Local.ch - SEO Checker

Overview of the SEO Check
Meta information
95% 
Page quality
49% 
Page structure
98% 
Link structure
96% 
Server
91% 
External factors
100% 
SEO Score
Response time
0.19 s
File size
114.30 kB
Words
264
Media files
24
Number of links
33 internal / 25 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
local.ch – the business directory for Switzerland
The domain is used in the page's title.
There are no duplicate words in the title
Meta description
(Critically important)
Find more than 500,000 shops 🏪 Make a booking at a time that suits you or reserve a table in a restaurant 📅 It's easy to book online – now at local.ch!
The length of the meta description is perfect. (930 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.local.ch/en
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportheight=device-height, width=device-width, initial-scale=1.0, minimum-scale=1.0, maximum-scale=1.0, user-scalable=no, target-densitydpi=device-dpi, viewport-fit=cover
descriptionFind more than 500,000 shops 🏪 Make a booking at a time that suits you or reserve a table in a restaurant 📅 It's easy to book online – now at local.ch!
robotsindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1
next-head-count21
apple-mobile-web-app-titlelocal.ch
langen
og:localeen_US
og:typewebsite
og:titlelocal.ch – the booking platform for Switzerland
og:descriptionFind more than 500,000 shops 🏪 Make a booking at a time that suits you or reserve a table in a restaurant 📅 It's easy to book online – now at local.ch!
og:urlhttps://www.local.ch/en
og:imagehttps://www.local.ch/img/local_logo_90x32.svg
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
No paragraphs were detected.
There are only 264 words on this page. Good pages should have about 800 words of useful content.
26.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "height=device-height, width=device-width, initial-scale=1.0, minimum-scale=1.0, maximum-scale=1.0, user-scalable=no, target-densitydpi=device-dpi, viewport-fit=cover" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
5 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
Simply book online
The H1 heading is too short (18 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Simply book online
H2 Top results from all sectors
H2 Online appointment booking
H2 All cities and categories
H2 Discover other cities
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
The number of internal links is ok.
Every linktext is unique.
None of the anchor texts is too long.
There are 25 external links on this page.
LinkAttributesAnchor text
https://www.local.ch/Home
https://www.local.ch/enAnchor Open menu
https://www.local.ch/enAnchor Page content
https://www.local.ch/enAnchor Customer service
https://www.local.ch/enAnchor Search
https://www.local.ch/enAnchor Footer
https://www.local.ch/enNo Text
/api/auth/login?returnTo=/&loc...Log in
https://www.local.ch/en/telTelephone directory
/en/phone-number-searchPhone number search
/en/categoriesTop categories
https://www.local.ch/en/citiesTop cities
/en/cities/z/zurichZurich
IMG-ALT Zurich
/en/cities/g/genevaGeneva
IMG-ALT Geneva
/en/cities/l/lausanneLausanne
IMG-ALT Lausanne
/en/cities/b/bernBern
IMG-ALT Bern
/en/cities/s/sierreSion
IMG-ALT Sion
/en/cities/b/baselBasel
IMG-ALT Basel
/en/cities/l/lucerneLucerne
IMG-ALT Lucerne
/en/cities/y/yverdon-les-bainsYverdon-les-Bains
IMG-ALT Yverdon-les-Bains
/en/cities/f/fribourgFribourg
IMG-ALT Fribourg
/en/cities/b/bulleBulle
IMG-ALT Bulle
/en/cities/b/bielbienneBiel/Bienne
IMG-ALT Biel/Bienne
/en/cities/l/luganoLugano
IMG-ALT Lugano
/en/cities/n/neuchatelNeuchâtel
IMG-ALT Neuchâtel
/en/cities/n/nyonNyon
IMG-ALT Nyon
/en/cities/s/st-gallenSt. Gallen
IMG-ALT St. Gallen
/en/cities/w/winterthurWinterthur
IMG-ALT Winterthur
/en/cities/t/thunThun
IMG-ALT Thun
/en/cities/c/churChur
IMG-ALT Chur
/en/cities/b/bellinzonaBellinzona
IMG-ALT Bellinzona
https://localsearch.ch/en/loca...External About local.ch
https://www.localsearch.ch/en/...External Subdomain Create / change / delete entry
https://cc.localsearch.ch/s/my...External Subdomain Customer centre for business customers
/en/advertising-callsUnsolicited telemarketing
https://localsearch.ch/en/External About Us
https://cc.localsearch.ch/s/he...External Subdomain Contact Us
https://localsearch.ch/en/our-...External Advertise with us
https://localsearch.ch/en/jobs...External Careers
https://localsearch.ch/en/media/External Press
https://localsearch.ch/en/digi...External The success package for your SME
https://localsearch.ch/en/digi...External Advertise where it really counts
https://localsearch.ch/en/mywe...External The professional website at a fixed price
https://localsearch.ch/en/myco...External Digital appointment and customer management
https://localsearch.ch/en/mylo...External Reservation tool for restaurants
https://localsearch.ch/en/myco...External The all-in-one e-commerce solution
https://www.search.ch/index.en...External Subdomain search.ch
https://www.renovero.ch/External Subdomain renovero
https://www.localcities.ch/en/External Subdomain Localcities Municipalities
https://www.localcities.ch/you...External Subdomain Localcities Clubs
https://anbieter-vergleich.ch/External Comparison CH
https://localsearch.ch/en/lega...External Legal notice
https://localsearch.ch/en/priv...External Privacy statement
/en/cookiepolicyCookie Policy
https://localsearch.ch/en/term...External Terms and conditions of use
https://localsearch.ch/en/gene...External General Terms and Conditions (GT & C) and product descriptions
https://localsearch.ch/en/adve...External Advertising Guidelines
http://www.localsearch.ch/en/r...External Subdomain Review Guidelines

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.local.ch/en"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.19 seconds.
The file size of the HTML document is fine (114 kB).

HTTP Response Header

NameValue
dateThu, 13 Jun 2024 03:40:59 GMT
content-typetext/html; charset=utf-8
access-control-allow-originhttps://data.kameleoon.io
cache-controlprivate, no-cache, no-store, max-age=0, must-revalidate
content-encodinggzip
etag"te0h1anzty2i61"
set-cookie76 Characters
varyAccept-Encoding
x-powered-byNext.js
strict-transport-securitymax-age=15724800; includeSubDomains
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 230 referring domains.
This page has 20,159 backlinks.
This page has backlinks from 154 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 32 shares and comments on Facebook.

Robots.txt

User-agent: *
Sitemap: https://www.local.ch/sitemaps/sitemap_index.xml
Disallow: /*?*review_page=
Disallow: /*/1818
Disallow: /*/integrations
Disallow: /*/q/map
Disallow: /*/print/
Disallow: /*/restaurants_feedbacks
Disallow: /*/route/
Disallow: /*/s/
Disallow: /*/p/*?*
Disallow: /*/slot/
Disallow: /*/vcard/
Disallow: /tails/
Disallow: /images/
Disallow: /mba/
Disallow: /restaurants/auth/
Disallow: /skeleton/
Disallow: /slot/
Disallow: /specs/
Disallow: /vcard/
Disallow: /api/
Disallow: /details/api/
Disallow: /ios/*
Disallow: /android/*

Search preview

www.local.ch
local.ch – the business directory for Switzerland
Find more than 500,000 shops 🏪 Make a booking at a time that suits you or reserve a table in a restaurant 📅 It's easy to book online – now at local.ch!

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
online66%Check
book66%Check
Book Online66%Check
local65%Check
Online Appointment54%Check
Book Appointments52%Check
booking50%Check
Simply50%Check
Local Search50%Check
directory46%Check

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