Instituteforgovernment.org.uk - SEO Checker

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Overview of the SEO Check
Meta information
76% 
Page quality
66% 
Page structure
58% 
Link structure
73% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.23 s
File size
127.30 kB
Words
748
Media files
5
Number of links
129 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Institute for Government
The length of the page title is perfect. (216 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.instituteforgovernment.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
msapplication-TileColor#ffffff
msapplication-TileImage/ms-icon-144x144.png
theme-color#001E62
langen
twitter:cardsummary_large_image
twitter:titleInstitute for Government
twitter:site@instituteforgov
twitter:imagehttps://www.instituteforgovernment.org.uk/themes/custom/ifg/assets/img/fallback-default.png
og:site_nameInstitute for Government
og:titleInstitute for Government
og:imagehttps://www.instituteforgovernment.org.uk/themes/custom/ifg/assets/img/fallback-default.png
og:image:width1200
og:image:height630
og:image:altThe Institute for Government logo
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
These Typos were found:
  • troup => troupe
There are 4 text duplicates on this page:
  • Duplicate 1: There is little evidence that the Labour government is making adaptati...
  • Duplicate 2: The IfG team discuss what the local and mayoral elections mean for Kei...
This page contains 748 words. That's ok.
31% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
9 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 17.7 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 15 tags for this page.
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...-1504x846px.jpg?h=65688ea1&itok=WCwBnKTtKeir Starmer (left) shakes hands with Donald Trump (right).
...on-set-up_1.jpg?h=c27d1f32&itok=8w-2zWuQNo alt attribute provided
.../Scunthorpe.jpg?h=2992ba0a&itok=yGgSXtvMNo alt attribute provided
...hannah pm 2.jpg?h=94036ca9&itok=T8Ug3vXeNo alt attribute provided
...-wider-crop.jpg?h=29cfd826&itok=pQ9nLXKxHannah White in the podcast studio

Page structure

H1 heading
(Critically important)
The US-UK special relationship
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 41 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 The US-UK special relationship
H2 Main navigation
H2 Selected features
H2 Latest commentary
H2 Local elections: Ready for Reform?
H2 Our events
H2 Footer menu
H3 About us
H3 Mission
H3 Our people
H3 Partnerships
H3 Governance and funding
H3 Careers
H3 Media centre
H3 Our work
H3 Topics
H3 Research and analysis
H3 Trackers
H3 Spotlight on
H3 Our podcasts
H3 Our events Duplicate text
H3 IfG Academy
H3 Ministers and their teams
H3 Parliamentarians and policy makers
H3 Engaging with government
H3 The government has been warned: climate adaptation isn’t working
H3 Reducing school absence
H3 Local elections: Ready for Reform? Duplicate text
H3 By-elections since the 2024 general election
H3 What are the legal aspects of nationalisation?
H3 Keir Starmer rewires the state: An interview with the prime minister
H3 Mayoral and local elections 2025: The government should hold its course on devolution despite the rise of Reform
H3 The government has been warned: climate adaptation isn’t working Duplicate text
H3 Will the government-backed ‘starting reception’ guide help school readiness?
H3 Did the 2005 reforms lead to better tax policy?
H3 IfG Ministers Database
H3 IfG Academy Duplicate text
H3 Topics Duplicate text
H3 Rewiring the state
H3 The Trump challenge: What is a better way to reform government than copying Elon Musk and DOGE?
H3 Book launch: ‘Exploring Parliament’
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 12 external links on this page.

Found links on this page

LinkAttributesAnchor text
/Anchor Skip to main content
/A-TITLE Return to the homepage
/newsletterSign up to newsletter
/about-usAbout us
/about-usText duplicate About us
/about-us/missionMission
/about-us/missionText duplicate Mission
/about-us/mission/vision-and-v...Vision and values
/about-us/mission/our-work-pro...Our work programme in 2025
/our-peopleOur people
/our-peopleText duplicate Our people
/about-us/our-people/directoryDirectory
/about-us/partnershipsPartnerships
/about-us/partnershipsText duplicate Partnerships
/about-us/partnerships/researc...Research and engagement
/about-us/partnerships/learnin...Learning and development
/about-us/partnerships/party-c...Party conferences
/about-us/governance-fundingGovernance and funding
/about-us/governance-fundingText duplicate Governance and funding
/about-us/governance-funding/b...Board members
/about-us/governance-funding/f...Funding
/about-us/governance-funding/a...Annual reports
/about-us/careersCareers
/about-us/careersText duplicate Careers
/about-us/careers/working-ifgWorking at IfG
/about-us/careers/internship-p...IfG internship programme
A-TITLE IfG internship programme
/about-us/careers/current-vaca...Current vacancies
A-TITLE Current vacancies
/about-us/media-centreMedia centre
/about-us/media-centreText duplicate Media centre
/about-us/media-centreIfG in the news
/about-us/media-centrePress releases
/our-workOur work
/our-workText duplicate Our work
/our-work/topicsTopics
/our-work/topicsText duplicate Topics
/our-work/topics/civil-serviceCivil service
/our-work/topics/ministersMinisters
/our-work/topics/public-bodiesPublic bodies
/our-work/topics/public-financesPublic finances
/our-work/topics/regulationRegulation
/our-work/topics/policy-makingPolicy making
/our-work/topics/international...International relations
/our-work/topics/net-zeroNet zero
/our-work/topics/devolutionDevolution
/our-work/topics/public-servicesPublic services
/our-work/topics/procurementProcurement
/our-work/topics/parliament-an...Parliament and the constitution
/our-work/topicsSee all
/our-work/research-and-analysisResearch and analysis
/our-work/research-and-analysisText duplicate Research and analysis
/our-work/research-and-analysi...Explainers
/our-work/research-and-analysi...Comments
/our-work/research-and-analysi...Live blogs
/our-work/research-and-analysi...Data
/our-podcastsPodcasts
/our-work/research-and-analysi...Publications
/our-work/trackersTrackers
/our-work/trackersText duplicate Trackers
/our-work/trackers/public-serv...Public Services Performance Tracker
/our-work/trackers/whitehall-m...Whitehall Monitor
/spotlight-onSpotlight on
/spotlight-onText duplicate Spotlight on
/ministers-databaseIfG Ministers Database
/explainer/local-and-mayoral-e...Local and mayoral elections 2025
/ministers-reflectMinisters Reflect
/our-work/research-and-analysi...Our publications
/our-podcastsOur podcasts
/our-podcastsText duplicate Our podcasts
/our-podcasts/inside-briefingInside Briefing
/our-podcasts/expert-factorThe Expert Factor
/our-podcasts/special-podcast-...Special podcast series
/our-eventsOur events
/our-eventsText duplicate Our events
/our-events/upcoming-eventsUpcoming events
/our-events/past-eventsPast events
/our-events/faqsFAQs about IfG events
/ifg-academyIfG Academy
/ifg-academyText duplicate IfG Academy
/ifg-academy/ministersMinisters and their teams
/ifg-academy/ministersText duplicate Ministers and their teams
/ifg-academy/ministers/support...Support for ministers
/ifg-academy/ministers/support...Support for private office teams
/ifg-academy/ministers/support...Support for special advisers
/ifg-academy/parliamentarians-...Parliamentarians and policy makers
/ifg-academy/parliamentarians-...Text duplicate Parliamentarians and policy makers
/ifg-academy/parliamentarians-...Support for MPs
/ifg-academy/parliamentarians-...Support for civil servants and policy makers
/ifg-academy/parliamentarians-...Support for select committees
/ifg-academy/parliamentarians-...Support for opposition parties
/ifg-academy/engaging-governmentEngaging with government
/ifg-academy/engaging-governmentText duplicate Engaging with government
/ifg-academy/engaging-governme...Academic researchers
/ifg-academy/engaging-governme...Public, private and voluntary sector organisations
/about-usText duplicate About us
/contact-usContact us
/privacy-policyPrivacy
/accessibility-policyAccessiblility
/about-us/careersText duplicate Careers
/about-us/media-centreText duplicate Media centre
/about-us/partnershipsPartner with us
/newsletterNewsletter
https://twitter.com/institutef...New window External A-TITLE Visit IfG Twitter profile
https://www.linkedin.com/compa...New window External Subdomain A-TITLE Visit IfG LinkedIn profile
https://www.youtube.com/user/i...New window External Subdomain A-TITLE Visit IfG YouTube profile
https://www.facebook.com/insti...New window External Subdomain A-TITLE Visit IfG Facebook profile
https://instagram.com/institut...New window External A-TITLE Visit IfG Instagram profile
/explainer/us-uk-special-relat...The US-UK special relationship
/comment/climate-adaptation-no...The government has been warned: climate adaptation isn’t working
/publication/reducing-school-a...Reducing school absence
/podcast/inside-briefing/local...Local elections: Ready for Reform?
/explainer/by-elections-since-...By-elections since the 2024 general election
/explainer/nationalisation-leg...What are the legal aspects of nationalisation?
/podcast/inside-briefing/keir-...Keir Starmer rewires the state: An interview with the prime minister
/our-work/research-and-analysi...Text duplicate See all
/comment/mayoral-and-local-ele...Mayoral and local elections 2025: The government should hold its course on devolution despite the rise of Reform
/comment/climate-adaptation-no...Text duplicate The government has been warned: climate adaptation isn’t working
/comment/government-starting-r...Will the government-backed ‘starting reception’ guide help school readiness?
/comment/hmrc-merger-tax-polic...Did the 2005 reforms lead to better tax policy?
/podcast/inside-briefing/local...Listen to the episode
/ministers-databaseIfG Ministers Database Search our database of all government ministers since 1979.
/ifg-academyIfG Academy We help those working in government to improve it, and those outside government to understand and engage with it.
/our-work/topicsTopics Our work examines the core institutions, processes and cross-cutting themes of UK government.
/our-events/upcoming-eventsText duplicate See all
/event/rewiring-state-governme...Rewiring the state
/event/trump-reform-government...The Trump challenge: What is a better way to reform government than copying Elon Musk and DOGE?
/event/book-launch-exploring-p...Book launch: ‘Exploring Parliament’
/Text duplicate A-TITLE Return to the homepage
/about-usText duplicate About us
/contact-usText duplicate Contact us
/privacy-policyText duplicate Privacy
/accessibility-policyText duplicate Accessiblility
/about-us/careersText duplicate Careers
/about-us/media-centreText duplicate Media centre
/about-us/partnershipsText duplicate Partner with us
https://soapbox.co.uk/New window External Soapbox
https://bsky.app/profile/insti...New window External A-TITLE Visit IfG Bluesky profile
https://twitter.com/institutef...New window External Text duplicate A-TITLE Visit IfG Twitter profile
https://www.linkedin.com/compa...New window External Subdomain Text duplicate A-TITLE Visit IfG LinkedIn profile
https://www.youtube.com/user/i...New window External Subdomain Text duplicate A-TITLE Visit IfG YouTube profile
https://www.facebook.com/insti...New window External Subdomain Text duplicate A-TITLE Visit IfG Facebook profile
https://instagram.com/institut...New window External Text duplicate A-TITLE Visit IfG Instagram profile

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.instituteforgovernment.org.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.23 seconds.
The file size of the HTML document is fine (127 kB).

HTTP Response Header

NameValue
servernginx
dateFri, 09 May 2025 08:54:40 GMT
content-typetext/html; charset=UTF-8
content-length15295
cache-controlmust-revalidate, no-cache, private
x-drupal-dynamic-cacheUNCACHEABLE (poor cacheability)
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expires-1
x-generatorDrupal 10 (https://www.drupal.org)
x-drupal-cacheHIT
access-control-allow-origin*
pragmano-cache
varyAccept-Encoding
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 359 referring domains.
This page has 6,199 backlinks.
This page has backlinks from 291 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

# Ministers database
Disallow: /ministers-database/look-minister?*
Disallow: /ministers-database/look-ministerial-role?*
Disallow: /ministers-database/view-entire-government?*
Disallow: /ministers-database/view-ministerial-appointments-and-exits?*
Disallow: /ministers-database-table-callback/

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www.instituteforgovernment.org.uk
Institute for Government

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
government66%Check
Institute54%Check
Labour government52%Check
Special50%Check
relationship50%Check
special relationship50%Check
Join us46%Check
IfG43%Check
Ministers43%Check
Local43%Check
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