Lavazza.com - SEO Checker

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Overview of the SEO Check
Meta information
97% 
Page quality
73% 
Page structure
58% 
Link structure
25% 
Server
91% 
External factors
100% 
SEO Score
Response time
0.32 s
File size
235.10 kB
Words
1314
Media files
57
Number of links
163 internal / 11 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Lavazza - The Italian Espresso since 1895 | International Website
The page title should be shorter than 580 pixels. It is 587 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Visit the Lavazza International Website: Products, Stories, Sustainability, Calendars. Discover more about the Italian Espresso since 1895.
The length of the meta description is perfect. (851 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.lavazza.com/en
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionVisit the Lavazza International Website: Products, Stories, Sustainability, Calendars. Discover more about the Italian Espresso since 1895.
templatehomepage-template
format-detectiontelephone=no
viewportwidth=device-width, initial-scale=1
langen-us
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are 4 text duplicates on this page:
  • Duplicate 1: **Nescafè®, Dolce Gusto® and Melody I are third party trademarks with ...
  • Duplicate 2: I dati personali raccolti saranno trattati solo per la specifica final...
The average number of words per sentence of 8.75 words is low.
This page contains 1314 words. That's ok.
31.7% of the text are stop words.
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 26 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
[email protected]alt
.../d-m-collection-sections-AMM-new2022.pngalt
.../uk/[email protected]alt
.../uk/m-collection-sections-coffee-oro.pngalt
...-collection-sections-coffee-espresso.pngalt
...up/uk/[email protected]alt
[email protected]¡Tierra! For Planet Ground Coffee
[email protected]¡Tierra! For Amazonia Beans
.../[email protected]¡Tierra! For Africa Beans
.../caps/8601-d-m-delizioso-AMM-caps_16.jpgA Modo Mio Delizioso Capsules
...ee/amm/caps/8603-d-m-dek-AMM-caps_16.jpgA Modo Mio Dek Cremoso Capsules
...aps/8649-d-m-lungo_dolce-AMM-caps_16.jpgA Modo Mio Lungo Dolce Capsules
...s/8843-d-m-qualita_rossa-AMM-caps_16.jpgA Modo Mio Qualità Rossa Capsules
...asset/coffee/ncc/[email protected]Qualità Rossa
...t/coffee/rossa/3616-d-m-rossa-ground.pngQualità Rossa Ground
...8-d-m-qualita_oro_altura-AMM-caps_16.jpgA Modo Mio Qualità Oro - Mountain Grown Capsules
...set/coffee/ncc/[email protected]Qualità Oro
...ns/oro/[email protected]Qualità  Oro Beans
...8-d-m-espresso_barista_intenso-beans.pngEspresso Barista Intenso Beans
...spresso_barista_gran_crema-beans_new.pngEspresso Barista Gran Crema Beans
...ans/2632-d-m-espresso_perfetto-beans.pngEspresso Barista Perfetto Beans
...asset/coffee/ncc/[email protected]Espresso Maestro Lungo
...-asset/coffee/ncc/[email protected]Espresso Maestro Classico
...ee/ncc/[email protected]Crema e Gusto
...guage-masters/icons/footer/social/Fb.svgFacebook
...ge-masters/icons/footer/social/Insta.svgInstagram
...guage-masters/icons/footer/social/YT.svgYouTube

Page structure

H1 heading
(Critically important)
The H1 heading is empty
Headings
(Important)
Some headings occur twice on the page.
There are 62 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Empty heading
H1 Empty heading
H2 Pleasure makes us human
H2 ¡Tierra!
H2 A Modo Mio
H2 Qualità Rossa
H2 Qualità Oro
H2 Espresso
H2 Compatible capsules
H2 Lasciaci il tuo contatto per essere avvisato quando il prodotto sarà di nuovo disponibile.
H2 Each cup is an experience to be shared. Let yourself be inspired by our stories.
H2 Discover our environmental and social initiatives
H2 Join the best experiences at our flagship stores
H2 Uncover a world of flavours, origins, preparations
H2 Explore the Lavazza experience
H2 A real Italian Coffee, please
H2 More than us
H2 Always at your service
H2 Amazonia - The Final Season
H2 Lasciaci il tuo contatto per essere avvisato quando il prodotto sarà di nuovo disponibile. Duplicate text
H2 Customer service
H2 FLAGSHIP STORE
H3 ¡Tierra! For Planet Ground Coffee
H3 ¡Tierra! For Amazonia Beans
H3 ¡Tierra! For Africa Beans
H3 A Modo Mio Delizioso Capsules
H3 A Modo Mio Dek Cremoso Capsules
H3 A Modo Mio Lungo Dolce Capsules
H3 A Modo Mio Qualità Rossa Capsules
H3 Qualità Rossa Duplicate text
H3 Qualità Rossa Ground
H3 A Modo Mio Qualità Oro - Mountain Grown Capsules
H3 Qualità Oro Duplicate text
H3 Qualità Oro Beans
H3 Espresso Barista Intenso Beans
H3 Espresso Barista Gran Crema Beans
H3 Espresso Barista Perfetto Beans
H3 Espresso Maestro Lungo
H3 Espresso Maestro Classico
H3 Crema e Gusto
H4 Ground
H4 Coffee beans
H4 Coffee beans Duplicate text
H4 A Modo Mio Duplicate text
H4 A Modo Mio Duplicate text
H4 A Modo Mio Duplicate text
H4 A Modo Mio Duplicate text
H4 Capsules Lavazza compatible with Nespresso* Original machines
H4 Ground Duplicate text
H4 A Modo Mio Duplicate text
H4 Capsules Lavazza compatible with Nespresso* Original machines Duplicate text
H4 Coffee beans Duplicate text
H4 Coffee beans Duplicate text
H4 Coffee beans Duplicate text
H4 Coffee beans Duplicate text
H4 Capsules Lavazza compatible with Nespresso* Original machines Duplicate text
H4 Capsules Lavazza compatible with Nespresso* Original machines Duplicate text
H4 Capsules Lavazza compatible with Nespresso* Original machines Duplicate text
H5 COLLECTIONS
H5 COFFEE
H5 COFFEE MACHINES & MAKERS
H5 Format
H5 Disponibilità del prodotto
H5 Disponibilità del prodotto Duplicate text
Some anchor texts are used more than once.
29 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 11 external links on this page.

Found links on this page

LinkAttributesAnchor text
/en/lavazza-worldLAVAZZA WORLD
https://www.lavazza.com/en/HOME
/en/businessBUSINESS
https://www.lavazza.com/en/No Text
https://www.lavazza.com/en/Text duplicate HOME
/en/businessText duplicate BUSINESS
/en/blend-for-betterSUSTAINABILITY
/en/all-countriesWHERE WE ARE
/en/lavazza-worldText duplicate LAVAZZA WORLD
/en/tierra-collection¡Tierra!
/en/qualita-rossa-collectionQualità Rossa
/en/qualita-oro-collectionQualità Oro
/en/espresso-collectionEspresso
/en/a-modo-mio-collectionA Modo Mio
/en/nespresso-compatible-colle...Capsules Lavazza compatible with Nespresso* Original machines
/en/tales-of-italy-collectionTales of Italy
/en/ready-to-drink-collectionReady to Drink
https://www.lavazza.com/en/coffeeCOFFEE
/en/coffee-beansBeans
/en/roast-and-ground-coffeeGround
/en/coffee-capsules-podsCapsules and pods
/en/coffee-capsules-pods/a-mod...Text duplicate A Modo Mio
/en/coffee-capsules-pods/compa...Text duplicate Capsules Lavazza compatible with Nespresso* Original machines
/en/coffee-capsules-pods/dolce...Nescafè® Dolce Gusto® Compatible Capsules**
/en/coffee-machines-and-makersCOFFEE MACHINES & MAKERS
/en/coffee-machinesCapsule machines
/en/coffee-makersCoffee makers
/en/blend-for-betterBlend for better
/en/coffee-secretsCoffee hacks
/en/calendarLavazza calendar
/en/top-gastronomyTop gastronomy
https://www.lavazza.com/en/sportSport
/en/stores-experienceStores experience
/en/beyond-coffeeBeyond coffee
/en/blend-for-better/lavazza-j...No Text
/en/coffee-secrets/iced-coffee...No Text
/en/top-gastronomy/norbert-nie...No Text
/en/sport/jannik-sinner-partne...No Text
/en/tierra-collectionText duplicate ¡Tierra!
/en/qualita-rossa-collectionText duplicate Qualità Rossa
/en/qualita-oro-collectionText duplicate Qualità Oro
/en/espresso-collectionText duplicate Espresso
/en/a-modo-mio-collectionText duplicate A Modo Mio
/en/nespresso-compatible-colle...Text duplicate Capsules Lavazza compatible with Nespresso* Original machines
/en/tales-of-italy-collectionText duplicate Tales of Italy
/en/ready-to-drink-collectionText duplicate Ready to Drink
https://www.lavazza.com/en/coffeeText duplicate COFFEE
/en/coffee-beansText duplicate Beans
/en/roast-and-ground-coffeeText duplicate Ground
/en/coffee-capsules-podsText duplicate Capsules and pods
/en/coffee-capsules-pods/a-mod...Text duplicate A Modo Mio
/en/coffee-capsules-pods/compa...Text duplicate Capsules Lavazza compatible with Nespresso* Original machines
/en/coffee-capsules-pods/dolce...Text duplicate Nescafè® Dolce Gusto® Compatible Capsules**
/en/coffee-machines-and-makersText duplicate COFFEE MACHINES & MAKERS
/en/coffee-machinesText duplicate Capsule machines
/en/coffee-makersText duplicate Coffee makers
/en/blend-for-betterText duplicate Blend for better
/en/coffee-secretsText duplicate Coffee hacks
/en/calendarText duplicate Lavazza calendar
/en/top-gastronomyText duplicate Top gastronomy
https://www.lavazza.com/en/sportText duplicate Sport
/en/stores-experienceText duplicate Stores experience
/en/beyond-coffeeText duplicate Beyond coffee
/en/blend-for-better/lavazza-j...No Text
/en/coffee-secrets/iced-coffee...No Text
/en/top-gastronomy/norbert-nie...No Text
/en/sport/jannik-sinner-partne...No Text
/master-nts/private/overviewOverview
/en/beyond-coffee/pleasure-mak...Pleasure makes us human
/en/beyond-coffee/pleasure-mak...Discover the Campaign
/en/tierra-collectionDISCOVER MORE
/en/roast-and-ground-coffee/ti...IMG-ALT ¡Tierra! For Planet Ground Coffee
/en/roast-and-ground-coffee/ti...Text duplicate ¡Tierra! For Planet Ground Coffee
/en/roast-and-ground-coffee/ti...No Text
/en/coffee-beans/tierra-organi...IMG-ALT ¡Tierra! For Amazonia Beans
/en/coffee-beans/tierra-organi...Text duplicate ¡Tierra! For Amazonia Beans
/en/coffee-beans/tierra-organi...No Text
/en/coffee-beans/tierra-africaIMG-ALT ¡Tierra! For Africa Beans
/en/coffee-beans/tierra-africaText duplicate ¡Tierra! For Africa Beans
/en/coffee-beans/tierra-africaNo Text
/en/a-modo-mio-collectionText duplicate DISCOVER MORE
/en/coffee-capsules-pods/a-mod...IMG-ALT A Modo Mio Delizioso Capsules
/en/coffee-capsules-pods/a-mod...Text duplicate A Modo Mio Delizioso Capsules
/en/coffee-capsules-pods/a-mod...No Text
/en/coffee-capsules-pods/a-mod...IMG-ALT A Modo Mio Dek Cremoso Capsules
/en/coffee-capsules-pods/a-mod...Text duplicate A Modo Mio Dek Cremoso Capsules
/en/coffee-capsules-pods/a-mod...No Text
/en/coffee-capsules-pods/a-mod...IMG-ALT A Modo Mio Lungo Dolce Capsules
/en/coffee-capsules-pods/a-mod...Text duplicate A Modo Mio Lungo Dolce Capsules
/en/coffee-capsules-pods/a-mod...No Text
/en/qualita-rossa-collectionText duplicate DISCOVER MORE
/en/coffee-capsules-pods/a-mod...IMG-ALT A Modo Mio Qualità Rossa Capsules
/en/coffee-capsules-pods/a-mod...Text duplicate A Modo Mio Qualità Rossa Capsules
/en/coffee-capsules-pods/a-mod...No Text
/en/coffee-capsules-pods/nespr...Text duplicate IMG-ALT Qualità Rossa
/en/coffee-capsules-pods/nespr...Text duplicate Qualità Rossa
/en/coffee-capsules-pods/nespr...No Text
/en/roast-and-ground-coffee/qu...IMG-ALT Qualità Rossa Ground
/en/roast-and-ground-coffee/qu...Text duplicate Qualità Rossa Ground
/en/roast-and-ground-coffee/qu...No Text
/en/qualita-oro-collectionText duplicate DISCOVER MORE
/en/coffee-capsules-pods/a-mod...IMG-ALT A Modo Mio Qualità Oro - Mountain Grown Capsules
/en/coffee-capsules-pods/a-mod...Text duplicate A Modo Mio Qualità Oro - Mountain Grown Capsules
/en/coffee-capsules-pods/a-mod...No Text
/en/coffee-capsules-pods/nespr...Text duplicate IMG-ALT Qualità Oro
/en/coffee-capsules-pods/nespr...Text duplicate Qualità Oro
/en/coffee-capsules-pods/nespr...No Text
/en/coffee-beans/qualita-oroIMG-ALT Qualità Oro Beans
/en/coffee-beans/qualita-oroText duplicate Qualità Oro Beans
/en/coffee-beans/qualita-oroNo Text
/en/espresso-collectionText duplicate DISCOVER MORE
/en/coffee-beans/espresso-bari...IMG-ALT Espresso Barista Intenso Beans
/en/coffee-beans/espresso-bari...Text duplicate Espresso Barista Intenso Beans
/en/coffee-beans/espresso-bari...No Text
/en/coffee-beans/espresso-bari...IMG-ALT Espresso Barista Gran Crema Beans
/en/coffee-beans/espresso-bari...Text duplicate Espresso Barista Gran Crema Beans
/en/coffee-beans/espresso-bari...No Text
/en/coffee-beans/espresso-bari...IMG-ALT Espresso Barista Perfetto Beans
/en/coffee-beans/espresso-bari...Text duplicate Espresso Barista Perfetto Beans
/en/coffee-beans/espresso-bari...No Text
/en/nespresso-compatible-colle...Text duplicate DISCOVER MORE
/en/coffee-capsules-pods/nespr...IMG-ALT Espresso Maestro Lungo
/en/coffee-capsules-pods/nespr...Text duplicate Espresso Maestro Lungo
/en/coffee-capsules-pods/nespr...No Text
/en/coffee-capsules-pods/nespr...IMG-ALT Espresso Maestro Classico
/en/coffee-capsules-pods/nespr...Text duplicate Espresso Maestro Classico
/en/coffee-capsules-pods/nespr...No Text
/en/coffee-capsules-pods/nespr...IMG-ALT Crema e Gusto
/en/coffee-capsules-pods/nespr...Text duplicate Crema e Gusto
/en/coffee-capsules-pods/nespr...No Text
https://prenew.lavazza.it/it/p...External Subdomain Informativa Privacy
/en/top-gastronomyEach cup is an experience to be shared. Let yourself be inspired by our stories.
/en/top-gastronomyText duplicate DISCOVER MORE
/en/blend-for-betterDiscover our environmental and social initiatives
/en/blend-for-betterDiscover more
/en/stores-experienceJoin the best experiences at our flagship stores
/en/stores-experienceText duplicate Discover more
/en/coffee-secretsUncover a world of flavours, origins, preparations
/en/coffee-secretsText duplicate Discover more
https://www.youtube.com/watch?...External Subdomain A real Italian Coffee, please
https://www.youtube.com/watch?...External Subdomain WATCH THE VIDEO
https://www.youtube.com/watch?...External Subdomain More than us
https://www.youtube.com/watch?...External Subdomain Text duplicate WATCH THE VIDEO
/en/contact-usAlways at your service
/en/contact-usText duplicate DISCOVER MORE
https://www.youtube.com/watch?...External Subdomain Amazonia - The Final Season
https://www.youtube.com/watch?...External Subdomain PLAY VIDEO
https://prenew.lavazza.it/it/p...External Subdomain Text duplicate Informativa Privacy
/en/contact-usNo Text
/en/contact-usCustomer service
/en/lavazza-world/lavazza-stor...No Text
/en/lavazza-world/lavazza-stor...FLAGSHIP STORE
https://www.lavazza.com/en/coffeeCoffee
/en/coffee-beansText duplicate Beans
/en/roast-and-ground-coffeeText duplicate Ground
/en/coffee-capsules-pods/a-mod...A Modo Mio Capsules
/en/coffee-capsules-pods/compa...Capsules compatible with Nespresso* Original machines
/en/coffee-capsules-pods/dolce...Text duplicate Nescafè® Dolce Gusto® Compatible Capsules**
/en/coffee-machines-and-makersCoffee Machines
/en/coffee-secretsLAVAZZA STORIES
/en/blend-for-betterText duplicate SUSTAINABILITY
/en/lavazza-worldText duplicate LAVAZZA WORLD
/en/all-countriesText duplicate WHERE WE ARE
https://www.lavazza.com/en/faqFAQs
/en/contact-usContact us
/en/terms-and-conditionsNew window Terms of Use
https://www.facebook.com/Lavazza/New window External Subdomain IMG-ALT Facebook
https://www.instagram.com/lava...New window External Subdomain IMG-ALT Instagram
https://www.youtube.com/user/l...New window External Subdomain IMG-ALT YouTube
https://www.lavazza.com/enINTERNATIONAL
/en/all-countriesOTHER COUNTRIES
/en/privacy-policyPrivacy Policy
/en/cookie-policyNew window Cookie Policy
/en/accessibility-statementAccessibility Statement

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.lavazza.com/en"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.32 seconds.
The file size of the HTML document is fine (235 kB).

HTTP Response Header

NameValue
content-typetext/html;charset=utf-8
content-length20968
serverApache/2.4.56 ()
dispatcherprod-dispatcher-03
cache-controlmax-age=600
x-content-type-optionsnosniff
accept-rangesbytes
content-encodinggzip
dateFri, 30 Aug 2024 07:33:39 GMT
varyAccept-Encoding
set-cookie178 Characters
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 150 referring domains.
This page has 4,295 backlinks.
This page has backlinks from 129 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
sitemap: https://www.lavazza.com/sitemap.xml
disallow: /private/
disallow: */courtesy-page
disallow: /error/maintenance/maintenance.html
disallow: *?fil_
disallow: /content/dam/lavazza/.jpg
disallow: /content/dam/lavazza/.pdf
disallow: */search
disallow: /content/lavazza-com/

Similar sites

Search preview

www.lavazza.com
Lavazza - The Italian Espresso since 1895 | International Website
Visit the Lavazza International Website: Products, Stories, Sustainability, Calendars. Discover more about the Italian Espresso since 1895.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
LAVAZZA73%Check
Espresso70%Check
Italian Espresso64%Check
Italian62%Check
Lavazza calendar61%Check
Espresso Barista58%Check
Coffee Espresso58%Check
Espresso Beans58%Check
Lavazza experience58%Check
Espresso Maestro57%Check
Show more keywords and terms

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