Mfs.com - SEO Checker

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Overview of the SEO Check
Meta information
56% 
Page quality
65% 
Page structure
62% 
Link structure
25% 
Server
73% 
External factors
100% 
SEO Score
Response time
0.97 s
File size
167.40 kB
Words
417
Media files
9
Number of links
50 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home
The title contains the word Home! More content should be covered in the title.
The page title is too short. (55 pixels of 580 max pixel length) Optimize title
The page title is only one word.
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.mfs.com/content/mfs-enterprise/mfscom/corporate/en/home.html
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Language defined in meta tags: en_us
Server location: United States of America
There are different language information within the page markup.
One or more of the specified languages are not ISO standard (en, en-us, de, etc.)
The following language is defined by HTML: en_us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
languageen_us
analytics-page-nameEnglish:Home
format-detectiontelephone=no
keywordsEmpty
id/content/mfs-enterprise/mfscom/corporate/en/home
regionglobal
role_regionnone-global
sitesectionEmpty
abstractEmpty
portal_group_namenone
portal_group_name_legacynone
role_home_page/content/mfs-enterprise/mfscom/corporate/en/home
is_insightfalse
itemtypeEmpty
datepretextEmpty
articledescriptionEmpty
articletitleEmpty
UUID40273a25-6a2d-4d24-ad57-3b263957151d
articleID000000
og:titleHome
og:descriptionEmpty
og:urlhttps://www.mfs.com/content/mfs-enterprise/mfscom/corporate/en/home.html
og:typewebsite
og:site_nameMFS
descriptionEmpty
viewportwidth=device-width, initial-scale=1.0
apple-mobile-web-app-capableyes
apple-mobile-web-app-status-bar-styleblack
page_typeall
langen
twitter:cardsummary
twitter:site@followMFS
twitter:titleHome
twitter:descriptionEmpty
X-UA-CompatibleIE=edge,chrome=1
content-typetext/html; charset=UTF-8
cache-controlno-cache
pragmano-cache
charsetutf-8

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Page quality

Content
(Critically important)
There are only 417 words on this page. Good pages should have about 800 words of useful content.
35.3% of the text are stop words.
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.5 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 135 characters this one is longer than 70 characters:
"since inventing the mutual fund in 1924, we have remained committed to our clients and our purpose to ..."
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...se/mfscom/graphics/logos/100Year_250.pngNo alt attribute provided
...se/mfscom/graphics/logos/100Year_250.pngNo alt attribute provided
...objects/Collective_Expertise_317x190.jpgCollective Expertise
...rary/objects/Risk_Management_317x190.jpgRisk
.../objects/Longterm_Discipline_317x190.jpgLong-Term Discipline
...ibraries/top/images/icons/f-mfs-icon.pngmfs-logo

Page structure

H1 heading
(Critically important)
Welcome to MFS
The H1 heading contains the words Welcome to! Use important keywords instead.
The H1 heading is too short (14 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Welcome to MFS
H2 SELECT A ROLE TO PERSONALIZE YOUR EXPERIENCE
H2 PROCEED AS INDIVIDUAL INVESTOR
H2 PROCEED AS INSTITUTIONS & CONSULTANTS
H2 TERMS & CONDITIONS
H2 Creating Value Responsibly
H3 CHANGE LOCATION
H3 CHANGE ROLE
H3 Login to MFS.com
H3 MFS Access
H3 SELECT YOUR LOCATION & ROLE:
H3 location
H3 role
H3 Since inventing the mutual fund in 1924, we have remained committed to our clients and our purpose to create value responsibly through:
H3 Empty heading
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 6 external links on this page.

Found links on this page

LinkAttributesAnchor text
/content/mfs-enterprise/mfscom...Contact Us
A-TITLE Contact Us
https://www.mfs.com/wps/mfslogoutLogout
A-TITLE Logout
https://www.mfs.com/resetForgot your password?
/content/mfs-enterprise/mfscom...Register
https://www.mfs.com/resetText duplicate Forgot your password?
https://www.secureaccountview....External Subdomain Login
/content/mfs-enterprise/mfscom...Sign up here
/content/mfs-enterprise/mfscom...About MFS
/content/mfs-enterprise/mfscom...Our Investing Approach
A-TITLE Our Investing Approach
/content/mfs-enterprise/mfscom...Text duplicate Our Investing Approach
A-TITLE Our Investing Approach
/corporate/en/about-mfs/our-pu...Collective Expertise
A-TITLE Collective Expertise
/corporate/en/about-mfs/our-pu...Risk Management
A-TITLE Risk Management
/corporate/en/about-mfs/our-pu...Long Term Discipline
A-TITLE Long Term Discipline
/content/mfs-enterprise/mfscom...Our Impact
A-TITLE Our Impact
/content/mfs-enterprise/mfscom...Text duplicate Our Impact
A-TITLE Our Impact
/content/mfs-enterprise/mfscom...Sustainable Investing
A-TITLE Sustainable Investing
/content/mfs-enterprise/mfscom...Community Impact
A-TITLE Community Impact
/content/mfs-enterprise/mfscom...Diversity & Inclusion
A-TITLE Diversity & Inclusion
/content/mfs-enterprise/mfscom...More About MFS
A-TITLE More About MFS
/content/mfs-enterprise/mfscom...Text duplicate More About MFS
A-TITLE More About MFS
/content/mfs-enterprise/mfscom...Our History
A-TITLE Our History
/content/mfs-enterprise/mfscom...Our People
A-TITLE Our People
/content/mfs-enterprise/mfscom...Working at MFS
A-TITLE Working at MFS
/content/mfs-enterprise/mfscom...CAREERS
/corporate/en/home.htmlAnchor Skip to Navigation
/content/mfs-enterprise/mfscom...Text duplicate Contact Us
A-TITLE links.contact.us
https://auth.mfs.com/idp/start...External Subdomain Text duplicate Login
A-TITLE Login
https://www.mfs.com/wps/mfslogoutText duplicate Logout
A-TITLE Logout
/content/mfs-enterprise/mfscom...Text duplicate About MFS
/content/mfs-enterprise/mfscom...Text duplicate Our Investing Approach
A-TITLE Our Investing Approach
/content/mfs-enterprise/mfscom...Text duplicate Our Investing Approach
A-TITLE Our Investing Approach
/corporate/en/about-mfs/our-pu...Text duplicate Collective Expertise
A-TITLE Collective Expertise
/corporate/en/about-mfs/our-pu...Text duplicate Risk Management
A-TITLE Risk Management
/corporate/en/about-mfs/our-pu...Text duplicate Long Term Discipline
A-TITLE Long Term Discipline
/content/mfs-enterprise/mfscom...Text duplicate Our Impact
A-TITLE Our Impact
/content/mfs-enterprise/mfscom...Text duplicate Our Impact
A-TITLE Our Impact
/content/mfs-enterprise/mfscom...Text duplicate Sustainable Investing
A-TITLE Sustainable Investing
/content/mfs-enterprise/mfscom...Text duplicate Community Impact
A-TITLE Community Impact
/content/mfs-enterprise/mfscom...Text duplicate Diversity & Inclusion
A-TITLE Diversity & Inclusion
/content/mfs-enterprise/mfscom...Text duplicate More About MFS
A-TITLE More About MFS
/content/mfs-enterprise/mfscom...Text duplicate More About MFS
A-TITLE More About MFS
/content/mfs-enterprise/mfscom...Text duplicate Our History
A-TITLE Our History
/content/mfs-enterprise/mfscom...Text duplicate Our People
A-TITLE Our People
/content/mfs-enterprise/mfscom...Text duplicate Working at MFS
A-TITLE Working at MFS
/corporate/en/about-mfs/our-pu...Text duplicate Collective Expertise
A-TITLE Collective Expertise
/corporate/en/about-mfs/our-pu...Text duplicate IMG-ALT Collective Expertise
A-TITLE Collective Expertise
/corporate/en/about-mfs/our-pu...Text duplicate Risk Management
A-TITLE Risk Management
/corporate/en/about-mfs/our-pu...IMG-ALT Risk
A-TITLE Risk Management
/corporate/en/about-mfs/our-pu...Long-Term Discipline
A-TITLE Long-Term Discipline
/corporate/en/about-mfs/our-pu...Text duplicate IMG-ALT Long-Term Discipline
A-TITLE Long-Term Discipline
/corporate/en/about-mfs/our-pu...Subdomain Learn More
A-TITLE Learn More
https://www.mfs.com/IMG-ALT mfs-logo
A-TITLE Footer Logo
https://www.facebook.com/follo...New window External Subdomain A-TITLE Facebook
https://twitter.com/followmfsNew window External A-TITLE Twitter
https://www.youtube.com/user/f...New window External Subdomain A-TITLE Youtube
https://www.linkedin.com/compa...New window External Subdomain A-TITLE LinkedIn

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.mfs.com/corporate/en/home.html"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.97 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (167 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
content-length31798
dateTue, 09 Apr 2024 01:48:38 GMT
set-cookie81 Characters
strict-transport-securitymax-age=0; includeSubDomains
x-frame-optionsSAMEORIGIN
varyAccept-Language,Accept-Encoding,User-Agent
accept-rangesbytes
cache-controlmax-age=0
expiresTue, 09 Apr 2024 01:48:38 GMT
content-encodinggzip
x-cacheMiss from cloudfront
via1.1 56df5811b9d89103539b9b0b5fd9b262.cloudfront.net (CloudFront)
x-amz-cf-popFRA60-P7
x-amz-cf-idT3XWjGX2X92zIm7LHB0r4IBhlA69Or6Wainf-GZowIFWgy1YputE3w==
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 44 referring domains.
This page has 88 backlinks.
This page has backlinks from 34 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /wps/
Disallow: /subs/introMfsCom/
Disallow: /subs/2010_Invest_Certification10394/
Disallow: /files/documents/
Disallow: /files/reportshtml/
Disallow: /subs/mfsi/
Disallow: /content/dam/mfs-enterprise/global-distribution/
Disallow: /institutions-and-consultants/product-strategies/investment-strategies/
Disallow: /en-us/institutions-and-consultants/global-investment-institute.html
Disallow: /content/dam/mfs-enterprise/mfscom/products/factsheet/mfsi_*  
Disallow: /content/mfs-enterprise/mfscom/masters/  
User-agent: AhrefsBot
Disallow: /
User-agent: Googlebot
Disallow:
User-agent: AdsBot-Google
Disallow:
User-agent: Googlebot-Image
Disallow

Similar sites

Search preview

www.mfs.com › corporate › home.html
Home

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
MFS64%Check
Remember me52%Check
Welcome50%Check
Value47%Check
Responsibly47%Check
Value Responsibly47%Check
select43%Check
ROLE43%Check
LOCATION43%Check
fund43%Check
Show more keywords and terms

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