Kitandace.com - SEO Checker

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Overview of the SEO Check
Meta information
58% 
Page quality
47% 
Page structure
79% 
Link structure
36% 
Server
62% 
External factors
100% 
SEO Score
Response time
1.38 s
File size
1,016.60 kB
Words
891
Media files
69
Number of links
170 internal / 8 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Kit + Ace: Timeless Technical Fashion for men and women – Kit and Ace
The page title should be shorter than 580 pixels. It is 648 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Made for life on the go, from work, to play, and back again. Elevated style for your real life — every moment of it. Discover seasonal collections for men and women, enhanced with modern functionality.
The meta description is too long: 1234 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.kitandace.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1
theme-color#003096
msapplication-TileColor#2d89ef
msapplication-config//www.kitandace.com/cdn/shop/files/browserconfig.xml?v=18110965586500609629
descriptionMade for life on the go, from work, to play, and back again. Elevated style for your real life — every moment of it. Discover seasonal collections for men and women, enhanced with modern functionality.
google-site-verification4lPAmisXwsjYtO0py5BMyAum0DhfP9n86Zi8fvdHTGc
shopify-digital-wallet/60491202756/digital_wallets/dialog
shopify-checkout-api-token311ddd06bbcfc46427b3a1e1da3b3441
langen
twitter:site@
twitter:cardsummary_large_image
twitter:titleKit + Ace: Timeless Technical Fashion for men and women
twitter:descriptionMade for life on the go, from work, to play, and back again. Elevated style for your real life — every moment of it. Discover seasonal collections for men and women, enhanced with modern functionality.
og:site_nameKit and Ace
og:urlhttps://www.kitandace.com/
og:titleKit + Ace: Timeless Technical Fashion for men and women
og:typewebsite
og:descriptionMade for life on the go, from work, to play, and back again. Elevated style for your real life — every moment of it. Discover seasonal collections for men and women, enhanced with modern functionality.
og:imagehttps://cdn.shopify.com/s/files/1/0604/9120/2756/files/labour_day-HomepageHero-Desktop_no_text.jpg?v=1725060901
og:image:secure_urlhttps://cdn.shopify.com/s/files/1/0604/9120/2756/files/labour_day-HomepageHero-Desktop_no_text.jpg?v=1725060901
og:image:width3840
og:image:height2256
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
Only 2 paragraph/s was/were found on this page.
This page contains 891 words. That's ok.
14.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.8 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
The file size of the HTML document is very large (1016.6 kB).
A viewport "width=device-width,initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 18 tags for this page.
Image SEO
(Somewhat important)
27 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...-47b2-9cd8-0730af654dde.png?v=1723236740Kit and Ace
...op/files/k-a-logo-white.svg?v=1714591792Kit and Ace
...k_Essentials.jpg?v=1719257398&width=5760No alt attribute provided
..._Travel_Edit.jpg?v=1719257114&width=5760No alt attribute provided
...Best_Sellers.jpg?v=1719257205&width=5760No alt attribute provided
...k_Essentials.jpg?v=1719257024&width=5760No alt attribute provided
..._Travel_Edit.jpg?v=1719257087&width=5760No alt attribute provided
...Best_Sellers.jpg?v=1719257239&width=5760No alt attribute provided
...et-Black_042.jpg?v=1725554717&width=1121No alt attribute provided
...alStripe_034.jpg?v=1725657288&width=1143No alt attribute provided
...lMelange_029.jpg?v=1725644226&width=1192No alt attribute provided
...DarkNavy_009.jpg?v=1725390871&width=1195No alt attribute provided
...yMelange_070.jpg?v=1725379745&width=4053No alt attribute provided
...testripe_009.jpg?v=1724885480&width=1165Marbella Boyfriend Shirt ?? || Bright White/Cool Blue Stripe
...Pant_Tan_026.jpg?v=1724097655&width=1208Navigator Essential Trousers 32" ?? | 32 || Tan
...DarkNavy_019.jpg?v=1725390136&width=1275No alt attribute provided
...e_Tucked_019.jpg?v=1723660903&width=1219No alt attribute provided
....com/static/images/flags/ca.svg?width=32Canada
...ro-Desktop_1.png?v=1726689129&width=3840No alt attribute provided
...DarkNavy_013.jpg?v=1726614105&width=1199Verbier Insulated Overshirt
...DarkNavy_068.jpg?v=1726614105&width=1203Verbier Insulated Overshirt
...-Pacific_029.jpg?v=1726089581&width=1222City Tech Long Sleeve Polo
...o-Pacific_012.jpg?v=1726089581&width=661City Tech Long Sleeve Polo
...yMelange_008.jpg?v=1726606659&width=1206Merino Cotton Raglan Sweater
...yMelange_137.jpg?v=1726606659&width=1185Merino Cotton Raglan Sweater
...CoolBlue_027.jpg?v=1725644345&width=1212Hillside Merino Crewneck Sweater
...CoolBlue_040.jpg?v=1725644345&width=1282Hillside Merino Crewneck Sweater
...lMelange_016.jpg?v=1726010135&width=1249Friday Classic Soft Bomber Jacket
...lMelange_046.jpg?v=1726010135&width=1186Friday Classic Soft Bomber Jacket
...-Pacific_013.jpg?v=1725472976&width=1279Coastal Insulated Vest
...-Pacific_027.jpg?v=1725472976&width=1048Coastal Insulated Vest
...ature-Left_1.jpg?v=1726076726&width=1920No alt attribute provided
...eature-Right.jpg?v=1726076743&width=1920No alt attribute provided
...at-Black_031.jpg?v=1725554444&width=1206Oslo Recycled Quilted Coat
...at-Black_125.jpg?v=1725554444&width=1195Oslo Recycled Quilted Coat
...LightTan_022.jpg?v=1725554622&width=1224Oslo Recycled Quilted Jacket
...LightTan_040.jpg?v=1725554622&width=1196Oslo Recycled Quilted Jacket
...t-dkNavy_009.jpg?v=1725471708&width=1150Oslo Recycled Quilted Vest
...t-dkNavy_064.jpg?v=1725471708&width=1096Oslo Recycled Quilted Vest
...alStripe_018.jpg?v=1725657288&width=1250Essential Fine Gauge Merino Sweater
...alStripe_034.jpg?v=1725657288&width=1143Essential Fine Gauge Merino Sweater
...DarkNavy_010.jpg?v=1725379903&width=1180Greenwich Relaxed Fit Blazer
...DarkNavy_042.jpg?v=1725379903&width=1177Greenwich Relaxed Fit Blazer
...yMelange_029.jpg?v=1725492140&width=1190Upgraded Brushed Turtleneck
...yMelange_065.jpg?v=1725492140&width=1100Upgraded Brushed Turtleneck
...ture-Right_2.jpg?v=1724891480&width=1296No alt attribute provided
...ature-Left_1.jpg?v=1724891504&width=1296No alt attribute provided
...46b027cc39_1.jpg?v=1715273891&width=1080Ace Crewneck Tees 3 Pack ?? | M || Black/Heather Charcoal/Dark Navy
...07b5fd77e693.jpg?v=1717106265&width=1053Ace Crewneck Tees 3 Pack ?? | M || Black/Heather Charcoal/Dark Navy
...Pant_Tan_026.jpg?v=1724097655&width=1208Navigator Essential Trousers 32" ?? | 32 || Tan
...Pant_Tan_037.jpg?v=1724097655&width=1044Navigator Essential Trousers 32" ?? | 32 || Tan
...DarkNavy_010.jpg?v=1724797449&width=1144Maven Wide Leg Pants
...DarkNavy_037.jpg?v=1724797450&width=1180Maven Wide Leg Pants
...nChambray_049.jpg?v=1717701298&width=966City Tech Shirt Slim Fit ?? | M || Light Blue Chambray
...Chambray_066.jpg?v=1717701298&width=1070City Tech Shirt Slim Fit ?? | M || Light Blue Chambray
...offwhite_010.jpg?v=1723663220&width=1152Kit Long Sleeve Crewneck Tee
...offwhite_024.jpg?v=1723663221&width=1148Kit Long Sleeve Crewneck Tee
..._pacific_016.jpg?v=1724168485&width=1176BFT Crewneck Tee
..._pacific_032.jpg?v=1724168485&width=1083BFT Crewneck Tee
...ts_038_HIRES.jpg?v=1725057986&width=1024No alt attribute provided
...emelange_048.jpg?v=1713991203&width=1800No alt attribute provided
...emelange_152.jpg?v=1713991221&width=1840No alt attribute provided
...f714dd9ebe8a.jpg?v=1713991508&width=1800No alt attribute provided
...2c3bb6d96a91.jpg?v=1713991520&width=1840No alt attribute provided
...37d5f3985de9.jpg?v=1713991656&width=1800No alt attribute provided
...a202101d01aa.jpg?v=1713991669&width=1840No alt attribute provided
....com/static/images/flags/ca.svg?width=32Canada

Page structure

H1 heading
(Critically important)
Timeless technical fashion for life on the go.
The H1 heading is perfect.
Headings
(Important)
There are 35 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Timeless technical fashion for life on the go.
H2 Men's New Arrivals
H2 Effortless style, unbeatable comfort—our bestselling pants.
H2 Navigator Commute Pants Slim Fit 30"
H2 Women's New Arrivals
H2 From warm days to cool nights—the perfect fall layer.
H2 Evolve Sleeveless Turtleneck
H2 Bestsellers
H2 Our New Flagship West 4th Kitsilano
H2 Our Collections
H2 Sign Up & Get 20% Off
H3 Verbier Insulated Overshirt
H3 City Tech Long Sleeve Polo
H3 Merino Cotton Raglan Sweater
H3 Hillside Merino Crewneck Sweater
H3 Friday Classic Soft Bomber Jacket
H3 Coastal Insulated Vest
H3 Oslo Recycled Quilted Coat
H3 Oslo Recycled Quilted Jacket
H3 Oslo Recycled Quilted Vest
H3 Essential Fine Gauge Merino Sweater
H3 Greenwich Relaxed Fit Blazer
H3 Upgraded Brushed Turtleneck
H3 Ace Crew 3 Pack Tees
H3 Navigator Essential Trouser 32"
H3 Maven Wide Leg Pants
H3 City Tech Long Sleeve Slim Fit Shirt
H3 Kit Long Sleeve Crewneck Tee
H3 BFT Crewneck Tee
H3 Brushed French Terry
H3 Cooling Cotton
H3 Navigator
H4 Feels like a hug. Super soft. Flexible stretch. Insulating warmth.
H4 Feels like a deep breath. Stretch that moves with you. A soft touch that cools you.
H4 Feels like a step in the right direction. Eco-minded with a timeless feel and technical details.
Some anchor texts are used more than once.
2 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 8 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.kitandace.com/Anchor Skip to content
https://www.kitandace.com/Kit and Ace
IMG-ALT Kit and Ace
https://www.kitandace.com/cartCart 0
/collections/new-arrivals-menMen's
/collections/new-arrivals-womenWomen's
/collections/menShop All Men's
/collections/shirtsButton Up Shirts & Polos
/collections/t-shirts-menT-Shirts
/collections/sweaters-menSweaters
/collections/pants-menPants
/collections/shortsShorts
/collections/sweatshirts-hoodi...Sweatshirts & Hoodies
/collections/men-long-sleeve-s...Long Sleeve T-Shirts
/collections/jackets-blazersJackets & Blazers
/collections/accessories-menAccessories
/collections/mens-work-essentialsWork Essentials
/collections/men-travel-essent...Travel Edit
/collections/bestsellers-menBest Sellers
/collections/womenShop All Women's
/collections/dresses-jumpsuitsDresses & Jumpsuits
/collections/shirts-blousesShirts & Blouses
/collections/t-shirts-tank-topsT-Shirts & Tank Tops
/collections/pants-womenText duplicate Pants
/collections/shorts-skirtsShorts & Skirts
/collections/women-long-sleeve...Long Sleeve Shirts
/collections/sweaters-womenText duplicate Sweaters
/collections/sweatshirts-hoodi...Text duplicate Sweatshirts & Hoodies
/collections/jackets-womenJackets
/collections/accessories-womenText duplicate Accessories
/collections/womens-work-essen...Text duplicate Work Essentials
/collections/women-travel-esse...Text duplicate Travel Edit
/collections/bestsellers-womenText duplicate Best Sellers
/collections/bestsellers-womenText duplicate Women's
/collections/bestsellers-menText duplicate Men's
/collections/womens-and-mens-b...Shop All Bestsellers
/collections/womens-tops-summe...Tops
/collections/womens-bottoms-su...Bottoms
/collections/womens-dresses-ju...Dresses + Jumpsuits
/collections/mens-tops-summer-...Text duplicate Tops
/collections/mens-bottoms-summ...Text duplicate Bottoms
/collections/seasonal-styles-u...Under $100
/collections/seasonal-styles-u...Under $80
/collections/seasonal-styles-u...Under $60
/collections/seasonal-styles-u...Under $40
/collections/navigatorNavigator
/collections/women-and-men-bru...Brushed French Terry
/collections/cooling-cottonCooling Cotton
/collections/micro-piqueStretch Micro Pique
/collections/tech-jerseyTech Jersey
/collections/poptecPoptec
/pages/about-usAbout Us
/collections/women-and-men-new...New Arrivals
/collections/new-arrivals-menText duplicate Men's
/collections/new-arrivals-womenText duplicate Women's
/products/oslo-recycled-quilte...Oslo Recycled Quilted Jacket
/products/essential-fine-gauge...Essential Fine Gauge Merino Sweater
/products/hillside-merino-crew...Hillside Merino Crewneck Sweater
/collections/menSubdomain Men
/collections/menClothing
/collections/shirtsText duplicate Button Up Shirts & Polos
/collections/t-shirts-menText duplicate T-Shirts
/collections/sweaters-menText duplicate Sweaters
/collections/pants-menText duplicate Pants
/collections/shortsText duplicate Shorts
/collections/sweatshirts-hoodi...Text duplicate Sweatshirts & Hoodies
/collections/men-long-sleeve-s...Text duplicate Long Sleeve T-Shirts
/collections/jackets-blazersText duplicate Jackets & Blazers
/collections/accessories-menText duplicate Accessories
/collections/mens-work-essentialsText duplicate Work Essentials
/collections/men-travel-essent...Text duplicate Travel Edit
/collections/bestsellers-menText duplicate Best Sellers
/collections/womenSubdomain Women
/collections/womenText duplicate Clothing
/collections/dresses-jumpsuitsText duplicate Dresses & Jumpsuits
/collections/shirts-blousesText duplicate Shirts & Blouses
/collections/t-shirts-tank-topsText duplicate T-Shirts & Tank Tops
/collections/pants-womenText duplicate Pants
/collections/shorts-skirtsText duplicate Shorts & Skirts
/collections/women-long-sleeve...Text duplicate Long Sleeve Shirts
/collections/sweaters-womenText duplicate Sweaters
/collections/sweatshirts-hoodi...Text duplicate Sweatshirts & Hoodies
/collections/jackets-womenText duplicate Jackets
/collections/accessories-womenText duplicate Accessories
/collections/womens-work-essen...Text duplicate Work Essentials
/collections/women-travel-esse...Text duplicate Travel Edit
/collections/bestsellers-womenText duplicate Best Sellers
/collections/womens-and-mens-b...Text duplicate Best Sellers
/collections/bestsellers-womenText duplicate Women's
/collections/bestsellers-menText duplicate Men's
/products/marbella-boyfriend-s...Marbella Boyfriend Shirt
IMG-ALT Marbella Boyfriend Shirt ?? || Bright White/Cool Blue Stripe
/products/navigator-essential-...Navigator Essential Pant
IMG-ALT Navigator Essential Trousers 32" ?? | 32 || Tan
/collections/summer-sale-mens-...Sale
/collections/womens-summer-saleText duplicate Women
/collections/womens-tops-summe...Text duplicate Tops
/collections/womens-bottoms-su...Text duplicate Bottoms
/collections/womens-dresses-ju...Text duplicate Dresses + Jumpsuits
/collections/mens-summer-saleText duplicate Men
/collections/mens-tops-summer-...Text duplicate Tops
/collections/mens-bottoms-summ...Text duplicate Bottoms
/collections/seasonal-styles-u...Text duplicate Under $100
/collections/seasonal-styles-u...Text duplicate Under $80
/collections/seasonal-styles-u...Text duplicate Under $60
/collections/seasonal-styles-u...Text duplicate Under $40
/pages/our-fabricsOur Fabrics
/collections/navigatorText duplicate Navigator
/collections/women-and-men-bru...Text duplicate Brushed French Terry
/collections/cooling-cottonText duplicate Cooling Cotton
/collections/micro-piqueText duplicate Stretch Micro Pique
/collections/tech-jerseyText duplicate Tech Jersey
/collections/poptecText duplicate Poptec
/pages/about-usText duplicate About Us
/pages/about-usText duplicate About Us
/pages/our-fabricsText duplicate Our Fabrics
/pages/swym-wishlistWishlist
https://www.kitandace.com/accountLog in
https://www.kitandace.com/cartText duplicate Cart 0
/collections/merino-wool-menShop Mens
/collections/merino-wool-womenShop Womens
/products/verbier-insulated-ov...Verbier Insulated Overshirt
/products/city-tech-long-sleev...City Tech Long Sleeve Polo
/products/merino-cotton-raglan...Merino Cotton Raglan Sweater
/products/hillside-merino-crew...Text duplicate Hillside Merino Crewneck Sweater
/products/hillside-merino-crew...+2
/products/friday-classic-soft-...Friday Classic Soft Bomber Jacket
/products/coastal-insulated-ve...Coastal Insulated Vest
/collections/new-arrivals-menShop New Arrivals
/products/navigator-commute-pa...No Text
/products/navigator-commute-pa...Shop Now
/products/oslo-recycled-quilte...Oslo Recycled Quilted Coat
/products/oslo-recycled-quilte...+1
/products/oslo-recycled-quilte...Text duplicate Oslo Recycled Quilted Jacket
/products/oslo-recycled-quilte...Oslo Recycled Quilted Vest
/products/oslo-recycled-quilte...Text duplicate +1
/products/essential-fine-gauge...Text duplicate Essential Fine Gauge Merino Sweater
/products/essential-fine-gauge...Text duplicate +2
/products/greenwich-relaxed-fi...Greenwich Relaxed Fit Blazer
/products/upgrade-brushed-turt...Upgraded Brushed Turtleneck
/collections/new-arrivals-womenText duplicate Shop New Arrivals
/products/evolve-sleeveless-tu...No Text
/products/evolve-sleeveless-tu...Text duplicate Shop Now
/products/ace-crew-3-pack-teesAce Crew 3 Pack Tees
/products/ace-crew-3-pack-teesText duplicate +2
/products/ace-crew-3-pack-tees+4
/products/navigator-essential-...Navigator Essential Trouser 32"
/products/navigator-essential-...+11
/products/navigator-essential-...+13
/products/maven-wide-leg-pants...Maven Wide Leg Pants
/products/city-tech-long-sleev...City Tech Long Sleeve Slim Fit Shirt
/products/city-tech-long-sleev...Text duplicate +1
/products/kit-long-sleeve-crew...Kit Long Sleeve Crewneck Tee
/products/kit-long-sleeve-crew...Text duplicate +1
/products/bft-crewneck-tee-pac...BFT Crewneck Tee
/products/bft-crewneck-tee-pac...Text duplicate +1
/products/bft-crewneck-tee-pac...+3
/collections/womens-and-mens-b...Shop Bestsellers
/collections/women-and-men-bru...Shop Collection
/collections/cooling-cottonText duplicate Shop Collection
/collections/navigatorText duplicate Shop Collection
/pages/about-usText duplicate About Us
/pages/our-fabricsText duplicate Our Fabrics
/pages/careersCareers
/products/digital-gift-cardGift Cards
/pages/faqsFAQ
/pages/track-your-orderTrack Your Order
/pages/shipping-returnsShipping + Returns
/pages/size-guideSize Chart
/pages/storesShop Locator
/pages/contact-usContact Us
https://www.facebook.com/kitan...New window External Subdomain Facebook
A-TITLE Kit and Ace on Facebook
https://www.instagram.com/kita...New window External Subdomain Instagram
A-TITLE Kit and Ace on Instagram
https://www.linkedin.com/compa...New window External Subdomain Linkedin
A-TITLE Kit and Ace on Linkedin
https://www.youtube.com/c/Kita...New window External Subdomain YouTube
A-TITLE Kit and Ace on YouTube
/policies/privacy-policyPrivacy Policy
/policies/terms-of-serviceTerms & Conditions
https://www.facebook.com/kitan...New window External Subdomain Text duplicate Facebook
A-TITLE Kit and Ace on Facebook
https://www.instagram.com/kita...New window External Subdomain Text duplicate Instagram
A-TITLE Kit and Ace on Instagram
https://www.linkedin.com/compa...New window External Subdomain Text duplicate Linkedin
A-TITLE Kit and Ace on Linkedin
https://www.youtube.com/c/Kita...New window External Subdomain Text duplicate YouTube
A-TITLE Kit and Ace on YouTube

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.kitandace.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.38 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is very large (1,017 kB).

HTTP Response Header

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            www.kitandace.com
Kit + Ace: Timeless Technical Fashion for men and women – Kit and Ace

Made for life on the go, from work, to play, and back again. Elevated style for your real life — every moment of it. Discover seasonal collections for men and women, enhanced with modern functionality.
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KeywordResultRecheck
Tech74%Check
Kit70%Check
Timeless technical fashion70%Check
Kit Ace69%Check
Timeless67%Check
technical67%Check
women Kit67%Check
Ace65%Check
fashion63%Check
life63%Check
  
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