Insighttracking.com - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
77% 
Page structure
100% 
Link structure
96% 
Server
100% 
External factors
93% 
SEO Score
Response time
0.38 s
File size
86.50 kB
Words
817
Media files
9
Number of links
22 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Insight – Online Pupil Tracking for Primary Schools
The length of the page title is perfect. (455 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.insighttracking.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsmax-image-preview:large
generatorembed-optimizer 0.2.0
msapplication-TileImagehttps://www.insighttracking.com/wp-content/uploads/2023/10/cropped-Insight-mark-270x270.png
langen-gb
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 817 words. That's ok.
38.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
18 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The amount of tags is very high (18). We recommend using a maximum of 16 tags for this page.
Some tags are too long. With 135 characters this one is longer than 70 characters:
"whatever your curriculum, whatever your data and whatever format it’s in, whether you’re a small schoo..."
The following tag is repeated too often: try insight free
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
Helping schools make sense of their data
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Helping schools make sense of their data
H2 For Teachers
H2 For School Leadership
H2 Flexible & Highly Customisable
H2 Free Training and Support
H2 Want to learn more?
Some anchor texts are used more than once.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 6 external links on this page.
LinkAttributesAnchor text
https://www.insighttracking.com/Subdomain No Text
/demo/Subdomain Demo
/free-trial/Subdomain Free Trial
/customers/Subdomain Our Customers
/support/Subdomain Support
/pricing/Subdomain Pricing
/contact/Subdomain Contact
https://app.insighttracking.co...New window External Subdomain School Log In
/free-trialTRY INSIGHT FREE
/pricing/Subdomain affordably priced
/free-trial/Subdomain Trivial anchor text
here
/free-trial/Subdomain Try Insight free
/pricing/Subdomain View Pricing
/contact/Subdomain Contact Us
https://twitter.com/insighthqNew window Nofollow External X
https://bsky.app/profile/insig...New window Nofollow External Bluesky
/customers/Subdomain Anchor Case Studies
https://kb.insighttracking.com/New window External Subdomain Knowledge Base
https://www.sigplus.co.uk/New window External Subdomain Sig+ School Data Blog
/pricing/Subdomain Text duplicate Pricing
/support/Subdomain Text duplicate Support
/posts/Subdomain Posts
/terms/Subdomain Terms of Service
https://status.insighttracking...New window External Subdomain System Status
/jobs/Subdomain Jobs
/privacy/Subdomain Privacy Notice
/cookies-policy/Subdomain Cookies Policy
/contact/Subdomain Text duplicate Contact

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.insighttracking.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.38 seconds.
The file size of the HTML document is fine (87 kB).

HTTP Response Header

NameValue
dateSat, 12 Oct 2024 18:40:23 GMT
content-typetext/html; charset=UTF-8
cf-edge-cachecache,platform=wordpress
link<https://www.insighttracking.com/wp-json/>; rel="https://api.w.org/", <https://www.insighttracking.com/wp-json/wp/v2/pages/10>; rel="alternate"; title="JSON"; type="application/json", <https://www.insighttracking.com/>; rel=shortlink
server-timingwp-before-template;dur=41.45
access-control-allow-originhttps://app.insighttracking.com
access-control-allow-headersx-requested-with, Content-Type
varyAccept-Encoding
cf-cache-statusDYNAMIC
report-to{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=y4K4IViLdsyPhwfkfDqEdXMo6TjSWROku%2BqWlJHj8pByW1H%2BHrdRfotFitHNpzr83xYNk60bDtNSb1U8civCe%2FCphXQ3Dj4xrOhaX8wNxIx6UEeNj9eGnKLmm2XI%2FjG77uSGJG17hBkzrA%3D%3D"}],"group":"cf-nel","max_age":604800}
nel{"success_fraction":0,"report_to":"cf-nel","max_age":604800}
speculation-rules"/cdn-cgi/speculation"
servercloudflare
cf-ray8d1937d24fb3975a-FRA
content-encodinggzip
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This page is very well linked from other websites.
This page has backlinks from 31 referring domains.
This page has 2,457 backlinks.
This page has backlinks from 28 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
School69%Check
INSIGHT66%Check
schools61%Check
Primary School60%Check
Tracking59%Check
data55%Check
Primary Schools54%Check
Pupil Tracking53%Check
Insight Online52%Check
TRY INSIGHT52%Check

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