Iwm.org.uk - SEO Checker

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Overview of the SEO Check
Meta information
95% 
Page quality
71% 
Page structure
95% 
Link structure
96% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.29 s
File size
52.60 kB
Words
494
Media files
15
Number of links
70 internal / 2 external

Meta specifications

Title
(Critically important)
Imperial War Museums
The length of the page title is perfect. (205 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Imperial War Museums explores conflict from WW1 to the present day. Visit one of our 5 sites. Explore our archives to discover real stories of modern war
The length of the meta description is perfect. (945 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.iwm.org.uk/home-page
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionImperial War Museums explores conflict from WW1 to the present day. Visit one of our 5 sites. Explore our archives to discover real stories of modern war
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
twitter:cardsummary
twitter:site@I_W_M
twitter:descriptionImperial War Museums explores conflict from WW1 to the present day. Visit one of our five sites or explore our archives to discover real stories of modern war.
twitter:titleImperial War Museums
twitter:site:id23742474
twitter:imagehttps://media.iwm.org.uk/cantaloupe/iiif/2/22%7C%7C393%7C%7Clarge_000000.jpg/full/510,/0/default.jpg
fb:app_id585064855202587
og:site_nameImperial War Museums
og:typewebsite
og:urlhttps://www.iwm.org.uk/home-page
og:titleImperial War Museums
og:descriptionImperial War Museums explores conflict from WW1 to the present day. Visit one of our five sites or explore our archives to discover real stories of modern war.
og:localeen_GB
charsetutf-8

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Page quality

Content
(Critically important)
There are only 494 words on this page. Good pages should have about 800 words of useful content.
32.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 21.22 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...oard_hms_defiance.png.webp?itok=8OQn4wQzSailor aboard HMS Defiance writes a letter home
...m_london_external.jpg.webp?itok=bUR0vk7_IWM London Exterior shot
..._churchil_crop_2l.jpg.webp?itok=-TPhLAJSWinston Churchill
...orth-compressor_0.jpg.webp?itok=Z6WoMRDGIWM North
...lfast-compressor1.jpg.webp?itok=iADeMN7zHMS Belfast
...017-11/iwmduxford.jpg.webp?itok=2WvO8qhrIWM Duxford Showcase
.../files/2020-01/ve_day_colour_resized.jpgVE Day colour photograph crowds on Whitehall by cenotaph 1945 Imperial War Museums archive licensing
...les/2025-02/hms_belfast_summer_party.jpgBright sunset landscape image with silhouette of HMS Belfast on the Thames.
...IWMD Duxford Flying Season 2025 HERO.jpgP-51D Taxing at Duxford Air Shows
...iles/2019-03/volunteer_nikki_jasmine.jpgVolunteer Nikki in action
...M_006733 - IWM Membership_compressed.jpgIWM Membership
...wm.org.uk/ciim5/176/456/large_000000.jpgA Balloon Site, Coventry
...25 Promo Puff 2024-min.jpg?itok=A8WzvTiNRAF pilot sitting in a field of red poppies, reading a book
...xtreme_small_use_black.png?itok=1yRWYmA6Stories and news straight to your inbox
.../assets/components/footer/logo-title.svgIWM Logo

Page structure

H1 heading
(Critically important)
Imperial War Museums
The H1 heading is perfect.
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Imperial War Museums
H2 Main navigation
H2 Secondary navigation
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Footer
H3 IWM London
H3 Churchill War Rooms
H3 IWM North
H3 HMS Belfast
H3 IWM Duxford
H3 The End of the Second World War
H3 VE Day 80 Late
H3 Flying Season 2025 | Duxford Air Shows
H3 Volunteer with IWM
H3 Become an IWM Member
H3 Donate Now
H3 Stories and news straight to your inbox
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 2 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.iwm.org.uk/Anchor Skip to main content
https://www.iwm.org.uk/A-TITLE Home
/collections/IWM collections
https://www.iwm.org.uk/Text duplicate A-TITLE Home
https://www.iwm.org.uk/membershipBecome a Member
/visits/churchill-war-roomsChurchill War Rooms
/visits/iwm-duxfordIWM Duxford
/visits/hms-belfastHMS Belfast
/visits/iwm-londonIWM London
/visits/iwm-northIWM North
https://www.iwm.org.uk/whats-onWhat's On
/collections/searchFind An Object
/collectionsIWM Collections
https://www.iwm.org.uk/historyStories and Videos
https://www.iwm.org.uk/memorialsWar Memorials Register
/research/research-facilitiesResearch facilities
/research/tracing-your-family-...Family History Resources
https://www.iwm.org.uk/researchResearch at IWM
/iwm-instituteIWM Institute
https://www.iwm.org.uk/learningLearning with IWM
/learning/resourcesLearning Resources
/learning/teacher-eventsProfessional Development
https://www.iwm.org.uk/support-usJoin and Support IWM
/support-us/donationsMake a donation
/support-us/legaciesLeave a legacy
/support-us/individualsPatrons' programmes
/support-us/corporate-partners...Corporate Partners
/support-us/trusts-foundationsTrusts and Foundations
https://www.iwm.org.uk/volunteerVolunteer
https://www.iwm.org.uk/membershipText duplicate Become a Member
/collections/Text duplicate IWM collections
https://checkout.justgiving.co...External Subdomain Donate
https://shop.iwm.org.uk/External Subdomain Shop
/letters-to-loved-onesSubdomain Letters to Loved Ones
/visits/iwm-londonLondon IWM London
IMG-ALT IWM London Exterior shot
/visits/churchill-war-roomsLondon Churchill War Rooms
IMG-ALT Winston Churchill
/visits/iwm-northManchester IWM North
IMG-ALT IWM North
/visits/hms-belfastLondon HMS Belfast
IMG-ALT HMS Belfast
/visits/iwm-duxfordDuxford IWM Duxford
IMG-ALT IWM Duxford Showcase
/the-end-of-the-second-world-warThe End of the Second World War
/events/ve-day-80-lateVE Day 80 Late
https://www.iwm.org.uk/airshowsFlying Season 2025 | Duxford Air Shows
https://www.iwm.org.uk/whats-onBrowse all events & exhibitions
https://www.iwm.org.uk/volunteerVolunteer with IWM
https://www.iwm.org.uk/membershipBecome an IWM Member
/support-us/donationsDonate Now
/enews/signupSubdomain Sign up
/corporate/policies/privacySubdomain Our privacy policy
https://www.iwm.org.uk/Imperial War Museums home
IMG-ALT IWM Logo
A-TITLE Imperial War Museums Home
https://www.iwm.org.uk/aboutWhat We Do
https://www.iwm.org.uk/visitsOur Five Museums
/corporate/IWM-historyOur History
/iwm-instituteText duplicate IWM Institute
/partnershipsPartnerships and Collaborations
https://www.iwm.org.uk/pressPress
https://www.iwm.org.uk/jobsJobs
/commercial/collections-sales-...Image and Film Licensing
/commercial/brand-licensingBrand Licensing
/commercial/publishingPublishing
/commercial/retailRetail Opportunities
/commercial/venue-hireVenue Hire
/commercial/filmingFilming and Photography
/commercial/curator-consultancyCurator Consultancy
https://www.iwm.org.uk/blogBlog
https://www.iwm.org.uk/connectIWM Social
/enews/signupNewsletters
https://www.iwm.org.uk/contact-usContact Us
/accessibility-statementAccessibility Statement
/corporate/policies/cookiesCookies
/corporate/policies/copyrightCopyright
/corporate/policies/privacyPrivacy
/terms-of-useTerms of Use

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.iwm.org.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.29 seconds.
The file size of the HTML document is fine (53 kB).

HTTP Response Header

NameValue
dateWed, 30 Apr 2025 21:30:08 GMT
content-typetext/html; charset=UTF-8
cache-controlmax-age=180, public
x-drupal-dynamic-cacheMISS
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
x-generatorDrupal 10 (https://www.drupal.org)
x-consumer-iddefault_consumer
varyX-Consumer-ID,Accept-Encoding
x-drupal-cacheHIT
access-control-allow-originhttps://www.memorials.iwm.org.uk
last-modifiedMon, 28 Apr 2025 07:38:05 GMT
cf-cache-statusHIT
age222615
servercloudflare
cf-ray938a23787a16803e-CDG
content-encodingbr
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,732 referring domains.
This page has 109,643 backlinks.
This page has backlinks from 1,356 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

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Search preview

www.iwm.org.uk
Imperial War Museums
Imperial War Museums explores conflict from WW1 to the present day. Visit one of our 5 sites. Explore our archives to discover real stories of modern war

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Museums75%Check
Imperial75%Check
IWM58%Check
Support Us56%Check
Day54%Check
VE Day54%Check
Stories52%Check
IWM Duxford52%Check
site50%Check
one48%Check
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