Kcl.ac.uk - SEO Checker

Sign up for free! PDF Export
Overview of the SEO Check
Meta information
77% 
Page quality
80% 
Page structure
50% 
Link structure
92% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.23 s
File size
96.20 kB
Words
646
Media files
12
Number of links
113 internal / 15 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
King's College London
The length of the page title is perfect. (203 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
King's is ranked in the top 10 universities in the UK (QS World Rankings 2021) and based in the heart of London. With nine faculties, institutes and schools of study and five Medical Research Council centres, King's offers world-class teaching and research.
The meta description is too long: 1575 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
templateNew responsive
GENERATORContensis CMS Version 16.0
DescriptionKing's is ranked in the top 10 universities in the UK (QS World Rankings 2021) and based in the heart of London. With nine faculties, institutes and schools of study and five Medical Research Council centres, King's offers world-class teaching and research.
viewportwidth=device-width, initial-scale=1
HideShareButtonsEmpty
DialogueKey_ContentID146707
langen-gb
charsetutf-8

Test up to 1.000 webpages of kcl.ac.uk with our free plan!

Try For Free
No trial. It's just free!

Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 646 words. That's ok.
23.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.22 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 13 tags for this page.
Image SEO
(Somewhat important)
4 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/SiteElements/2017/images/undergraduate.pngNo alt attribute provided
/SiteElements/2017/images/postgraduate.pngNo alt attribute provided
/SiteElements/2017/images/international.pngNo alt attribute provided
/SiteElements/2017/images/student-life.pngNo alt attribute provided
.../press-photos/bush-house-view.jpg?f=webpA student standing on the roof deck of Bush House looking out over London.
...ty.xdf27c8e7.jpg?crop=780,440,0,5&f=webpDilapidated houses
...jpg?w=780&h=516&crop=780,440,0,38&f=webpPerson points at a laptop screen with AVATAR therapy icons displayed on it
...jpg?w=780&h=521&crop=780,440,0,52&f=webpGuys campus
....x81db5c02.jpg?crop=780,440,0,240&f=webpstrand 01
...ge.xef4ab15a.png?crop=780,440,0,5&f=webpAI/waste image
...f-uncertainty-thumb.xec8abefa.png?f=webp'The Art of Uncertainty' thumbnail
/SiteElements/2017/images/kcl-logo.svgKing's College London

Page structure

H1 heading
(Critically important)
Carousel of recent news articles
Too many H1 headings
Headings
(Important)
There are 35 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Carousel of recent news articles
H1 King's at COP29
H1 Postgraduate taught open evenings
H1 Welcome to King’s
H1 Supporting new international students
H1 Study at King's College London
H2 Make the most of your time at King’s
H2 Research
H2 Discover
H3 Undergraduate
H3 Postgraduate
H3 International
H3 Student life
H3 Our vision
H3 Our impact
H3 Collaborate with King’s
H3 Doctoral experience
H3 Latest news
H3 Upcoming events
H3 Visit King’s
H3 King’s & London
H3 King’s Culture
H4 King's academics reflect on the implications of Trump's...
H4 Half of public expect poverty and wealth gap to grow under...
H4 Multi-site trial uses digital avatars to effectively reduce...
H4 Virtual Campus Tour: Guy's
H4 Virtual Campus Tour: Strand & Bush House
H4 AI and waste: Tackling social and environmental challenges
H4 'The Art of Uncertainty' in conversation with Sir David Spiegelhalter
H4 Connect with King’s College London
H5 Study at King’s
H5 Information for
H5 Facilities
H5 Discover King’s
H5 Contact us
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 15 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.kcl.ac.uk/Anchor Skip to main content
https://www.kcl.ac.uk/King's College London
A-TITLE King's College London - Back to homepage
https://www.kcl.ac.uk/studySubdomain Study
A-TITLE Study
/study/undergraduateSubdomain Undergraduate
A-TITLE Undergraduate
/study/postgraduate-taughtSubdomain Postgraduate Taught
A-TITLE Postgraduate Taught
/study/postgraduate-researchSubdomain Postgraduate Research
A-TITLE Postgraduate Research
/study/internationalSubdomain International
A-TITLE International
/study/abroad-opportunitiesSubdomain Study Abroad
A-TITLE Study Abroad
/study/social-mobilitySubdomain Social Mobility
A-TITLE Social Mobility
https://www.kcl.ac.uk/visit/Subdomain Visit King's
A-TITLE Visit King's
/international-foundationSubdomain International Foundation
A-TITLE International Foundation
/language-centreSubdomain Language Centre
A-TITLE Language Centre
/short-courses/index.aspxSubdomain Short courses
A-TITLE Short courses
/study-legacy/executive-educat...Subdomain Executive Education
A-TITLE Executive Education
/summer/index.aspxSubdomain Summer & Winter Programmes
A-TITLE Summer & Winter Programmes
/accommodation/index.aspxSubdomain Accommodation
A-TITLE Accommodation
/students/news.aspxSubdomain Student news
A-TITLE Student news
/student-lifeSubdomain Student services
A-TITLE Student services
https://www.kcl.ac.uk/smhwSubdomain Mental Health and Wellbeing
A-TITLE Mental Health and Wellbeing
https://self-service.kcl.ac.uk...External Subdomain Academic Calendar
A-TITLE Academic calendar
https://www.kcl.ac.uk/sportSubdomain King's Sport
A-TITLE King's Sport
/library/index.aspxSubdomain Libraries & Collections
A-TITLE Libraries & Collections
https://www.kclsu.org/External Subdomain Student's Union
A-TITLE Student's Union
/careers/index.aspxSubdomain Careers
A-TITLE Careers & Employability
/language-centreSubdomain Text duplicate Language Centre
A-TITLE Language Centre
/it/index.aspxSubdomain King's IT
A-TITLE IT
https://self-service.kcl.ac.uk/External Subdomain Student Services Online
A-TITLE Student Services Online
https://www.kcl.ac.uk/researchSubdomain Research & innovation
A-TITLE Research & innovation
/research/exploreSubdomain Explore
A-TITLE Explore
/research/impactSubdomain Impact
A-TITLE Impact
/research/research-environmentSubdomain Research environment
A-TITLE Research environment
/research/fundingSubdomain Funding
A-TITLE Funding
/research/facilitiesSubdomain Facilities
A-TITLE Facilities
/research/partnershipsSubdomain Partnerships
A-TITLE Partnerships
https://www.kingshealthpartner...External Subdomain King's Health Partners
A-TITLE King's Health Partners
/doctoralcollegeSubdomain King's Doctoral College
A-TITLE King's Doctoral College
/faculties-departments.aspxSubdomain Our faculties
A-TITLE Our faculties
/artshums/index.aspxSubdomain Arts & Humanities
A-TITLE Arts & Humanities
/business/index.aspxSubdomain Business
A-TITLE Business
/dentistry/index.aspxSubdomain Dentistry, Oral & Craniofacial Sciences
A-TITLE Dentistry, Oral & Craniofacial Sciences
/law/index.aspxSubdomain Law
A-TITLE Law
/lsm/index.aspxSubdomain Life Sciences & Medicine
A-TITLE Life Sciences & Medicine
/nmes/index.aspxSubdomain Natural, Mathematical & Engineering Sciences
A-TITLE Natural, Mathematical & Engineering Sciences
/nmpc/index.aspxSubdomain Nursing, Midwifery & Palliative Care
A-TITLE Nursing, Midwifery & Palliative Care
/ioppn/index.aspxSubdomain Psychiatry, Psychology & Neuroscience
A-TITLE Psychiatry, Psychology & Neuroscience
/sspp/index.aspxSubdomain Social Science & Public Policy
A-TITLE Social Science & Public Policy
https://www.kcl.ac.uk/aboutSubdomain About
A-TITLE About
/about/history.aspxSubdomain History
A-TITLE History
/about/strategySubdomain Strategy
A-TITLE Strategy
/about/strategy/learning-and-t...Subdomain Learning & Teaching
A-TITLE Learning & Teaching
/about/our-peopleSubdomain Our People
A-TITLE Our People
https://www.kcl.ac.uk/jobsSubdomain Work at King's
A-TITLE Work at King's
/about/partnershipsSubdomain Text duplicate Partnerships
A-TITLE Partnerships
/about/governance-policies-and...Subdomain Governance, Policies & Procedures
A-TITLE Governance, Policies & Procedures
/professional-servicesSubdomain Professional & Support Services
A-TITLE Professional & Support Services
/about/governance-policies-and...Subdomain Diversity & Inclusion
A-TITLE Diversity & Inclusion
/about/governance-policies-and...Subdomain Financial information
A-TITLE Financial information
https://www.kcl.ac.uk/impactSubdomain King's Impact
A-TITLE King's Impact
https://www.kcl.ac.uk/kingsvenuesSubdomain King's Venues
A-TITLE King's Venues
https://www.kcl.ac.uk/searchSearch
A-TITLE Search
/students/news.aspxSubdomain Students
A-TITLE Students
https://internal.kcl.ac.uk/ind...External Subdomain Staff
A-TITLE Staff
/alumni/index.aspxSubdomain Alumni
A-TITLE Alumni
/kings-insights-into-cop29King's at COP29
/events/series/postgraduate-ta...Postgraduate taught open evenings
/new-studentsSubdomain Welcome to King’s
/students/how-to-feel-at-home-...Subdomain Supporting new international students
/study/undergraduate/Text duplicate A-TITLE Undergraduate
/study/postgraduate-taught/A-TITLE Postgraduate
/study/international/Text duplicate A-TITLE International
/student-experience/A-TITLE Student life
/kings-edge/index.aspxSubdomain King's Edge: extracurricular activities and events available to all students
A-TITLE King's Edge: extracurricular activities and events available to all students
/entrepreneurship/scale-your-v...Subdomain King’s Start-up Accelerator: take your ideas and ventures to the next level
A-TITLE King’s Start-up Accelerator: take your ideas and ventures to the next level
/volunteering/index.aspxSubdomain Volunteering opportunities at King's
A-TITLE Volunteering opportunities at King's
/research/explore/research-str...Subdomain Our vision
/research/impactSubdomain Our impact
/research/partnershipsSubdomain Collaborate with King’s
/study/postgraduate-research/d...Subdomain Doctoral experience
https://www.kcl.ac.uk/newsView all news
/news/kings-academics-implicat...A-TITLE King's academics reflect on the implications of Trump's victory
/news/kings-academics-implicat...King's academics reflect on the implications of Trump's...
/news/half-of-public-expect-po...IMG-ALT Dilapidated houses
A-TITLE Half of public expect poverty and wealth gap to grow under government's first term, study finds
/news/half-of-public-expect-po...Half of public expect poverty and wealth gap to grow under...
/news/multi-site-trial-uses-di...IMG-ALT Person points at a laptop screen with AVATAR therapy icons displayed on it
A-TITLE Multi-site trial uses digital avatars to effectively reduce distressing voices in psychosis
/news/multi-site-trial-uses-di...Multi-site trial uses digital avatars to effectively reduce...
https://www.kcl.ac.uk/events/View all events
A-TITLE View all events
/events/virtual-campus-tours-g...IMG-ALT Guys campus
A-TITLE Virtual Campus Tour: Guy's
/events/virtual-campus-tours-g...Virtual Campus Tour: Guy's
/events/virtual-campus-tours-s...IMG-ALT strand 01
A-TITLE Virtual Campus Tour: Strand & Bush House
/events/virtual-campus-tours-s...Virtual Campus Tour: Strand & Bush House
/events/ai-and-waste-tackling-...IMG-ALT AI/waste image
A-TITLE AI and waste: Tackling social and environmental challenges
/events/ai-and-waste-tackling-...AI and waste: Tackling social and environmental challenges
/events/the-art-of-uncertainty...IMG-ALT 'The Art of Uncertainty' thumbnail
A-TITLE 'The Art of Uncertainty' in conversation with Sir David Spiegelhalter
/events/the-art-of-uncertainty...'The Art of Uncertainty' in conversation with Sir David Spiegelhalter
https://www.instagram.com/Life...External Subdomain LifeAtKings
A-TITLE LifeAtKings on Instagram
https://twitter.com/KingsColle...External KingsCollegeLon
A-TITLE KingsCollegeLon on Twitter
https://www.youtube.com/user/K...External Subdomain KingsCollegeLondon
A-TITLE KingsCollegeLondon on YouTube
https://www.kcl.ac.uk/visitVisit King’s
A-TITLE Visit King’s
/london/indexKing’s & London
A-TITLE King’s & London
/cultural/indexKing’s Culture
A-TITLE King’s Culture
https://www.facebook.com/kings...New window External Subdomain Facebook
A-TITLE King’s College London on Facebook
https://www.twitter.com/kingsc...New window External Subdomain Twitter
A-TITLE King’s College London on Twitter
https://www.instagram.com/life...New window External Subdomain Instagram
A-TITLE King’s College London on Instagram
https://www.linkedin.com/compa...New window External Subdomain LinkedIn
A-TITLE King’s College London on LinkedIn
https://www.youtube.com/user/k...New window External Subdomain YouTube
A-TITLE King’s College London on YouTube
/study/undergraduateSubdomain Degree courses
A-TITLE Degree courses
/study/postgraduate-taughtSubdomain Postgraduate taught
A-TITLE Postgraduate taught
/study/postgraduate-researchSubdomain Postgraduate research
A-TITLE Postgraduate research
/study/internationalSubdomain International students
A-TITLE International students
/summer/index.aspxSubdomain Summer schools
A-TITLE Summer schools
/student-experienceSubdomain Student experience
A-TITLE Student experience
http://www.kcl.ac.uk/new-studentsSubdomain New students
A-TITLE New students
https://internal.kcl.ac.uk/ind...External Subdomain Text duplicate Staff
A-TITLE Staff
/alumni/index.aspxSubdomain Text duplicate Alumni
A-TITLE Alumni
/library/index.aspxSubdomain Text duplicate Libraries & Collections
A-TITLE Libraries & Collections
/accommodation/index.aspxSubdomain Text duplicate Accommodation
A-TITLE Accommodation
/it/index.aspxSubdomain IT
A-TITLE IT
https://www.kcl.ac.uk/newsSubdomain News Centre
A-TITLE News Centre
https://www.kcl.ac.uk/eventsSubdomain Events
A-TITLE Events
https://www.kclsu.org/External Subdomain Students union
A-TITLE Students union
https://www.kcl.ac.uk/visitSubdomain Text duplicate Visit King’s
A-TITLE Visit King’s
https://www.kcl.ac.uk/jobsSubdomain Job opportunities
A-TITLE Job opportunities
https://www.kcl.ac.uk/Text duplicate IMG-ALT King's College London
A-TITLE King's College London
https://www.kcl.ac.uk/termsSubdomain Terms & conditions
A-TITLE Terms & conditions
/terms/privacySubdomain Privacy policy
A-TITLE Privacy policy
/policyhub/modern-slavery-act-...Subdomain Modern slavery statement
A-TITLE Modern slavery statement
/sitehelp/accessibilitySubdomain Accessibility
A-TITLE Accessibility
/sitehelp/cookieSubdomain Cookies
A-TITLE Cookies

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.kcl.ac.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.23 seconds.
The file size of the HTML document is fine (96 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
x-contensis-viewer-groups0
x-node7522776
x-depends7408335 7521007 7408352 7408334 7408436 7413872 7396561 7408337 7427722 7408326 7521104
surrogate-controlmax-age=86400
access-control-allow-origin*
access-control-allow-methodsGET, OPTIONS
access-control-allow-headers*
x-frame-optionssameorigin
dateSat, 16 Nov 2024 15:00:53 GMT
x-origin-serverz-kcl-WEB2
x-hostlive-kcl.cloud.contensis.com
x-grace72h
x-backend-ttl86400.000
content-encodinggzip
varyAccept-Encoding
x-varnish552872794 545926945
x-varnish-authenticationskip
x-age39943
cache-controlno-cache, no-store
pragmano-cache
x-cache-aspxtrue
expires-1
accept-rangesbytes
content-length18459
x-server-namez-kcl-CACHE1
strict-transport-securitymax-age=15768000
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 28,271 referring domains.
This page has 4,239,427 backlinks.
This page has backlinks from 18,293 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: *?ContensisTextOnly=true*
Disallow: /search/  # Stop Google indexing our search
Disallow: /business/people/*-*
Disallow: /monitoring/
Disallow: /home
Disallow: /it/owa.aspx
Disallow: /onlinecourses/
Disallow: /health/research/specialistcentres/cib/people/bbsrcfellows/flatterssarah*
Disallow: /archive/events/* 
Disallow: /online/postgraduate-loans*
Disallow: /form-containers*
Disallow: /study-at-kings/sitemap
Disallow: /study/modules*
Disallow: /study-at-kings/
Disallow: /study-at-kings/landing/your-step-by-step-guide-to-kings
# Disallow: /offer-holders/
Disallow: /archive/news/kings/newsrecords/2011/11november/indiainstituteavanthachair
Disallow: /*ContensisTextOnly=*
Disallow: /*search_keywords=*
Disallow: /study/undergraduate/events/on-demand/watch
Disallow: /study/postgraduate-taught/events/on-demand/watch
Disallow: /sport-and-wellness/
# IN01723209 - hide the thank you pages
Disallow: /study/postgraduate-taught/prospectus-thankyou
Disallow: /study/undergraduate/prospectus-thankyou 
Disallow: /offer-holders
Disallow: *page=*
Disallow: *categories=*
Disallow: *s=*
Disallow: *cat=*
Disallow: *term=*
Disallow: *researchCategories=*
Disallow: *utm_*
Disallow: *fbclid=*
Disallow: *platform=*
Disallow: *letter=*
Disallow: *unibuddy=*
Disallow: *alp_source=*
Disallow: *keyword=*
Disallow: *pageIndex=*
Disallow: *li_fat_id=*
Disallow: /campuslife/acservices/accessibilitytestcompleted.aspx 
Disallow: /accessibilitytest 
Disallow: /research/accessibility-test-for-compliance-with-wcag-2.2-aa-standards
Disallow: /events/test-accessibility-for-compliance-with-wcag-2.2-standards 
Disallow: /study/accessibility-test-for-wcag-2.2-aa-compliance-standards
Disallow: /jobs/role/accessibility-test-for-wcag-2.2-standards-compliance
Disallow: /international-foundation/programme/international-foundation-brochure
Disallow: /study/postgraduate-taught/offer-holders
Disallow: /study/undergraduate/offer-holders

Sitemap: https://www.kcl.ac.uk/sitemap.xml
Sitemap: https://www.kcl.ac.uk/sitemap1.xml
Sitemap: https://www.kcl.ac.uk/sitemap2.xml
Sitemap: https://www.kcl.ac.uk/sitemap3.xml
Sitemap: https://www.kcl.ac.uk/sitemap4.xml
Sitemap: https://www.kcl.ac.uk/sitemap5.xml
Sitemap: https://www.kcl.ac.uk/sitemap6.xml
Sitemap: https://www.kcl.ac.uk/sitemap7.xml

User-agent: SiteimproveBot-Crawler
Allow: /  

# User-agent: Baiduspider
# Disallow: /

User-agent: FAST-WebCrawler/0.2
Disallow: /

User-agent: Yanga WorldSearch Bot v1.1/beta
Disallow: /

User-agent: slurp
Disallow: /wrap/pmwiki/

User-agent: Twiceler-0.9
Disallow: /

Similar sites

Search preview

www.kcl.ac.uk
King's College London
King's is ranked in the top 10 universities in the UK (QS World Rankings 2021) and based in the heart of London. With nine faculties, institutes and schools of study and five Medical Research Council centres, King's offers world-class teaching and research.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
London68%Check
College London62%Check
King61%Check
College56%Check
Study56%Check
news56%Check
King's College London52%Check
Research50%Check
Latest News49%Check
Postgraduate Research49%Check
Show more keywords and terms

Test up to 1.000 webpages of kcl.ac.uk with our free plan!

Try For Free
No trial. It's just free!

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions