Lancsfirerescue.org.uk - SEO Checker

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Overview of the SEO Check
Meta information
99% 
Page quality
65% 
Page structure
97% 
Link structure
27% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.12 s
File size
93.40 kB
Words
895
Media files
19
Number of links
129 internal / 20 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Official Website of LFRS | Lancashire Fire and Rescue Service
The length of the page title is perfect. (562 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Lancashire Fire and Rescue Service is dedicated to making Lancashire safer. Visit our website for fire safety advice and details on incidents.
The length of the meta description is perfect. (863 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Language defined in HTTP-Equiv meta tag: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0, maximum-scale=2.0,shrink-to-fit=no
generatorStatamic
descriptionLancashire Fire and Rescue Service is dedicated to making Lancashire safer. Visit our website for fire safety advice and details on incidents.
msapplication-TileColor#c63a36
theme-color#c63a36
langen
og:site_nameLancashire Fire and Rescue Service
og:descriptionLancashire Fire and Rescue Service is dedicated to making Lancashire safer. Visit our website for fire safety advice and details on incidents.
og:titleOfficial Website of LFRS
og:urlhttps://www.lancsfirerescue.org.uk
og:imagehttps://www.lancsfirerescue.org.uk/ogimage.jpg
og:typewebsite
X-UA-CompatibleIE=edge,chrome=1
Content-Languageen
Content-Typetext/html; charset=UTF-8
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 895 words. That's ok.
34.3% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
14 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.92 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
Multiple viewport tags are given. There should only be one.
A viewport "width=device-width, initial-scale=1.0, maximum-scale=5.0,shrink-to-fit=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 87 characters this one is longer than 70 characters:
"we offer business safety advice to help you stay compliant with the latest legislation."
Image SEO
(Somewhat important)
15 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/theme/img/lancashire-fire-rescue-logo.pngLancashire Fire & Rescue Logo
...jpg/7420b48be58943c4b4b0263b403b7058.jpgNo alt attribute provided
...jpg/5ad6dc65f0d108477d12ef2585b57378.jpgNo alt attribute provided
...jpg/a075c7a99437ad7239a4fa01c31aea4e.jpgNo alt attribute provided
...jpg/327510b7a448aec0ba6328ca39cb77de.jpgNo alt attribute provided
...jpg/cce7f3f37540fae1b9cbd89e6fef17b8.jpgNo alt attribute provided
...jpg/9c9ff3545f39684feaf226f2eb09c8dd.jpgNo alt attribute provided
...jpg/ae8c5259674c63ace6dca57ccb8701d0.jpgNo alt attribute provided
...jpg/77cb0ca55a84dcc894b9f51f00e7d7b9.jpgNo alt attribute provided
...jpg/64184a4135a5e0913f2ca4170b902929.jpgNo alt attribute provided
...jpg/b38c48457edbec288aef39da9427fa17.jpgNo alt attribute provided
...jpg/84b23b1d22692c6096c07bf37636f927.jpgNo alt attribute provided
...jpg/3d2e334d576265c51bad5960c89867a8.jpgNo alt attribute provided
...jpg/8bb5b042f9b815b1cd100cd09931a227.jpgLatest Posts
...jpg/80194187f03476058842583dad0fe04b.jpgNo alt attribute provided
...jpg/6576acc2b402f614870c099d04826b1e.jpgNo alt attribute provided
...jpg/8108e201d10d90f33f38e0db03f48657.jpgNo alt attribute provided
/theme/img/lancashire-fire-rescue-logo.pngLancashire Fire & Rescue Logo
Video URLWidthHeight
.../nflbXxSabvI?enablejsapi=1&playsinline=1100%100%

Page structure

H1 heading
(Critically important)
Lancashire Fire and Rescue Service
The H1 heading is perfect.
Headings
(Important)
There are 26 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Lancashire Fire and Rescue Service
H2 Latest Incidents
H2 How we keep you safe
H2 Your Safety
H2 Who Are We?
H2 Wholetime firefighter roles
H2 Want to become an on-call firefighter?
H2 Get in the Know
H2 Latest News & Events
H3 Outbuilding fire in Earby
H3 Derelict building fire in Preston
H3 Cars on fire in Garstang
H3 140+ Fire stations and vehicles
H3 1.2K+ Dedicated emergency staff
H3 18K+ Incidents attended
H3 22K+ Home fire safety checks
H3 Home Safety
H3 Road Safety
H3 Business Safety
H3 Be Prepared
H3 Lancashire Fire and Rescue Service Prosecutes Preston Landlord for Fire Safety Breaches
H3 A Room-by-Room Guide to Heating Your Home Safely this Winter
H3 Santa's Fire Engine Ride in Great Harwood
H4 Our use of cookies
H4 Necessary cookies
H4 Analytics cookies
Some anchor texts are used more than once.
3 links don't have an anchor text.
There are 12 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 20 external links on this page.

Found links on this page

LinkAttributesAnchor text
/Anchor Skip to Content
/IMG-ALT Lancashire Fire & Rescue Logo
/searchSearch
/accessibilityAccessibility
/mediaMedia
/news-and-eventsNews & Events
/contact/get-in-touchContact
/contact/get-in-touchGet In Touch
/contact/find-usFind Us
/contact/home-fire-safety-checkHome Fire Safety Check
/contact/fire-report-requestFire Report Request
https://outoftheashesstoriesfr...External Podcast
https://www.youtube.com/@Lanca...External Subdomain No Text
https://www.linkedin.com/compa...External Subdomain No Text
https://twitter.com/LancashireFRSExternal No Text
https://www.facebook.com/Lanca...External Subdomain No Text
https://www.instagram.com/lanc...External Subdomain No Text
/latest-incidentsLatest Incidents
/safetySafety
/safety/home-safetyHome Safety
/safety/road-safetyRoad Safety
/safety/business-safetyBusiness Safety
/safety/be-preparedBe Prepared
/safety/celebrationsCelebrations
/safety/british-sign-languageBritish Sign Language
/safety/other-languagesOther Languages
/educationEducation
/education/early-yearsEarly Years
/education/primaryPrimary
/education/secondarySecondary
/education/sendSEND
/education/firesFIRES
/education/biker-downBiker Down
/education/presentationsPresentations
/your-communityYour Community
/your-community/your-local-sta...Your Local Station
/your-community/kings-trustKing's Trust
/your-community/fire-cadetsFire Cadets
/aboutAbout
/about/what-we-doWhat We Do
/about/our-teamOur Team
/about/fundingFunding
/about/publicationsPublications
/about/procurementProcurement
https://cfa.lancsfirerescue.or...External Subdomain Combined Fire Authority
/about/charter-for-bereaved-fa...Charter for Bereaved Families
/about/performancePerformance
/foi-privacyFreedom of Information
/privacySubdomain Privacy Notices
/careersCareers
/latest-incidentsText duplicate Latest Incidents
/safetyText duplicate Safety
/safety/home-safetyText duplicate Home Safety
/safety/road-safetyText duplicate Road Safety
/safety/business-safetyText duplicate Business Safety
/safety/be-preparedText duplicate Be Prepared
/safety/celebrationsText duplicate Celebrations
/safety/british-sign-languageText duplicate British Sign Language
/safety/other-languagesText duplicate Other Languages
/educationText duplicate Education
/education/early-yearsText duplicate Early Years
/education/primaryText duplicate Primary
/education/secondaryText duplicate Secondary
/education/sendText duplicate SEND
/education/firesText duplicate FIRES
/education/biker-downText duplicate Biker Down
/education/presentationsText duplicate Presentations
/your-communityText duplicate Your Community
/your-community/your-local-sta...Text duplicate Your Local Station
/your-community/kings-trustText duplicate King's Trust
/your-community/fire-cadetsText duplicate Fire Cadets
/aboutText duplicate About
/about/what-we-doText duplicate What We Do
/about/our-teamText duplicate Our Team
/about/fundingText duplicate Funding
/about/publicationsText duplicate Publications
/about/procurementText duplicate Procurement
https://cfa.lancsfirerescue.or...External Subdomain Text duplicate Combined Fire Authority
/about/charter-for-bereaved-fa...Text duplicate Charter for Bereaved Families
/about/performanceText duplicate Performance
/foi-privacyText duplicate Freedom of Information
/privacySubdomain Text duplicate Privacy Notices
/careersText duplicate Careers
/searchText duplicate Search
/accessibilityText duplicate Accessibility
/mediaText duplicate Media
/news-and-eventsText duplicate News & Events
/contact/get-in-touchText duplicate Contact
/contact/get-in-touchText duplicate Get In Touch
/contact/find-usText duplicate Find Us
/contact/home-fire-safety-checkText duplicate Home Fire Safety Check
/contact/fire-report-requestText duplicate Fire Report Request
https://outoftheashesstoriesfr...External Text duplicate Podcast
https://www.youtube.com/@Lanca...External Subdomain No Text
https://www.linkedin.com/compa...External Subdomain No Text
https://twitter.com/LancashireFRSExternal No Text
https://www.facebook.com/Lanca...External Subdomain No Text
https://www.instagram.com/lanc...External Subdomain No Text
/latest-incidentsCheck Latest Incidents
/contact/home-fire-safety-checkRequest Home Fire Safety Check
/safety/business-safetyFind out more about business safety
/contact/get-in-touchGet in Touch
/safety/home-safetyText duplicate Home Safety
/safety/business-safetyText duplicate Business Safety
/safety/celebrationsEvents Safety
/latest-incidents/outbuilding-...Outbuilding fire in Earby
/latest-incidents/outbuilding-...Trivial anchor text
Read More
/latest-incidents/derelict-bui...Derelict building fire in Preston
/latest-incidents/derelict-bui...Text duplicate Trivial anchor text
Read More
/latest-incidents/cars-on-fire...Cars on fire in Garstang
/latest-incidents/cars-on-fire...Text duplicate Trivial anchor text
Read More
/your-community/your-local-sta...Find a local Fire Station
/safety/home-safetySubdomain Text duplicate Trivial anchor text
Read More
/safetySee All
/safety/road-safetySubdomain Text duplicate Trivial anchor text
Read More
/safetyText duplicate See All
/safety/business-safetyLearn More
/safetyText duplicate See All
/safety/be-preparedText duplicate Learn More
/safetyText duplicate See All
/about/what-we-doText duplicate What We Do
/careersText duplicate Careers
/educationText duplicate Education
/careers/firefightersWholetime firefighter roles
/careers/firefightersText duplicate Trivial anchor text
Read More
/careers/on-call-firefightersWant to become an on-call firefighter?
/careers/on-call-firefightersText duplicate Trivial anchor text
Read More
/careers/firefightersText duplicate Trivial anchor text
Read More
/careers/on-call-firefightersText duplicate Trivial anchor text
Read More
/news-and-events/lancashire-fi...No Text
/news-and-events/lancashire-fi...Lancashire Fire and Rescue Service Prosecutes Preston Landlord for Fire Safety Breaches
/news-and-events/lancashire-fi...Text duplicate Trivial anchor text
Read More
/news-and-events/a-room-by-roo...No Text
/news-and-events/a-room-by-roo...A Room-by-Room Guide to Heating Your Home Safely this Winter
/news-and-events/a-room-by-roo...Text duplicate Trivial anchor text
Read More
/news-and-events/santas-fire-e...No Text
/news-and-events/santas-fire-e...Santa's Fire Engine Ride in Great Harwood
/news-and-events/santas-fire-e...Text duplicate Trivial anchor text
Read More
https://www.youtube.com/@Lanca...External Subdomain No Text
https://www.linkedin.com/compa...External Subdomain No Text
https://twitter.com/LancashireFRSExternal No Text
https://www.facebook.com/Lanca...External Subdomain No Text
https://www.instagram.com/lanc...External Subdomain No Text
/foi-privacyFOI & Data Protection
/privacyText duplicate Privacy Notices
/accessibilityText duplicate Accessibility
https://www.hotfootdesign.co.uk/External Subdomain Hotfoot
/cookiesCookies page
/cookies'Cookies page'

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.lancsfirerescue.org.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.12 seconds.
The file size of the HTML document is fine (93 kB).

HTTP Response Header

NameValue
servernginx
dateTue, 26 Nov 2024 09:53:27 GMT
content-typetext/html
varyAccept-Encoding
last-modifiedTue, 26 Nov 2024 09:42:39 GMT
etagW/"175b5-627cdab877d39"
cache-controlmax-age=0, public
expiresTue, 26 Nov 2024 09:53:27 GMT
strict-transport-securitymax-age=31536000
access-control-allow-origin*
access-control-allow-methodsGET, OPTIONS
access-control-allow-headersOrigin, X-Requested-With, Content-Type, Accept
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 523 referring domains.
This page has 5,316 backlinks.
This page has backlinks from 349 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow:

Similar sites

Search preview

www.lancsfirerescue.org.uk
Official Website of LFRS | Lancashire Fire and Rescue Service
Lancashire Fire and Rescue Service is dedicated to making Lancashire safer. Visit our website for fire safety advice and details on incidents.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Rescue92%Check
Fire91%Check
Fire Rescue89%Check
Fire and Rescue88%Check
Lancashire Fire Rescue86%Check
Rescue Service85%Check
Lancashire81%Check
Fire Safety74%Check
fire safety advice64%Check
Fire stations62%Check
Show more keywords and terms

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