Instacart.com - SEO Checker

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Overview of the SEO Check
Meta information
77% 
Page quality
68% 
Page structure
58% 
Link structure
68% 
Server
54% 
External factors
100% 
SEO Score
Response time
1.21 s
File size
545.10 kB
Words
1381
Media files
26
Number of links
121 internal / 30 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Instacart | Grocery Delivery or Pickup from Local Stores Near You
The page title should be shorter than 580 pixels. It is 588 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Order same-day delivery or pickup from more than 300 retailers and grocers. Download the Instacart app or start shopping online now with Instacart to get groceries, alcohol, home essentials, and more delivered to you in as fast as 1 hour or select curbside pickup from your favorite local stores.
The meta description is too long: 1809 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.instacart.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionOrder same-day delivery or pickup from more than 300 retailers and grocers. Download the Instacart app or start shopping online now with Instacart to get groceries, alcohol, home essentials, and more delivered to you <b>in as fast as 1 hour</b> or select curbside pickup from your favorite local stores.
viewportwidth=device-width,initial-scale=1,user-scalable=yes
facebook-domain-verificationpu4rmr7z9y3a6luuyjgiyafa9jgzum
langen-us
twitter:cardsummary
fb:app_id407409359279969
og:titleInstacart
og:urlhttps://www.instacart.com/
og:descriptionOne hour grocery delivery from Instacart
og:typewebsite
og:site_nameInstacart
og:imagehttps://www.instacart.com/assets/Instacart_Share_Banner_3-a7107c487f1ac0c9fc5305e630fcee28.jpg
og:localeen_US

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 1381 words. That's ok.
33.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
11 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16.61 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 23 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is very large (545.1 kB).
A viewport "width=device-width,initial-scale=1,user-scalable=yes" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 28 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...7e9b56fc261371bda42ea7a5abeff3492e1c.svgInstacart logo
...198eb7f012b8cdc4f6f8ec86d3e64d799a5b.pngInstacart home
...7e9b56fc261371bda42ea7a5abeff3492e1c.svgInstacart home
...1052dc21f59d54fdd69e2b2154538fc31946.pngNo alt attribute provided
...3d364096838db9cfd4a7cfc8459633aa1d5b.pngQR code
...133cdf562058823c3e517b7d7d9a9742fd84.svgInstacart Shopper app logo
...bc77b932b77950bae0c2f5407dc0ca0553bd.svgiOS App Store logo
...4beeaf94f01cd3bbe30e74523b4df74fcee1.svgAndroid Play Store logo
...331ab851008ab0e2d1aa2db6ddaa2cb052c9.svgInstacart Shopper app logo
...bc77b932b77950bae0c2f5407dc0ca0553bd.svgiOS App Store logo
...4beeaf94f01cd3bbe30e74523b4df74fcee1.svgAndroid Play Store logo

Page structure

H1 heading
(Critically important)
Order groceries for delivery or pickup today
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 43 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Order groceries for delivery or pickup today
H2 Choose your store in San Francisco Bay Area
H2 Get the full Instacart experience
H2 Grocery delivery you can count on
H2 The largest online grocery marketplace in North America
H2 Common questions
H2 Get deliveries with Instacart
H2 Top departments
H2 Top departments Duplicate text
H2 More departments
H2 More departments Duplicate text
H2 Instacart programs
H2 Instacart programs Duplicate text
H2 Get to know us
H2 Get to know us Duplicate text
H2 Become a Shopper
H2 Make money with us
H2 Make money with us Duplicate text
H2 Top cities
H2 Top cities Duplicate text
H2 More cities
H2 More cities Duplicate text
H2 Shopper help
H2 Shopper help Duplicate text
H2 Accessibility
H2 Legal
H3 Choose what you want
H3 See real-time updates
H3 Get your items same-day
H3 1 billion products
H3 1 billion products Duplicate text
H3 80,000 stores
H3 80,000 stores Duplicate text
H3 14,000 cities
H3 14,000 cities Duplicate text
H3 Millions of orders
H3 Millions of orders Duplicate text
H3 How does Instacart delivery and curbside pickup work?
H3 How much does Instacart cost?
H3 Will I pay the same price on Instacart as I would in store?
H3 What happens if something is out of stock and I need to give specific instructions?
H3 What happens if there's an issue with my order?
H3 Can I get contactless delivery with Instacart?
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are too many external links (30) on this page.

Found links on this page

LinkAttributesAnchor text
/categories/316-foodNew window Subdomain Food
/categories/316-food/844-pantryNew window Subdomain Pantry
/categories/316-food/1974-seafoodNew window Subdomain Seafood
/categories/316-food/1300-bake...New window Subdomain Baked goods
/categories/316-food/1326-dairyNew window Subdomain Dairy
/categories/316-food/317-fresh...New window Subdomain Fresh produce
/categories/316-food/1268-deliNew window Subdomain Deli
/categories/316-food/627-froze...New window Subdomain Frozen food
/categories/316-food/1807-meatNew window Subdomain Meat
/categories/316-food/831-meat-...New window Subdomain Meat alternatives
/categories/243-beveragesNew window Subdomain Beverages
/categories/2-alcoholNew window Subdomain Alcohol
/categories/2-alcohol/91-wineNew window Subdomain Wine
/categories/2-alcohol/56-spiritsNew window Subdomain Liquor
/categories/2-alcohol/3-beerNew window Subdomain Beer
/categories/243-beverages/244-...New window Subdomain Coffee
/categories/243-beverages/255-...New window Subdomain Juice
/categories/243-beverages/285-...New window Subdomain Soda
/categories/243-beverages/293-teaNew window Subdomain Tea
/categories/243-beverages/311-...New window Subdomain Water
/shop/organic-foodNew window Subdomain Organic grocery
/grocery-deliveryNew window Subdomain Shop by location
/store/hub/deals_tabNew window Subdomain Shop online deals
/store/hub/giftsNew window Subdomain Send gifts
/store/hub/alcoholNew window Subdomain Text duplicate Alcohol
/store/hub/convenienceNew window Subdomain Convenience
/store/hub/ready_mealsNew window Subdomain Ready meals
/categories/2964-automotiveNew window Subdomain Automotive
/categories/1728-babyNew window Subdomain Baby supplies
/categories/1484-beautyNew window Subdomain Beauty products
/categories/2720-apparelNew window Subdomain Clothing and apparel
/categories/1772-electronicsNew window Subdomain Electronics
/categories/4041-floralNew window Subdomain Flowers
/categories/2739-furnitureNew window Subdomain Furniture
/categories/1662-health-careNew window Subdomain Health care
/categories/1779-home-and-gardenNew window Subdomain Home and garden
/categories/1361-household-ess...New window Subdomain Household essentials
/categories/1805-iceNew window Subdomain Ice
/categories/1764-office-suppliesNew window Subdomain Office supplies
/categories/1790-party-and-occ...New window Subdomain Party supplies
/categories/1602-personal-careNew window Subdomain Personal care
/categories/1447-pet-careNew window Subdomain Pet supplies
/categories/1776-sports-and-ou...New window Subdomain Sports and outdoors
/company/contact-us/New window Subdomain Contact
/company/newsroomNew window Press
/company/blogNew window Blog
https://www.instacart.com/helpNew window Subdomain Help
https://instacart.careers/New window External Careers
https://www.instacart.com/privacyNew window Subdomain Privacy
/p/health_privacy_policyNew window Subdomain Health Data Notice
https://www.instacart.com/termsNew window Subdomain Terms
/instacart-plusNew window Subdomain Instacart+
https://ads.instacart.com/New window External Subdomain Advertise on Instacart
/company/contact-us/New window Subdomain Partner program
/gift-cardsNew window Subdomain Gift cards
https://shoppers.instacart.com/New window External Subdomain Shoppers
https://shoppers.instacart.com...New window External Subdomain Shopper locations
/promos-and-couponsNew window Subdomain Promos & Coupons
/resources/grocery-budget-calc...New window Subdomain Grocery Budget Calculator
https://www.instacart.com/IMG-ALT Instacart home
https://www.instacart.com/Text duplicate IMG-ALT Instacart home
/store/safeway/storefrontSafeway Delivery by 7:55am Accepts EBT
IMG-ALT Safeway
/store/costco/storefrontCostco Delivery by 10:05am Accepts EBT
IMG-ALT Costco
/store/sprouts/storefrontSprouts Farmers Market Delivery by 7:50am In-store pricesAccepts EBT
IMG-ALT Sprouts Farmers Market
/store/rainbow-grocery/storefrontRainbow Grocery Delivery by 9:45am In-store prices
IMG-ALT Rainbow Grocery
/store/walgreens/storefrontWalgreens Delivery by 7:55am In-store prices
IMG-ALT Walgreens
/store/gussmarket/storefrontGus's Community Market Delivery by 7:45am
IMG-ALT Gus's Community Market
/store/woodlands/storefrontWoodlands Delivery by 8:00am
IMG-ALT Woodlands
/store/mollie-stones/storefrontMollie Stone's Markets Delivery by 7:55am
IMG-ALT Mollie Stone's Markets
/store/hmart/storefrontHMart Delivery by 8:55am
IMG-ALT HMart
/store/target-fast-delivery/st...Target: Fast Delivery Delivery by 7:38am Ideal for smaller orders
IMG-ALT Target: Fast Delivery
/store/andronicos-community-ma...Andronico's Community Markets Delivery by 7:50am Accepts EBT
IMG-ALT Andronico's Community Markets
/store/bevmo/storefrontBevMo! Delivery by 9:35am
IMG-ALT BevMo!
/rest/v8/store/hubMain
https://itunes.apple.com/us/ap...External Subdomain iOS
https://play.google.com/store/...External Subdomain Android
/categories/316-food/317-fresh...Subdomain Fresh Produce
/categories/316-food/1326-dairySubdomain Dairy Products
/categories/316-food/1807-meatSubdomain Text duplicate Meat
/categories/316-food/831-meat-...Subdomain Meat Alternatives
/categories/316-food/1974-seafoodSubdomain Text duplicate Seafood
/categories/316-food/844-pantrySubdomain Pantry Food
/categories/316-food/1300-bake...Subdomain Baked Goods
/categoriesSubdomain View all departments
/gift-deliverySubdomain Gift Delivery Near Me
/flower-deliverySubdomain Flower Delivery Near Me
/asian-grocery-deliverySubdomain Asian Groceries
/business/office-foodSubdomain Business Office Food
/business/coffee-shop-suppliesSubdomain Coffee Shop Supplies
/categories/2-alcoholSubdomain Text duplicate Alcohol
/alcohol-deliverySubdomain Alcohol by location
/categories/316-food/627-froze...Subdomain Frozen Food
/categories/243-beveragesSubdomain Text duplicate Beverages
/shop/organic-foodSubdomain Organic Grocery
/categories/1361-household-ess...Subdomain Household Essentials
/categories/1764-office-suppliesSubdomain Office Supplies
/categories/1484-beautySubdomain Beauty Products
/late-night-deliverySubdomain Late Night Delivery
/grocery-pickupSubdomain Grocery Pickup Near Me
/latin-grocery-deliverySubdomain Latin Groceries
/business/office-snacksSubdomain Business Office snacks
/instacart-plusSubdomain Text duplicate Instacart+
/businessSubdomain Instacart Business
/ebt-snapSubdomain EBT SNAP
/freshfundsSubdomain Fresh Funds
/promos-and-couponsSubdomain Text duplicate Promos & Coupons
/gift-cardsSubdomain Gift Cards
/resources/grocery-budget-calc...Subdomain Text duplicate Grocery Budget Calculator
https://ads.instacart.com/External Subdomain Instacart Ads
https://docs.instacart.com/con...External Subdomain Instacart Connect
/cookie-deliverySubdomain Cookie Delivery Near Me
/business/office-suppliesSubdomain Business Office Supplies
/store/the-home-depot/storefrontSubdomain Home Depot Delivery
/company/newsroom?_gl=1*w131cr...Text duplicate Press
https://instacart.careers/?_gl...External Text duplicate Careers
/company/blog?_gl=1*w131cr*_ga...Text duplicate Blog
/company/ideas?_gl=1*w131cr*_g...Ideas & Guides
https://www.instacart.com/helpSubdomain Text duplicate Help
/grocery-deliverySubdomain Shop By Location
/beauty-supply-deliverySubdomain Beauty Supplies Near Me
/pet-supplies-deliverySubdomain Pet Supplies Near Me
/convenience-store-deliverySubdomain Convenience Store Near Me
/cake-deliverySubdomain Cake Delivery Near Me
/connected-stores/caper-cartSubdomain Caper Cart
/p/how-does-instacart-workSubdomain How Does Instacart Work
https://itunes.apple.com/us/ap...External Subdomain Text duplicate iOS
https://play.google.com/store/...External Subdomain Text duplicate Android
https://shoppers.instacart.com...External Subdomain Shopper Opportunities
https://shoppers.instacart.com...External Subdomain Become a Shopper
https://shoppers.instacart.com...External Subdomain In-Store Employee For Instacart
/company/shoppers/shopper-earn...Subdomain Earnings
https://shoppers.instacart.com...External Subdomain Los Angeles
https://shoppers.instacart.com...External Subdomain New York City
https://shoppers.instacart.com...External Subdomain Chicago
https://shoppers.instacart.com...External Subdomain Washington D.C.
https://shoppers.instacart.com...External Subdomain San Francisco
https://shoppers.instacart.com...External Subdomain Miami
https://shoppers.instacart.com...External Subdomain Las Vegas
https://shoppers.instacart.com...External Subdomain Atlanta
https://shoppers.instacart.com...External Subdomain Dallas
https://shoppers.instacart.com...External Subdomain View all Job Locations
https://shoppers.instacart.com...External Subdomain Text duplicate Help
/company/contact-us?_gl=1*9svj...Text duplicate Contact
https://instacartshoppers.zend...External Subdomain Safety
https://www.instacart.com/termsSubdomain Terms of Use
https://www.instacart.com/privacySubdomain Privacy Policy
https://facebook.com/InstacartExternal No Text
https://twitter.com/instacartExternal No Text
https://instagram.com/instacartExternal No Text
https://pinterest.com/instacartExternal No Text
/help/section/360007996832/360...New window View more details here.

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.instacart.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.21 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 23 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is very large (545 kB).
This page does not require any CSS files.

HTTP Response Header

NameValue
dateThu, 11 Apr 2024 14:18:01 GMT
content-typetext/html; charset=utf-8
cf-ray872b9a7508d03641-FRA
cf-cache-statusDYNAMIC
cache-controlno-cache, no-store, max-age=0, must-revalidate
expiresFri, 01 Jan 1990 00:00:00 GMT
set-cookie108 Characters
strict-transport-securitymax-age=31536000; includeSubDomains; preload
expect-ctmax-age=0
pragmano-cache
x-content-type-optionsnosniff
x-dns-prefetch-controloff
x-download-optionsnoopen
x-frame-optionsSAMEORIGIN
x-permitted-cross-domain-policiesnone
x-xss-protection0
report-to{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=EKvz%2BCVj1A5nmcrRTHG%2BE6crOSTIhjKF4GIZ6Dkx0aLujlpr0etUlkWWQqfGmkW67%2BSXDnTkedGiQtIWSknQjNs3ici9QtDfG3m%2BNXr4Sb2fxuizNA6BUkdSKo5dyAes9SgB"}],"group":"cf-nel","max_age":604800}
nel{"success_fraction":0.01,"report_to":"cf-nel","max_age":604800}
varyAccept-Encoding
servercloudflare
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 20,298 referring domains.
This page has 2,341,173 backlinks.
This page has backlinks from 12,485 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

### Any bot scraping or crawling this site must abide by
### Instacart's Terms of Service https://www.instacart.com/terms
User-Agent: ChatGPT-User
Allow: /store/partner_recipes

User-Agent: Twitterbot
Allow: /store/list/*

User-Agent: Yandex
Disallow: /

User-Agent: facebookexternalhit
Disallow: /assets

User-Agent: *
Disallow: /accounts/unlock
Disallow: /api/
Disallow: /ex/
Disallow: /orders/
Disallow: /redeem_coupon_token
Disallow: /store/
Disallow: /store/order_changes/
Disallow: /store/*/browse_departments*
Disallow: /store/*/ng/l/*
Disallow: /store/referrals*
Disallow: /store/item*
Disallow: /store/pickup/status/*
Disallow: /store/*/buy_it_again*
Disallow: /store/*/l/*
Disallow: /widgets/*
Disallow: /client-side-redirect/*
Disallow: /track/*
Disallow: /affiliate-program*
Disallow: /family/invite/*
Disallow: /family/accept/*
Disallow: /rate/orders/*
Disallow: /store_manager_admin
Disallow: /rest/v8/product/542617319
Disallow: /rest/v8/product/258211234
Disallow: /rest/v8/product/345162378
Disallow: /rest/v8/product/183142388
Allow: /store/categories/*
Allow: /store/hub/*
Allow: /store/s?k=*
Allow: /store/list/*
Allow: /store/brands/*
Allow: /store/*/storefront
Allow: /store/*/s?k=*
Allow: /store/*/collections/*
Allow: /s?k=*
Allow: /store/*/departments*
Allow: /store/*/departments/*/aisles*
Allow: /store/*/search_v3*
Allow: /store/recipes/*
Allow: /store/aldi/products/*
Allow: /store/costco/products/*
Allow: /store/kroger/products/*
Allow: /store/publix/products/*
Allow: /store/safeway/products/*
Allow: /store/sprouts/products/*
Allow: /store/walgreens/products/*

### If you're not a bot, we're hiring: https://instacart.careers/current-openings/

Similar sites

Search preview

www.instacart.com
Instacart | Grocery Delivery or Pickup from Local Stores Near You
Order same-day delivery or pickup from more than 300 retailers and grocers. Download the Instacart app or start shopping online now with Instacart to get groceries, alcohol, home essentials, and more delivered to you in as fast as 1 hour or select curbside pickup from your favorite local stores.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Instacart81%Check
delivery79%Check
delivery or pickup79%Check
pickup77%Check
pick up77%Check
Grocery Delivery or Pickup73%Check
Instacart app or72%Check
store68%Check
Grocery delivery68%Check
Instacart app68%Check
Show more keywords and terms

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