttps://www.hobbycraft.co.uk/on/demandware.static/Sites-hobbycraft-uk-Site/-/default/dw0f619b18/images/logo.png
og:typewebsite
og:titleThe website with best products at low prices. | Hobbycraft UK
og:descriptionHobbycraft UK
og:localeen_GB
og:urlhttps://www.hobbycraft.co.uk/
x-ua-compatibleie=edge
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Only 1 paragraph/s was/were found on this page.
There are only 437 words on this page. Good pages should have about 800 words of useful content.
25.4% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 11 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
The file size of the HTML document is very large (1297.5 kB).
A viewport "width=device-width, initial-scale=1.0, maximum-scale=5.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 9 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...-month-main-banner-lg-2.jpg?sw=1600&q=90National Craft Month
...r-easter-decorations-lg.jpg?sw=1600&q=90A shelf with various easter themed decorations such as bunnies, eggs and flowers. Header text says Easter made easy, along with a Shop Now button and a roundel with From £1.
...ner-womens-institute-lg.jpg?sw=1600&q=90A Variety of lots of different coloured yarn from the Womens Institute.
...WK-1/hp-row4-kids-easter.jpg?sw=340&q=90Spring
.../hp-row4-plushie-friends.jpg?sw=340&q=90Knitcraft Plushie Friends
...WK-2/hp-row4-mothers-day.jpg?sw=340&q=90Mothers Day
...hp/2025/WK-3/hp-row4-rub.jpg?sw=340&q=90Really Useful Storage
...ted-colections-main-idea.jpg?sw=462&q=85No alt attribute provided
...-to-make-for-mothers-day.png?sw=340&q=8519 Gift Ideas to Make for Mother's Day
...ake-a-pamper-gift-hamper.jpg?sw=340&q=85How to Make a Pamper Gift Hamper
...crochet-an-amigurumi-bee.jpg?sw=340&q=85How to Crochet an Amigurumi Bee
...easy-easter-bonnet-ideas.jpg?sw=340&q=8511 Quick and Easy Easter Bonnet Ideas
...easy-clay-makes-for-kids.png?sw=340&q=8521 Easy Clay Makes for Kids
...decorations-for-all-ages.jpg?sw=340&q=85How to Sew Easter Decorations for All Ages
...ow-to-make-slime-at-home.png?sw=340&q=85How to Make Slime at Home
...deas-to-make-this-easter.png?sw=340&q=8520 Décor Ideas to Make this Easter
...t-projects-for-beginners.png?sw=340&q=8517 Crochet Projects for Beginners
...aster-floral-wreath-cake.png?sw=340&q=85How to Make an Easter Floral Wreath Cake
...make-floral-painted-eggs.jpg?sw=340&q=85How to Make Floral Painted Eggs
...g-projects-for-beginners.png?sw=340&q=8562 Sewing Projects for Beginners
.../2024/WK-14/hp-row2-club.jpg?sw=482&q=90Hobbycraft Club
...-workshop-row2-lg-banner.png?sw=482&q=90Workshops
.../2024/WK-14/hp-row2-plus.jpg?sw=282&q=90Hobbycraft Plus
...p-row2-sewing-machine-v2.jpg?sw=282&q=90Hobbycraft Plus2
...0380275/images/slot/home_page/Easter.svgEaster
.../images/slot/home_page/Kids Category.svgKids
...ome_page/Knitting & Crochet Category.svgKnitting & Crochet
...ome_page/Crafts and Hobbies Category.svgHobbies
...b/images/slot/home_page/Art Category.svgArt Supplies
...mages/slot/home_page/Sewing Category.svgSewing
.../home_page/Craft Essentials Category.svgCraft Essentials
...t/home_page/Digital Cutting Category.svgDigital Crafting
...s/slot/home_page/Papercraft Category.svgPapercraft
...mages/slot/home_page/Baking Category.svgBaking & Kitchen
...ages/slot/home_page/Decor and Frames.svgHome & Storage
...4f1/images/slot/home_page/Occasions1.svgParty & Occasions
...41c2bb7/images/slot/home_page/Offers.svgOffers
...a3b7ee9d/images/slot/home_page/Ideas.svgIdeas
...b/images/slot/home_page/Workshops v3.svgWorkshops
...9d9470/images/slot/home_page/apron_2.svgHobbycraft Artisan
...d57109f/images/footer/app-store-logo.pngApp store
...963cf/images/footer/google-play-logo.pngGoogle play
...ult/dw2a32c81d/images/footer/qr-code.pngQR code
...d57109f/images/footer/app-store-logo.pngApp store
...963cf/images/footer/google-play-logo.pngGoogle play
...ult/dw2a32c81d/images/footer/qr-code.pngQR code
...cd/images/global/footer/payment/visa.svgVisa
...es/global/footer/payment/master-card.svgMaster card
...images/global/footer/payment/maestro.svgMaestro
...obal/footer/payment/american-express.svgAmerican Express

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Spark your creativity
H2 Projects for you
H2 Get 15% off your next pur chase Get 15% off your next purchase
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
There are 14 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.hobbycraft.co.uk/Nofollow Anchor Skip to Content (Press Enter)
https://www.hobbycraft.co.uk/Nofollow Anchor Skip to Footer (Press Enter)
/help-centre/further-info/cp-c...New window Subdomain Cookie Policy
/store-finder/Subdomain Stores
A-TITLE Store Locator
https://www.hobbycraft.co.uk/A-TITLE Hobbycraft
/login/Nofollow Subdomain Sign in
A-TITLE Sign in
/store-finder/Subdomain Text duplicate Stores
A-TITLE Store Locator
https://classbento.co.uk/hobby...Nofollow External Workshops
A-TITLE Workshops
/wishlist/Subdomain Wishlist
A-TITLE Wishlist
/cart/Nofollow Subdomain Basket
A-TITLE View your Basket
/login/Subdomain Text duplicate Sign in
A-TITLE Sign in
/easter/Easter
/offers/Offers
/kids/Kids
/art-supplies/Art Supplies
/craft-essentials/Craft Essentials
/knitting-crochet/Knitting & Crochet
/sewing/Sewing
/hobbies/Hobbies
/home-storage/Home & Storage
/baking-kitchen/Baking & Kitchen
/party-occasions/Party & Occasions
/papercraft/Papercraft
/digital-crafting/Digital Crafting
/gifts/Gifts
/ideas/Ideas
/ideas/hobbycraft-artisan/Artisans
A-TITLE Artisans
https://classbento.co.uk/hobby...Nofollow External Text duplicate Workshops
A-TITLE Workshops
/account/Subdomain My Account
/wishlist/Subdomain Text duplicate Wishlist
A-TITLE Wishlist
/store-finder/Subdomain Text duplicate Stores
A-TITLE Store Locator
/easter/discover-easter/Subdomain IMG-ALT A shelf with various easter themed decorations such as bunnies, eggs and flowers. Header text says Easter made easy, along with a Shop Now button and a round...
/knitting-crochet/yarn/?prefn1...Subdomain Anchor IMG-ALT A Variety of lots of different coloured yarn from the Womens Institute.
/easter/easter-crafts/easter-c...Subdomain Easter Crafts for Kids
IMG-ALT Spring
/knitting-crochet/yarn/super-c...Subdomain Knitcraft Plushie Friends
IMG-ALT Knitcraft Plushie Friends
/party-occasions/crafting-occa...Subdomain Mother's Day Crafts
IMG-ALT Mothers Day
/brand/really-useful-products/Subdomain Anchor Really Useful Storage
IMG-ALT Really Useful Storage
/ideasNo Text
/ideasView All Projects
/ideas/gift-ideas-to-make-for-...IMG-ALT 19 Gift Ideas to Make for Mother's Day
/ideas/gift-ideas-to-make-for-...Text duplicate 19 Gift Ideas to Make for Mother's Day
/ideas/how-to-make-a-pamper-gi...IMG-ALT How to Make a Pamper Gift Hamper
/ideas/how-to-make-a-pamper-gi...Text duplicate How to Make a Pamper Gift Hamper
/ideas/how-to-crochet-an-amigu...IMG-ALT How to Crochet an Amigurumi Bee
/ideas/how-to-crochet-an-amigu...Text duplicate How to Crochet an Amigurumi Bee
/ideas/quick-and-easy-easter-b...IMG-ALT 11 Quick and Easy Easter Bonnet Ideas
/ideas/quick-and-easy-easter-b...Text duplicate 11 Quick and Easy Easter Bonnet Ideas
/ideas/easy-clay-makes-for-kid...IMG-ALT 21 Easy Clay Makes for Kids
/ideas/easy-clay-makes-for-kid...Text duplicate 21 Easy Clay Makes for Kids
/ideas/how-to-sew-easter-decor...IMG-ALT How to Sew Easter Decorations for All Ages
/ideas/how-to-sew-easter-decor...Text duplicate How to Sew Easter Decorations for All Ages
/ideas/how-to-make-slime.htmlIMG-ALT How to Make Slime at Home
/ideas/how-to-make-slime.htmlText duplicate How to Make Slime at Home
/ideas/decor-ideas-to-make-thi...IMG-ALT 20 Décor Ideas to Make this Easter
/ideas/decor-ideas-to-make-thi...Text duplicate 20 Décor Ideas to Make this Easter
/ideas/crochet-projects-for-be...IMG-ALT 17 Crochet Projects for Beginners
/ideas/crochet-projects-for-be...Text duplicate 17 Crochet Projects for Beginners
/ideas/how-to-make-an-easter-f...IMG-ALT How to Make an Easter Floral Wreath Cake
/ideas/how-to-make-an-easter-f...Text duplicate How to Make an Easter Floral Wreath Cake
/ideas/how-to-make-floral-pain...IMG-ALT How to Make Floral Painted Eggs
/ideas/how-to-make-floral-pain...Text duplicate How to Make Floral Painted Eggs
/ideas/sewing-projects-for-beg...IMG-ALT 62 Sewing Projects for Beginners
/ideas/sewing-projects-for-beg...Text duplicate 62 Sewing Projects for Beginners
/on/demandware.store/Sites-hob...IMG-ALT Hobbycraft Club
https://classbento.co.uk/hobby...New window External Text duplicate IMG-ALT Workshops
/hobbycraft-plus-1-year-subscr...Hobbycraft Plus Membership Unlock extra value and additional support Find Out More
IMG-ALT Hobbycraft Plus
/sewing/sewing-machines/beginn...Subdomain Beginner Sewing Machines Find the right machine for your skill level in no time Shop Now
IMG-ALT Hobbycraft Plus2
/easter/Text duplicate Easter
IMG-ALT Easter
A-TITLE Easter
/kids/Text duplicate Kids
IMG-ALT Kids
A-TITLE Kids
/knitting-crochet/Text duplicate Knitting & Crochet
IMG-ALT Knitting & Crochet
A-TITLE Knitting & Crochet
/hobbies/Text duplicate Hobbies
IMG-ALT Hobbies
A-TITLE Hobbies
/art-supplies/Text duplicate Art Supplies
IMG-ALT Art Supplies
A-TITLE Art Supplies
/sewing/Text duplicate Sewing
IMG-ALT Sewing
A-TITLE Sewing
/craft-essentials/Text duplicate Craft Essentials
IMG-ALT Craft Essentials
A-TITLE Craft Essentials
/digital-crafting/Text duplicate Digital Crafting
IMG-ALT Digital Crafting
A-TITLE Digital Crafting
/papercraft/Text duplicate Papercraft
IMG-ALT Papercraft
A-TITLE Papercraft
/baking-kitchen/Text duplicate Baking & Kitchen
IMG-ALT Baking & Kitchen
A-TITLE Baking & Kitchen
/home-storage/Text duplicate Home & Storage
IMG-ALT Home & Storage
A-TITLE Home & Storage
/party-occasions/Text duplicate Party & Occasions
IMG-ALT Party & Occasions
A-TITLE Party & Occasions
/offers/Text duplicate Offers
IMG-ALT Offers
A-TITLE Offers
/ideas/Text duplicate Ideas
IMG-ALT Ideas
A-TITLE Ideas
/workshops/Text duplicate Workshops
IMG-ALT Workshops
A-TITLE Workshops
/ideas/hobbycraft-artisan/Hobbycraft Artisan
IMG-ALT Hobbycraft Artisan
A-TITLE Hobbycraft Artisan
https://uk.trustpilot.com/revi...New window External Subdomain Trustpilot
https://www.hobbycraft.co.uk/Anchor Top
https://hobbycraft.onelink.me/...External Subdomain IMG-ALT App store
https://hobbycraft.onelink.me/...External Subdomain IMG-ALT Google play
/help-centre/customer-services...Subdomain Delivery
/help-centre/customer-services...Subdomain Returns
/help-centre/customer-services...Subdomain FAQs
/help-centre/customer-services...Subdomain Contact Us
/store-finder/Subdomain Find a Store
/help-centre/shopping-with-us/...Subdomain Text duplicate Hobbycraft Club
/help-centre/shopping-with-us/...Subdomain Brand A-Z
/help-centre/shopping-with-us/...Subdomain Student Discount
/help-centre/shopping-with-us/...Subdomain Credit Accounts
/ideas/Subdomain Ideas Hub
https://classbento.co.uk/hobby...New window External Text duplicate Workshops
/get-started/in/Subdomain Get Started In
/ideas/hobbycraft-artisan/Subdomain Hobbycraft Artisans
/corporate-and-press/about-hob...Subdomain About Hobbycraft
/corporate-and-press/about-hob...Subdomain Careers
/corporate-and-press/about-hob...Subdomain Press & PR
/corporate-and-press/corporate/Subdomain Corporate
/corporate-and-press/corporate...Subdomain Charity
/corporate-and-press/about-fur...Subdomain Social Responsibility
/cp-gender-pay-gap-report-2022...Subdomain Gender Pay Gap Report
/corporate-and-press/about-fur...Subdomain Modern Slavery Statement
/corporate-and-press/about-fur...Subdomain Tax Strategy Statement
/corporate-and-press/about-fur...Subdomain Section 172 Statement
/help-centre/further-info/cp-t...Subdomain Terms and Conditions
/help-centre/further-info/priv...Subdomain Privacy Policy
/help-centre/further-info/cp-c...Subdomain Text duplicate Cookie Policy
/help-centre/further-info/cp-a...Subdomain Angel Policy
/help-centre/further-info/cp-k...Subdomain Knitting Pattern Amendments
/help-centre/further-info/cp-f...Subdomain FSC Certification
/help-centre/further-info/cp-p...Subdomain Paper Size Guide
/help-centre/further-info/cp-t...Subdomain Toy Safety Declaration
/help-centre/further-info/cp-W...Subdomain WEEE Guidelines
/on/demandware.store/Sites-hob...Subdomain Safety Data Sheets
/help-centre/further-info/cp-t...New window Subdomain Anchor Terms and conditions
https://hobbycraft.onelink.me/...External Subdomain Text duplicate IMG-ALT App store
https://hobbycraft.onelink.me/...External Subdomain Text duplicate IMG-ALT Google play
http://www.facebook.com/hobbyc...New window Nofollow External Subdomain A-TITLE Follow us on Facebook
http://www.youtube.com/hobbycraftNew window Nofollow External Subdomain A-TITLE Follow us on Youtube
http://www.instagram.com/hobby...New window Nofollow External Subdomain A-TITLE Follow us on Instagram
http://pinterest.com/hobbycraf...New window Nofollow External A-TITLE Follow us on Pinterest
https://www.tiktok.com/@hobbyc...New window Nofollow External Subdomain A-TITLE Follow us on TikTok

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.hobbycraft.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.69 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is very large (1,298 kB).

HTTP Response Header

NameValue
content-typetext/html;charset=UTF-8
accept-rangesbytes
x-sf-cc-requestlocaleen_GB
x-content-type-optionsnosniff
x-dw-request-base-idXB-pd5Za0WcBAAB_
x-sf-cc-siteidhobbycraft-uk
x-frame-optionsSAMEORIGIN
content-security-policyframe-ancestors 'self'
x-xss-protection0
cache-controlno-cache, no-store, must-revalidate
pragmano-cache
expiresThu, 01 Dec 1994 16:00:00 GMT
content-encodinggzip
cf-cache-statusDYNAMIC
cf-ray91f3c375f9796ab3-MAN
dateWed, 12 Mar 2025 13:50:57 GMT
varyAccept-Encoding
set-cookie136 Characters
strict-transport-securitymax-age=15768000 ; includeSubDomains ; preload
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 5,129 referring domains.
This page has 101,071 backlinks.
This page has backlinks from 3,514 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#Robots updated on 18/10/22 requested by Rebel
#Robots updated on 19/12/22 requested by Rebel

User-agent: * 

### Demandware Allows
Allow: */demandware.static/*/images/*
Allow: */demandware.static/*.css$

### Demandware Disallows
Disallow: */demandware.static/*
Disallow: */demandware.store/*

### Login Disallows
Disallow: */login/*
Disallow: */account/*

### Other Disallows
Disallow: */wishlist-public/*
 
### tracking parameter Disallows
Disallow: /*?awc= 
Disallow: /*&awc= 
Disallow: /*?ref= 
Disallow: /*&ref= 
Disallow: /*?*dm_i= 
Disallow: /*?*errormessage= 

### block BV pagination
Disallow: /*?bvstate*=
Disallow: /*&bvstate*=
 
### disallow filter URLs
Disallow: /*?prefn*=
Disallow: /*&prefv1*=
 
### disallow error tracker URL
Disallow: /on/demandware.store/Sites-hobbycraft-uk-Site/en_GB/Error-JsLogger
 
Sitemap: https://www.hobbycraft.co.uk/sitemap_index.xml

Similar sites

Search preview

www.hobbycraft.co.uk
Hobbycraft | Shop Craft Supplies Online
Discover everything you need for art, knit and stitch, papercraft, wedding, party, baking and more. Shop online or in over 100 UK stores. Free delivery over £25.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Craft73%Check
Hobbycraft61%Check
Shop61%Check
Craft Supplies60%Check
Craft Ideas56%Check
Top Craft54%Check
Shop Craft Supplies Online51%Check
Art50%Check
Baking50%Check
Papercraft50%Check
Show more keywords and terms

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Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

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