Londonzoo.org - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
85% 
Page structure
77% 
Link structure
85% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.07 s
File size
225.70 kB
Words
807
Media files
35
Number of links
84 internal / 24 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
London Zoo | A ZSL conservation zoo
The length of the page title is perfect. (336 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Discover amazing wildlife, learn how we're protecting their future and share incredible memories of our living world at London Zoo.
The length of the meta description is perfect. (801 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.londonzoo.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
Content-Typetext/html; charset=UTF-8
viewportwidth=device-width, initial-scale=1
descriptionDiscover amazing wildlife, learn how we're protecting their future and share incredible memories of our living world at London Zoo.
msapplication-TileColor#FBFFF6
msapplication-config/london/browserconfig.xml
msapplication-square70x70logo/london/mstile-70x70.png
msapplication-square150x150logo/london/mstile-150x150.png
msapplication-wide310x150logo/london/mstile-310x150.png
msapplication-square310x310logo/london/mstile-310x310.png
theme-color#FBFFF6
next-head-count31
langen
twitter:cardsummary_large_image
twitter:titleLondon Zoo | A ZSL conservation zoo
twitter:descriptionDiscover amazing wildlife, learn how we're protecting their future and share incredible memories of our living world at London Zoo.
twitter:imagehttps://cms.londonzoo.org/sites/default/files/styles/responsive/public/1024/1024/0/2023-02/Bhanu.jpg.webp
og:titleLondon Zoo | A ZSL conservation zoo
og:descriptionDiscover amazing wildlife, learn how we're protecting their future and share incredible memories of our living world at London Zoo.
og:urlhttps://www.londonzoo.org
og:imagehttps://cms.londonzoo.org/sites/default/files/styles/responsive/public/1024/1024/0/2023-02/Bhanu.jpg.webp
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 807 words. That's ok.
31.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 22.88 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 270 characters this one is longer than 70 characters:
"feel closer to nature at london zoo, a zsl conservation zoo in the heart of one of the world’s most vi..."
Image SEO
(Somewhat important)
20 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/Logo/London-zoo-logo-mobile.svgLondon Zoo Home
...es/2023-01/MicrosoftTeams-image (12).pngTripadvisor
/InfoBlock/pattern-london-left.svgNo alt attribute provided
/InfoBlock/pattern-london-right.svgNo alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64Adult sloth hanging from a tree at London Zoo
data:[...] Base64No alt attribute provided
data:[...] Base64Sumatran tiger Asim in his Tiger Territory home
data:[...] Base64No alt attribute provided
data:[...] Base64Ethiopian mountain adder
data:[...] Base64No alt attribute provided
data:[...] Base64A family enjoying the zoo on community access scheme tickets
/PatternTextureE.svgNo alt attribute provided
/PatternTextureE.svgNo alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
/PatternTextureE.svgNo alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64Sumatran tiger Zac plays with stocktake tally at London Zoo
data:[...] Base64No alt attribute provided
data:[...] Base64A squirrel monkey explores Christmas stockings at London Zoo
data:[...] Base64No alt attribute provided
data:[...] Base64A Galapagos tortoise sinks her teeth into a pumpkin at London Zoo
data:[...] Base64No alt attribute provided
data:[...] Base64A Sumatran tiger in the pool at London Zoo
data:[...] Base64No alt attribute provided
data:[...] Base64gorilla being measured
/PatternTextureE.svgNo alt attribute provided
data:[...] Base64Registered with Fundraising Regulator
data:[...] Base64European Association of Zoos and Aquaria
data:[...] Base64British and Irish Association of Zoos and Aquariums
Video URLWidthHeight
...s/2023-02/London ZOO hompeage Feb 23.mp4

Page structure

H1 heading
(Critically important)
Visit London Zoo
The H1 heading is too short (16 characters). It should be at least 20 Characters long.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Visit London Zoo
H2 A great day out that makes a difference
H2 Explore London Zoo
H2 Don't Miss These!
H2 What others say
H2 Latest Zoo News
H2 Get animals in your inbox!
H3 Habitats
H3 Our Animals
H3 Upcoming Events
H3 Daily animal talks
H3 Our brand new immersive exhibit
H3 London Zoo Membership
H3 Get closer with one of our Animal Experiences
H3 2024 Zoo annual stocktake
H3 Meerkats, tigers and squirrel monkeys enjoy advent surprises at London Zoo
H3 Animals at London Zoo celebrate Halloween with pumpkin treats
H3 Sumatran tiger cubs at London Zoo beat the heatwave in private pool
H3 London Zoo’s Annual Weigh In sees 14,000 animals step onto the scales
H5 London Zoo is part of ZSL, an international science-driven conservation charity, working to restore wildlife in the UK and around the world. Also visit Whipsnade Zoo, a ZSL conservation zoo.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 24 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.londonzoo.org/IMG-ALT London Zoo Home
/plan-your-visit/london-zoo-ti...Subdomain Tickets
/conservationConservation
/plan-your-visit/london-zoo-me...Subdomain Membership
A-TITLE Membership
https://shop.zsl.org/External Subdomain Shop
A-TITLE Shop
https://www.zsl.org/New window External Subdomain ZSL
https://www.whipsnadezoo.org/New window External Subdomain Whipsnade Zoo
/plan-your-visit/london-zoo-ti...Buy Tickets
/plan-your-visit/london-zoo-me...Text duplicate Membership
/plan-your-visit/zoo-experiencesZoo Experiences
/plan-your-visit/eventsEvents
/plan-your-visit/opening-timesOpening Times
/plan-your-visit/how-to-get-to...Getting Here
/plan-your-visit/food-and-drinkFood & Drink
/plan-your-visit/accessibilityAccessibility
/plan-your-visit/more-infoMore Visit Information
/plan-your-visitAll Plan Your Visit
/plan-your-visit/london-zoo-me...New window Subdomain Text duplicate Membership
https://shop.zsl.org/New window External Subdomain Text duplicate Shop
/whats-here/london-zoo-appMobile App
/whats-here/london-zoo-mapZoo Map
/whats-here/animalsAnimals
/whats-here/habitatsHabitats
/whats-here/today-at-london-zooDaily Talks
/whats-here/animal-adventurePlay Area
/whats-here/zsl-libraryZSL Library
/whats-hereAll What's Here
/plan-your-visit/london-zoo-me...New window Subdomain Text duplicate Membership
https://shop.zsl.org/New window External Subdomain Text duplicate Shop
/zoo-stories/newsLatest News
/zoo-stories/blogStories from the Zoo
/zoo-stories/videosVideos
/zoo-stories/history-of-london...History of London Zoo
/about-usAbout Us
/zoo-stories/newsletter-signupSign-up For Emails
/zoo-storiesAll Zoo Stories
/plan-your-visit/london-zoo-me...New window Subdomain Text duplicate Membership
https://shop.zsl.org/New window External Subdomain Text duplicate Shop
/education/education-access-sc...Education Access Scheme
/education/supporting-learning...Supporting Learning Outside the Zoo
/education/educational-trips-l...Trips to London Zoo
/education/events-activitiesEvents & Activities
/sign-our-education-mailing-listText duplicate Sign-up For Emails
/educationAll Schools
/plan-your-visit/london-zoo-me...New window Subdomain Text duplicate Membership
https://shop.zsl.org/New window External Subdomain Text duplicate Shop
/support-us/london-zoo-amazon-...London Zoo Amazon Wish List
/support-us/donateDonate
/plan-your-visit/london-zoo-me...Text duplicate Membership
https://shop.zsl.org/collectio...External Subdomain Adopt An Animal
/support-us/business-and-comme...Business and Commercial
/support-usAll Support Us
/plan-your-visit/london-zoo-me...New window Subdomain Text duplicate Membership
https://shop.zsl.org/New window External Subdomain Text duplicate Shop
/plan-your-visit/london-zoo-ti...Subdomain Book tickets
/plan-your-visit/london-zoo-me...Subdomain Become a member
/plan-your-visit/opening-timesSubdomain Open daily from 10am
/plan-your-visit/london-zoo-ti...Subdomain Text duplicate Book tickets
/plan-your-visit/eventsSubdomain Upcoming Events
/plan-your-visit/accessibilitySubdomain Text duplicate Accessibility
/plan-your-visit/london-zoo-me...Subdomain Text duplicate Become a member
/plan-your-visit/how-to-get-to...Subdomain Text duplicate Getting Here
/whats-here/habitatsSubdomain Text duplicate Habitats
/whats-here/animalsSubdomain Our Animals
/plan-your-visit/eventsSubdomain Text duplicate Upcoming Events
/whats-here/today-at-london-zooSubdomain Daily animal talks
/test-event-redirectSubdomain Visit London Zoo this Easter Holidays
/plan-your-visit/london-zoo-ti...Subdomain Book now
/plan-your-visit/london-zoo-me...Subdomain Text duplicate Become a member
/plan-your-visit/zoo-experiencesSubdomain Text duplicate Book now
/conservationSubdomain Discover our conservation work
/zoo-stories/news/2024-london-...Subdomain 2024 Zoo annual stocktake
/zoo-stories/news/meerkats-tig...Subdomain Meerkats, tigers and squirrel monkeys enjoy advent surprises at London Zoo
/zoo-stories/news/animals-lond...Subdomain Animals at London Zoo celebrate Halloween with pumpkin treats
/zoo-stories/news/sumatran-tig...Subdomain Sumatran tiger cubs at London Zoo beat the heatwave in private pool
/zoo-stories/news/london-zoos-...Subdomain London Zoo’s Annual Weigh In sees 14,000 animals step onto the scales
https://www.whipsnadezoo.org/External Subdomain Text duplicate Whipsnade Zoo
https://www.londonzoo.org/node/1Useful Links
/plan-your-visit/london-zoo-ti...Book Tickets
/plan-your-visit/london-zoo-me...Become a Member
/about-us/contact-london-zooContact Us
/plan-your-visitPlan Your Visit
/whats-hereWhat's Here
/zoo-storiesText duplicate Latest News
/conservationText duplicate Conservation
/educationEducation
/support-usSupport Us
https://shop.zsl.org/External Subdomain Online Shop
/about-us/working-at-london-zooWorking at ZSL
/whats-here/zsl-libraryText duplicate ZSL Library
/policies/london-zoo-terms-and...Site Information
https://www.zsl.org/about-zsl/...External Subdomain Privacy Policy
/policies/london-zoo-terms-and...Terms & Conditions
/plan-your-visit/frequently-as...FAQs
https://www.zsl.org/about-zsl/...External Subdomain Cookie Information
https://www.zsl.org/about-zsl/...External Subdomain Complaint Policy
/sitemap.xmlSubdomain Sitemap
https://www.zsl.org/about-zsl/...External Subdomain Modern Slavery Statement
https://www.zsl.org/about-zsl/...External Subdomain Equality & Diversity Policy
https://www.zsl.org/about-zsl/...External Subdomain Safeguarding at ZSL & our Zoos
https://www.zsl.org/about-zsl/...External Subdomain Website Accessibility
/zoo-stories/newsletter-signupSubdomain SIGN UP
https://twitter.com/zsllondonzooExternal No Text
https://www.facebook.com/zsllo...External Subdomain No Text
https://www.instagram.com/zsll...External Subdomain No Text
http://www.fundraisingregulato...New window External Subdomain IMG-ALT Registered with Fundraising Regulator
https://www.eaza.net/New window External Subdomain IMG-ALT European Association of Zoos and Aquaria
https://biaza.org.uk/New window External IMG-ALT British and Irish Association of Zoos and Aquariums

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.londonzoo.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.07 seconds.
The file size of the HTML document is fine (226 kB).

HTTP Response Header

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External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 4,922 referring domains.
This page has 45,815 backlinks.
This page has backlinks from 2,736 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
Allow: /
Disallow: /plan-your-visit/london-zoo-membership/new-membership
# Sitemap reference
Sitemap: https://www.londonzoo.org/sitemap.xml

# crawl delay
User-agent: *
Crawl-delay: 10

Similar sites

Search preview

www.londonzoo.org
London Zoo | A ZSL conservation zoo
Discover amazing wildlife, learn how we're protecting their future and share incredible memories of our living world at London Zoo.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
London93%Check
Zoo92%Check
London Zoo89%Check
Visit London Zoo74%Check
conservation zoo70%Check
Zoo annual66%Check
ZSL conservation zoo63%Check
Whipsnade Zoo62%Check
ZSL55%Check
Conservation55%Check
Show more keywords and terms

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