Merchandise.ford.com - SEO Checker

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Overview of the SEO Check
Meta information
79% 
Page quality
56% 
Page structure
95% 
Link structure
25% 
Server
91% 
External factors
100% 
SEO Score
Response time
0.35 s
File size
666.50 kB
Words
896
Media files
31
Number of links
269 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Ford® Merchandise | Official Clothing & Apparel Shop
The length of the page title is perfect. (486 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Shop our officially licensed store for your favorite Ford merchandise. We carry unique apparel including shirts, hats, jackets, hoodies, drinkware, outerwear, and clothing accessories.
The meta description is too long: 1116 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://merchandise.ford.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
google-site-verification8ukAoAl6obDPRq8CDupNUdF_CimxwZVhyvtsJEvc-To
viewportwidth=device-width, initial-scale=1.0, height=device-height, minimum-scale=1.0, maximum-scale=5.0
theme-color#1700f4
descriptionShop our officially licensed store for your favorite Ford merchandise. We carry unique apparel including shirts, hats, jackets, hoodies, drinkware, outerwear, and clothing accessories.
shopify-digital-wallet/65686208739/digital_wallets/dialog
shopify-checkout-api-tokenef35c4c408771382ea1dc0a1a0410ece
langen
twitter:imageundefined
twitter:cardsummary
twitter:titleFord® Merchandise | Official Clothing & Apparel Shop
twitter:descriptionShop our officially licensed store for your favorite Ford merchandise. We carry unique apparel including shirts, hats, jackets, hoodies, drinkware, outerwear, and clothing accessories.
og:typewebsite
og:titleFord® Merchandise | Official Clothing & Apparel Shop
og:descriptionShop our officially licensed store for your favorite Ford merchandise. We carry unique apparel including shirts, hats, jackets, hoodies, drinkware, outerwear, and clothing accessories.
og:urlhttps://merchandise.ford.com/
og:site_nameFord Merchandise
og:imagehttps://cdn.shopify.com/s/files/1/0656/8620/8739/files/ford-merchandise-google-image_e9e88234-b03f-4f60-9921-b856f7a70730.webp?v=1665777246
og:image:secure_urlhttps://cdn.shopify.com/s/files/1/0656/8620/8739/files/ford-merchandise-google-image_e9e88234-b03f-4f60-9921-b856f7a70730.webp?v=1665777246
og:image:width1200
og:image:height628
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are 4 text duplicates on this page:
  • Duplicate 1: Sign up to our mailing list for 10% off your first order and be first ...
  • Duplicate 2: © 2024 Entertainment Retail Enterprises, LLC. This site is operated by...
This page contains 896 words. That's ok.
21.8% of the text are stop words.
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 10.93 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
The file size of the HTML document is very large (666.5 kB).
A viewport "width=device-width, initial-scale=1.0, height=device-height, minimum-scale=1.0, maximum-scale=5.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 18 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
[email protected]?v=1659542676This is the Ford Official License Merchandise Logo in blue on a white background.
...-4634-abe8-7ec7495e92c0.svg?v=1619644283No alt attribute provided
...merchandise-logo-footer.svg?v=1619659110Ford Official License Merchandiser Logo in dark blue on white background

Page structure

H1 heading
(Critically important)
Ford Merchandise This is the Ford Official License Merchandise Logo in blue on a white background.
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Ford Merchandise This is the Ford Official License Merchandise Logo in blue on a white background.
H2 Get 10% Off Your First Order
H2 Sign In
H2 Recover password
H2 Create my account
H2 New Arrivals
H2 Get 10% Off Your First Order Duplicate text
H3 Subscribe for Deals
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
5 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 6 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://merchandise.ford.com/Anchor Skip to content
https://employeemerch.ford.com...External Subdomain Employee Sign In
https://dealermerch.ford.com/a...External Subdomain Dealer Sign In
/collections/new-arrivalsNew Arrivals
/collections/fathers-day-saleSale
/collections/clearance-rackSubdomain Clearance Rack
/collections/ford-logo/ApparelApparel
/collections/ford-logo/HatsHats
/collections/ford-logo/Persona...Accessories
/collections/ford-logo/bagsSubdomain Bags
/collections/ford-logo/HomeHome
/collections/ford-logo/TechnologyTechnology
/collections/ford-logo/PetsPets
/collections/ford-logo/AutomotiveAutomotive
/collections/activewearActivewear
/collections/builtfordproudBuilt Ford Proud
/collections/holiday-2023Holiday
/collections/proud-to-honorProud to Honor
/collections/warriors-in-pinkWarriors in Pink
/collections/bagsShop All Our Ford Bags
/collections/broncoBronco
/collections/bronco/ApparelText duplicate Apparel
/collections/bronco/HatsText duplicate Hats
/collections/bronco/Personal-A...Text duplicate Accessories
/collections/bronco/HomeText duplicate Home
/collections/bronco/BagsText duplicate Bags
/collections/bronco/RecreationRecreation
/collections/bronco/TechnologyText duplicate Technology
/collections/bronco/Collectibl...Collectibles & Games
/collections/mustang/ApparelText duplicate Apparel
/collections/mustang/HatsText duplicate Hats
/collections/mustang/Personal-...Text duplicate Accessories
/collections/mustang/BagsText duplicate Bags
/collections/mustang/HomeText duplicate Home
/collections/ford-mustang-60th...Mustang 60th Anniversary
/collections/mustang-dark-horseMustang Dark Horse
/collections/built-ford-tough/...Text duplicate Apparel
/collections/built-ford-tough/...Text duplicate Hats
/collections/built-ford-tough/...Text duplicate Bags
/collections/built-ford-tough/...Text duplicate Home
/collections/built-ford-tough/...Text duplicate Accessories
/collections/built-ford-tough/...Text duplicate Collectibles & Games
/collections/f-150/ApparelText duplicate Apparel
/collections/f-150/HatsText duplicate Hats
/collections/f-150/Personal-Ac...Text duplicate Accessories
/collections/f-150/HomeText duplicate Home
/collections/maverick/ApparelText duplicate Apparel
/collections/maverick/HatsText duplicate Hats
/collections/ranger/ApparelText duplicate Apparel
/collections/ranger/HatsText duplicate Hats
/collections/raptor/ApparelText duplicate Apparel
/collections/raptor/HatsText duplicate Hats
/collections/super-duty/ApparelText duplicate Apparel
/collections/super-duty/HatsText duplicate Hats
/collections/lightning/ApparelText duplicate Apparel
/collections/lightning/HatsText duplicate Hats
/collections/lightning/HomeText duplicate Home
/collections/lightning/Persona...Text duplicate Accessories
/collections/lightning/TechnologyText duplicate Technology
/collections/mach-e/ApparelText duplicate Apparel
/collections/mach-e/HatsText duplicate Hats
/collections/mach-e/Personal-A...Text duplicate Accessories
/collections/mach-e/TechnologyText duplicate Technology
/collections/mach-e/DrinkwareDrinkware
/products/lightning-reflective...Ford Lightning Reflective Jacket
/products/mach-e-reflective-so...Ford Mustang Mach-E Reflective Softshell Jacket
/collections/performancePerformance
/collections/performance/ApparelText duplicate Apparel
/collections/performance/HatsText duplicate Hats
/collections/performance/Perso...Text duplicate Accessories
/collections/performance/Colle...Text duplicate Collectibles & Games
/products/10-gift-card?_pos=1&...Gift Cards
https://ford.localgiftcards.com/External Subdomain E-Gift Cards
/collections/ford-logoShop by Category
/collections/ford-logo/ApparelText duplicate Apparel
/collections/ford-logo/HatsText duplicate Hats
/collections/ford-logo/Persona...Text duplicate Accessories
/collections/ford-logo/bagsSubdomain Text duplicate Bags
/collections/ford-logo/HomeText duplicate Home
/collections/ford-logo/TechnologyText duplicate Technology
/collections/ford-logo/PetsText duplicate Pets
/collections/ford-logo/AutomotiveText duplicate Automotive
https://merchandise.ford.com/Shop by Collection
/collections/activewearText duplicate Activewear
/collections/builtfordproudText duplicate Built Ford Proud
/collections/holiday-2023Text duplicate Holiday
/collections/proud-to-honorText duplicate Proud to Honor
/collections/warriors-in-pinkText duplicate Warriors in Pink
/collections/mustangText duplicate Shop by Category
/collections/mustang/ApparelText duplicate Apparel
/collections/mustang/HatsText duplicate Hats
/collections/mustang/Personal-...Text duplicate Accessories
/collections/mustang/BagsText duplicate Bags
/collections/mustang/HomeText duplicate Home
https://merchandise.ford.com/Text duplicate Shop by Collection
/collections/ford-mustang-60th...Text duplicate Mustang 60th Anniversary
/collections/mustang-dark-horseText duplicate Mustang Dark Horse
/collections/built-ford-toughBuilt Ford Tough
/collections/built-ford-tough/...Text duplicate Apparel
/collections/built-ford-tough/...Text duplicate Hats
/collections/built-ford-tough/...Text duplicate Bags
/collections/built-ford-tough/...Text duplicate Home
/collections/built-ford-tough/...Text duplicate Accessories
/collections/built-ford-tough/...Text duplicate Collectibles & Games
/collections/f-150F-150
/collections/f-150/ApparelText duplicate Apparel
/collections/f-150/HatsText duplicate Hats
/collections/f-150/Personal-Ac...Text duplicate Accessories
/collections/f-150/HomeText duplicate Home
/collections/maverickMaverick
/collections/maverick/ApparelText duplicate Apparel
/collections/maverick/HatsText duplicate Hats
/collections/rangerRanger
/collections/ranger/ApparelText duplicate Apparel
/collections/ranger/HatsText duplicate Hats
/collections/raptorRaptor
/collections/raptor/ApparelText duplicate Apparel
/collections/raptor/HatsText duplicate Hats
/collections/super-dutySuper Duty
/collections/super-duty/ApparelText duplicate Apparel
/collections/super-duty/HatsText duplicate Hats
/collections/lightningLightning
/collections/lightning/ApparelText duplicate Apparel
/collections/lightning/HatsText duplicate Hats
/collections/lightning/HomeText duplicate Home
/collections/lightning/Persona...Text duplicate Accessories
/collections/lightning/TechnologyText duplicate Technology
/collections/mach-eMustang Mach-E
/collections/mach-e/ApparelText duplicate Apparel
/collections/mach-e/HatsText duplicate Hats
/collections/mach-e/Personal-A...Text duplicate Accessories
/collections/mach-e/TechnologyText duplicate Technology
/collections/mach-e/DrinkwareText duplicate Drinkware
https://merchandise.ford.com/Ford Merchandise
IMG-ALT This is the Ford Official License Merchandise Logo in blue on a white background.
/searchNo Text
/accountNo Text
/accountMy account
/accountForgot Password
/account/registerCreate an Account
https://merchandise.ford.com/cart0 Cart
/collections/allShop our products
/collections/new-arrivalsText duplicate New Arrivals
/collections/ford-logoFord
/collections/ford-logoText duplicate Shop by Category
/collections/ford-logo/ApparelText duplicate Apparel
/collections/ford-logo/HatsText duplicate Hats
/collections/ford-logo/Persona...Text duplicate Accessories
/collections/ford-logo/bagsSubdomain Text duplicate Bags
/collections/ford-logo/HomeText duplicate Home
/collections/ford-logo/TechnologyText duplicate Technology
/collections/ford-logo/PetsText duplicate Pets
/collections/ford-logo/AutomotiveText duplicate Automotive
https://merchandise.ford.com/Text duplicate Shop by Collection
/collections/activewearText duplicate Activewear
/collections/builtfordproudText duplicate Built Ford Proud
/collections/holiday-2023Text duplicate Holiday
/collections/proud-to-honorText duplicate Proud to Honor
/collections/warriors-in-pinkText duplicate Warriors in Pink
/collections/bagsText duplicate Shop All Our Ford Bags
/collections/broncoText duplicate Bronco
/collections/bronco/ApparelText duplicate Apparel
/collections/bronco/HatsText duplicate Hats
/collections/bronco/Personal-A...Text duplicate Accessories
/collections/bronco/HomeText duplicate Home
/collections/bronco/BagsText duplicate Bags
/collections/bronco/RecreationText duplicate Recreation
/collections/bronco/TechnologyText duplicate Technology
/collections/bronco/Collectibl...Text duplicate Collectibles & Games
/collections/mustangMustang
/collections/mustangText duplicate Shop by Category
/collections/mustang/ApparelText duplicate Apparel
/collections/mustang/HatsText duplicate Hats
/collections/mustang/Personal-...Text duplicate Accessories
/collections/mustang/BagsText duplicate Bags
/collections/mustang/HomeText duplicate Home
https://merchandise.ford.com/Text duplicate Shop by Collection
/collections/ford-mustang-60th...Text duplicate Mustang 60th Anniversary
/collections/mustang-dark-horseText duplicate Mustang Dark Horse
/collections/trucksTrucks
/collections/built-ford-toughText duplicate Built Ford Tough
/collections/built-ford-tough/...Text duplicate Apparel
/collections/built-ford-tough/...Text duplicate Hats
/collections/built-ford-tough/...Text duplicate Bags
/collections/built-ford-tough/...Text duplicate Home
/collections/built-ford-tough/...Text duplicate Accessories
/collections/built-ford-tough/...Text duplicate Collectibles & Games
/collections/f-150Text duplicate F-150
/collections/f-150/ApparelText duplicate Apparel
/collections/f-150/HatsText duplicate Hats
/collections/f-150/Personal-Ac...Text duplicate Accessories
/collections/f-150/HomeText duplicate Home
/collections/maverickText duplicate Maverick
/collections/maverick/ApparelText duplicate Apparel
/collections/maverick/HatsText duplicate Hats
/collections/rangerText duplicate Ranger
/collections/ranger/ApparelText duplicate Apparel
/collections/ranger/HatsText duplicate Hats
/collections/raptorText duplicate Raptor
/collections/raptor/ApparelText duplicate Apparel
/collections/raptor/HatsText duplicate Hats
/collections/super-dutyText duplicate Super Duty
/collections/super-duty/ApparelText duplicate Apparel
/collections/super-duty/HatsText duplicate Hats
/collections/electrifiedElectrified
/collections/lightningText duplicate Lightning
/collections/lightning/ApparelText duplicate Apparel
/collections/lightning/HatsText duplicate Hats
/collections/lightning/HomeText duplicate Home
/collections/lightning/Persona...Text duplicate Accessories
/collections/lightning/TechnologyText duplicate Technology
/collections/mach-eText duplicate Mustang Mach-E
/collections/mach-e/ApparelText duplicate Apparel
/collections/mach-e/HatsText duplicate Hats
/collections/mach-e/Personal-A...Text duplicate Accessories
/collections/mach-e/TechnologyText duplicate Technology
/collections/mach-e/DrinkwareText duplicate Drinkware
/products/lightning-reflective...Text duplicate Ford Lightning Reflective Jacket
/products/mach-e-reflective-so...Text duplicate Ford Mustang Mach-E Reflective Softshell Jacket
/collections/performanceText duplicate Performance
/collections/performance/ApparelText duplicate Apparel
/collections/performance/HatsText duplicate Hats
/collections/performance/Perso...Text duplicate Accessories
/collections/performance/Colle...Text duplicate Collectibles & Games
/products/10-gift-card?_pos=1&...Text duplicate Gift Cards
https://ford.localgiftcards.com/External Subdomain Text duplicate E-Gift Cards
/collections/fathers-day-saleText duplicate Sale
/collections/clearance-rackSubdomain Text duplicate Clearance Rack
/collections/fathers-day-saleNo Text
/collections/ford-mustang-60th...No Text
/collections/new-arrivalsNo Text
/collections/electrifiedElectrified Future of Exhilaration
/collections/performanceFord Performance Let's Race
/collections/broncoFord Bronco Dress for Adventure
https://accessories.ford.com/External Subdomain Vehicle Accessories Now Available
/collections/all-products/gend...Men's Apparel Now Available
/collections/trucksFord Trucks Look Good for the Long Haul
/collections/mustangFord Mustang Hear the Roar!
/collections/all-products/womenWomen's Apparel Now Available
/collections/new-arrivalsText duplicate New Arrivals
/collections/new-arrivalsView All
/collections/new-arrivals/prod...IMG-ALT Ford Mustang Tribar Spinner Keychain
/collections/new-arrivals/prod...Text duplicate Ford Mustang Tribar Spinner Keychain
/collections/new-arrivals/prod...IMG-ALT Ford Mustang 60 Years Men's T-Shirt
/collections/new-arrivals/prod...Text duplicate Ford Mustang 60 Years Men's T-Shirt
/collections/new-arrivals/prod...IMG-ALT Ford Bronco Men's Sasquatch Treeline T-Shirt
/collections/new-arrivals/prod...Text duplicate Ford Bronco Men's Sasquatch Treeline T-Shirt
/collections/new-arrivals/prod...IMG-ALT Ford Bronco Women's Beach Hoodie
/collections/new-arrivals/prod...Text duplicate Ford Bronco Women's Beach Hoodie
/collections/new-arrivals/prod...IMG-ALT Ford Bronco Men's Vintage T-Shirt
/collections/new-arrivals/prod...Text duplicate Ford Bronco Men's Vintage T-Shirt
/collections/new-arrivals/prod...IMG-ALT Ford Mustang 60 Years Cap
/collections/new-arrivals/prod...Text duplicate Ford Mustang 60 Years Cap
/collections/new-arrivals/prod...IMG-ALT Ford Bronco Women's Beach Tee
/collections/new-arrivals/prod...Text duplicate Ford Bronco Women's Beach Tee
/collections/new-arrivals/prod...IMG-ALT Ford Bronco Women's Stacked Logo T-Shirt
/collections/new-arrivals/prod...Text duplicate Ford Bronco Women's Stacked Logo T-Shirt
/collections/broncoText duplicate Bronco
/collections/built-ford-toughText duplicate Built Ford Tough
/collections/ford-logoText duplicate Ford
/collections/lightningFord F-150 Lightning
/collections/performanceFord Performance
/collections/trucksFord Trucks
/collections/maverickText duplicate Maverick
/collections/mustangText duplicate Mustang
/collections/mach-eText duplicate Mustang Mach-E
/collections/proud-to-honorText duplicate Proud to Honor
/account/loginMy Account
/pages/contact-usContact Us
https://ford.localgiftcards.com/External Subdomain Text duplicate E-Gift Cards
/pages/frequently-asked-questionsFrequently Asked Questions
/products/10-gift-cardText duplicate Gift Cards
/pages/shipping-informationShipping Information
/pages/return-policyReturn Policy
/pages/privacy-policyPrivacy Policy
/pages/privacy-policyLearn More
A-TITLE /pages/privacy-policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://merchandise.ford.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The file size of the HTML document is very large (667 kB).
The page response time is excellent with 0.35 seconds.

HTTP Response Header

NameValue
dateThu, 13 Jun 2024 18:31:34 GMT
content-typetext/html; charset=utf-8
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link<https://cdn.shopify.com>; rel="preconnect", <https://cdn.shopify.com>; rel="preconnect"; crossorigin
set-cookie99 Characters
x-cachehit, server
x-frame-optionsDENY
content-security-policyblock-all-mixed-content; frame-ancestors 'none'; upgrade-insecure-requests;
strict-transport-securitymax-age=7889238
x-shopid65686208739
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varyAccept
content-languageen
powered-byShopify
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servercloudflare
cf-ray89342886bd5a9759-FRA
content-encodinggzip
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 283 referring domains.
This page has 20,959 backlinks.
This page has backlinks from 254 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: Googlebot
Disallow:

User-agent: Googlebot-image
Disallow:

Similar sites

Search preview

merchandise.ford.com
Ford® Merchandise | Official Clothing & Apparel Shop
Shop our officially licensed store for your favorite Ford merchandise. We carry unique apparel including shirts, hats, jackets, hoodies, drinkware, outerwear, and clothing accessories.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Ford89%Check
Merchandise89%Check
Ford Merchandise89%Check
Official75%Check
Merchandise Store67%Check
Ford Mustang63%Check
Ford Bronco62%Check
Ford Performance61%Check
Ford Trucks61%Check
Built Ford61%Check
Show more keywords and terms

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Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

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