Localnewsinitiative.northwestern.edu - SEO Checker

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Overview of the SEO Check
Meta information
76% 
Page quality
78% 
Page structure
58% 
Link structure
25% 
Server
45% 
External factors
100% 
SEO Score
Response time
0.25 s
File size
115.90 kB
Words
2190
Media files
3
Number of links
128 internal / 4 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Local News Initiative
The page title is too short. (186 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is empty.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://localnewsinitiative.northwestern.edu/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
descriptionEmpty
theme-color#ffffff
langen
twitter:titleLocal News Initiative
twitter:descriptionEmpty
twitter:imagehttps://localnewsinitiative.northwestern.edu/assets/img/local-news-init-background-isometric-wide.jpg
twitter:cardsummary_large_image
twitter:site@knightlab
fb:app_id318339748774757
og:typearticle
og:titleLocal News Initiative
og:descriptionEmpty
og:imagehttps://localnewsinitiative.northwestern.edu/assets/img/local-news-init-background-isometric-wide.jpg
og:urlhttps://localnewsinitiative.northwestern.edu/
og:site_nameLocal News Initiative
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
There are 2 text duplicates on this page:
  • Duplicate: During 152 years of publication, the Cairo Citizen covered the Illinoi...
This page contains 2190 words. That's ok.
33.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
42 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 17.6 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 44 tags for this page.
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/assets/img/logo_medill_horizontal.pngNo alt attribute provided
/assets/img/top-nav-logo.pngNo alt attribute provided
/assets/img/logo-medill-dark.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
Local News Initiative
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 43 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Local News Initiative
H2 Research
H3 The State of Local News 2024 Expanding Deserts, Shifts in Ownership, and Expanded Digital Coverage
H3 Local News Bright Spots 2024 dek Qui consequat proident veniam elit non amet Lorem elit magna adipisicing elit dolore qui cupidatat.
H3 All the News That’s Missing in Cairo When a paper disappears, what happens to the community, and where do people turn for their news?
H3 A Big Tech Local News Precedent? New York, Illinois among states waiting to see how California-Google deal shakes out
H3 Writer Underwriting Writer After the Chicago Tribune didn’t replace retiring architecture critic Blair Kamin, he funded his own successor
H3 Report rings public media alarm bell Ralph Nader group calls for more government funding, less corporate influence to boost local news
H3 All the News That’s Missing in Cairo When a paper disappears, what happens to the community, and where do people turn for their news? Duplicate text
H3 The State of Local News The 2024 Report
H3 Research Insights: Nikki Usher Focusing on goals and solutions, rather than threats and dangers, may be the key to saving local journalism
H3 Saving Community Journalism: The Path Ahead
H3 Research Insights: Danilo Yanich New study shows media ownership consolidation leading to duplicated content across local TV news
H3 Tipping Point for Public Support? As local reporters vanish and news deserts expand, more leaders from both parties see why America’s founders ‘understood that the press was central to the foundati...
H3 Connecting the unserved Massive, federally funded BEAD Program could change the game for populations lacking reliable broadband internet service
H3 How Local News Fares in the Cities More than half of all newspapers lost since 2005 were located in and around major metro areas. Some of the nation’s largest cities have been able to counter the t...
H3 Rural Mirages: Shattered papers and ‘ghosts’ without local news Hundreds of weeklies have been shuttered, and many of the survivors have become ‘ghost papers’ with no staff reporters. But in some s...
H3 The State of Local News The 2023 Report
H3 Research Insights: Joshua Darr
H3 A Path Forward How to fill the gaps in local news
H3 Local-News Business Models Emerge Financial wreckage gives way to new approaches
H3 A Tale of Two Digital Sites The advantages of fund-raising in urban areas
H3 Lessons for Digital News Entrepreneurs
H3 The Future of the Daily Newspaper As newspapers cut print editions, lines blur between dailies and weeklies
H3 The Rise of the Large Regional Newspaper Barons Medill’s ‘State of Local News’ series continues
H3 The State of Local News The 2022 Report
H3 Saving Local News A Call to Action
H3 Nearly Half of Digital Subscribers Are ‘Zombies,’ Medill Analysis Finds
H3 How Is Boise Like a Suburb of Nashville When It Comes to News? Professors Call for Deeper Thinking About Media Markets and Innovation
H3 What We’ve Learned About News Consumer Behavior: 5 Videos
H3 Readers With Ad Blockers More Likely to Keep Subscriptions, Medill Study Finds Research on ‘Advertising Disengagement’ Suggests News Websites May Need to Change Ad Strategy to Keep Readers Paying
H3 Revenue Models Print is not dead, even though it’s seriously wounded. There is a growing trend to cut down on frequency, with more newspapers abandoning daily publication.
H3 Rise of the Nonprofits ‘Stop Thinking About Competition’
H3 Innovation Not ‘just chasing flashy, shiny objects’
H3 Local TV ‘Disruption Is Coming’
H3 The Future of Local News ‘To Do Different With Less’
H3 Focusing: Why the Chicago Defender Went Digital-Only
H3 Diversifying: How a Newspaper Publisher Branched Out
H3 Medill’s Small-Markets Study Reinforces Importance of Creating Reader Habit
H3 Knight Lab’s Class Brings Design Principles to Local News
H3 Medill Study Identifies ‘Paradigm Shift’ in How Local News Serves Readers Building Habit—Not Page Views—Matters Most For Keeping Subscribers, Data Analysis Finds
H3 Field Research
H3 3 Leading News Organizations Serve as ‘Learning Labs’ for Local News Initiative Projects Chicago Tribune, San Francisco Chronicle and Indianapolis Star aim for insights and digital subscribers
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
41 links don't have an anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 4 external links on this page.

Found links on this page

LinkAttributesAnchor text
/No Text
/about/About
/posts/Articles
/research/Research
/resources/Resources
/projects/state-of-local-news/...No Text
/projects/state-of-local-news/...The State of Local News 2024 Expanding Deserts, Shifts in Ownership, and Expanded Digital Coverage
/projects/state-of-local-news/...No Text
/projects/state-of-local-news/...Local News Bright Spots 2024 dek Qui consequat proident veniam elit non amet Lorem elit magna adipisicing elit dolore qui cupidatat.
/posts/2024/10/29/cairo-news-d...No Text
/posts/2024/10/29/cairo-news-d...All the News That’s Missing in Cairo When a paper disappears, what happens to the community, and where do people turn for their news?
/people/paul-farhi/Paul Farhi
/posts/2024/10/28/california-g...No Text
/posts/2024/10/28/california-g...A Big Tech Local News Precedent? New York, Illinois among states waiting to see how California-Google deal shakes out
/posts/2024/10/22/blair-kamin-...No Text
/posts/2024/10/22/blair-kamin-...Writer Underwriting Writer After the Chicago Tribune didn’t replace retiring architecture critic Blair Kamin, he funded his own successor
/people/mark-caro/Mark Caro
https://twitter.com/LocalNewsIniExternal LocalNewsIni
/posts/2024/09/20/public-media...No Text
/posts/2024/09/20/public-media...Report rings public media alarm bell Ralph Nader group calls for more government funding, less corporate influence to boost local news
/people/mark-caro/Text duplicate Mark Caro
https://twitter.com/LocalNewsIniExternal Text duplicate LocalNewsIni
http://www.twitter.com/localne...New window External Subdomain A-TITLE Local News Initiative on Twitter
/newsletter/Sign up for our mailing list
/posts/More articles
/posts/2024/10/29/cairo-news-d...No Text
/projects/state-of-local-news/The State of Local News Project
/posts/2024/10/29/cairo-news-d...Text duplicate All the News That’s Missing in Cairo When a paper disappears, what happens to the community, and where do people turn for their news?
/projects/state-of-local-news/...No Text
/projects/state-of-local-news/Text duplicate The State of Local News Project
/projects/state-of-local-news/...The State of Local News The 2024 Report
/research/state-of-local-news/...No Text
/projects/state-of-local-news/Text duplicate The State of Local News Project
/research/state-of-local-news/...Research Insights: Nikki Usher Focusing on goals and solutions, rather than threats and dangers, may be the key to saving local journalism
/posts/2024/01/18/saving-commu...No Text
/projects/state-of-local-news/Text duplicate The State of Local News Project
/posts/2024/01/18/saving-commu...Saving Community Journalism: The Path Ahead
/research/state-of-local-news/...No Text
/projects/state-of-local-news/Text duplicate The State of Local News Project
/research/state-of-local-news/...Research Insights: Danilo Yanich New study shows media ownership consolidation leading to duplicated content across local TV news
/posts/2023/12/12/public-suppo...No Text
/projects/state-of-local-news/Text duplicate The State of Local News Project
/posts/2023/12/12/public-suppo...Tipping Point for Public Support? As local reporters vanish and news deserts expand, more leaders from both parties see why America’s founders ‘understood th...
/research/state-of-local-news/...No Text
/projects/state-of-local-news/Text duplicate The State of Local News Project
/research/state-of-local-news/...Connecting the unserved Massive, federally funded BEAD Program could change the game for populations lacking reliable broadband internet service
/posts/2023/12/05/local-news-i...No Text
/projects/state-of-local-news/Text duplicate The State of Local News Project
/posts/2023/12/05/local-news-i...How Local News Fares in the Cities More than half of all newspapers lost since 2005 were located in and around major metro areas. Some of the nation’s larges...
/posts/2023/12/05/ghost-newspa...No Text
/projects/state-of-local-news/Text duplicate The State of Local News Project
/posts/2023/12/05/ghost-newspa...Rural Mirages: Shattered papers and ‘ghosts’ without local news Hundreds of weeklies have been shuttered, and many of the survivors have become ‘ghost papers...
/projects/state-of-local-news/...No Text
/projects/state-of-local-news/Text duplicate The State of Local News Project
/projects/state-of-local-news/...The State of Local News The 2023 Report
/research/state-of-local-news/...No Text
/projects/state-of-local-news/Text duplicate The State of Local News Project
/research/state-of-local-news/...Research Insights: Joshua Darr
/posts/2022/08/30/filling-gaps...No Text
/projects/state-of-local-news/Text duplicate The State of Local News Project
/posts/2022/08/30/filling-gaps...A Path Forward How to fill the gaps in local news
/posts/2022/08/16/local-news-b...No Text
/projects/state-of-local-news/Text duplicate The State of Local News Project
/posts/2022/08/16/local-news-b...Local-News Business Models Emerge Financial wreckage gives way to new approaches
/posts/2022/08/11/digital-news...No Text
/projects/state-of-local-news/Text duplicate The State of Local News Project
/posts/2022/08/11/digital-news...A Tale of Two Digital Sites The advantages of fund-raising in urban areas
/posts/2022/08/11/lessons-for-...No Text
/projects/state-of-local-news/Text duplicate The State of Local News Project
/posts/2022/08/11/lessons-for-...Lessons for Digital News Entrepreneurs
/posts/2022/07/27/frequency-st...No Text
/projects/state-of-local-news/Text duplicate The State of Local News Project
/posts/2022/07/27/frequency-st...The Future of the Daily Newspaper As newspapers cut print editions, lines blur between dailies and weeklies
/posts/2022/07/13/barons-state...No Text
/projects/state-of-local-news/Text duplicate The State of Local News Project
/posts/2022/07/13/barons-state...The Rise of the Large Regional Newspaper Barons Medill’s ‘State of Local News’ series continues
/research/state-of-local-news/...No Text
/projects/state-of-local-news/Text duplicate The State of Local News Project
/research/state-of-local-news/...The State of Local News The 2022 Report
/research/state-of-local-news/...No Text
/projects/state-of-local-news/Text duplicate The State of Local News Project
/research/state-of-local-news/...Saving Local News A Call to Action
/posts/2021/03/01/zombies/inde...No Text
/projects/engagement/What Drives People to Pay for Local Journalism
/posts/2021/03/01/zombies/inde...Nearly Half of Digital Subscribers Are ‘Zombies,’ Medill Analysis Finds
/posts/2020/10/19/media-market...No Text
/projects/media-markets/Understanding Media Markets
/posts/2020/10/19/media-market...How Is Boise Like a Suburb of Nashville When It Comes to News? Professors Call for Deeper Thinking About Media Markets and Innovation
/posts/2020/02/11/ed-malthouse...No Text
/projects/engagement/Text duplicate What Drives People to Pay for Local Journalism
/posts/2020/02/11/ed-malthouse...What We’ve Learned About News Consumer Behavior: 5 Videos
/posts/2019/12/19/ad-blockers/...No Text
/projects/engagement/Text duplicate What Drives People to Pay for Local Journalism
/posts/2019/12/19/ad-blockers/...Readers With Ad Blockers More Likely to Keep Subscriptions, Medill Study Finds Research on ‘Advertising Disengagement’ Suggests News Websites May Need to Cha...
/research/news-leaders/revenue...No Text
/projects/news-leaders/Medill News Leaders Project 2019
/research/news-leaders/revenue...Revenue Models Print is not dead, even though it’s seriously wounded. There is a growing trend to cut down on frequency, with more newspapers abandoning dail...
/research/news-leaders/rise-of...No Text
/projects/news-leaders/Text duplicate Medill News Leaders Project 2019
/research/news-leaders/rise-of...Rise of the Nonprofits ‘Stop Thinking About Competition’
/research/news-leaders/innovat...No Text
/projects/news-leaders/Text duplicate Medill News Leaders Project 2019
/research/news-leaders/innovat...Innovation Not ‘just chasing flashy, shiny objects’
/research/news-leaders/local-tv/No Text
/projects/news-leaders/Text duplicate Medill News Leaders Project 2019
/research/news-leaders/local-tv/Local TV ‘Disruption Is Coming’
/research/news-leaders/future-...No Text
/projects/news-leaders/Text duplicate Medill News Leaders Project 2019
/research/news-leaders/future-...The Future of Local News ‘To Do Different With Less’
/posts/2019/09/09/news-leaders...No Text
/projects/news-leaders/Text duplicate Medill News Leaders Project 2019
/posts/2019/09/09/news-leaders...Focusing: Why the Chicago Defender Went Digital-Only
/posts/2019/09/09/news-leaders...No Text
/projects/news-leaders/Text duplicate Medill News Leaders Project 2019
/posts/2019/09/09/news-leaders...Diversifying: How a Newspaper Publisher Branched Out
/posts/2019/08/22/medill-small...No Text
/projects/engagement/Text duplicate What Drives People to Pay for Local Journalism
/posts/2019/08/22/medill-small...Medill’s Small-Markets Study Reinforces Importance of Creating Reader Habit
/posts/2019/05/09/knight-lab-d...No Text
/projects/hcd/Human-Centered Design for Local News Products
/posts/2019/05/09/knight-lab-d...Knight Lab’s Class Brings Design Principles to Local News
/posts/2019/02/05/northwestern...No Text
/projects/engagement/Text duplicate What Drives People to Pay for Local Journalism
/posts/2019/02/05/northwestern...Medill Study Identifies ‘Paradigm Shift’ in How Local News Serves Readers Building Habit—Not Page Views—Matters Most For Keeping Subscribers, Data Analysis F...
/research/hcd-fieldresearch/No Text
/projects/hcd/Text duplicate Human-Centered Design for Local News Products
/research/hcd-fieldresearch/Field Research
/posts/2018/12/04/learning-lab...No Text
/projects/engagement/Text duplicate What Drives People to Pay for Local Journalism
/posts/2018/12/04/learning-lab...3 Leading News Organizations Serve as ‘Learning Labs’ for Local News Initiative Projects Chicago Tribune, San Francisco Chronicle and Indianapolis Star aim f...
/New window Subdomain No Text
http://www.twitter.com/localne...New window External Subdomain Text duplicate A-TITLE Local News Initiative on Twitter

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://localnewsinitiative.northwestern.edu/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time is excellent with 0.25 seconds.
The file size of the HTML document is fine (116 kB).

HTTP Response Header

NameValue
content-typetext/html
content-length118673
dateMon, 04 Nov 2024 21:57:00 GMT
last-modifiedMon, 04 Nov 2024 21:53:07 GMT
etag"edba4c71f59f1c705e7b365574c24c59"
x-amz-server-side-encryptionAES256
accept-rangesbytes
serverAmazonS3
x-cacheHit from cloudfront
via1.1 a5607d37f6322bee208b762f730550a0.cloudfront.net (CloudFront)
x-amz-cf-popFRA60-P7
x-amz-cf-idpKGy2biqhFF_2tT1OWHrUwj7HNrRA-nISgQlo1Zd7554U2BHrU7s2A==
age18987
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 1,589 referring domains.
This page has 45,705 backlinks.
This page has backlinks from 1,153 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

No valid Robots.txt file was found.

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localnewsinitiative.northwestern.edu
Local News Initiative

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Initiative77%Check
News69%Check
Local69%Check
Local News69%Check
Local News Initiative69%Check
Local News 202457%Check
local news landscape57%Check
local news outlets57%Check
local TV news57%Check
News Deserts52%Check
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