Midwayusa.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
61% 
Page structure
70% 
Link structure
25% 
Server
89% 
External factors
100% 
SEO Score
Response time
0.62 s
File size
100.90 kB
Words
305
Media files
28
Number of links
55 internal / 3 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Shop Shooting, Hunting, & Outdoor Products | MidwayUSA
The length of the page title is perfect. (529 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
MidwayUSA.com sells Just About Everything® for Shooting, Hunting and the Outdoors; our Nitro Express™ provides Super-Fast, Low-Cost Shipping.
The length of the meta description is perfect. (925 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.midwayusa.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
descriptionMidwayUSA.com sells Just About Everything® for Shooting, Hunting and the Outdoors; our Nitro Express™ provides Super-Fast, Low-Cost Shipping.
AuthorMidwayUSA
format-detectiontelephone=no
theme-color#0a0f55
msvalidate.0123A672D790CDE0BD2BADD77126BFB360
y_key30596cb3f10049ce
facebook-domain-verificationgj1f9lkt7vi01l6a4u3knw1zryis9x
msapplication-TileColor#ffffff
msapplication-TileImagehttps://media.mwstatic.com/images/pagespecific/favicons/mstile-144x144.png
msapplication-confighttps://midwayusa.com/browserconfig.xml
business:contact_data:street_address5875 W Van Horn Tavern Rd
business:contact_data:localityColumbia
business:contact_data:regionMO
business:contact_data:postal_code65203
business:contact_data:country_nameUnited States
business:contact_data:email[email protected]
business:contact_data:phone_number1-800-243-3220
business:contact_data:websitehttps://www.midwayusa.com
place:location:latitude38.9687
place:location:longitude-92.418991
langen-us
twitter:domainmidwayusa.com
twitter:site@MidwayUSA
twitter:creator@MidwayUSA
twitter:cardsummary_large_image
fb:admins100002570475812
fb:pages182201421837454
og:descriptionMidwayUSA.com sells Just About Everything® for Shooting, Hunting and the Outdoors; our Nitro Express™ provides Super-Fast, Low-Cost Shipping.
og:site_nameMidwayUSA
og:urlhttps://www.midwayusa.com
og:titleShop Shooting, Hunting, & Outdoor Products | MidwayUSA
og:imagehttps://media.mwstatic.com/images/pagespecific/favicons/ogimage-midwayusa-v1.jpg
og:image:altpartly cloudy day overlooking forested mountains, with MidwayUSA logo
og:image:width1083
og:image:height451
og:typebusiness.business
X-UA-CompatibleIE=Edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are only 305 words on this page. Good pages should have about 800 words of useful content.
28.5% of the text are stop words.
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 14 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 147 characters this one is longer than 70 characters:
"to benefit from additional security and for a better experience on midwayusa, please update your brows..."
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
.../fonts/fontawesome/svg/chrome-brands.svgchrome
...fonts/fontawesome/svg/firefox-brands.svgfirefox
...fontawesome/svg/edge-chromium-brands.svgedge
data:[...] Base64three bars
data:[...] Base64close icon
.../midwayusa-logo-new-color-compressed.svgMidayUSA logo
...ader/new-colors/user-regular-mw-blue.svgaccount image
.../svg/new-colors/chevron-down-mw-blue.svgdown arrow
.../new-colors/cart-flatbed-boxes-solid.svgshopping cart
...wesome/svg/new-colors/search-mw-blue.svgmagnifying glass
...eader/new-colors/heart-solid-mw-blue.svgheart
data:[...] Base64Reloading Supplies
data:[...] Base64Ammunition
data:[...] Base64Gunsmithing & Gun Parts
data:[...] Base64Optics
data:[...] Base64Guns
data:[...] Base64Shooting Gear
data:[...] Base64Black Powder Supplies
data:[...] Base64Hunting Gear
data:[...] Base64Knives & Tools
data:[...] Base64Clothing & Footwear
data:[...] Base64Fishing
data:[...] Base64Camping & Survival
data:[...] Base64Air Guns
...s/fontawesome/svg/chevron-down-black.svgdown arrow
data:[...] Base64Larry Potterfield
data:[...] Base64MidwayUSA's New Video Library!
data:[...] Base64News and Press Releases

Page structure

H1 heading
(Critically important)
Welcome To MidwayUSA
The H1 heading contains the words Welcome To! Use important keywords instead.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Welcome To MidwayUSA
H2 Shop By Category
H3 Larry's Short Stories
H3 Knowledge Center
H3 Video Library
H3 News
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 3 external links on this page.

Found links on this page

LinkAttributesAnchor text
/help/midwayusa-privacy-noticePrivacy Policy
/help/browser-supporthelp center
https://www.google.com/chrome/New window Nofollow External Subdomain Chrome
IMG-ALT chrome
https://www.mozilla.org/en-US/...New window Nofollow External Subdomain Firefox
IMG-ALT firefox
https://www.microsoft.com/edgeNew window Nofollow External Subdomain Edge
IMG-ALT edge
/promotion/textpromotionSign-Up and Save 10%!
https://www.midwayusa.com/Nofollow Anchor Skip to MidwayUSA Categories
https://www.midwayusa.com/Nofollow Anchor Skip To Main Content
https://www.midwayusa.com/Nofollow Anchor Skip To Footer
/promotion/freeshippingFree shipping on $99+ orders!
/promotion/textpromotionSign up and save 10%!
https://www.midwayusa.com/Subdomain MidwayUSA Homepage
IMG-ALT MidayUSA logo
/new-arrivalsNew Arrivals
/sale-and-clearanceSale & Clearance
https://www.midwayusa.com/accountNofollow My Account
/account/authenticationNofollow Sign In
/account/createaccountNofollow New Customer? Create Account
https://www.midwayusa.com/accountAccount
/ordermanagementOrders
/wishListWish List
/account/personal-interestsPersonal Interests
/account/accountnotificationsAccount Messages
/account/recently-viewedRecently Viewed
https://www.midwayusa.com/cartNofollow 0 $0.00 Cart
IMG-ALT shopping cart
/air-guns/c?cid=10634Air Guns
/ammunition/c?cid=653Ammunition
/black-powder-supplies/c?cid=2...Black Powder
/camping-and-survival/c?cid=19779Camping
/clothing-and-footwear/c?cid=2...Clothing & Footwear
/fishing/c?cid=23889Fishing
/guns/c?cid=23850Guns
/gunsmithing-and-gun-parts/c?c...Gunsmithing
/hunting-gear/c?cid=10611Hunting
/knives-and-tools/c?cid=18708Knives
/optics/c?cid=657Optics
/reloading-supplies/c?cid=9315Reloading
/shooting-gear/c?cid=655Shooting
/new-arrivalsText duplicate New Arrivals
/sale-and-clearanceText duplicate Sale & Clearance
/wishListText duplicate Wish List
IMG-ALT heart
/promo/MAGPUL042415% Off Purchase of 5 or More Magpul M2 Magazines Get Code
/reloading-supplies/c?cid=9315Reloading Supplies
IMG-ALT Reloading Supplies
/ammunition/c?cid=653Text duplicate Ammunition
IMG-ALT Ammunition
/gunsmithing-and-gun-parts/c?c...Gunsmithing & Gun Parts
IMG-ALT Gunsmithing & Gun Parts
/optics/c?cid=657Text duplicate Optics
IMG-ALT Optics
/guns/c?cid=23850Text duplicate Guns
IMG-ALT Guns
/shooting-gear/c?cid=655Shooting Gear
IMG-ALT Shooting Gear
/black-powder-supplies/c?cid=2...Black Powder Supplies
IMG-ALT Black Powder Supplies
/hunting-gear/c?cid=10611Hunting Gear
IMG-ALT Hunting Gear
/knives-and-tools/c?cid=18708Knives & Tools
IMG-ALT Knives & Tools
/clothing-and-footwear/c?cid=2...Text duplicate Clothing & Footwear
IMG-ALT Clothing & Footwear
/fishing/c?cid=23889Text duplicate Fishing
IMG-ALT Fishing
/camping-and-survival/c?cid=19779Camping & Survival
IMG-ALT Camping & Survival
/air-guns/c?cid=10634Text duplicate Air Guns
IMG-ALT Air Guns
/larrys-short-storiesRead Stories
/knowledge-centerSubdomain Discover Now
/video-libraryWatch Videos Now
/press-releaseGet Latest News

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.midwayusa.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.62 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (101 kB).

HTTP Response Header

NameValue
servernginx
content-typetext/html; charset=utf-8
cache-controlprivate,no-transform
strict-transport-securitymax-age=15552000; includeSubDomains
access-control-allow-origin*
access-control-allow-methodsGET,PUT,POST
access-control-allow-headersContent-Type
upgrade-insecure-requests1
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
x-xss-protection1; mode=block
content-encodinggzip
content-length25886
dateMon, 06 May 2024 22:49:48 GMT
varyAccept-Encoding
set-cookie156 Characters
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 5,689 referring domains.
This page has 589,549 backlinks.
This page has backlinks from 3,342 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 64512 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

www.midwayusa.com
Shop Shooting, Hunting, & Outdoor Products | MidwayUSA
MidwayUSA.com sells Just About Everything® for Shooting, Hunting and the Outdoors; our Nitro Express™ provides Super-Fast, Low-Cost Shipping.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
MidwayUSA92%Check
Hunting59%Check
Shooting59%Check
Shop Shooting56%Check
Shop52%Check
Welcome50%Check
Hunting Gear48%Check
Shooting Gear48%Check
new47%Check
shipping46%Check
Show more keywords and terms

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Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

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