Initiative.com - SEO Checker

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Overview of the SEO Check
Meta information
58% 
Page quality
75% 
Page structure
79% 
Link structure
91% 
Server
89% 
External factors
100% 
SEO Score
Response time
0.44 s
File size
68.30 kB
Words
515
Media files
24
Number of links
18 internal / 7 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Initiative
The page title is too short. (76 pixels of 580 max pixel length) Optimize title
The page title is only one word.
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://initiative.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsmax-image-preview:large
langen-us
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 515 words. That's ok.
39.6% of the text are stop words.
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16.86 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: cookies that may be in use after you enable:
Image SEO
(Somewhat important)
24 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...3/11/cropped-Initiative_RGB_OffWhite.pngNo alt attribute provided
/wp-content/uploads/2023/11/hp-hero.pngNo alt attribute provided
.../uploads/2023/11/hp-hero-badge-AList.pngNo alt attribute provided
/wp-content/uploads/2023/12/AW-GMAOTY.pngNo alt attribute provided
...ads/2023/12/bg1-small-stars-943x1024.pngNo alt attribute provided
...ds/2023/12/bg1-medium-stars-943x1024.pngNo alt attribute provided
...ads/2023/12/bg1-large-stars-943x1024.pngNo alt attribute provided
...3/11/Blue_INI_FameFlow_Logo-1024x344.pngNo alt attribute provided
...content/uploads/2023/11/handpointing.pngNo alt attribute provided
...ntent/uploads/2023/11/fameflow-thumb.pngNo alt attribute provided
...ent/uploads/2023/12/we-believe-badge.pngNo alt attribute provided
...uploads/2023/11/bnf-hp-text-1024x424.pngNo alt attribute provided
...uploads/2023/11/ftg-hp-text-1024x588.pngNo alt attribute provided
...t/uploads/2023/11/sm-stars2-1024x842.pngNo alt attribute provided
...t/uploads/2023/11/md-stars2-1024x842.pngNo alt attribute provided
...t/uploads/2023/11/lg-stars2-1024x842.pngNo alt attribute provided
...ame-and-flow-logo-graphic-1-1024x517.pngNo alt attribute provided
...uploads/2023/11/trayGraphic-1024x325.pngNo alt attribute provided
...content/uploads/2023/11/See-our-work.pngNo alt attribute provided
/wp-content/uploads/2023/11/footer-logo.pngNo alt attribute provided
...ontent/uploads/2023/11/linkedin-icon.pngNo alt attribute provided
/wp-content/uploads/2023/11/mail-icon.pngNo alt attribute provided
/wp-content/uploads/2023/11/insta-icon.pngNo alt attribute provided
.../2023/11/Initiative_RGB_Blue-300x120.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Home
Some anchor texts are used more than once.
3 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 7 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://initiative.com/No Text
https://initiative.com/Initiative
https://initiative.com/Home
https://initiative.com/people/People
https://initiative.com/work/Work
https://initiative.com/services/Services
https://initiative.com/thoughts/Thoughts
https://initiative.com/contact/Contact
https://adage.com/article/spec...New window External No Text
https://www.adweek.com/agencie...New window External Subdomain No Text
https://initiative.com/workNo Text
https://initiative.com/workNo Text
https://initiative.com/No Text
/privacy-policy/New window Privacy Policy
/california-privacy-notice/New window California Privacy Notice
/terms-of-use/New window Terms of Use
https://initiative.com/Anchor Cookie Preferences
https://www.linkedin.com/compa...New window External Subdomain No Text
/cdn-cgi/l/email-protectionNew window No Text
https://www.instagram.com/init...New window External Subdomain No Text
/privacy-policy/Text duplicate Privacy Policy
/privacy-policy/Text duplicate Privacy Policy
http://optout.aboutads.info/New window External Subdomain URL anchor text
http://optout.aboutads.info/
http://optout.aboutads.info/New window External Subdomain Text duplicate URL anchor text
http://optout.aboutads.info/
http://optout.aboutads.info/New window External Subdomain Text duplicate URL anchor text
http://optout.aboutads.info/

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://initiative.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.44 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (68 kB).

HTTP Response Header

NameValue
dateThu, 20 Jun 2024 12:11:59 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
link<https://initiative.com/wp-json/>; rel="https://api.w.org/"
x-powered-byWP Engine
x-cacheablebot
cache-controlmax-age=10800, must-revalidate
x-cacheHIT: 12
x-cache-groupbot
cf-cache-statusDYNAMIC
servercloudflare
cf-ray896baa229e579a21-FRA
content-encodinggzip
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,198 referring domains.
This page has 6,422 backlinks.
This page has backlinks from 632 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 5840 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Sitemap: https://initiative.com/wp-sitemap.xml

Similar sites

Search preview

initiative.com
Initiative

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Initiative59%Check
Cookie39%Check
cookies39%Check
enable39%Check
GDPR39%Check
moove39%Check
popup39%Check
GDPR Cookie39%Check
cookie settings37%Check
Close GDPR Cookie37%Check
Show more keywords and terms

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