Lettoysbetoys.org.uk - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
68% 
Page structure
75% 
Link structure
75% 
Server
87% 
External factors
100% 
SEO Score
Response time
6.10 s
File size
191.10 kB
Words
285
Media files
8
Number of links
48 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - Let Toys Be Toys
There are word repetitions in the page title.
The length of the page title is perfect. (226 pixels out of 580 max pixel length)
Meta description
(Critically important)
The Let Toys Be Toys campaign is asking the toy and book publishing, advertising and manufacturing industries to stop limiting children’s interests by promoting some toys and books as only suitable for girls, and others only for boys.
The meta description is too long: 1428 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.lettoysbetoys.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionThe Let Toys Be Toys campaign is asking the toy and book publishing, advertising and manufacturing industries to stop limiting children’s interests by promoting some toys and books as only suitable for girls, and others only for boys.
keywordstoys, books, bikes, shopping, gender stereotypes, retailers, science, construction, dolls, play, marketing, TV, ads, catalogues
robotsmax-image-preview:large, index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1
format-detectiontelephone=no
viewportwidth=device-width, initial-scale=1
generatorWP Font Awesome Settings v1.1.7
msapplication-TileImagehttps://www.lettoysbetoys.org.uk/wp-content/uploads/2020/10/cropped-logo-300x291-1-1-270x270.png
article:publisherhttps://www.facebook.com/lettoysbetoys/
article:modified_time2020-12-05T17:28:45+00:00
langen-gb
twitter:cardsummary_large_image
twitter:site@LetToysBeToys
twitter:label1Estimated reading time
twitter:data13 minutes
og:localeen_GB
og:typewebsite
og:titleHome - Let Toys Be Toys
og:urlhttps://www.lettoysbetoys.org.uk/
og:site_nameLet Toys Be Toys
charsetUTF-8

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Page quality

Content
(Critically important)
There are only 285 words on this page. Good pages should have about 800 words of useful content.
36.1% of the text are stop words.
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 21.2 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
4 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ntent/uploads/2020/10/logo-300x291-1.pngNo alt attribute provided
...ntent/uploads/2020/10/logo-300x291-1.pngNo alt attribute provided
...ntent/uploads/2020/10/logo-300x291-1.pngNo alt attribute provided
...2023/10/Screenshot-2023-10-28-230458.pngLet Toys Be Toys Tesco gendered signs
...2023/12/Screenshot-2023-12-11-130532.pngLet Toys Be Toys Toymark gift guide
...2023/11/Screenshot-2023-11-19-194754.pngLet Toys Be Toys Toymark gift guide
...nshot-2023-11-20-at-12.06.59-684x720.pngLet Toys Be Toys Toymark Gift Guide Toys under £10
/wp-content/uploads/2013/12/pink-globe.jpgNo alt attribute provided

Page structure

H1 heading
(Critically important)
The H1 heading is empty
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Empty heading
H1 Empty heading
H1 Empty heading
H1 Challenging gender stereotypes in childhood
H1 Let Toys Be Toys is asking the toy and publishing industries to stop limiting children’s interests by promoting some toys and books as only suitable for girls, and others only for boys.
H2 Latest blog posts
H2 Let Toys Be Toys Silliness Awards
H4 Gender Stereotypes: Every Little Helps
H4 Dolls & soft toys: Let Toys Be Toys imagination play gift guide
H4 Let’s make music! Let Toys Be Toys toys and books gift guide
H4 Toys under £10 – Let Toys Be Toys gift guide
H4 About Let Toys Be Toys
Some anchor texts are used more than once.
1 links don't have an anchor text.
There are 4 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 12 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.lettoysbetoys.org.uk/Subdomain A-TITLE Let Toys Be Toys
/about/Subdomain About us
/just4asks/Subdomain #Just4Asks
/why-it-matters/Subdomain Why it matters
/toymark/Subdomain Toymark
/resources/Subdomain Resources
/research/Subdomain Research
/support-us/Subdomain Support us
https://www.lettoysbetoys.org.uk/Subdomain Text duplicate A-TITLE Let Toys Be Toys
/about/Subdomain Text duplicate About us
/just4asks/Subdomain Text duplicate #Just4Asks
/why-it-matters/Subdomain Text duplicate Why it matters
/toymark/Subdomain Text duplicate Toymark
/resources/Subdomain Text duplicate Resources
/research/Subdomain Text duplicate Research
/support-us/Subdomain Text duplicate Support us
https://www.lettoysbetoys.org.uk/Subdomain Text duplicate A-TITLE Let Toys Be Toys
/about/Subdomain Text duplicate About us
/just4asks/Subdomain Text duplicate #Just4Asks
/why-it-matters/Subdomain Text duplicate Why it matters
/toymark/Subdomain Text duplicate Toymark
/resources/Subdomain Text duplicate Resources
/research/Subdomain Text duplicate Research
/support-us/Subdomain Text duplicate Support us
/why-it-matters/Subdomain Text duplicate Why it matters
/resources/Subdomain Tips & resources
/toymark-directory/Subdomain Toymark shops
A-TITLE Toymark Directory
/blog/Subdomain Latest blog posts
/tescosellinggenderstereotypes/Subdomain IMG-ALT Let Toys Be Toys Tesco gendered signs
/tescosellinggenderstereotypes/Subdomain Gender Stereotypes: Every Little Helps
/tescosellinggenderstereotypes/Subdomain Trivial anchor text
Read more
/dolls-soft-toys-let-toys-be-t...Subdomain IMG-ALT Let Toys Be Toys Toymark gift guide
/dolls-soft-toys-let-toys-be-t...Subdomain Dolls & soft toys: Let Toys Be Toys imagination play gift guide
/dolls-soft-toys-let-toys-be-t...Subdomain Text duplicate Trivial anchor text
Read more
/letsmakemusicgiftguide/Subdomain Text duplicate IMG-ALT Let Toys Be Toys Toymark gift guide
/letsmakemusicgiftguide/Subdomain Let’s make music! Let Toys Be Toys toys and books gift guide
/letsmakemusicgiftguide/Subdomain Text duplicate Trivial anchor text
Read more
/toysunderatenner/Subdomain IMG-ALT Let Toys Be Toys Toymark Gift Guide Toys under £10
/toysunderatenner/Subdomain Toys under £10 – Let Toys Be Toys gift guide
/toysunderatenner/Subdomain Text duplicate Trivial anchor text
Read more
/silliness-awards/Subdomain No Text
/silliness-awards/Subdomain Check them out!
/about/Subdomain Find out more
/blog/Subdomain Blog
/press/Subdomain Press
/contact/Subdomain Get in touch
/privacy-policy/Subdomain Privacy
https://twitter.com/LetToysBeToysExternal No Text
https://twitter.com/LetToysBeToysExternal Twitter
https://www.facebook.com/letto...External Subdomain No Text
https://www.facebook.com/letto...External Subdomain Facebook
https://www.instagram.com/lett...External Subdomain No Text
https://www.instagram.com/lett...External Subdomain Instagram
https://www.linkedin.com/compa...External Subdomain No Text
https://www.linkedin.com/compa...External Subdomain LinkedIn
https://www.facebook.com/letto...External Subdomain Text duplicate A-TITLE Facebook
https://twitter.com/LetToysBeToysExternal Text duplicate A-TITLE Twitter
https://www.linkedin.com/compa...External Subdomain Text duplicate A-TITLE LinkedIn
https://www.instagram.com/lett...External Subdomain Text duplicate A-TITLE Instagram
/privacy-policy/New window Subdomain Text duplicate Find out more

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.lettoysbetoys.org.uk/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (6.10 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (191 kB).

HTTP Response Header

NameValue
dateWed, 29 May 2024 21:23:12 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
serverApache
x-powered-byPHP/7.3.33
link<https://www.lettoysbetoys.org.uk/wp-json/>; rel="https://api.w.org/", <https://www.lettoysbetoys.org.uk/wp-json/wp/v2/pages/16>; rel="alternate"; type="application/json", <https://www.lettoysbetoys.org.uk/>; rel=shortlink
cache-controlpublic, s-maxage=216000
x-stackcache-cacheableyes
x-cache-enabledtrue
x-provided-byStackCDN
x-origin-cache-statusEXPIRED
content-encodinggzip
x-cdn-cache-statusMISS
x-viaCDG1
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 722 referring domains.
This page has 2,669 backlinks.
This page has backlinks from 481 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Similar sites

Search preview

www.lettoysbetoys.org.uk
Home - Let Toys Be Toys
The Let Toys Be Toys campaign is asking the toy and book publishing, advertising and manufacturing industries to stop limiting children’s interests by promoting some toys and books as only suitable for girls, and others only for boys.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Toys78%Check
Toys Toy74%Check
toys books66%Check
Toys campaign60%Check
Soft Toys56%Check
books54%Check
books as54%Check
child54%Check
Boys and Girls53%Check
boys50%Check
Show more keywords and terms

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