Ico.org.uk - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
46% 
Page structure
91% 
Link structure
91% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.18 s
File size
35.40 kB
Words
388
Media files
9
Number of links
68 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Information Commissioner's Office (ICO)
The length of the page title is perfect. (363 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportinitial-scale=1.0, width=device-width
DC.SubjectEmpty
DC.DateThursday, January 30, 2025
DC.CreatorEmpty
DC.PublisherICO
DC.TitleInformation Commissioner's Office (ICO)
DC.PageID1136
robotsindex
langen
twitter:titleInformation Commissioner's Office (ICO)
twitter:descriptionThe homepage
og:titleInformation Commissioner's Office (ICO)
og:typewebsite
og:urlhttps://ico.org.uk/
og:descriptionThe homepage
og:imageEmpty
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Only 1 paragraph/s was/were found on this page.
There are only 388 words on this page. Good pages should have about 800 words of useful content.
32.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "initial-scale=1.0, width=device-width" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 8 tags for this page.
Image SEO
(Somewhat important)
5 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
Information Commissioner's Office (ICO)
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 27 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Information Commissioner's Office (ICO)
H2 40 items that shaped 40 years of privacy rights
H2 ICO consultation on the revised approach to public sector regulation
H2 Debunking data protection myths about AI
H2 ICO response to government on economic growth
H2 For the public
H2 For organisations
H2 Common topics
H2 Share this page
H2 Your data matters
H2 For organisations Duplicate text
H2 Action we've taken
H2 About the ICO
H3 Get copies of your data
H3 Your right to access information from a public body
H3 Support from the ICO after a breach
H3 What to do about nuisance calls, and how to protect yourself
H3 UK GDPR guidance and resources
H3 Freedom of information
H3 Advice for small organisations
H3 Download registration certificate
H3 EIR and access to information
H3 Subject access requests
H3 CCTV and video surveillance
H3 Vacancies
H3 Nuisance calls and messages
H3 Search the register
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 9 external links on this page.
LinkAttributesAnchor text
https://ico.org.uk/Anchor Skip to main content
https://ico.org.uk/ICO: Information Commissioner's Office
https://ico.org.uk/Home
/for-the-public/For the public
/for-organisations/For organisations
/make-a-complaint/Make a complaint
/action-weve-taken/Action we've taken
https://ico.org.uk/about-the-ico/About the ICO
/for-the-public/ico-40/40 items that shaped 40 years of privacy rights 40 items that have been at the centre of some of the biggest events over the past 40 years
/about-the-ico/media-centre/ne...ICO consultation on the revised approach to public sector regulation Closing soon
/about-the-ico/media-centre/ne...Debunking data protection myths about AI 28 January 2025
/about-the-ico/media-centre/ne...ICO response to government on economic growth 24 January 2025
/about-the-ico/media-centre/Visit our media centre
/for-organisations/data-protec...Pay fee, renew fee or change your details
/for-organisations/report-a-br...Report a breach
/make-a-complaint/Text duplicate Make a complaint
/for-the-public/ico-40/Our lives, our privacy
IMG-ALT ""
/for-the-public/For the public Practical information about your data protection and information rights
/for-the-public/getting-copies...Get copies of your data
IMG-ALT ""
/for-the-public/official-infor...Your right to access information from a public body
/for-the-public/i-m-worried-ab...Support from the ICO after a breach
IMG-ALT ""
/for-the-public/nuisance-calls/What to do about nuisance calls, and how to protect yourself
IMG-ALT ""
/for-the-public/See all our advice for individuals
/for-organisations/For organisations Guidance and resources for public bodies, private and third sector organisations and sole traders
/for-organisations/uk-gdpr-gui...UK GDPR guidance and resources
/for-organisations/foi/Freedom of information
/for-organisations/advice-for-...Advice for small organisations
/about-the-ico/what-we-do/regi...Download registration certificate
/for-organisations/eir-and-acc...EIR and access to information
/for-organisations/uk-gdpr-gui...Subject access requests
/for-organisations/uk-gdpr-gui...CCTV and video surveillance
/for-organisations/Text duplicate For organisations
/about-the-ico/jobs/vacancies/Vacancies We're recruiting for a range of roles
/action-weve-taken/nuisance-ca...Nuisance calls and messages Read about action we've taken against nuisance marketing.
/about-the-ico/what-we-do/regi...Search the register There are over 1 million data controllers registered with the ICO.
/global/rss-feeds/RSS feeds
https://ico.org.uk/Nofollow English
https://cy.ico.org.uk/Nofollow External Subdomain Cymraeg
https://twitter.com/iconewsNew window External Follow us on Twitter
http://facebook.com/ICOnewsNew window External Like us on Facebook
http://linkedin.com/company/in...New window External Connect with us on Linkedin
http://www.youtube.com/user/ic...New window External Subdomain Watch us on YouTube
http://www.reddit.com/submit?u...New window External Subdomain Share via Reddit
https://www.linkedin.com/share...New window External Subdomain Share via LinkedIn
/cdn-cgi/l/email-protectionNew window Share via email
/about-the-ico/media-centre/e-...Subscribe to our e-newsletter
https://ico.org.uk/Nofollow Text duplicate English
https://cy.ico.org.uk/Nofollow External Subdomain Text duplicate Cymraeg
https://ico.org.uk/Text duplicate ICO: Information Commissioner's Office
/for-the-public/Your data matters
/for-the-public/official-infor...Official information
/for-the-public/nuisance-calls/Nuisance calls
/for-organisations/Text duplicate For organisations
/for-organisations/uk-gdpr-gui...Text duplicate UK GDPR guidance and resources
/for-organisations/foi/Text duplicate Freedom of information
/for-organisations/eir-and-acc...Text duplicate EIR and access to information
/for-organisations/direct-mark...Direct marketing
/for-organisations/advice-and-...Advice and services
/action-weve-taken/Text duplicate Action we've taken
/action-weve-taken/enforcement/Enforcement action
/action-weve-taken/decision-no...Decision notices
/action-weve-taken/audits-and-...Audits
https://ico.org.uk/about-the-ico/Text duplicate About the ICO
/about-the-ico/who-we-are/Who we are
/about-the-ico/what-we-do/What we do
/about-the-ico/media-centre/Media centre
/about-the-ico/jobs/Careers
/about-the-ico/modern-slavery-...Modern Slavery Statement
/global/contact-us/Contact us
/global/privacy-notice/Privacy notice
/global/cookies/Cookies
/global/accessibility/Accessibility
/about-the-ico/who-we-are/wale...Text duplicate Cymraeg
/global/request-publications/Publications
/global/disclaimer/Disclaimer
/global/copyright-and-re-use-o...© Copyright
http://www.nationalarchives.go...External Subdomain Open Government Licence v3.0

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://ico.org.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.18 seconds.
The file size of the HTML document is fine (35 kB).

HTTP Response Header

NameValue
dateMon, 03 Feb 2025 09:20:38 GMT
content-typetext/html; charset=utf-8
access-control-expose-headersRequest-Context
cache-controlpublic, max-age=1800
expiresMon, 03 Feb 2025 09:50:38 GMT
last-modifiedMon, 03 Feb 2025 09:20:38 GMT
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http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 286,348 referring domains.
This page has 10,082,088 backlinks.
This page has backlinks from 71,411 different ip addresses.

Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
ICO79%Check
Information68%Check
Commissioner62%Check
Office62%Check
access information56%Check
Information Commissioner's Office53%Check
public44%Check
access44%Check
data43%Check
nuisance43%Check

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