Merlin.allaboutbirds.org - SEO Checker

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Overview of the SEO Check
Meta information
56% 
Page quality
60% 
Page structure
100% 
Link structure
97% 
Server
80% 
External factors
100% 
SEO Score
Response time
0.66 s
File size
66.50 kB
Words
415
Media files
14
Number of links
11 internal / 20 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Merlin Bird ID – Free, instant bird identification help and guide for thousands of birds – Identify the birds you see
The page title should be shorter than 580 pixels. It is 1003 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://merlin.allaboutbirds.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
robotsmax-image-preview:large
google-site-verificationz7z1jmPUf06pFwuH6H26I9O0Y-s1JFyeKMo4V9r3hQg
langen-us
twitter:titleMerlin Bird ID - Home
twitter:urlhttps://merlin.allaboutbirds.org
twitter:descriptionBird ID Wizard—Step-by-step Answer three simple questions about a bird you are trying to identify and Merlin will give you a list of possible matches. Merlin offers quick identification help for all levels of bird watchers and outdoor enthusiasts to help you learn about the birds in any country i
twitter:imagehttps://merlin.allaboutbirds.org/wp-content/uploads/2020/03/Frame-12.png
twitter:cardsummary_large_image
twitter:site@merlinbirdid
og:localeen_US
og:site_nameMerlin Bird ID - Free, instant bird identification help and guide for thousands of birds
og:titleMerlin Bird ID - Home
og:urlhttps://merlin.allaboutbirds.org
og:typewebsite
og:descriptionBird ID Wizard—Step-by-step Answer three simple questions about a bird you are trying to identify and Merlin will give you a list of possible matches. Merlin offers quick identification help for all levels of bird watchers and outdoor enthusiasts to help you learn about the birds in any country i
og:imagehttps://merlin.allaboutbirds.org/wp-content/uploads/2020/03/Frame-12.png
og:image:urlhttps://merlin.allaboutbirds.org/wp-content/uploads/2020/03/Frame-12.png
og:image:secure_urlhttps://merlin.allaboutbirds.org/wp-content/uploads/2020/03/Frame-12.png
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are only 415 words on this page. Good pages should have about 800 words of useful content.
38.1% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.94 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 8 tags for this page.
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
data:[...] Base64Merlin
data:[...] Base64Merlin
data:[...] Base64Merlin
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
...nt/uploads/2021/06/merlin_steps_home.pngEnter size, color and behavior to identify your bird.
data:[...] Base64Merlin will listen to the birds you are hearing and identify them.
data:[...] Base64Select a bird in your photo and Merlin will identify it for you
data:[...] Base64Save birds to your life list right through the Merlin app
data:[...] Base64View a list of likely birds near you, listen to their sounds, view photos and read more about them.
data:[...] Base64The Merlin app featuring photography, range maps, songs and calls.
data:[...] Base64The Cornell Lab of Ornithology
data:[...] Base64Cornell University

Page structure

H1 heading
(Critically important)
Identify the birds you see or hear with Merlin Bird ID
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Identify the birds you see or hear with Merlin Bird ID
H2 Bird ID Wizard—Step-by-step
H2 Identify Bird Songs and Calls
H2 Identify Birds in a Photo
H2 Save Birds to Your Life List
H2 Explore Lists of Birds Near You
H2 See How Merlin Can Help You ID Birds
H2 The Best Birding App, Powered By You
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 20 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://merlin.allaboutbirds.org/Anchor Skip to Content Area
https://support.ebird.org/en/s...External Subdomain Contact Us
http://give.birds.cornell.edu/...External Subdomain Donate
https://merlin.allaboutbirds.org/Subdomain IMG-ALT Merlin
A-TITLE Return Home
https://merlin.allaboutbirds.org/Subdomain Home
/the-story/Subdomain The Story
/sound-id/Subdomain Sound ID
https://support.ebird.org/supp...External Subdomain Help
/download/Subdomain Download
https://support.ebird.org/en/s...External Subdomain Text duplicate Contact Us
http://give.birds.cornell.edu/...External Subdomain Text duplicate Donate
https://itunes.apple.com/app/a...External Subdomain No Text
https://play.google.com/store/...External Subdomain No Text
https://ebird.org/species/yetwar/External Yellow-throated Warbler
https://macaulaylibrary.org/as...External Ryan Sanderson/Macaulay Library
/bird-packs/Subdomain Regions Merlin Covers
/sound-id/Subdomain More About Sound ID
https://support.ebird.org/en/s...External Subdomain More about Photo ID
https://support.ebird.org/en/s...External Subdomain Save Your Birds with Merlin
http://ebird.org/External eBird
https://support.ebird.org/en/s...External Subdomain Anchor Merlin Tips and Tricks
https://birdsoftheworld.org/bo...External Birds of the World
https://ebird.org/homeExternal Text duplicate eBird
http://www.birds.cornell.edu/External Subdomain IMG-ALT The Cornell Lab of Ornithology
A-TITLE The Cornell Lab of Ornithology
/the-story/Subdomain Text duplicate The Story
/sound-id/Subdomain About Sound ID
https://support.ebird.org/supp...External Subdomain Text duplicate Help
/download/Subdomain Text duplicate Download
https://www.birds.cornell.edu/...External Subdomain Web Accessibility Assistance
https://privacy.cornell.edu/in...External Subdomain Privacy Policy
https://www.birds.cornell.edu/...External Subdomain Terms of use

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://merlin.allaboutbirds.org/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.66 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (67 kB).

HTTP Response Header

NameValue
dateSun, 06 Oct 2024 20:47:22 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
x-powered-byWP Engine
link<https://merlin.allaboutbirds.org/wp-json/>; rel="https://api.w.org/"
x-cacheablebot
cache-controlmax-age=10800, must-revalidate
x-cacheHIT: 56
x-cache-groupbot
cf-cache-statusDYNAMIC
servercloudflare
cf-ray8ce88193fbb4973f-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 3,444 referring domains.
This page has 129,430 backlinks.
This page has backlinks from 2,533 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Sitemap: https://merlin.allaboutbirds.org/wp-sitemap.xml

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Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Merlin81%Check
Merlin Bird78%Check
birds77%Check
Merlin Bird ID76%Check
ID Birds74%Check
Bird ID73%Check
Identify birds71%Check
Merlin Bird ID Free68%Check
Identify66%Check
see65%Check
Show more keywords and terms

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