Materialplus.io - SEO Checker

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Overview of the SEO Check
Meta information
96% 
Page quality
63% 
Page structure
75% 
Link structure
93% 
Server
64% 
External factors
100% 
SEO Score
Response time
0.99 s
File size
86.10 kB
Words
327
Media files
43
Number of links
44 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Global Customer Experience Transformation Company - Material
The length of the page title is perfect. (580 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Material is a global strategy, insights, design, and technology partner to companies striving for true customer centricity and ongoing relevance.
The length of the meta description is perfect. (873 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.materialplus.io/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
An URL is specified multiple times in alternate links.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionMaterial is a global strategy, insights, design, and technology partner to companies striving for true customer centricity and ongoing relevance.
msapplication-TileImagehttps://www.materialplus.io/wp-content/uploads/2023/08/cropped-Favicon-270x270.png
article:modified_time2024-10-28T15:06:21+00:00
langen-us
twitter:cardsummary_large_image
og:localeen_US
og:typewebsite
og:titleGlobal Customer Experience Transformation Company - Material
og:descriptionMaterial is a global strategy, insights, design, and technology partner to companies striving for true customer centricity and ongoing relevance.
og:urlhttps://www.materialplus.io/
og:site_nameMaterial
Content-Typetext/html; charset=UTF-8
X-UA-CompatibleIE=edge
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are only 327 words on this page. Good pages should have about 800 words of useful content.
26.3% of the text are stop words.
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.11 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 7 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/wp-content/uploads/2023/08/plus.pngMaterial+
/wp-content/uploads/2023/06/Logo.pngMaterial+
...materialplus/images/icons/globe-icon.svgregion-selectionRegion Selection
.../materialplus/images/icons/mail-icon.svgcontact-us
...aterialplus/images/icons/search-icon.svgsearch
...t/uploads/2024/07/We-create-CX-desk-.pngimage
...uploads/2024/09/DT-Carousel-Presidio.jpgimage
...ads/2024/09/DT-Carousel-Segmentation.jpgimage
...loads/2024/10/DT-Carousel-Principals.jpgimage
/wp-content/uploads/2024/06/Logo-1.pngamazon
/wp-content/uploads/2024/06/Logo-1-1.pngBest Buy
/wp-content/uploads/2024/06/Logo-1-2.pngBMW
/wp-content/uploads/2024/06/Logo-1-3.pngciti
/wp-content/uploads/2024/06/Logo-1-4.pngcoca cola
/wp-content/uploads/2024/06/Logo-2.pngcomerica
/wp-content/uploads/2024/06/Logo-2-1.pngDisney
/wp-content/uploads/2024/06/Logo-2-2.pngDickies
/wp-content/uploads/2024/06/Logo-2-3.pngGoogle
/wp-content/uploads/2024/06/Logo-2-4.pngHarley Davidson logo
/wp-content/uploads/2024/06/Logo-3.pngHilton
/wp-content/uploads/2024/06/Logo-3-1.pngj & j
/wp-content/uploads/2024/06/Logo-3-2.pngDr Pepper
/wp-content/uploads/2024/06/Logo-3-3.pngMeta logo
/wp-content/uploads/2024/06/Logo-3-4.pngMicrosoft logo
/wp-content/uploads/2024/06/Logo-4.pngMolson coors
/wp-content/uploads/2024/06/Logo-4-1.pngPizzaHut logo
/wp-content/uploads/2024/06/Logo-4-2.pngsephora logo
/wp-content/uploads/2024/06/Logo-4-3.pngstarbucks logo
/wp-content/uploads/2024/06/Logo-4-4.pngstatefarm
/wp-content/uploads/2024/06/Logo-5.pngTarget logo
/wp-content/uploads/2024/06/Logo-5-1.pngTikTok Logo
/wp-content/uploads/2024/06/Logo-5-2.pngUber Logo
/wp-content/uploads/2024/06/Logo-5-3.pngUps logo
/wp-content/uploads/2024/06/Logo-5-4.pngVerizon logo
/wp-content/uploads/2024/06/Logo-6.pngVISA logo
/wp-content/uploads/2024/06/Logo-6-1.pngYamaha
/wp-content/uploads/2024/06/Logo-6-2.pngYum logo
...ent/uploads/2024/06/Website-Post-4-1.pngWebsite - Post - 4 (1)
...ntent/uploads/2024/04/Website-Post-4.pngWebsite - Post - 4
...s/2024/03/Perspective-Main-Image-1-2.pngPerspective Main Image 1
/wp-content/uploads/2023/06/Logo.pngMaterial+
Video URLWidthHeight
/wp-content/uploads/2024/06/SS_V5.mp4

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
Some headings do not have any content.

Heading structure

Heading levelContent
H2 News
H2 Newsletter
H3 science + systems
H3 Empty heading
H4 Empty heading
H4 Empty heading
H4 Empty heading
H4 Empty heading
H4 Empty heading
H4 Empty heading
H4 Empty heading
H4 Empty heading
H6 Human Insights
H6 Target Circle
H6 Development Strategy
H6 Empty heading
H6 Brand Design
H6 Timeless Precision
H6 CUSTOMER LOYALTY
H6 Empty heading
H6 Segmentation
H6 Empty heading
H6 Travel & Hospitality
H6 Empty heading
H6 Inclusive Travel
H6 Empty heading
H6 Customer Loyalty
H6 Empty heading
H6 Material Celebrates Client Honorees in the 2024 Loyalty360 Awards Competition, Presented at Loyalty Expo
H6 New Research from Material and NewtonX Reveals Shifts in Digital Ad Spending and Social Media Strategies
H6 Material Wins Seven Awards in Local 2024 American Advertising Awards
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 6 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.materialplus.io/Anchor Skip to content
https://www.materialplus.io/External IMG-ALT Material+
https://www.materialplus.io/au/AU Region
https://www.materialplus.io/sg/SEA Region
https://www.materialplus.io/Global Region
/contactSubdomain IMG-ALT contact-us
A-TITLE Contact Us
/about-usSubdomain About Us
/servicesSubdomain Services
/case-studySubdomain Client Stories
/perspectivesSubdomain Perspectives
/partnersSubdomain Partners
https://www.materialplus.io/newsSubdomain News
/careersSubdomain Careers
/contactSubdomain Contact
/case-studySubdomain Our Work
/case-study/creating-a-powerfu...Subdomain Client Story
/perspectives/four-reasons-seg...Subdomain Discover How
/perspectives/6-behavioral-sci...Subdomain learn more
/servicesSubdomain Our Services
/case-study/target-circle-reve...Subdomain Human Insights Target Circle Revealing Human Insights to Build Deep Customer Connections Case Study
/perspectives/finding-the-perf...Subdomain Development Strategy Finding the Perfect Drupal Partner: A Comprehensive Vendor Selection Checklist E-BOOK
/case-study/timeless-precision...Subdomain Brand Design Timeless Precision Moving the Iconic Brand into the Future Case Study
/perspectives/12-rules-of-impa...Subdomain CUSTOMER LOYALTY 12 Rules of Impactful Modern Loyalty Programs Perspective
/case-study/refreshing-a-segme...Subdomain Segmentation Refreshing a Segmentation to Illuminate Richer Consumer Insights Case Study
/perspectives/how-to-become-an...Subdomain Travel & Hospitality How to Become an Everyday Travel Brand Our Perspective
/case-study/partnering-with-ex...Subdomain Inclusive Travel More Inclusive and Accessible Travel Case Study
/case-study/leveraging-deep-hu...Subdomain Customer Loyalty Leveraging Deep Human Understanding to Reinvigorate Customer Loyalty Case Study
/news/material-celebrates-clie...Subdomain IMG-ALT Website - Post - 4 (1)
A-TITLE Material Celebrates Client Honorees in the 2024 Loyalty360 Awards Competition, Presented at Loyalty Expo
/news/material-celebrates-clie...Subdomain Material Celebrates Client Honorees in the 2024 Loyalty360 Awards Competition, Presented at Loyalty Expo
A-TITLE Material Celebrates Client Honorees in the 2024 Loyalty360 Awards Competition, Presented at Loyalty Expo
/news/new-research-from-materi...Subdomain IMG-ALT Website - Post - 4
A-TITLE New Research from Material and NewtonX Reveals Shifts in Digital Ad Spending and Social Media Strategies
/news/new-research-from-materi...Subdomain New Research from Material and NewtonX Reveals Shifts in Digital Ad Spending and Social Media Strategies
A-TITLE New Research from Material and NewtonX Reveals Shifts in Digital Ad Spending and Social Media Strategies
/news/material-wins-seven-awar...Subdomain IMG-ALT Perspective Main Image 1
A-TITLE Material Wins Seven Awards in Local 2024 American Advertising Awards
/news/material-wins-seven-awar...Subdomain Material Wins Seven Awards in Local 2024 American Advertising Awards
A-TITLE Material Wins Seven Awards in Local 2024 American Advertising Awards
https://www.materialplus.io/newsSubdomain View All
/about-usSubdomain Text duplicate About Us
/servicesSubdomain Text duplicate Services
/case-studySubdomain Client stories
/perspectivesSubdomain Text duplicate Perspectives
/partnersSubdomain Text duplicate Partners
https://www.materialplus.io/newsSubdomain Text duplicate News
/careersSubdomain Text duplicate Careers
/contactSubdomain Text duplicate Contact
https://www.instagram.com/mate...External Subdomain Instagram
https://www.linkedin.com/compa...External Subdomain LinkedIn
https://twitter.com/material_t...External X (formerly Twitter)
/privacy-policySubdomain Privacy Policy
https://www.materialplus.io/Subdomain Text duplicate IMG-ALT Material+
/material-historyNew window Subdomain Material History
https://privacyportal.onetrust...New window External Subdomain CCPA — Do Not Sell/Share My Information.
https://privacyportal.onetrust...New window External Subdomain Limit the Use of My Sensitive Personal Information

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.materialplus.io/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.99 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
A Content Delivery Network like Google Hosted Libraries can save bandwidth for the JQuery files.
The file size of the HTML document is fine (86 kB).

HTTP Response Header

NameValue
dateTue, 05 Nov 2024 09:21:43 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
x-powered-byWP Engine
x-frame-optionsSAMEORIGIN
strict-transport-securitymax-age=31536000; includeSubDomains; preload
last-modifiedMon, 28 Oct 2024 15:06:21 GMT
x-cacheablebot
cache-controlmax-age=10800, must-revalidate
x-cacheHIT: 17
x-cache-groupbot
cf-cache-statusDYNAMIC
servercloudflare
cf-ray8ddbc672dcc8d39a-FRA
content-encodinggzip
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 592 referring domains.
This page has 3,996 backlinks.
This page has backlinks from 423 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Disallow: /landing/
Disallow: /*?*
Disallow: /downloads/
Disallow: /search/
Disallow: /wp-login.php
Disallow: /thank-you-*
Disallow: /wp-content/plugins/
Disallow: /wp-content/themes/
Disallow: ?utm_source=
Disallow: campaign_id
Disallow: ?client_id
Disallow: /resources/
Disallow: /project/
Disallow: /campaign/
Sitemap: https://www.materialplus.io/sitemap_index.xml
Sitemap: https://www.materialplus.io/au/sitemap_index.xml
Sitemap: https://www.materialplus.io/sg/sitemap_index.xml

Similar sites

Search preview

www.materialplus.io
Global Customer Experience Transformation Company - Material
Material is a global strategy, insights, design, and technology partner to companies striving for true customer centricity and ongoing relevance.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Material80%Check
Customer66%Check
Global58%Check
Customer Experience58%Check
Customer Loyalty54%Check
Insights50%Check
Design50%Check
Strategy50%Check
Global Customer Experience Transformation47%Check
Partner46%Check
Show more keywords and terms

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