Marykay.com - SEO Checker

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Overview of the SEO Check
Meta information
76% 
Page quality
48% 
Page structure
75% 
Link structure
25% 
Server
75% 
External factors
100% 
SEO Score
Response time
0.76 s
File size
44.70 kB
Words
252
Media files
27
Number of links
58 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Mary Kay | Official Site
The length of the page title is perfect. (205 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Mary Kay is the #1 Direct Selling Brand of Skin Care and Color Cosmetics in the world.* *“Source Euromonitor International Limited: Beauty and Personal Care 2023 Edition, value sales at RSP, 2022 data”
The meta description is too long: 1258 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.marykay.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
The href language en-ca is specified more than once in alternate links.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
viewportwidth=device-width,minimum-scale=1.0,maximum-scale=1.0,initial-scale=1.0
google-site-verificationK_y8ZCGu1F4TKAVKOrbt8fWGsPVTHvO9I00REtSoOk0
msvalidate.01401246493A9ECF6BCBE463888D7A2B7A
descriptionMary Kay is the #1 Direct Selling Brand of Skin Care and Color Cosmetics in the world.* *“Source Euromonitor International Limited: Beauty and Personal Care 2023 Edition, value sales at RSP, 2022 data”
keywordsEmpty
authorMary Kay, Inc.
apple-itunes-appapp-id=1585001346
google-play-appapp-id=com.marykay.customer
VIcurrentDateTime638598329371317489
langen-us
og:typewebsite
og:titleMary Kay | Official Site
og:urlhttps://www.marykay.com/en-us
og:descriptionMary Kay is the #1 Direct Selling Brand of Skin Care and Color Cosmetics in the world.* *“Source Euromonitor International Limited: Beauty and Personal Care 2023 Edition, value sales at RSP, 2022 data”
og:imageEmpty
Content-Typetext/html; charset=UTF-8
X-UA-CompatibleIE=edge

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Only 1 paragraph/s was/were found on this page.
There are only 252 words on this page. Good pages should have about 800 words of useful content.
23.8% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.25 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width,minimum-scale=1.0,maximum-scale=1.0,initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
7 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...DC4814BFD1704E8EA5AA399563396E5829945946Mary Kay logo
...B8FFA5E2936817589456FC8DD3DDEE58ACDC2B7CNo alt attribute provided
...02A2679B5D1760B367F0D8CFF9997ED64CB61CC5No alt attribute provided
...eSuite/images/checkout/viewbag-empty.jpgNo alt attribute provided
.../MK/eSuite/images/checkout/no-ibc-bg.jpgNo alt attribute provided
...7-mk-your-way-contest-hero-1-text-en.gifNo alt attribute provided
...5-31-j201xxxx-tatl-ad-hero-1-text-en.jpgNo alt attribute provided
...05-24/le-matte-liquid-lipstick/05164.jpgNo alt attribute provided
...24/le-sparkle-cream-lipstick/05271f1.jpgNo alt attribute provided
...07B320632E91D27174AF9ABA64CDEDAD5DBFBC3FMary Kay Independent Beauty Consultant working from home. Become an Independent Beauty Consultant .
...A2AC62D6FA9189782BC8B0AA7D344F22B21B2DCCTimeWise Miracle Set 3D® from Mary Kay. Shop With an Independent Beauty Consultant.
...ero-Hydrating-Regimen-900x1200-HiRes.pngNormal to Dry
...ro-Mattifying-Regimen-900x1200-HiRes.pngCombination to Oily
...21-LE-Matte-Liq-Lip-Rich-Mahogany-WT.pngRich Mahogany
...Positive-Impact-WHITE-900x1200-HiRes.pngPositive Impact
...682FE2F8AA3C8FD14DFEB5844F9D1CCC16732FBCNo alt attribute provided
...5BDBB4E17978CD552C11C73E678C959C36F9D849Mary Kay® Essential Brush Collection brushes set on color product crumbles
...597AC1EC33D75E610B78A47E5D668F812FA6A224Close-up of product crumbles of Mary Kay® products
...26867A8131328696A34D5AEA05B5D2D5EF6702EFLash Love Fanorama™ Mascara
...E41085A4926B4C2F38E2B9C033BB66E024F8C90CMary Kay® eCatalog set against a pink background with shiny stars
...52FB60668F58458B4431F8ADF10F99CDB0B53492No alt attribute provided
...20A97FB137634C2AC54F9930A42464BED41DB682Person looking at their new Mary Kay® Starter Kit.
...B0CB4D2262B0910FCBB43EC614D93ADC8FF62108No alt attribute provided
...3992E908387258C35993F911F97C244D1FBB185CFollow on FacebookFollow on Facebook
...38FD778198C9FAFE87E34214C1B838F8DC940026See us on YoutubeSee us on Youtube
...7DB85F39C240882733B0508B2174564A39710B98Mary Kay on InstagramMary Kay on Instagram
...45BFF68BF0855BF8787E3F78A051420D6775AA90World Map

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
Some headings do not have any content.

Heading structure

Heading levelContent
H2 New Arrivals
H2 YOUR ROUTINE, YOUR WAY
H2 Empty heading
H2 Empty heading
H3 Empty heading
H3 Enhance Your Complexion.
H3 Hot New Looks
H3 Beauty’s Best-Sellers
H3 Browse, shop and discover hot new products!
H4 How it works
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
4 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 6 external links on this page.

Found links on this page

LinkAttributesAnchor text
/en-us/products?iad=topnav_shopShop
A-TITLE Shop
/en-us/tips-and-trends?iad=top...Tips & Trends
A-TITLE Tips and Trends
/en-us/sell-mary-kay?iad=topna...Sell Mary Kay
A-TITLE Sell Mary Kay
/en-us/welcome-to-my-mymk/mymk...MY MK
A-TITLE My Mk
/en-us/tips-and-trends/makeove...Catalog
A-TITLE Catalog
/en-us/products/gifts?iad=topn...GIFTS
A-TITLE Gifts
/en-us/about-mary-kayAbout Mary Kay
/en-us/pages/guaranteeSatisfaction Guarantee
A-TITLE Satisfaction Guarantee
https://www.marykay.com/es-US/Español
https://www.marykay.com/en-us/IMG-ALT Mary Kay logo
/en-us/products?iad=topnav_shopText duplicate Shop
A-TITLE Shop
/en-us/tips-and-trends?iad=top...Text duplicate Tips & Trends
A-TITLE Tips and Trends
/en-us/sell-mary-kay?iad=topna...Text duplicate Sell Mary Kay
A-TITLE Sell Mary Kay
/en-us/welcome-to-my-mymk/mymk...Text duplicate MY MK
A-TITLE My Mk
/en-us/tips-and-trends/makeove...Text duplicate Catalog
A-TITLE Catalog
/en-us/products/gifts?iad=topn...Text duplicate GIFTS
A-TITLE Gifts
/en-us/about-mary-kayText duplicate About Mary Kay
/en-us/pages/guaranteeText duplicate Satisfaction Guarantee
A-TITLE Satisfaction Guarantee
https://www.marykay.com/es-us/Text duplicate Español
/en-us/find-an-independent-bea...Find an Independent Beauty Consultant
/en-us/productsShop for products you like
/en-us/checkoutoptions/dotcomo...Buy Online with a Beauty Consultant
http://www.contest.marykay.com...External Subdomain No Text
/en-us/products/body-and-sun/p...No Text
/en-us/products/makeup/lips/li...No Text
/en-us/products/makeup/lips/li...No Text
https://www.marykay.com/Anchor No Text
https://www.marykay.com/Anchor No Text
/en-us/sell-mary-kay?iad=hp_im...IMG-ALT Mary Kay Independent Beauty Consultant working from home. Become an Independent Beauty Consultant .
A-TITLE Mary Kay Independent Beauty Consultant working from home. Become an Independent Beauty Consultant
/en-us/find-an-independent-bea...IMG-ALT TimeWise Miracle Set 3D® from Mary Kay. Shop With an Independent Beauty Consultant.
A-TITLE TimeWise Miracle Set 3D® from Mary Kay. Shop With an Independent Beauty Consultant.
/en-us/products/new-productsView All
/en-us/products/new-productsText duplicate View All
/en-us/products/skincare/colle...IMG-ALT Normal to Dry
/en-us/products/skincare/colle...Mary Kay® Hydrating Regimen
/en-us/products/skincare/produ...IMG-ALT Combination to Oily
/en-us/products/skincare/produ...Mary Kay® Mattifying Regimen
/en-us/products/makeup/lips/li...IMG-ALT Rich Mahogany
/en-us/products/makeup/lips/li...Limited-Edition† Mary Kay® Matte Liquid Lipstick
/en-us/products/makeup/lips/li...IMG-ALT Positive Impact
/en-us/products/makeup/lips/li...Limited-Edition† Mary Kay® Sparkle Cream Lipstick
/en-us/tips-and-trends/loveyou...YOUR ROUTINE, YOUR WAY Mary Kay® Skin Care Line
/en-us/products/makeup/faceSubdomain Enhance Your Complexion. Shop Foundations
IMG-ALT Mary Kay® Essential Brush Collection brushes set on color product crumbles
/en-us/tips-and-trends/makeup-...Hot New Looks Shop Now
IMG-ALT Close-up of product crumbles of Mary Kay® products
/en-us/products/best-sellers?i...Beauty’s Best-Sellers Shop the Best
IMG-ALT Lash Love Fanorama™ Mascara
A-TITLE Best Sellers!
/en-us/tips-and-trends/makeove...Browse, shop and discover hot new products! See the Catalog
IMG-ALT Mary Kay® eCatalog set against a pink background with shiny stars
A-TITLE Browse the eCatalog
/en-us/catalog/hierarchy/makeu...No Text
/en-us/sell-mary-kay?iad=hp_he...IMG-ALT Person looking at their new Mary Kay® Starter Kit.
A-TITLE Person looking at their new Mary Kay® Starter Kit.
https://www.tiktok.com/@marykayusNew window External Subdomain No Text
https://www.facebook.com/MaryKayNew window External Subdomain IMG-ALT Follow on Facebook
https://www.youtube.com/c/marykayNew window External Subdomain IMG-ALT See us on Youtube
https://www.instagram.com/mary...New window External Subdomain IMG-ALT Mary Kay on Instagram
/en-us/tips-and-trends/mobile-...Mary Kay Apps
/en-us/tips-and-trends/makeove...Text duplicate Catalog
/en-us/find-an-independent-bea...Consultant Locator
/en-us/pages/contactmkContact Us
A-TITLE Contact Us
/-/media/3d6658d8a0bf4e75b3e2d...Do Not Sell or Share My Personal Information
A-TITLE Do Not Sell or Share My Personal Information
/en-us/pages/privacy-policyPrivacy Policy
/en-us/pages/terms-of-useTerms of Use
/en-us/pages/dsa-code-of-ethicsDSA Code/File a Complaint
/en-us/pages/ca-transparencyCA-Transparency
/en-us/pages/transparency-in-c...Transparency-in-Coverage
https://applications.marykayin...New window External Subdomain Consultant Sign In
/en-us/about-mary-kay/2020-04-...Corporate Careers
/en-us/pages/countryselectorChange Market
IMG-ALT World Map

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.marykay.com/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.76 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (45 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
varyAccept-Encoding
dateWed, 21 Aug 2024 10:28:57 GMT
set-cookie178 Characters
cache-controlno-cache, no-store, must-revalidate
pragmano-cache
expires-1
serverMicrosoft-IIS/10.0
x-frame-optionsSAMEORIGIN
referrer-policyno-referrer-when-downgrade
content-encodinggzip
x-cacheMiss from cloudfront
via1.1 857b0dca772798c338c78a1be69c955c.cloudfront.net (CloudFront)
x-amz-cf-popFRA60-P1
x-amz-cf-id0kFhUnsSpKY8jBZbndNU8cONaxo7cdM3Bl54izQsCDiAreVbMKcwsw==
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 8,408 referring domains.
This page has 264,184 backlinks.
This page has backlinks from 5,490 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

www.marykay.com
Mary Kay | Official Site
Mary Kay is the #1 Direct Selling Brand of Skin Care and Color Cosmetics in the world.* *“Source Euromonitor International Limited: Beauty and Personal Care 2023 Edition, value sales at RSP, 2022 data”

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Mary80%Check
Kay80%Check
Mary Kay80%Check
Limited-Edition Mary Kay64%Check
Beauty52%Check
Sell52%Check
Skin52%Check
New46%Check
site46%Check
Personal46%Check
Show more keywords and terms

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