Met.police.uk - SEO Checker

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Overview of the SEO Check
Meta information
98% 
Page quality
95% 
Page structure
70% 
Link structure
88% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.19 s
File size
177.50 kB
Words
612
Media files
8
Number of links
68 internal / 11 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | Metropolitan Police
The length of the page title is perfect. (241 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Police service for the Greater London area, (excluding City of London) and its 8.6 million residents. Report a crime, get advice and find out about the Met.
The length of the meta description is perfect. (941 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
descriptionPolice service for the Greater London area, (excluding City of London) and its 8.6 million residents. Report a crime, get advice and find out about the Met.
format-detectiontelephone=no
keywordsReport,Tell us about,Request,Apply or register,Thanks and complaints,Feedback,Contact us
msapplication-TileColor#FFFFFF
msapplication-TileImage/SysSiteAssets/media/images/brand/met/met-logo-favicon.png?w=144&h=144
google-site-verificationPABqWEbqo2jbZF0RqLW7LDnv2wJRVNE0CwuE8iNkROg
langen-gb
twitter:cardsummary_large_image
twitter:titleHome
twitter:descriptionYour local police force - online. Report a crime, contact us and other services, plus crime prevention advice, crime news, appeals and statistics.
twitter:imagehttps://www.met.police.uk/SysSiteAssets/media/images/about-us/met/the-yard/scotland-yard-image-social-default.png?crop=(15,0,585,300)&w=600&h=300&scale=both
twitter:image:altHome
og:urlhttps://www.met.police.uk/
og:titleHome
og:descriptionYour local police force - online. Report a crime, contact us and other services, plus crime prevention advice, crime news, appeals and statistics.
og:imagehttps://www.met.police.uk/SysSiteAssets/media/images/about-us/met/the-yard/scotland-yard-image-social-default.png?crop=(15,0,585,300)&w=600&h=300&scale=both
og:typewebsite
og:localeen_GB
x-ua-compatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
There are 2 text duplicates on this page:
  • Duplicate: Your cookie preferences have been saved. You can update your cookie se...
This page contains 612 words. That's ok.
36.4% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 17.4 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 12 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...es/brand/met/home/home-page-1920x593.jpgNo alt attribute provided
...s/media/images/brand/met/met-logo-50.pngGo to Metropolitan Police homepage
...earch-internet-graphic-640x320px-v12.jpgThe Stop and Search Charter
...ntent/met/hendon-86-no-nos-640x320px.jpgThe London Race Action Plan
...ges/brand/met/home/become-pc-640x320.jpgTwo officers walking in central London
...rand/met/home/new-met-for-london-394.jpgA New Met for London 2023-2025
...h-web-vawg-imagery-tile-main-640x394.jpga woman looking across a city horizon
...met/pcsos/pcso-homepage-medb-640x394.jpgBecome a police community support officer

Page structure

H1 heading
(Critically important)
Welcome to the Metropolitan Police website
The H1 heading contains the words Welcome to! Use important keywords instead.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Welcome to the Metropolitan Police website
H2 Cookies
H2 Welcome
H2 What's happening in your area?
H2 From the Met
H2 Footer navigation
H3 Find your area
H3 The Stop and Search Charter
H3 Rebuilding trust with Black Londoners
H3 Become a police constable
H3 A New Met for London
H3 Violence Against Women and Girls (VAWG) action plan
H3 Join us as a PCSO
H3 Changes to police pensions - the McCloud Remedy
H3 Our Open Data Strategy (ODS)
H3 Stay informed with Met Engage
H3 The Met's Children Strategy
H3 Metropolitan Police
H3 Information and services
H3 Partners
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are 11 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.google.co.uk/External Subdomain Leave this site
/link/577c7b8f31e941f0b0d05266...Cookies notice
/hyg/c/cookies/Accept cookies
/hyg/c/cookies/Reject cookies
/hyg/c/cookies/Customise cookies
/hyg/c/cookies/cookies page
/hyg/c/cookies/Text duplicate cookies page
https://www.met.police.uk/Anchor Skip to main content
https://www.met.police.uk/Anchor Skip to main navigation
https://www.met.police.uk/IMG-ALT Go to Metropolitan Police homepage
A-TITLE home page
/ro/report/ocr/af/how-to-repor...Crime
/ro/report/domestic-abuse/a1/r...Domestic abuse
/advice/advice-and-information...Road traffic incident
/ro/report/asb/asb-v3/report-a...Report antisocial behaviour
/ro/report/mp/v3.1/report-a-mi...Missing person
/ro/report/fo/v1/fraud/Fraud
/ro/report/report-spiking/v2/r...Spiking
/ro/report/stalking-harassment...Stalking or harassment
/ro/report/lp/lost-or-found-pr...Lost or found property
/ro/report/lsv/report-lost-or-...Lost or stolen vehicles
/ro/report/hate-crime/informat...Hate crime
/ro/report/See all reporting services
/tua/tell-us-about/ath/possibl...Tell us about possible terrorist activity
/tua/tell-us-about/soh/seen-or...How to tell us about something you've seen or heard
/tua/tell-us-about/cor/tell-us...An existing case or report
/tua/tell-us-about/eo/af/event...A procession or event you are planning
/advice/advice-and-information...Filming
/car/careers/Careers
/ar/applyregister/ccl/met/appl...Apply for a charity collection licence
/ar/applyregister/vc/compensat...Compensation for victims of crime
/ar/applyregister/fao/af/fal-v...Firearm, shotgun or explosives certificate
/advice/advice-and-information...Attend a misconduct hearing
/rqo/request/cr/v1/request-col...A collision report
/rqo/request/ipl/request-intel...Intellectual property (IP) licence
/rqo/request/comp/request-comp...Compensation for something the police have done
/rqo/request/fp/af/your-finger...Your fingerprints
/rqo/request/ri/request-inform...Information: about the police, about yourself or someone else
/rqo/request/update/request-an...Request an update
/contact/af/contact-us-forms/g...Request a crime reference number
/fo/feedback/fw/feedback-about...Feedback about the website
/fo/feedback/complaints/compla...Complaints
/fo/feedback/thanks/forms/v1/t...Say thanks
/advice/advice-and-information...The Stop and Search Charter The Charter is an agreement between the Met and Londoners to ensure Stop and Search is used fairly, appropriately and accurately....
IMG-ALT The Stop and Search Charter
/police-forces/metropolitan-po...Rebuilding trust with Black Londoners The London Race Action Plan outlines the next steps in the Met’s mission to become an anti-racist organisation and a se...
IMG-ALT The London Race Action Plan
/police-forces/metropolitan-po...Become a police constable We offer multiple entry routes to join us as a regular or volunteer police constable. Careers
IMG-ALT Two officers walking in central London
/notices/met/a-new-met-for-lon...A New Met for London The two year plan on how the Met will deliver more trust, less crime, and high standards has been launched. About us
IMG-ALT A New Met for London 2023-2025
/police-forces/metropolitan-po...Violence Against Women and Girls (VAWG) action plan Find out what we've been doing to tackle VAWG. About us
IMG-ALT a woman looking across a city horizon
/police-forces/metropolitan-po...Join us as a PCSO Join us as a police community support officer and make a positive difference to the lives of Londoners every day. Careers
IMG-ALT Become a police community support officer
/police-forces/metropolitan-po...Changes to police pensions - the McCloud Remedy About us
/police-forces/metropolitan-po...Our Open Data Strategy (ODS) About us
/police-forces/metropolitan-po...Stay informed with Met Engage Campaigns
/police-forces/metropolitan-po...The Met's Children Strategy About us
/contact/af/contact-us-beta/co...Contact us
/contact/find-a-police-station/Find a police station
/police-forces/metropolitan-po...Careers at the Met
/police-forces/metropolitan-po...About the Met
http://news.met.police.uk/External Subdomain News
/hyg/fpnm/privacy/Privacy notice
/hyg/c/cookies/Cookies
/hyg/terms-conditions/Terms and conditions
/hyg/accessibility/Accessibility
http://www.newscotlandyardshop...New window External Subdomain Met shop
/advice/advice-and-information/Advice and information
/cp/crime-prevention/Crime prevention
/sd/stats-and-data/Stats and data
/foi-ai/af/accessing-information/Accessing information (FOI)
/ro/report/Report
/tua/tell-us-about/Tell us about
/ar/applyregister/Apply or register
/rqo/request/Request
/fo/feedback/Feedback
https://www.police.uk/New window External Police.uk
https://www.askthe.police.uk/New window External Subdomain Ask the Police
https://www.london.gov.uk/New window External Subdomain Mayor of London
https://www.facebook.com/metpo...New window External Subdomain No Text
https://twitter.com/MetpoliceukNew window External No Text
https://www.youtube.com/user/m...New window External Subdomain No Text
https://www.instagram.com/metp...New window External Subdomain No Text
https://whatsapp.com/channel/0...New window External No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.met.police.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.19 seconds.
The file size of the HTML document is fine (178 kB).

HTTP Response Header

NameValue
dateFri, 09 May 2025 21:54:31 GMT
content-typetext/html; charset=utf-8
cf-ray93d46f904f8ebb6f-CDG
cf-cache-statusHIT
age799
cache-controlpublic, no-cache="Set-Cookie", max-age=900
expiresFri, 09 May 2025 21:48:04 GMT
last-modifiedFri, 09 May 2025 21:33:04 GMT
strict-transport-securitymax-age=31536000; includeSubDomains; preload
vary*, Accept-Encoding
content-security-policyframe-ancestors 'none'
qbub9KS
referrer-policystrict-origin-when-cross-origin
x-content-type-optionsnosniff
x-frame-optionsDENY
set-cookie283 Characters
servercloudflare
content-encodingbr
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,801 referring domains.
This page has 336,386 backlinks.
This page has backlinks from 1,029 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

user-agent: *
Disallow: /mediacentre
Disallow: /?u=media
Disallow: /DownloadEvent?
Disallow: /GetPdf/?
Disallow: /ExportPdf/?
Disallow: /Complete?
Disallow: /GetPaginatedResults/?
Disallow: *.aspx$
Disallow: /500.html
Disallow: /api/*
Disallow: /aPI/*
Disallow: /aPi/*
Disallow: /apI/*
Disallow: /Api/*
Disallow: /API/*
Disallow: /APi/*
Disallow: /ApI/*
Disallow: /cy-gb/*
Disallow: /cy-gB/*
Disallow: /cy-Gb/*
Disallow: /cy-GB/*
Disallow: /cY-gb/*
Disallow: /cY-gB/*
Disallow: /cY-Gb/*
Disallow: /cY-GB/*
Disallow: /Cy-gb/*
Disallow: /Cy-gB/*
Disallow: /Cy-Gb/*
Disallow: /Cy-GB/*
Disallow: /CY-gb/*
Disallow: /CY-gB/*
Disallow: /CY-Gb/*
Disallow: /CY-GB/*
Sitemap: /sitemap.xml

Similar sites

Search preview

www.met.police.uk
Home | Metropolitan Police
Police service for the Greater London area, (excluding City of London) and its 8.6 million residents. Report a crime, get advice and find out about the Met.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Police91%Check
Metropolitan Police79%Check
Metropolitan68%Check
London58%Check
area54%Check
Welcome54%Check
site52%Check
Find50%Check
website50%Check
service50%Check
Show more keywords and terms

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