Iapbasel.ch - SEO Checker

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Overview of the SEO Check
Meta information
61% 
Page quality
46% 
Page structure
70% 
Link structure
52% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.27 s
File size
138.20 kB
Words
335
Media files
7
Number of links
61 internal / 0 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
IAP Basel
The page title is too short. (90 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is empty.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.iapbasel.ch/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: de
Language defined in HTML: de-ch
Server location: United States of America
The following language is defined by HTML: de-ch
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
descriptionEmpty
langde-ch
twitter:titleIAP Basel
twitter:imagehttp://static1.squarespace.com/static/62c423c312fe7a231d9106b8/t/661f2ce4f49bd66b860ea48f/1713319140660/IAPlogo0412.png?format=1500w
twitter:urlhttps://www.iapbasel.ch
twitter:cardsummary
og:site_nameIAP Basel
og:titleIAP Basel
og:urlhttps://www.iapbasel.ch
og:typewebsite
og:imagehttp://static1.squarespace.com/static/62c423c312fe7a231d9106b8/t/661f2ce4f49bd66b860ea48f/1713319140660/IAPlogo0412.png?format=1500w
og:image:width1500
og:image:height217
X-UA-CompatibleIE=edge,chrome=1
Accept-CHSec-CH-UA-Platform-Version, Sec-CH-UA-Model
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are only 335 words on this page. Good pages should have about 800 words of useful content.
35.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
6 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 13.46 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 7 tags for this page.
Image SEO
(Somewhat important)
5 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...1bdbf53dcc2/IAPlogo0412.png?format=1500wIAP Basel
...1bdbf53dcc2/IAPlogo0412.png?format=1500wIAP Basel
...f42de653ce47/stempel-swissassessment.pngNo alt attribute provided
...1640f546c152/221207-9465-Bearbeitet2.jpgNo alt attribute provided
...24e-a4a8-86b5075435dd/IAP-Raum02-web.jpgNo alt attribute provided
...a-893f-34510de531f6/CarolineSchmidt2.jpgNo alt attribute provided
...f42de653ce47/stempel-swissassessment.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
Ihr Kompetenzzentrum für Arbeits- und Organisationspsychologie. Professionell. Seit über 75 Jahren.
Too many H1 headings
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Ihr Kompetenzzentrum für Arbeits- und Organisationspsychologie. Professionell. Seit über 75 Jahren.
H1 Unsere Leistungen
H1 Unser Team
H2 Nah an Forschung und Praxis.
H3 Interessiert? Kontaktieren Sie uns.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are no external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.iapbasel.ch/cartNo Text
https://www.iapbasel.ch/Anchor Zum Inhalt springen
https://www.iapbasel.ch/IMG-ALT IAP Basel
/unsere-leistungen-2Leistungen
/uebersichtÜbersicht unserer Leistungen
/unsere-leistungen-1Beratungsangebote für Unternehmen
/unsere-leistungen-1-1-1Beratungsangebote für Einzelpersonen
/diagnostik-centerDiagnostik Center
https://www.iapbasel.ch/teamTeam
https://www.iapbasel.ch/unserteamUnser Team
https://www.iapbasel.ch/team-1Referenzen
https://www.iapbasel.ch/kontaktKontakt
https://www.iapbasel.ch/Text duplicate IMG-ALT IAP Basel
/unsere-leistungen-2Text duplicate Leistungen
/uebersichtText duplicate Übersicht unserer Leistungen
/unsere-leistungen-1Text duplicate Beratungsangebote für Unternehmen
/unsere-leistungen-1-1-1Text duplicate Beratungsangebote für Einzelpersonen
/diagnostik-centerText duplicate Diagnostik Center
https://www.iapbasel.ch/teamText duplicate Team
https://www.iapbasel.ch/unserteamText duplicate Unser Team
https://www.iapbasel.ch/team-1Text duplicate Referenzen
https://www.iapbasel.ch/kontaktText duplicate Kontakt
/unsere-leistungen-2Ordner: Leistungen
https://www.iapbasel.ch/Zurück
/uebersichtText duplicate Übersicht unserer Leistungen
/unsere-leistungen-1Text duplicate Beratungsangebote für Unternehmen
/unsere-leistungen-1-1-1Text duplicate Beratungsangebote für Einzelpersonen
/diagnostik-centerText duplicate Diagnostik Center
https://www.iapbasel.ch/teamOrdner: Team
https://www.iapbasel.ch/Text duplicate Zurück
https://www.iapbasel.ch/unserteamText duplicate Unser Team
https://www.iapbasel.ch/team-1Text duplicate Referenzen
https://www.iapbasel.ch/kontaktText duplicate Kontakt
/unsere-leistungen-1Mehr erfahren
/assesmentsAssessments
/personal-und-fhrungsentwicklungPersonal- und Führungsentwicklung
/fhrungscoachingFührungscoaching
/talent-managementTalent Management
/teamentwicklungTeamentwicklung
/organisationsentwicklungBegleitung von Transformation/ Organisationsentwicklung
/konfliktmanagement-und-mediationKonfliktmanagement und Mediation
/betriebliches-gesundheitsmana...Betriebliches Gesundheitsmanagement
/human-resourcesBeratung im Bereich Human Resources
/unsere-leistungen-1-1-1Text duplicate Mehr erfahren
https://www.iapbasel.ch/coachingCoaching
/bewerbungs-und-karrierecoachingBewerbungs- und Karrierecoaching
/standortbestimmung-und-laufba...Standortbestimmung und Laufbahnberatung
/konfliktmanagement-und-mediationText duplicate Konfliktmanagement und Mediation
/berufs-und-studienberatungBerufs- und Studienberatung
https://www.iapbasel.ch/teamZum Team
/stellenangeboteStellenangebote
https://www.iapbasel.ch/kontaktText duplicate Kontakt
https://www.iapbasel.ch/impressumImpressum
/impressum-1Datenschutzerklärung
https://www.iapbasel.ch/home-1Home
/unsere-leistungen-1Text duplicate Beratungsangebote für Unternehmen
/unsere-leistungen-1-1-1Text duplicate Beratungsangebote für Einzelpersonen
https://www.iapbasel.ch/teamText duplicate Team
/diagnostik-centerText duplicate Diagnostik Center
https://www.iapbasel.ch/team-1Text duplicate Referenzen
https://www.iapbasel.ch/kontaktText duplicate Kontakt

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.iapbasel.ch/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.27 seconds.
The file size of the HTML document is fine (138 kB).

HTTP Response Header

NameValue
accept-rangesbytes
age38659
content-encodinggzip
content-typetext/html;charset=utf-8
dateFri, 30 Aug 2024 19:42:12 GMT
etagW/"d81d33a76932581e9b4f99f46ada560e"
expiresThu, 01 Jan 1970 00:00:00 GMT
serverSquarespace
set-cookie72 Characters
strict-transport-securitymax-age=15552000
varyAccept-Encoding
x-content-type-optionsnosniff
x-contextidqUOhmSxJ/DeeN76Nm
x-frame-optionsSAMEORIGIN
content-length20892
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 47 referring domains.
This page has 496 backlinks.
This page has backlinks from 19 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# Squarespace Robots Txt

User-agent: GPTBot
User-agent: ChatGPT-User
User-agent: CCBot
User-agent: anthropic-ai
User-agent: Google-Extended
User-agent: FacebookBot
User-agent: Claude-Web
User-agent: cohere-ai
User-agent: PerplexityBot
User-agent: Applebot-Extended
User-agent: AdsBot-Google
User-agent: AdsBot-Google-Mobile
User-agent: AdsBot-Google-Mobile-Apps
User-agent: *
Disallow: /config
Disallow: /search
Disallow: /account$
Disallow: /account/
Disallow: /commerce/digital-download/
Disallow: /api/
Allow: /api/ui-extensions/
Disallow: /static/
Disallow:/*?author=*
Disallow:/*&author=*
Disallow:/*?tag=*
Disallow:/*&tag=*
Disallow:/*?month=*
Disallow:/*&month=*
Disallow:/*?view=*
Disallow:/*&view=*
Disallow:/*?format=json
Disallow:/*&format=json
Disallow:/*?format=page-context
Disallow:/*&format=page-context
Disallow:/*?format=main-content
Disallow:/*&format=main-content
Disallow:/*?format=json-pretty
Disallow:/*&format=json-pretty
Disallow:/*?format=ical
Disallow:/*&format=ical
Disallow:/*?reversePaginate=*
Disallow:/*&reversePaginate=*

Sitemap: https://www.iapbasel.ch/sitemap.xml

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www.iapbasel.ch
IAP Basel

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
IAP66%Check
IAP Basel65%Check
Basel64%Check
Psychologie50%Check
Kompetenzzentrum50%Check
Arbeits50%Check
Organisationspsychologie50%Check
Professionell50%Check
Jahren50%Check
Basel Schweiz49%Check
Show more keywords and terms

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