Merck.com - SEO Checker

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Overview of the SEO Check
Meta information
85% 
Page quality
88% 
Page structure
66% 
Link structure
77% 
Server
95% 
External factors
100% 
SEO Score
Response time
6.51 s
File size
102.20 kB
Words
1060
Media files
28
Number of links
92 internal / 40 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Merck | Home
The page title is too short. (126 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
At Merck, we're following the science to tackle some of the world's greatest health threats. Get a glimpse of how we work to improve lives.
The length of the meta description is perfect. (849 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.merck.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, minimum-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionAt Merck, we're following the science to tackle some of the world's greatest health threats. Get a glimpse of how we work to improve lives.
msapplication-TileColor#ffffff
msapplication-confighttps://www.merck.com/wp-content/themes/cex-wpvip-mhh-merck-mco-theme/images/browserconfig.xml
theme-color#ffffff
article:modified_time2024-09-05T12:02:02+00:00
langen-us
twitter:cardsummary_large_image
og:localeen_US
og:typewebsite
og:titleMerck | Home
og:descriptionAt Merck, we're following the science to tackle some of the world's greatest health threats. Get a glimpse of how we work to improve lives.
og:urlhttps://www.merck.com/
og:site_nameMerck.com
og:imagehttps://www.merck.com/wp-content/uploads/sites/124/2022/03/Merck.png
og:image:width3056
og:image:height1380
og:image:typeimage/png
charsetUTF-8

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Page quality

Content
(Critically important)
There are 2 text duplicates on this page:
  • Duplicate: We operate responsibly every day to enable a safe and healthy future f...
This page contains 1060 words. That's ok.
33% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
12 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 20.83 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, minimum-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 21 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...mhh-merck-mco-theme/images/site-logo.svgSite logo
...-merck-mco-theme/images/search-white.svgmenu icon
...-merck-mco-theme/images/burger-white.svgmenu icon
...5/Merck_V116_Homepage_Walking.png?w=2400No alt attribute provided

Page structure

H1 heading
(Critically important)
What can we help you find?
Too many H1 headings
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 What can we help you find?
H1 Empty heading
H2 Explore our stories
H2 Related links
H3 Patients
H3 Investors
H3 Sustainability
H3 About us
H3 Our pipeline
H3 Clinical trials
H3 Connect with us on social
H3 Forward-looking statement of Merck & Co., Inc., Rahway, N.J., USA
H3 You are leaving Merck.com
H3 Welcome to Merck.com
H4 Who we are
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (40) on this page.

Found links on this page

LinkAttributesAnchor text
https://www.merck.com/Anchor Skip to content
https://www.merck.com/Subdomain IMG-ALT Site logo
A-TITLE Merck.com
/company-overview/Subdomain Company
/company-overview/Subdomain Who we are
https://www.merck.com/what-we-do/Subdomain What we do
https://www.merck.com/stories/Subdomain Stories
/company-overview/history/Subdomain History
/company-overview/sustainability/Subdomain Sustainability
/company-overview/sustainability/Subdomain Sustainability overview
/company-overview/sustainabili...Subdomain Philanthropy
/company-overview/sustainabili...Subdomain Merck Medical Outreach Program
/company-overview/sustainabili...Subdomain Impact Venture Fund
/company-overview/sustainabili...Subdomain Transparency disclosures
/company-overview/sustainabili...Subdomain Sustainability resources
/company-overview/leadership/Subdomain Leadership
/company-overview/leadership/Subdomain Leadership overview
/company-overview/leadership/b...Subdomain Board of directors
/company-overview/leadership/e...Subdomain Executive team
/company-overview/culture-and-...Subdomain Culture & values
/company-overview/culture-and-...Subdomain Culture & values overview
/company-overview/culture-and-...Subdomain Code of conduct & compliance
/company-overview/diversity-an...Subdomain Diversity & inclusion
/company-overview/policies-and...Subdomain Policies & positions
/company-overview/suppliers/Subdomain Suppliers
/company-overview/suppliers/Subdomain Suppliers overview
https://msd.quantumsds.com/New window External Subdomain Supplier registration
https://suppliers.msd.com/External Subdomain Supplier help for Ariba
https://www.merck.com/research/Subdomain Research
https://www.merck.com/research/Subdomain Research overview
/research/oncology/Subdomain Oncology
/research/vaccines/Subdomain Vaccines
/research/infectious-diseases/Subdomain Infectious diseases
/research/cardio-metabolic-dis...Subdomain Cardio-metabolic disorders
/research/immunology/Subdomain Immunology
/research/neuroscience/Subdomain Neuroscience
/research/product-pipeline/Subdomain Pipeline
/company-overview/business-dev...Subdomain Business development & licensing
/research/publications/Subdomain Publications
/research/meet-our-scientists/Subdomain Meet our scientists
/research/discovery-development/Subdomain How we invent
/research/rd-locations/Subdomain R&D locations
/research/clinical-trials/Subdomain Clinical trials
/research/clinical-trials/Subdomain Clinical trials overview
https://www.merckclinicaltrial...New window External Subdomain Find a trial
/research/diversity-in-clinica...Subdomain Diversity in clinical trials
https://www.merck.com/products/Subdomain Products
https://www.merck.com/products/Subdomain Products list
/products/safety-data-sheets/Subdomain Safety data sheets
/products/patent/Subdomain Product patents
/products/distributors/Subdomain Merck authorized distributors
https://www.merck.com/patients/Subdomain Patients
https://www.merck.com/patients/Subdomain Patients overview
/patients/patient-support-prog...Subdomain Patient support programs
/patients/play-an-active-role-...Subdomain Play an active role in your health care
https://jobs.merck.com/us/enNew window External Subdomain Careers
https://jobs.merck.com/us/en/homeNew window External Subdomain Text duplicate Careers
https://jobs.merck.com/us/en/s...New window External Subdomain Search jobs
https://jobs.merck.com/us/en/r...New window External Subdomain Research & development
https://jobs.merck.com/us/en/m...New window External Subdomain Manufacturing & supply
https://jobs.merck.com/us/en/h...New window External Subdomain Human Health
https://jobs.merck.com/us/en/a...New window External Subdomain Animal Health
https://jobs.merck.com/us/en/g...New window External Subdomain Global support functions
https://jobs.merck.com/us/en/v...New window External Subdomain Veterans
https://jobs.merck.com/us/en/s...New window External Subdomain Student opportunities
https://jobs.merck.com/us/en/c...New window External Subdomain Compensation & benefits
https://jobs.merck.com/us/en/h...New window External Subdomain How we hire
https://jobs.msd.com/gb/en/homeNew window External Subdomain MSD Careers
https://jobs.merck.com/us/en/e...New window External Subdomain Events
https://jobs.merck.com/us/en/j...New window External Subdomain Talent community
/investor-relations/Subdomain Investors
/investor-relations/Subdomain Investors overview
/investor-relations/events-and...Subdomain Events & presentations
/investor-relations/financial-...Subdomain Financial information
/investor-relations/financial-...Subdomain Financial information overview
/investor-relations/financial-...Subdomain SEC filings
/investor-relations/stock-info/Subdomain Stock information
/investor-relations/investor-r...Subdomain Investor resources
/investor-relations/investor-r...Subdomain Investor resources overview
/investor-relations/organon-re...Subdomain Organon resources
https://www.merck.com/media/Subdomain Media
https://www.merck.com/media/Subdomain Media overview
https://www.merck.com/media/news/Subdomain News releases
/media/company-statements/Subdomain Company statements
/media/media-library/Subdomain Media library & contacts
/media/company-fact-sheet/Subdomain Company fact sheet
/company-overview/Subdomain Learn more
A-TITLE Learn more
https://www.merck.com/contact-us/Subdomain Contact us
https://www.msd.com/contact-us...New window External Subdomain Worldwide
/research/oncology/Subdomain Text duplicate Learn more
/stories/here-for-good-a-stead...Subdomain IMG-ALT Image for Our people
/stories/here-for-good-a-stead...Subdomain Our people Here for Good: A steadfast commitment to health equity
/stories/what-is-one-pipeline/Subdomain IMG-ALT Image for Innovation
/stories/what-is-one-pipeline/Subdomain Innovation What is One Pipeline?
/stories/how-we-foster-innovat...Subdomain IMG-ALT Image for Sustainability
/stories/how-we-foster-innovat...Subdomain Sustainability Inspiring innovation through diversity and inclusion
/stories/in-our-commitment-to-...Subdomain Text duplicate IMG-ALT Image for Innovation
/stories/in-our-commitment-to-...Subdomain Innovation In our commitment to R&D, the numbers speak for themselves
https://www.merck.com/storiesSubdomain Read more stories
/company-overview/Subdomain Text duplicate Who we are
A-TITLE Who we are
https://www.merck.com/what-we-do/Subdomain Text duplicate What we do
A-TITLE What we do
/research/product-pipeline/Subdomain Explore our pipeline
A-TITLE Explore our pipeline
/research/clinical-trials/Subdomain Learn more about clinical trials
A-TITLE Learn more about clinical trials
https://www.merck.com/media/Subdomain Media Our latest news, announcements and multimedia resources
IMG-ALT related content image #1
A-TITLE Media
https://www.merck.com/contact-us/Subdomain Contact us If you have a question or need more information about us, find out who you should contact here
IMG-ALT related content image #2
A-TITLE Contact us
/company-overview/sustainability/Subdomain Sustainability We operate responsibly every day to enable a safe and healthy future for people and communities globally.
IMG-ALT related content image #3
A-TITLE Sustainability
https://twitter.com/MerckNew window External IMG-ALT social icon
https://www.facebook.com/Merck...New window External Subdomain Text duplicate IMG-ALT social icon
https://www.linkedin.com/compa...New window External Subdomain Text duplicate IMG-ALT social icon
https://www.instagram.com/merckNew window External Subdomain Text duplicate IMG-ALT social icon
https://www.youtube.com/user/M...New window External Subdomain Text duplicate IMG-ALT social icon
https://www.merckhelps.com/New window External Subdomain MerckHelps
https://www.merckaccessprogram...New window External Subdomain Merck Access Program
https://www.merckclinicaltrial...New window External Subdomain Text duplicate Clinical trials
https://www.merckmanuals.com/New window External Subdomain Merck Manuals
/company-overview/sustainability/New window Subdomain Impact Report
https://www.merckformothers.com/New window External Subdomain Merck for Mothers
https://www.merck-animal-healt...New window External Subdomain Merck Animal Health
https://horizonblue.sapphiremr...New window External Subdomain Health Plan - Transparency in Coverage
https://www.merck.com/contact-us/New window Subdomain Contact Us
/forward-looking-statement/Subdomain Forward-looking statement
https://www.msdprivacy.com/us/...New window External Subdomain Cookie policy
https://www.msdprivacy.com/us/en/New window External Subdomain Privacy
https://www.msdprivacy.com/us/...New window External Subdomain Transparency disclosure
/terms-of-use/Subdomain Terms of use
https://www.msdaccessibility.com/External Subdomain Accessibility
https://www.merck.com/sitemap/Subdomain Sitemap
https://www.msdprivacy.com/us/...External Subdomain Consumer Health Data Privacy Policy
https://dsr.msd.com/DSR/United...External Subdomain Your Privacy Choices
https://www.essentialaccessibi...New window External Subdomain IMG-ALT Accessibility icon
https://privacy.truste.com/pri...New window External Subdomain IMG-ALT View Privacy Shield Verification Status
https://privacy.truste.com/pri...New window External Subdomain IMG-ALT View APEC CBPR Privacy Certification Status
https://www.merck.com/Subdomain Decline

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.merck.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (6.51 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (102 kB).

HTTP Response Header

NameValue
servernginx
dateThu, 26 Sep 2024 17:04:44 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
referrer-policyno-referrer-when-downgrade
content-security-policyscript-src 'self' 'unsafe-inline' 'unsafe-eval' https: blob:; style-src 'self' 'unsafe-inline' https:; frame-src 'self' https:; frame-ancestors 'self'; img-src 'self' https: data:; media-src 'self' https: data: blob:; object-src 'none'; font-src 'self' https: data:; default-src 'self' https: wss:; base-uri 'none';
x-content-type-optionsnosniff
x-xss-protection1; mode=block
host-headera9130478a60e5f9135f765b23f26593b
x-frame-optionsDENY
link<https://www.merck.com/wp-json/>; rel="https://api.w.org/"
content-encodinggzip
strict-transport-securitymax-age=31536000
x-rqvie1 111 253 443
cache-controlmax-age=300, must-revalidate
accept-rangesbytes
x-cacheMISS
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 17,353 referring domains.
This page has 428,905 backlinks.
This page has backlinks from 10,615 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

Sitemap: https://www.merck.com/sitemap_index.xml
# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://www.merck.com/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

Similar sites

Search preview

www.merck.com
Merck | Home
At Merck, we're following the science to tackle some of the world's greatest health threats. Get a glimpse of how we work to improve lives.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Merck79%Check
Merck Animal Health55%Check
Find50%Check
help50%Check
help find50%Check
health48%Check
get48%Check
Sustainability47%Check
science46%Check
greatest46%Check
Show more keywords and terms

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