Hourglasscosmetics.com - SEO Checker

Overview of the SEO Check
Meta information
60% 
Page quality
34% 
Page structure
66% 
Link structure
63% 
Server
78% 
External factors
100% 
SEO Score
Response time
0.59 s
File size
776.80 kB
Words
407
Media files
21
Number of links
108 internal / 10 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Hourglass® Cosmetics | Cruelty Free Luxury Beauty – Hourglass Cosmetics
The page title should be shorter than 580 pixels. It is 689 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
Hourglass, the cruelty free beauty brand, is known for its innovation and commitment to reinventing luxury cosmetics. Complexion, color and skincare are crafted to be undetectably transformative while effortless to apply.
The meta description is too long: 1350 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.hourglasscosmetics.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
robotsindex,follow
google-site-verificationvNp1usA2U415AP79MQnwWas5U7lbO6yAGyioC7FLVjQ
viewportwidth=device-width, initial-scale=1, user-scalable=no
theme-color#da2f0c
descriptionHourglass, the cruelty free beauty brand, is known for its innovation and commitment to reinventing luxury cosmetics. Complexion, color and skincare are crafted to be undetectably transformative while effortless to apply.
shopify-digital-wallet/8116600950/digital_wallets/dialog
shopify-checkout-api-tokene8d06525227e28365cf943b0087ff023
langen
twitter:site@HourglassMakeup
twitter:cardsummary_large_image
twitter:titleHourglass® Cosmetics | Cruelty Free Luxury Beauty
twitter:descriptionHourglass, the cruelty free beauty brand, is known for its innovation and commitment to reinventing luxury cosmetics. Complexion, color and skincare are crafted to be undetectably transformative while effortless to apply.
og:site_nameHourglass Cosmetics
og:urlhttps://www.hourglasscosmetics.com/
og:titleHourglass® Cosmetics | Cruelty Free Luxury Beauty
og:typewebsite
og:descriptionHourglass, the cruelty free beauty brand, is known for its innovation and commitment to reinventing luxury cosmetics. Complexion, color and skincare are crafted to be undetectably transformative while effortless to apply.
og:imagehttp://www.hourglasscosmetics.com/cdn/shop/files/Hourglass-Cosmetics-Cruelty-Free-Luxury-Beauty_1200x1200.jpg?v=1625790800
og:image:secure_urlhttps://www.hourglasscosmetics.com/cdn/shop/files/Hourglass-Cosmetics-Cruelty-Free-Luxury-Beauty_1200x1200.jpg?v=1625790800
X-UA-CompatibleIE=edge,chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
Only 2 paragraph/s was/were found on this page.
There are only 407 words on this page. Good pages should have about 800 words of useful content.
The average number of words per sentence of 8 words is low.
18.9% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
The file size of the HTML document is very large (776.8 kB).
A viewport "width=device-width, initial-scale=1, user-scalable=no" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 8 tags for this page.
Image SEO
(Somewhat important)
6 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...bal-e.com/merchantscontent/general/X.pngclose-button
...1f-5c7b8b7a021d_300x300.png?v=1613746979Hourglass Cosmetics
...bb-7660ec21b836_300x300.png?v=1613746979Hourglass Cosmetics
...n.shopify.com/static/images/flags/us.svgcountry selector flag
...f46e691296a9.png?v=1717616890&width=3840No alt attribute provided
...dc863131c27e.png?v=1717616886&width=3840No alt attribute provided
...929d02129e06.png?v=1718384689&width=3840No alt attribute provided
...6711c131f9da.png?v=1718384683&width=1920No alt attribute provided
data:[...] Base64Vanish™ Airbrush Concealer
data:[...] Base64Vanish™ Airbrush Concealer
data:[...] Base64Shape & Sculpt Lip Liner
data:[...] Base64Shape & Sculpt Lip Liner
data:[...] Base64Veil Hydrating Skin Tint
data:[...] Base64Veil Hydrating Skin Tint
data:[...] Base64Phantom Volumizing Glossy Balm
data:[...] Base64Phantom Volumizing Glossy Balm
...f0311fa899bc.png?v=1715163347&width=3840No alt attribute provided
...16e04c70ca45.png?v=1715350296&width=3840No alt attribute provided
...ontom-Volumizing-Banner.jpg?v=1704954200PHANTOM<br>VOLUMIZING GLOSSY BALM
...m-Volumizing-Banner-mob.jpg?v=1704954398PHANTOM<br>VOLUMIZING GLOSSY BALM
data:[...] Base64Cruelty Free Luxury Beauty Hourglass

Page structure

H1 heading
(Critically important)
Country/region Switcher
Too many H1 headings
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Country/region Switcher
H1 Hourglass Cosmetics Hourglass Cosmetics
H1 BESTSELLERS
H1 Vanish
H2 Now shipping worldwide!
H2 Empty heading
H2 AIRBRUSH PRESSED POWDER
H3 New
H4 WHAT'S YOUR EMAIL?
H5 Contact us
H5 Questions
H5 More Questions
H6 Empty heading
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 10 external links on this page.
LinkAttributesAnchor text
/Anchor Skip to content
/IMG-ALT Hourglass Cosmetics
/collections/gifts-setsExclusives
/collections/gifts-setsGifts & Sets
/products/ambient-lighting-edi...Subdomain Customizable Unlocked Palettes
/collections/newNew
/collections/bestsellersBestsellers
/collections/makeupMakeup
/collections/makeup-collectionsCollection
/collections/makeup-collection...AMBIENT™ LIGHTING
/collections/vanish-collectionVANISH™
/pages/veil-collectionVeil™
/collections/unlocked-collectionUNLOCKED
/collections/makeup-collection...Travel Size
/collections/makeup-complexionComplexion
/pages/foundation-shade-match-...Shade Finder
/collections/makeup-complexion...Primer
/collections/makeup-complexion...Foundation
/collections/makeup-complexion...Concealer
/collections/makeup-complexion...Powder
/collections/makeup-eyesEyes
/collections/makeup-eyes-browBrow
/collections/makeup-eyes-eyesh...Eyeshadow
/collections/makeup-eyes-mascaraMascara
/collections/makeup-eyes-eyelinerEye Liner
/collections/makeup-lipsLips
/collections/makeup-lips-lipstickLipstick
/collections/makeup-lips-lipglossLip Gloss
/collections/makeup-lips-lip-careLip Care
/collections/makeup-cheeksCheeks
/collections/makeup-cheeks-con...Contour
/collections/makeup-cheeks-bro...Bronzer
/collections/makeup-cheeks-blushBlush
/collections/makeup-cheeks-strobeStrobe
/collections/skincareSkincare
/collections/brushesBrushes & Tools
/collections/brushes-eyesEye Brushes
/collections/brushes-foundationFace Brushes
/collections/brush-sets-toolsBrush Sets & Tools
/pages/foundation-shade-match-...Text duplicate Shade Finder
/pages/about-hourglassAbout
/pages/about-hourglassOur Story
/pages/store-locatorSTORES
/account/loginLog in Account
/cartCart Bag 0 0 items
/collections/gifts-setsText duplicate Exclusives
/collections/gifts-setsText duplicate Exclusives
/collections/gifts-setsText duplicate Gifts & Sets
/products/ambient-lighting-edi...Subdomain Text duplicate Customizable Unlocked Palettes
/collections/newText duplicate New
/collections/bestsellersText duplicate Bestsellers
/collections/makeupText duplicate Makeup
/collections/makeupText duplicate Makeup
/collections/makeup-collectionsText duplicate Collection
/collections/makeup-collection...Text duplicate AMBIENT™ LIGHTING
/collections/vanish-collectionText duplicate VANISH™
/pages/veil-collectionText duplicate Veil™
/collections/unlocked-collectionText duplicate UNLOCKED
/collections/makeup-collection...Text duplicate Travel Size
/collections/makeup-complexionText duplicate Complexion
/pages/foundation-shade-match-...Text duplicate Shade Finder
/collections/makeup-complexion...Text duplicate Primer
/collections/makeup-complexion...Text duplicate Foundation
/collections/makeup-complexion...Text duplicate Concealer
/collections/makeup-complexion...Text duplicate Powder
/collections/makeup-eyesText duplicate Eyes
/collections/makeup-eyes-browText duplicate Brow
/collections/makeup-eyes-eyesh...Text duplicate Eyeshadow
/collections/makeup-eyes-mascaraText duplicate Mascara
/collections/makeup-eyes-eyelinerText duplicate Eye Liner
/collections/makeup-lipsText duplicate Lips
/collections/makeup-lips-lipstickText duplicate Lipstick
/collections/makeup-lips-lipglossText duplicate Lip Gloss
/collections/makeup-lips-lip-careText duplicate Lip Care
/collections/makeup-cheeksText duplicate Cheeks
/collections/makeup-cheeks-con...Text duplicate Contour
/collections/makeup-cheeks-bro...Text duplicate Bronzer
/collections/makeup-cheeks-blushText duplicate Blush
/collections/makeup-cheeks-strobeText duplicate Strobe
/collections/skincareText duplicate Skincare
/collections/brushesText duplicate Brushes & Tools
/collections/brushesText duplicate Brushes & Tools
/collections/brushes-eyesText duplicate Eye Brushes
/collections/brushes-foundationText duplicate Face Brushes
/collections/brush-sets-toolsText duplicate Brush Sets & Tools
/pages/foundation-shade-match-...Text duplicate Shade Finder
/pages/about-hourglassText duplicate About
/pages/about-hourglassText duplicate About
/pages/about-hourglassText duplicate Our Story
/pages/store-locatorText duplicate STORES
/products/unreal-liquid-blushSHOP NOW
/products/vanish-airbrush-conc...Vanish™ Airbrush Concealer
IMG-ALT Vanish™ Airbrush Concealer
/products/shape-sculpt-lip-linerShape & Sculpt Lip Liner
IMG-ALT Shape & Sculpt Lip Liner
/products/veil-hydrating-skin-...Veil Hydrating Skin Tint
IMG-ALT Veil Hydrating Skin Tint
/products/phantom-volumizing-g...Phantom Volumizing Glossy Balm
IMG-ALT Phantom Volumizing Glossy Balm
/pages/foundation-shade-match-...Subdomain find my shades
/products/vanish-airbrush-pres...Subdomain shop now
/products/phantom-volumizing-g...Text duplicate SHOP NOW
/account/loginLogin
/account/registerRegister
/pages/privacy-policyPrivacy Policy
/pages/terms-of-useTerms of Use
/pages/privacy-noticePrivacy Notice
https://hourglasscosmetics.zen...External Subdomain Contact Us
/pages/store-locatorSTORE LOCATOR
/pages/health-data-privacy-policyConsumer Health Data Privacy Policy
https://hourglasscosmetics.zen...External Subdomain FAQS
https://hourglasscosmetics.zen...External Subdomain Shipping & Returns
/pages/careersCAREERS
/pages/hourglass-pro-programHG Pro
/pages/crueltyfreeluxurybeautyIMG-ALT Cruelty Free Luxury Beauty Hourglass
https://www.pinterest.com/hour...New window External Subdomain Pinterest
A-TITLE Opens a new window
https://www.instagram.com/hour...New window External Subdomain Instagram
A-TITLE Opens a new window
https://www.facebook.com/Hourg...New window External Subdomain Facebook
A-TITLE Opens a new window
https://twitter.com/HourglassM...New window External Twitter
A-TITLE Opens a new window
https://www.snapchat.com/add/h...New window External Subdomain Snapchat
A-TITLE Opens a new window
http://youtube.com/hourglassco...New window External YouTube
A-TITLE Opens a new window
https://www.weibo.com/Hourglas...New window External Subdomain Weibo
A-TITLE Opens a new window

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.hourglasscosmetics.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.59 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is very large (777 kB).

HTTP Response Header

NameValue
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set-cookie99 Characters
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servercloudflare
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alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 2,021 referring domains.
This page has 32,210 backlinks.
This page has backlinks from 1,311 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# we use Shopify as our ecommerce platform

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Sitemap: https://www.hourglasscosmetics.com/sitemap.xml

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User-agent: MJ12bot
Crawl-delay: 10

User-agent: Pinterest
Crawl-delay: 1

Search preview

www.hourglasscosmetics.com
Hourglass® Cosmetics | Cruelty Free Luxury Beauty – Hourglass Cosme...
Hourglass, the cruelty free beauty brand, is known for its innovation and commitment to reinventing luxury cosmetics. Complexion, color and skincare are crafted to be undetectably transformative while effortless to apply.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Hourglass77%Check
Cosmetics77%Check
Hourglass Cosmetics77%Check
FREE59%Check
Country52%Check
Country region51%Check
region50%Check
Switcher50%Check
Luxury Cosmetics50%Check
Free Shipping49%Check

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Cookie Policy

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