mobil.eu | Website SEO Review

Response time

3.55 s

File size

128.30 kB

Words

526

Media files

20

Number of links

80 internal / 23 external

Meta specifications 100% achieved

Title

(Critically important)

Industrial lubricants, oils and greases for your business | Mobil™

The length of the page title is perfect. (578 pixels out of 580 max pixel length)

There are no duplicate words in the title

Meta Title

Meta description

(Critically important)

Explore premium synthetic and mineral lubricants and greases by Mobil, tailored to meet your business's unique needs and ensure smooth operations.

The length of the meta description is perfect. (926 pixels out of 1000 max pixel length)

Meta Description

Crawlability

(Critically important)

There are no problems in accessing the website.

Search Engine Crawlers

Canonical URL

(Important)

https://www.mobil.eu/en-gb

There is a valid canonical link specified.

Canonical Tag

Language

(Somewhat important)

Language detected in text: en

Language defined in HTML: en-gb

Server location: United States of America

The following language is defined by HTML: en-gb

Declaring language in HTML

Alternate/Hreflang Links

(Somewhat important)

There are no alternate links specified on this page.

Hreflang

Other meta tags

(Somewhat important)

There is no rel next meta tag on this page.

There is no rel prev meta tag on this page.

Meta Tags

Domain

(Somewhat important)

The domain is no subdomain.

The domain length is good.

The domain does not contain non-latin characters.

Domain for SEO

Page URL

(Somewhat important)

No parameters were found in the URL.

No session ID was found in the URL.

The URL does not have too many subdirectories.

SEO-friendly URLs

Charset encoding

(Somewhat important)

The charset encoding (UTF-8) is set correctly.

Character Encoding

Doctype

(Nice to have)

The doctype HTML 5 is set correctly.

The doctype is placed at first in the HTML code.

HTML Doctype

Favicon

(Nice to have)

The favicon is linked correctly.

Favicon

Meta tags

Name	Value
viewport	width=device-width, initial-scale=1
description	Explore premium synthetic and mineral lubricants and greases by Mobil, tailored to meet your business's unique needs and ensure smooth operations.
keywords	Mobil lubricants, industrial lubricants, industrial lubrication, industrial machinery, lubrication technology, mobil industrial lubricants, mobil greases, oils for applications, heavy duty lubricants, Mobil SHC, Mobil Delvac, Mobil Grease, Mobil Serv, engine oils, commercial lubricants, lubricants for businesses
is_gdpr_enabled	true
isalldefaultcategoryenabled	false
gdpr_googleanalytics	False
lang	en-gb
twitter:title	Empty
twitter:card	summary_large_image
og:title	Industrial lubricants, oils and greases for your business \| Mobil™
og:type	Website
og:url	https://www.mobil.eu/en-gb
og:image	https://www.mobil.eu/-/media/project/wep/mobil/mobil-eu/home/home-updated-images/hero-images/industrial/sunny-turbines-and-truck-fb-og.jpg
og:description	Explore premium synthetic and mineral lubricants and greases by Mobil, tailored to meet your business's unique needs and ensure smooth operations.
Content-Security-Policy	frame-src 'self' 'unsafe-inline' 'unsafe-eval' https://www.mobil.co.in/ https://.app.baqend.com https://.baqend.com https://www.mobil.com/ https://r1.dotdigital-pages.com https://.eame.mobil.com/ https://www.exxonmobil.com/ https://www.mobil.co.id/ https://www.facebook.com/ https://.adsrvr.org/ https://www.youtube.com/ https://.livechatinc.com/ https://.udesk.cn/ https://cdn.appdynamics.com/ https://.brightcove.net/ https://.doubleclick.net/ https://.avndscxom.com/ https://.youtube-nocookie.com/ https://.vimeo.com/ https://.bazaarvoice.com/ https://.sc-static.net https://.snapchat.com https://.tapad.com .taboola.com; default-src 'self' 'unsafe-inline' 'unsafe-eval' blob: https://apps.sitecore.net https://.app.baqend.com https://.baqend.com https://.avndscxom.com/ https://.googlesyndication.com https://.ampproject.org/ https://.bing.com https://players.brightcove.net https://apps.spheracloud.net https://cdn.cookielaw.org https://cdn.pricespider.com/ 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https://www.onemap.gov.sg/ https://ka-f.fontawesome.com/ https://.go-mpulse.net/ https://.akstat.io/ https://.openweathermap.org/ https://.sc-static.net https://.snapchat.com https://.tapad.com https://.google.ad https://.google.ae https://.google.com.af https://.google.com.ag https://.google.al https://.google.am https://.google.co.ao https://.google.com.ar https://.google.as https://.google.at https://.google.com.au https://.google.az https://.google.ba https://.google.com.bd https://.google.be https://.google.bf https://.google.bg https://.google.com.bh https://.google.bi https://.google.bj https://.google.com.bn https://.google.com.bo https://.google.com.br https://.google.bs https://.google.bt https://.google.co.bw https://.google.by https://.google.com.bz https://.google.ca https://.google.cd https://.google.cf https://.google.cg https://.google.ch https://.google.ci https://.google.co.ck https://.google.cl https://.google.cm https://.google.cn https://.google.com.co 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https://.ytimg.com/ https://www.facebook.com/ https://.livechatinc.com/ https://s3.amazonaws.com/ https://.youtube.com https://productselector.eame.mobil.com/ https://www.exxonmobil.com https://www.mobil.com.cn/ https://.sc-static.net https://.snapchat.com https://.tapad.com https://.google.ad https://.google.ae https://.google.com.af https://.google.com.ag https://.google.al https://.google.am https://.google.co.ao https://.google.com.ar https://.google.as https://.google.at https://.google.com.au https://.google.az https://.google.ba https://.google.com.bd https://.google.be https://.google.bf https://.google.bg https://.google.com.bh https://.google.bi https://.google.bj https://.google.com.bn https://.google.com.bo https://.google.com.br https://.google.bs https://.google.bt https://.google.co.bw https://.google.by https://.google.com.bz https://.google.ca https://.google.cd https://.google.cf https://.google.cg https://.google.ch https://.google.ci https://.google.co.ck 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https://.linkedin.com https://.bdimg.com/ https://.ytimg.com/ https://connect.facebook.net/ https://.adsrvr.org/ https://suggest-maps.yandex.ru/ https://core-renderer-tiles.maps.yandex.net/ https://.livechatinc.com/ https://.udesk.cn/ https://cdn.ampproject.org/ https://pi.pardot.com/ https://.mobil.com https://.go-mpulse.net/ https://.akstat.io/ https://www.googleadservices.com/ https://.avndscxom.com/ https://.sc-static.net https://.snapchat.com https://.tapad.com https://.cloudflare.com https://.outbrain.com .taboola.com https://.redditstatic.com https://.reddit.com; style-src 'self' 'unsafe-inline' https://.jquery.com https://.app.baqend.com https://.baqend.com https://.googleapis.com https://.ibosscloud.com https://.bing.com https://static.cloud.coveo.com https://core-renderer-tiles.maps.yandex.net https://suggest-maps.yandex.ru/ https://api.map.baidu.com/ https://cdn.pricespider.com https://api.tiles.mapbox.com/ https://.bazaarvoice.com/ https://.udesk.cn/ 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charset	UTF-8

Page quality 77% achieved

Content

(Critically important)

Some words from the page title are not used within the pages content

This page contains 526 words. That's ok.

29.1% of the text are stop words.

Words from the H1 heading are used in the page content.

The page contains a listing, which indicates a good text layout.

8 paragraphs were found on this page.

No placeholders texts or images were found.

There are no duplicates on the site.

The average number of words per sentence of 16.8 words is good.

Content is King

Frames

(Critically important)

This page does not use a frameset.

Frames and framesets

Mobile optimization

(Somewhat important)

No Apple touch icon is specified.

A viewport "width=device-width, initial-scale=1" is provided.

Mobile Optimization

Bold and strong tags

(Somewhat important)

The usage of strong and bold tags is perfect. We recommend the use of up to 11 tags for this page.

Strong and Bold Tags

Image SEO

(Somewhat important)

3 images have no alt attribute. The content of alt attributes is used by search engines.

Image SEO

There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.

Social Sharing

Additional markup

(Nice to have)

No additional page markup was found.

HTTPS

(Somewhat important)

This website uses HTTPS to protect privacy and integrity of the exchanged data.

All included files are also transferred via HTTPS.

HTTPS

Media list

URL	Alt attribute	Title
...strial-us/home-banner/nav/mobil-logo.png	No alt attribute provided
...us_business_02_serving-your-business.svg	US business
...t-use/header/beaker-icon-msla-grey-2.svg	beaker icon
...e/wep/wep-navigation/mobil-chat-icon.svg	Mobil Chat
...bil-eu/menu-icons/hand-growing-plant.svg	icon sustainability hand with leaves
...ader-icons/indonesia_consumer_03_car.svg	Automobiliste
...ld-do-not-use/header/industrial-icon.svg	Industrial icon
...trial/sunny-turbines-and-truck-fs-xs.jpg	Discover our lubricant solutions: from agricultural machines to wind turbines
...lvac/where-to-buy/where-to-buy-fs-xs.jpg	Mobil Delvac Ultra, Modern and Legend pack
...80-43-machinery_feature_xs_339x158px.jpg	Read the article on our LinkedIn channel
...e/user-experiencing-mobil-chat/fs-xs.jpg	Experience MobilChat, the technical support tool
...banner/product-selector-banner-fs-xs.jpg	Find the right oil for your gas engine
...ages/hero-images/sector/sector-fs-xs.jpg	Explore industrial solutions for each application
...pplication/outside-ind-workers-fs-xs.jpg	Explore industrial solutions for each industry
...30&hash=FF0CBF40AC46FD5A6CBAE41B19666928	No alt attribute provided
...30&hash=FF0CBF40AC46FD5A6CBAE41B19666928	No alt attribute provided
https://www.mobil.eu/-/media/exxon_grey.png	Exxon	Exxon
https://www.mobil.eu/-/media/mobil_grey.png	Mobil	Mobil
https://www.mobil.eu/-/media/esso_grey.png	Esso	Esso
https://www.mobil.eu/-/media/xto_grey_1.png	Xto	Xto

Page structure 100% achieved

H1 heading

(Critically important)

Lubricants for your business

The H1 heading is perfect.

H1-H6 headings

Headings

(Important)

The heading structure is perfect.

H1-H6 headings

Heading structure

Heading level	Content
H1	Lubricants for your business
H2	Progress with Mobil™
H2	Latest news
H2	Search for products and safety data information
H3	Meet the new Mobil Delvac
H3	Keeping the wheels turning
H3	MobilChat – User Guide
H3	Gas engine oil selector
H3	Solutions for industrial applications
H3	Solutions for a wide range of different industries

Link structure 87% achieved

Internal links

(Important)

Some anchor texts are used more than once.

1 links don't have an anchor text.

The number of internal links is ok.

None of the anchor texts is too long.

All internal links are not using dynamic parameters.

Internal Linking

External links

(Nice to have)

There are 23 external links on this page.

External Links

Found links on this page

Link	Attributes	Anchor text
https://www.mobil.eu/en-gb/		No Text
https://corporate.exxonmobil.c...	New window External Subdomain	Business lines Business
https://corporate.exxonmobil.c...	New window External Subdomain	Global brands Brands
https://www.linkedin.com/showc...	New window External Subdomain	LinkedIn
https://www.youtube.com/c/mobi...	New window External Subdomain	YouTube
https://corporate.exxonmobil.c...	External Subdomain Anchor	Select location
/en-gb/lubricants/applications		Applications
/en-gb/lubricants/applications...		Bearings lubricated by greases
/en-gb/lubricants/applications...		Chains
/en-gb/lubricants/applications...		Circulating systems
/en-gb/lubricants/applications...		Compressors
/en-gb/lubricants/applications...		Gas compressors
/en-gb/lubricants/applications...		Gas Engine
/en-gb/lubricants/applications...		Gears
/en-gb/lubricants/applications...		Heat transfer
/en-gb/lubricants/applications...		Hydraulics
/en-gb/lubricants/applications...		Machine tools
/en-gb/lubricants/applications...		Paper machines
/en-gb/lubricants/applications...		Refrigeration compressors
/en-gb/lubricants/applications...		Rolling mills
/en-gb/lubricants/applications...		Turbines
/en-gb/lubricants/applications...		Vacuum pumps
/en-gb/lubricants/applications...		Wind turbines
/en-gb/lubricant-expertise		Sectors
/en-gb/lubricant-expertise/sec...		Cement
/en-gb/lubricant-expertise/sec...		Food and beverage
/en-gb/lubricant-expertise/sec...		Gas turbines
/en-gb/lubricant-expertise/sec...		Machining and assembly
/en-gb/lubricant-expertise/sec...		Petrochemical
/en-gb/lubricant-expertise/sec...		Plastics
/en-gb/lubricant-expertise/sec...		Pulp and paper
/en-gb/lubricant-expertise/sec...		Steel
/en-gb/lubricants		Products and services
/en-gb/lubricants/categories/m...		Mobil Delvac
/en-gb/lubricants/categories/m...		Mobil synthetics
/en-gb/lubricants/categories/m...		Mobil grease
/en-gb/lubricants/categories/m...		Mobil ancillaries
/en-gb/lubricant-expertise/cat...		Mobil services
/en-gb/lubricant-expertise/kno...		Resources
/en-gb/lubricant-expertise/cat...		Success stories
/en-gb/lubricant-expertise/cat...		Technical topics
https://www.exxonmobil.com/pds	New window External Subdomain	Product sheet
https://www.exxonmobil.com/en/sds	New window External Subdomain	Safety data sheet
/en-gb/on-off-highway/applicat...	Text duplicate	Applications
/en-gb/on-off-highway/applicat...		Bearings, lube points for greases
/en-gb/on-off-highway/applicat...		Cooling systems
/en-gb/on-off-highway/applicat...		Engine
/en-gb/on-off-highway/applicat...	Text duplicate	Hydraulics
/en-gb/on-off-highway/applicat...		Transmissions, Axles, Differentials
/en-gb/on-off-highway/lubrican...	Text duplicate	Sectors
/en-gb/lubricant-expertise/sec...		Commercial fleets
/en-gb/lubricant-expertise/sec...		Construction
/en-gb/lubricant-expertise/sec...		Mining
/en-gb/lubricant-expertise/sec...		Agriculture
/en-gb/lubricants		Product and services
/en-gb/lubricants/categories/m...	Text duplicate	Mobil Delvac
/en-gb/lubricants/categories/m...	Text duplicate	Mobil synthetics
/en-gb/lubricants/categories/m...	Text duplicate	Mobil grease
/en-gb/lubricants/categories/m...	Text duplicate	Mobil ancillaries
/en-gb/lubricant-expertise/cat...	Text duplicate	Mobil services
/en-gb/lubricant-expertise/kno...	Text duplicate	Resources
/en-gb/lubricant-expertise/cat...	Text duplicate	Success stories
/en-gb/lubricant-expertise/cat...	Text duplicate	Technical topics
https://www.exxonmobil.com/pds	New window External Subdomain	Product data sheet
https://www.exxonmobil.com/en/sds	New window External Subdomain Text duplicate	Safety data sheet
/en-gb/lubricant-expertise/cat...		Services IMG-ALT US business
/en-gb/lubricant-expertise/cat...		Mobil Lubricant Analysis IMG-ALT beaker icon
/en-gb/mobil-chat		MobilChat IMG-ALT Mobil Chat
/en-gb/sustainability		Our Journey IMG-ALT icon sustainability hand with leaves
/en-gb/sustainability/consumer		For Automotive IMG-ALT Automobiliste
/en-gb/sustainability/business		For Industrial IMG-ALT Industrial icon
/en-gb/lubricants-distributors		Where to buy
/en-gb/contact-us		Contact us
https://www.mobil.eu/en-gb/	Subdomain	Home A-TITLE Home
/en-gb/lubricants/categories/m...		IMG-ALT Mobil Delvac Ultra, Modern and Legend pack A-TITLE Meet the new Mobil Delvac
/en-gb/lubricants/categories/m...		Meet the new Mobil Delvac A-TITLE Meet the new Mobil Delvac
https://www.linkedin.com/pulse...	New window External Subdomain	IMG-ALT Read the article on our LinkedIn channel A-TITLE Keeping the wheels of industry turning
https://www.linkedin.com/pulse...	New window External Subdomain	Keeping the wheels of industry turning A-TITLE Keeping the wheels of industry turning
/en-gb/mobil-chat		IMG-ALT Experience MobilChat, the technical support tool A-TITLE MobilChat – User Guide
/en-gb/mobil-chat		MobilChat – User Guide A-TITLE MobilChat – User Guide
https://geoselector.eame.mobil...	New window External Subdomain	IMG-ALT Find the right oil for your gas engine A-TITLE Mobil product selector for your gas engine
https://geoselector.eame.mobil...	New window External Subdomain	Mobil product selector for your gas engine A-TITLE Mobil product selector for your gas engine
/en-gb/lubricants/applications		IMG-ALT Explore industrial solutions for each application A-TITLE View our solutions for industrial applications
/en-gb/lubricants/applications		View our solutions for industrial applications A-TITLE View our solutions for industrial applications
/en-gb/lubricant-expertise		IMG-ALT Explore industrial solutions for each industry A-TITLE Discover our solutions for a wide range of different industries
/en-gb/lubricant-expertise		Discover our solutions for a wide range of different industries A-TITLE Discover our solutions for a wide range of different industries
https://www.exxonmobil.com/en/pds	New window Nofollow External Subdomain Anchor	PDS
https://www.exxonmobil.com/en/sds	New window Nofollow External Subdomain Anchor	SDS
/en-gb/sitemap		Sitemap
/en-gb/lubricant-expertise		Lubricants by industries
/en-gb/lubricants/applications		Lubricants by industrial applications
/en-gb/lubricant-expertise/kno...		Technical resources
/en-gb/lubricant-expertise/cat...	Text duplicate	Services
https://www.exxonmobil.com/en/pds	New window External Subdomain	Search Product Data sheet
/en-gb/contact-us	Text duplicate	Contact us
/en-gb/why-mobil		About us
http://corporate.exxonmobil.com/	External Subdomain	No Text
https://www.exxon.com/en	External Subdomain	IMG-ALT Exxon
https://www.mobil.com/en	External Subdomain	IMG-ALT Mobil
https://www.esso.com/en	External Subdomain	IMG-ALT Esso
http://xtoenergy.com/	External	IMG-ALT Xto
http://corporate.exxonmobil.co...	New window External Subdomain	Terms and conditions
http://corporate.exxonmobil.co...	New window External Subdomain	Privacy policy

Server configuration 95% achieved

HTTP redirects

(Critically important)

This page redirects to "https://www.mobil.eu/en-gb"

WWW Redirect

HTTP header

(Important)

No X-Powered HTTP header is sent.

This page uses GZip for compressed data transmission.

HTTP headers

Performance

(Somewhat important)

The page response time is very slow (3.55 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.

The file size of the HTML document is fine (128 kB).

Page Speed

HTTP Response Header

Name	Value
cache-control	no-cache, no-store
pragma	no-cache
content-type	text/html; charset=utf-8
expires	-1
x-ua-compatible	IE=Edge
x-xss-protection	1; mode=block
x-content-type-options	nosniff
x-frame-options	SAMEORIGIN
x-permitted-cross-domain-policies	none
strict-transport-security	max-age=31536000; includeSubDomains;
service-worker-allowed	/
content-encoding	gzip
content-length	35943
date	Thu, 29 Aug 2024 10:36:07 GMT
vary	Accept-Encoding
set-cookie	40 Characters
statuscode	200
http_version	HTTP/2

External factors 100% achieved

Backlinks

(Critically important)

This website has excellent links from other websites.

This page has backlinks from 191 referring domains.

This page has 12,996 backlinks.

This page has backlinks from 165 different ip addresses.

Backlinks

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /api
Disallow: /xomfl
Disallow: /sitecore
Disallow: /contact-us?*
Disallow: /contact%20us?*
Disallow: /en-gb/contact-us?*
Disallow: /en-gb/contact%20us?*

User-agent: GPTBot
Disallow: /

Sitemap: https://www.mobil.eu/sitemap.xml

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www.mobil.eu › en-gb

Industrial lubricants, oils and greases for your business | Mobil™

Explore premium synthetic and mineral lubricants and greases by Mobil, tailored to meet your business's unique needs and ensure smooth operations.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Keyword	Result	Recheck
Mobil	76%	Check
Business	76%	Check
Lubricant	75%	Check
Lubricants	73%	Check
Industrial Lubricants	63%	Check
Mobil Delvac	60%	Check
greases	58%	Check
Industrial	54%	Check
oil	52%	Check
Meet	50%	Check
Explore	48%	Check
tailored	46%	Check
unique	46%	Check
industrial applications	46%	Check
need	46%	Check
Products and Services	46%	Check
solutions	44%	Check
Industrial Equipment	44%	Check
new	43%	Check
Delvac	42%	Check
Gas	40%	Check
Product	40%	Check
Engine	40%	Check
MobilChat	40%	Check
Gas Engine	40%	Check

Show more keywords and terms

Mobil.eu - SEO Checker

Task list of SEO Improvements 3 Tasks

Meta specifications 100% achieved

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(Somewhat important)

(Nice to have)

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Meta tags

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Page quality 77% achieved

(Critically important)

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(Nice to have)

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Media list

Page structure 100% achieved

(Critically important)

(Important)

Heading structure

Link structure 87% achieved

(Important)

(Nice to have)

Found links on this page

Server configuration 95% achieved

(Critically important)

(Important)

(Somewhat important)

HTTP Response Header

External factors 100% achieved

(Critically important)

Links from Wikipedia

Robots.txt

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