Kent.police.uk - SEO Checker

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Overview of the SEO Check
Meta information
93% 
Page quality
91% 
Page structure
70% 
Link structure
78% 
Server
98% 
External factors
100% 
SEO Score
Response time
0.44 s
File size
166.00 kB
Words
712
Media files
13
Number of links
80 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | Kent Police
The page title is too short. (174 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Kent Police – protecting and serving the people of Kent. Tell us about non-urgent incidents or crimes, get advice, read our latest news and appeals.
The length of the meta description is perfect. (902 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
descriptionKent Police – protecting and serving the people of Kent. Tell us about non-urgent incidents or crimes, get advice, read our latest news and appeals.
format-detectiontelephone=no
keywordsReport,Tell us about,Request,Apply or register,Thanks and complaints,Feedback,Contact us
msapplication-TileColor#FFFFFF
msapplication-TileImage/SysSiteAssets/media/images/brand/kent/crest/favicon.png?w=144&h=144
langen-gb
twitter:cardsummary_large_image
twitter:titleHome
twitter:descriptionYour local police force - online. Report a crime, contact us and other services, plus crime prevention advice, crime news, appeals and statistics.
twitter:imagehttps://www.kent.police.uk/SysSiteAssets/media/images/brand/kent/crest/default-facebook-and-twitter.jpg?crop=(15,0,585,300)&w=600&h=300&scale=both
twitter:image:altHome
og:urlhttps://www.kent.police.uk/
og:titleHome
og:descriptionYour local police force - online. Report a crime, contact us and other services, plus crime prevention advice, crime news, appeals and statistics.
og:imagehttps://www.kent.police.uk/SysSiteAssets/media/images/brand/kent/crest/default-facebook-and-twitter.jpg?crop=(15,0,585,300)&w=600&h=300&scale=both
og:typewebsite
og:localeen_GB
x-ua-compatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
There are 2 text duplicates on this page:
  • Duplicate: Your cookie preferences have been saved. You can update your cookie se...
This page contains 712 words. That's ok.
33.6% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 13.95 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 14 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
.../hero-images/hero-footpatrol-desktop.jpgNo alt attribute provided
...o-line-colour-transparent-white-text.pngKent Police crest
...areers/recruitment-homepage-linkcard.jpgFemale contact handler with a headset on speaking. Male Sikh officer in a white turban.
...b4c199b5234cd6257bfcc/news-link-card.jpgNews
...olunteering-2021/fcr/fcr04-link-card.jpg""
...bout-us/vawg/vawg-homepage-link-card.jpg""
...ns/2019/you-are-not-alone/dv-640x394.jpgShe hits me and hits me, goading me to retaliate
...ng-and-harasssment-homepage-linkcard.jpg""
...18/missing-person-homepage-link-card.jpg""
...720031bf88e/found-homepage-link-card.jpg""
...ag---web-graphics_homepage-link-card.jpg""
.../public-open-day---homepage-linkcard.jpg""
...ommunity-voice/mcv-homepage-linkcard.jpg""

Page structure

H1 heading
(Critically important)
Welcome to the Kent Police website
The H1 heading contains the words Welcome to! Use important keywords instead.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Welcome to the Kent Police website
H2 Cookies
H2 Welcome
H2 What's happening in your area?
H2 From Kent Police
H2 Footer navigation
H3 Find your area
H3 Careers
H3 News and appeals
H3 Report crime
H3 Tackling violence against women and girls (VAWG)
H3 Help and support for victims of domestic abuse
H3 Report stalking or harassment
H3 Report a missing person
H3 Tell us a missing person has been found or returned home
H3 Independent Advisory Group
H3 Open Day
H3 My Community Voice
H3 Report antisocial behaviour
H3 Contact an officer or member of staff
H3 Advice on using e-scooters
H3 Request an update on a crime that has already been reported
H3 Kent Police
H3 Information and services
H3 Partners
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are 9 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.google.co.uk/External Subdomain Quickly exit this site by pressing the Escape key Leave this site
/link/577c7b8f31e941f0b0d05266...Cookies notice
/hyg/c/cookies/Accept cookies
/hyg/c/cookies/Reject cookies
/hyg/c/cookies/Customise cookies
/hyg/c/cookies/cookies page
/hyg/c/cookies/Text duplicate cookies page
https://www.kent.police.uk/Anchor Skip to main content
https://www.kent.police.uk/Anchor Skip to main navigation
https://www.kent.police.uk/IMG-ALT Kent Police crest
A-TITLE home page
https://www.kent.police.uk/Anchor Report
/ro/report/ocr/af/how-to-repor...Crime
/ro/report/domestic-abuse/a1/r...Domestic abuse
/ro/report/rsa/alpha-v1/v1/rap...Rape, sexual assault and other sexual offences
/advice/advice-and-information...Road traffic incident
/ro/report/asb/asb-v3/report-a...Report antisocial behaviour
/ro/report/mp/v2/report-missin...Missing person
/ro/report/fo/v2/report-fraud-...Fraud, bribery or corruption
/ro/report/report-spiking/v2/r...Spiking
/ro/report/stalking-harassment...Stalking or harassment
/ro/report/lp/lost-or-found-pr...Lost or found property
/ro/report/lsv/report-lost-or-...Lost or stolen vehicles
/ro/report/hate-crime/hc-av1/r...Hate crime
/ro/report/See all reporting services
https://www.kent.police.uk/Anchor Tell us about
/tua/tell-us-about/ath/possibl...Tell us about possible terrorist activity
/tua/tell-us-about/soh/seen-or...How to tell us about something you've seen or heard
/tua/tell-us-about/cor/tell-us...An existing case or report
/tua/tell-us-about/eo/af/event...A procession or event you are planning
/advice/advice-and-information...Filming
/tua/tell-us-about/avl/v2/what...Abnormal vehicle load
https://www.kent.police.uk/Anchor Apply or register
/car/careers/Careers
/ar/applyregister/ccl/af/chari...Charity collection licences
/ar/applyregister/vc/compensat...Compensation for victims of crime
/ar/applyregister/fao/af/fal-v...Firearm, shotgun or explosives certificate
/advice/advice-and-information...Attend a misconduct hearing
https://www.kent.police.uk/Anchor Request
/rqo/request/cr/v1/request-col...A collision report
/rqo/request/ipl/request-intel...Intellectual property (IP) licence
/rqo/request/comp/request-comp...Compensation for something the police have done
/rqo/request/fp/af/your-finger...Your fingerprints
/rqo/request/ri/request-inform...Information: about the police, about yourself or someone else
https://www.kent.police.uk/Anchor Thanks and complaints
/fo/feedback/fw/feedback-about...Feedback about the website
/fo/feedback/complaints/compla...Complaints
/fo/feedback/thanks/forms/v1/t...Say thanks
/police-forces/kent-police/are...Careers Are you good with people and passionate about helping others? We have a number of police officer, staff and volunteer opportunities available. Careers
IMG-ALT Female contact handler with a headset on speaking. Male Sikh officer in a white turban.
/news/kent/latest/News and appeals Read the latest news updates from Kent Police. Find out what's happening where you live and how you may be able to help police with informat...
IMG-ALT News
/ro/report/Report crime Report a crime online including road traffic incident, domestic abuse, antisocial behaviour and lost or stolen vehicles. Online service
IMG-ALT ""
/police-forces/kent-police/are...Tackling violence against women and girls (VAWG) Crimes that disproportionately affect women and girls. Find further information and advice. About us
IMG-ALT ""
/police-forces/kent-police/are...Help and support for victims of domestic abuse Domestic abuse is more than just physical abuse. Our specialist teams are here to help. Campaigns
IMG-ALT She hits me and hits me, goading me to retaliate
/ro/report/stalking-harassment...Report stalking or harassment Stalking or harassment is when someone repeatedly behaves in a way that makes you feel scared, distressed or threatened. Report...
IMG-ALT ""
/ro/report/mp/v2/report-missin...Subdomain Report a missing person You do not have to wait 24 hours to report someone missing - report now. Online service
IMG-ALT ""
/ro/report/mp/v2/add-something...Tell us a missing person has been found or returned home Tell us a missing person has been found or returned home. Online service
IMG-ALT ""
/police-forces/kent-police/are...Independent Advisory Group Volunteer with us to improve policing services across the county. About us
IMG-ALT ""
/police-forces/kent-police/are...Open Day Find out what we have planned for our 2024 Open Day! Campaigns
IMG-ALT ""
/advice/advice-and-information...My Community Voice Messaging service that helps the people of Kent to keep in touch with their local policing teams. Online service
IMG-ALT ""
/ro/report/asb/asb-v3/report-a...Report antisocial behaviour Online service
/contact/af/contact-us/us/cont...Contact an officer or member of staff Online service
/advice/advice-and-information...Advice on using e-scooters Advice
/contact/af/contact-us/us/a-cr...Request an update on a crime that has already been reported Online service
/contact/af/contact-us-beta/co...Contact us
/police-forces/kent-police/are...Text duplicate Careers
/police-forces/kent-police/are...About us
/news/kent/latest/News
/police-forces/kent-police/are...Campaigns
/hyg/fpnkent/privacy-notice/Privacy notice
/hyg/c/cookies/Cookies
/hyg/terms-conditions/Terms and conditions
/hyg/accessibility/Accessibility
/advice/advice-and-information/Advice and information
/cp/crime-prevention/Crime prevention
/police-forces/kent-police/are...Stats and data
/foi-ai/af/accessing-information/Accessing information (FOI)
/ro/report/Text duplicate Report
/tua/tell-us-about/Text duplicate Tell us about
/ar/applyregister/Text duplicate Apply or register
/rqo/request/Text duplicate Request
/fo/feedback/Feedback
/partners/partner-services/Partner services
https://www.police.uk/New window External Police.uk
https://www.askthe.police.uk/New window External Subdomain Ask the Police
https://www.kent-pcc.gov.uk/New window External Subdomain Police and Crime Commissioner
https://www.facebook.com/kentp...New window External Subdomain No Text
https://twitter.com/kent_policeNew window External No Text
https://youtube.com/user/kentp...New window External No Text
https://www.instagram.com/kent...New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.kent.police.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.44 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (166 kB).

HTTP Response Header

NameValue
dateSun, 12 May 2024 01:58:29 GMT
content-typetext/html; charset=utf-8
cf-ray8826cdce399218d4-FRA
cf-cache-statusEXPIRED
cache-controlpublic, no-cache="Set-Cookie", max-age=900
expiresSun, 12 May 2024 02:13:28 GMT
last-modifiedSun, 12 May 2024 01:58:28 GMT
set-cookie82 Characters
strict-transport-securitymax-age=31536000
vary*, Accept-Encoding
qrT2xF9
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
x-xss-protection1; mode=block
servercloudflare
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 1,513 referring domains.
This page has 25,945 backlinks.
This page has backlinks from 888 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 21248 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

user-agent: *
Disallow: /mediacentre
Disallow: /?u=media
Disallow: /DownloadEvent?
Disallow: /GetPdf/?
Disallow: /ExportPdf/?
Disallow: /Complete?
Disallow: /GetPaginatedResults/?
Disallow: *.aspx$
Disallow: /cy-gb/*
Sitemap: /sitemap.xml

Similar sites

Search preview

www.kent.police.uk
Home | Kent Police
Kent Police – protecting and serving the people of Kent. Tell us about non-urgent incidents or crimes, get advice, read our latest news and appeals.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Police93%Check
Kent93%Check
Kent Police93%Check
Crime54%Check
News54%Check
Tell us54%Check
Welcome54%Check
site52%Check
Tell50%Check
advice50%Check
Show more keywords and terms

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