Mocp.org - SEO Checker

Overview of the SEO Check
Meta information
58% 
Page quality
55% 
Page structure
41% 
Link structure
86% 
Server
78% 
External factors
100% 
SEO Score
Response time
1.46 s
File size
78.60 kB
Words
384
Media files
14
Number of links
26 internal / 14 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
MoCP – Museum of Contemporary Photography at Columbia College Chicago
The page title should be shorter than 580 pixels. It is 697 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.mocp.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsmax-image-preview:large
langen-us
charsetUTF-8

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Page quality

Content
(Critically important)
There are only 384 words on this page. Good pages should have about 800 words of useful content.
The average number of words per sentence of 26.25 words is high.
19.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 8 tags for this page.
Image SEO
(Somewhat important)
12 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
Home
The H1 heading contains the words Home! Use important keywords instead.
Too many H1 headings
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (4 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Home
H1 Artist opportunities
H1 Education
H1 Get involved
H1 Shop
H2 Primary Navigation
H2 Current Exhibitions
H2 Upcoming Exhibitions & Events
H2 Print viewings & exhibition tours
H2 Art, Activism, Policy, Power
H2 Useful Links
H2 Social Media Links
H3 Regina Agu: Shore|Lines
H3 Collaboration: A Potential History of Photography in Dialogue with the MoCP Collection
H3 MoCP @ EXPO CHICAGO
H3 Exhibition Tour of Regina Agu: Shore | Lines
H3 MoCP Book Signing with Regina Agu @ EXPO
H3 Conversations on Collaboration in Photography
H3 Hours
H3 Newsletter Sign Up
6 links don't have an anchor text.
The number of internal links is ok.
Every linktext is unique.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 14 external links on this page.
LinkAttributesAnchor text
https://www.mocp.org/Anchor Skip to content
https://www.mocp.org/Subdomain Museum of Contemporary Photography MoCP
https://www.mocp.org/visitSubdomain No Text
https://www.mocp.org/visitSubdomain Visit
/exhibitions-eventsSubdomain Exhibitions & Events
https://mocp.emuseum.com/colle...New window External Subdomain Collection
https://www.mocp.org/aboutSubdomain About
https://securelb.imodules.com/...New window External Subdomain Donate
https://securelb.imodules.com/...New window External Subdomain Text duplicate Donate
/exhibition/shorelines/Subdomain No Text
/exhibition/shorelines/Subdomain Regina Agu: Shore|Lines Through Saturday, May 17, 2025
/exhibition/collaboration/Subdomain No Text
/exhibition/collaboration/Subdomain Collaboration: A Potential History of Photography in Dialogue with the MoCP Collection May 30–Aug 16, 2025
/events/mocp-expo-chicago/Subdomain MoCP @ EXPO CHICAGO Thursday, April 24, 2025 12–7 p.m. CT Upcoming Event
/events/curatorial-tour-of-reg...Subdomain Exhibition Tour of Regina Agu: Shore | Lines Saturday, April 26, 2025 11a.m.–12 p.m. CT Upcoming Event
/events/mocp-book-signing-with...Subdomain MoCP Book Signing with Regina Agu @ EXPO Saturday, April 26, 2025 1–2:30 p.m. CT Upcoming Event
/events/conversations-on-colla...Subdomain Conversations on Collaboration in Photography Thursday, May 29, 2025 2–9 p.m. CT Upcoming Event
/exhibitions-eventsSubdomain More Exhibitions and Events
/about/opportunities/Subdomain Artist opportunities
/about/opportunities/the-snide...Subdomain The Snider Prize
/about/opportunities/the-snide...Subdomain No Text
https://www.colum.edu/academic...External Subdomain Diane Dammeyer Fellowship in Photographic Arts and Social Awareness
/collection/education-resources/Subdomain Education
/visit/booking-form-school/Subdomain Print viewings & exhibition tours Schedule permanent collection print viewings or guided exhibition tours
/resources/art-activism-policy...Subdomain Art, Activism, Policy, Power
/conveying-migration-stories-d...Subdomain No Text
https://soundcloud.com/mocp-36...External No Text
/about/get-involved/Subdomain Get involved
/about/get-involved/Subdomain No Text
https://shop.mocp.org/External Subdomain Shop
https://shop.mocp.org/External Subdomain No Text
https://shop.mocp.org/External Subdomain Text duplicate Shop
https://securelb.imodules.com/...New window External Subdomain Text duplicate Donate
/about/staff-contacts/Subdomain Contact
https://www.facebook.com/mocpchiNew window External Subdomain Facebook
https://twitter.com/MoCP_ChicagoNew window External Twitter
https://vimeo.com/mocpchicagoNew window External Vimeo
https://instagram.com/mocpchiNew window External Instagram
https://www.mocp.org/Anchor Museum of Contemporary Photography
https://www.colum.edu/New window External Subdomain Columbia College Chicago

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.mocp.org/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is slow (1.46 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (79 kB).

HTTP Response Header

NameValue
dateSun, 20 Apr 2025 20:54:05 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
link<https://www.mocp.org/wp-json/>; rel="https://api.w.org/"
x-powered-byWP Engine
x-cacheablebot
cache-controlmax-age=10800, must-revalidate
x-cacheHIT: 5
x-cache-groupbot
cf-cache-statusDYNAMIC
servercloudflare
cf-ray933788eabb6b3ef4-CDG
content-encodingbr
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 3,027 referring domains.
This page has 18,957 backlinks.
This page has backlinks from 1,089 different ip addresses.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
MoCP68%Check
MoCP Museum58%Check
Photography53%Check
Contemporary Photography52%Check
CHICAGO51%Check
College Chicago49%Check
Columbia College Chicago48%Check
Art47%Check
Museum46%Check
Columbia College46%Check

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