Mortimersjewellers.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
64% 
Page quality
61% 
Page structure
100% 
Link structure
25% 
Server
83% 
External factors
76% 
SEO Score
Response time
0.14 s
File size
218.50 kB
Words
710
Media files
17
Number of links
200 internal / 20 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Mortimers Jewellers - Fine, Antique & Modern Independent Jewellers
The page title should be shorter than 580 pixels. It is 617 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Leading specialist in fine, antique and modern jewellery. Mortimers prides itself on what is quite possibly one of the largest ranges of antique and modern jewellery in the country. Shop online or visit our shop in Exeter, Devon.
The meta description is too long: 1378 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://mortimersjewellers.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1
theme-color#9f9067
format-detectiontelephone=no
descriptionLeading specialist in fine, antique and modern jewellery. Mortimers prides itself on what is quite possibly one of the largest ranges of antique and modern jewellery in the country. Shop online or visit our shop in Exeter, Devon.
google-site-verificationNef9lkXm2QwLas4-hz0DG61OnAk0f6C4mWtCQO6o9ME
shopify-digital-wallet/39776583829/digital_wallets/dialog
shopify-checkout-api-tokena15c91e9ff36c95052eb2f96b0e61987
langen
twitter:site@MortimersJewels
twitter:cardsummary_large_image
twitter:titleMortimers Jewellers - Fine, Antique & Modern Independent Jewellers
twitter:descriptionLeading specialist in fine, antique and modern jewellery. Mortimers prides itself on what is quite possibly one of the largest ranges of antique and modern jewellery in the country. Shop online or visit our shop in Exeter, Devon.
og:site_nameMortimers Jewellers
og:urlhttps://mortimersjewellers.co.uk/
og:titleMortimers Jewellers - Fine, Antique & Modern Independent Jewellers
og:typewebsite
og:descriptionLeading specialist in fine, antique and modern jewellery. Mortimers prides itself on what is quite possibly one of the largest ranges of antique and modern jewellery in the country. Shop online or visit our shop in Exeter, Devon.
og:imagehttps://cdn.shopify.com/s/files/1/0397/7658/3829/files/mortimers-logo-800x160.png?height=628&pad_color=081120&v=1613185656&width=1200
og:image:secure_urlhttps://cdn.shopify.com/s/files/1/0397/7658/3829/files/mortimers-logo-800x160.png?height=628&pad_color=081120&v=1613185656&width=1200
og:image:width1200
og:image:height628
X-UA-CompatibleIE=edge,chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
Only 2 paragraph/s was/were found on this page.
This page contains 710 words. That's ok.
19.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19.33 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 10 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width,initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 14 tags for this page.
Image SEO
(Somewhat important)
11 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...imers-logo-800x160_320x.png?v=1613185656Mortimers Jewellers
...imers-logo-800x160_150x.png?v=1613185656Mortimers Jewellers
...-b7ed-aead3774af98_300x.jpg?v=1710242888No alt attribute provided
...-9c51-e2544e9518cf_300x.jpg?v=1710242631No alt attribute provided
...-96de-da99e806b54b_300x.jpg?v=1710240073No alt attribute provided
...shop/files/Engage1_300x.jpg?v=1710241111No alt attribute provided
...-9f36-21efe78f174c_300x.jpg?v=1710242490No alt attribute provided
...-84c3-53c241fac074_300x.jpg?v=1710240466No alt attribute provided
[email protected]?v=1592925717Member The National Association of Jewellers
.../3829/files/LAPADA_logo.png?v=1593688171Lapada The Association of Art & Antiques Dealers
...9/files/GIA_WeOfferIcon.png?v=1593791180Member The National Association of Jewellers
...es/badges/shopify-secure-badge-white.svgShopify secure badge
.../i/183663/1101159/13624?subId1=mortimersNo alt attribute provided

Page structure

H1 heading
(Critically important)
Mortimers Jewellers Mortimers Jewellers Mortimers Jewellers
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Mortimers Jewellers Mortimers Jewellers Mortimers Jewellers
H2 Forever & always
H2 Sparkle from every angle
H2 Gifts under £1,000
H2 Looking to sell?
H2 Welcome to Mortimers
H2 Latest Acquisitions
H2 What our Customers Say
H2 Latest advert
H3 Our Shop
Some anchor texts are used more than once.
13 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 20 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://mortimersjewellers.co.uk/Anchor Skip to content
https://mortimersjewellers.co.uk/Home
/collections/ringsRings
/collections/ringsAll Rings
/collections/solitaire-ringsSolitaire Rings
/collections/cluster-ringsCluster Rings
/collections/three-stone-ringsThree Stone Rings
/collections/dress-ringsDress Rings
/collections/five-stone-ringsFive Stone Rings
/collections/seven-stone-ringsSeven Stone + Rings
/collections/gemstone-ringsGemstone Rings
/collections/target-ringsTarget Rings
/collections/twist-ringsTwist Rings
/collections/signet-ringsSignet Rings
/collections/wedding-bandsWedding Bands
/collections/eternity-ringsEternity Rings
/collections/certified-stonesCertified Stones
/pages/informationInformation
/pages/a-guide-to-diamondsA Guide to Diamonds
/pages/a-guide-to-gemstonesA Guide to Gemstones
/pages/faq-engagement-ringsFAQ Engagement Rings
/pages/ring-settingsRing Settings
/pages/what-are-the-four-c-sWhat are the Four C’s?
/pages/servicesServices
/pages/book-a-wedding-ring-app...Book a Wedding Ring Appointment
/pages/jewellery-servicing-and...Jewellery Servicing and Repairs
/pages/resizingRing Sizing
/pages/buying-selling-jewellerySell or Part Exchange Service
/pages/engravingSignet Ring Engraving
/collections/jewelleryJewellery
/collections/jewelleryAll Jewellery
/collections/necklacesNecklaces
/collections/earringsEarrings
/collections/braceletsBracelets
/collections/broochesBrooches
/collections/luxury-brandsLuxury Brands
/collections/for-himFor Him
/pages/informationText duplicate Information
/pages/a-guide-to-diamondsText duplicate A Guide to Diamonds
/pages/a-guide-to-gemstonesText duplicate A Guide to Gemstones
/pages/what-are-the-four-c-sText duplicate What are the Four C’s?
/pages/servicesText duplicate Services
/pages/jewellery-servicing-and...Text duplicate Jewellery Servicing and Repairs
/pages/buying-selling-jewelleryText duplicate Sell or Part Exchange Service
/collections/rolexRolex
/collections/watchesWatches
/collections/watchesAll Brands
/collections/rolex-watchesText duplicate Rolex
/collections/omega-watchesOmega
/collections/watchesAll Types
/collections/wrist-watchesWrist Watches
/collections/half-hunter-pocke...Pocket Watches
/pages/servicesText duplicate Services
/pages/buying-selling-jewelleryText duplicate Sell or Part Exchange Service
/pages/watch-servicing-repairsWatch Servicing & Repairs
/pages/servicesClient Services
/pages/informationText duplicate Information
/pages/faqsFrequently Asked Questions
/pages/resizingText duplicate Ring Sizing
/pages/a-guide-to-gemstonesText duplicate A Guide to Gemstones
/pages/a-guide-to-diamondsText duplicate A Guide to Diamonds
/pages/types-of-goldTypes of Metal
/pages/servicesText duplicate Services
/pages/buying-selling-jewelleryText duplicate Sell or Part Exchange Service
/pages/valuation-and-insuranceValuation and Insurance
/pages/book-a-wedding-ring-app...Text duplicate Book a Wedding Ring Appointment
/pages/jewellery-servicing-and...Text duplicate Jewellery Servicing and Repairs
/collections/giftsGifts
/collections/giftsAll Gifts
/collections/gifts-under-1000Under £1000
/collections/gifts-for-himGifts for Him
/pages/informationText duplicate Information
/pages/a-guide-to-diamondsText duplicate A Guide to Diamonds
/pages/buying-selling-jewelleryText duplicate Sell or Part Exchange Service
/pages/engravingText duplicate Signet Ring Engraving
/pages/about-usAbout Us
/pages/contact-usContact Us
/accountLog in
https://www.instagram.com/mort...New window External Subdomain Instagram
A-TITLE Mortimers Jewellers on Instagram
https://www.facebook.com/morti...New window External Subdomain Facebook
A-TITLE Mortimers Jewellers on Facebook
https://twitter.com/MortimersJ...New window External Twitter
A-TITLE Mortimers Jewellers on Twitter
https://www.pinterest.co.uk/Mo...New window External Subdomain Pinterest
A-TITLE Mortimers Jewellers on Pinterest
/accountText duplicate Log in
/pages/contact-usText duplicate Contact Us
https://www.instagram.com/mort...New window External Subdomain Text duplicate Instagram
A-TITLE Mortimers Jewellers on Instagram
https://www.facebook.com/morti...New window External Subdomain Text duplicate Facebook
A-TITLE Mortimers Jewellers on Facebook
https://twitter.com/MortimersJ...New window External Text duplicate Twitter
A-TITLE Mortimers Jewellers on Twitter
https://www.pinterest.co.uk/Mo...New window External Subdomain Text duplicate Pinterest
A-TITLE Mortimers Jewellers on Pinterest
/searchSearch
https://mortimersjewellers.co.uk/IMG-ALT Mortimers Jewellers
/searchText duplicate Search
/cartShopping Bag
https://mortimersjewellers.co.uk/Text duplicate Home
/collections/ringsText duplicate Rings
/collections/ringsText duplicate All Rings
/collections/solitaire-ringsText duplicate Solitaire Rings
/collections/cluster-ringsText duplicate Cluster Rings
/collections/three-stone-ringsText duplicate Three Stone Rings
/collections/dress-ringsText duplicate Dress Rings
/collections/five-stone-ringsText duplicate Five Stone Rings
/collections/seven-stone-ringsText duplicate Seven Stone + Rings
/collections/gemstone-ringsText duplicate Gemstone Rings
/collections/target-ringsText duplicate Target Rings
/collections/twist-ringsText duplicate Twist Rings
/collections/signet-ringsText duplicate Signet Rings
/collections/wedding-bandsText duplicate Wedding Bands
/collections/eternity-ringsText duplicate Eternity Rings
/collections/certified-stonesText duplicate Certified Stones
/pages/informationText duplicate Information
/pages/a-guide-to-diamondsText duplicate A Guide to Diamonds
/pages/a-guide-to-gemstonesText duplicate A Guide to Gemstones
/pages/faq-engagement-ringsText duplicate FAQ Engagement Rings
/pages/ring-settingsText duplicate Ring Settings
/pages/what-are-the-four-c-sText duplicate What are the Four C’s?
/pages/servicesText duplicate Services
/pages/book-a-wedding-ring-app...Text duplicate Book a Wedding Ring Appointment
/pages/jewellery-servicing-and...Text duplicate Jewellery Servicing and Repairs
/pages/resizingText duplicate Ring Sizing
/pages/buying-selling-jewelleryText duplicate Sell or Part Exchange Service
/pages/engravingText duplicate Signet Ring Engraving
/collections/jewelleryText duplicate Jewellery
/collections/jewelleryText duplicate All Jewellery
/collections/necklacesText duplicate Necklaces
/collections/earringsText duplicate Earrings
/collections/braceletsText duplicate Bracelets
/collections/broochesText duplicate Brooches
/collections/luxury-brandsText duplicate Luxury Brands
/collections/for-himText duplicate For Him
/pages/informationText duplicate Information
/pages/a-guide-to-diamondsText duplicate A Guide to Diamonds
/pages/a-guide-to-gemstonesText duplicate A Guide to Gemstones
/pages/what-are-the-four-c-sText duplicate What are the Four C’s?
/pages/servicesText duplicate Services
/pages/jewellery-servicing-and...Text duplicate Jewellery Servicing and Repairs
/pages/buying-selling-jewelleryText duplicate Sell or Part Exchange Service
/collections/rolexText duplicate Rolex
/collections/watchesText duplicate Watches
/collections/watchesText duplicate All Brands
/collections/rolex-watchesText duplicate Rolex
/collections/omega-watchesText duplicate Omega
/collections/watchesText duplicate All Types
/collections/wrist-watchesText duplicate Wrist Watches
/collections/half-hunter-pocke...Text duplicate Pocket Watches
/pages/servicesText duplicate Services
/pages/buying-selling-jewelleryText duplicate Sell or Part Exchange Service
/pages/watch-servicing-repairsText duplicate Watch Servicing & Repairs
/pages/servicesText duplicate Client Services
/pages/informationText duplicate Information
/pages/faqsText duplicate Frequently Asked Questions
/pages/resizingText duplicate Ring Sizing
/pages/a-guide-to-gemstonesText duplicate A Guide to Gemstones
/pages/a-guide-to-diamondsText duplicate A Guide to Diamonds
/pages/types-of-goldText duplicate Types of Metal
/pages/servicesText duplicate Services
/pages/buying-selling-jewelleryText duplicate Sell or Part Exchange Service
/pages/valuation-and-insuranceText duplicate Valuation and Insurance
/pages/book-a-wedding-ring-app...Text duplicate Book a Wedding Ring Appointment
/pages/jewellery-servicing-and...Text duplicate Jewellery Servicing and Repairs
/collections/giftsText duplicate Gifts
/collections/giftsText duplicate All Gifts
/collections/gifts-under-1000Text duplicate Under £1000
/collections/gifts-for-himText duplicate Gifts for Him
/pages/informationText duplicate Information
/pages/a-guide-to-diamondsText duplicate A Guide to Diamonds
/pages/buying-selling-jewelleryText duplicate Sell or Part Exchange Service
/pages/engravingText duplicate Signet Ring Engraving
/pages/about-usText duplicate About Us
/pages/deliveryClick & Collect - personal home delivery - 6 days a week
/collections/solitaire-ringsNo Text
/collections/solitaire-ringsShop Engagement rings
/collections/cluster-ringsNo Text
/collections/cluster-ringsShop Cluster Rings
/collections/gifts-under-1000No Text
/collections/gifts-under-1000Shop Now
/pages/buying-selling-jewelleryNo Text
/pages/buying-selling-jewelleryBook an appointment
/collections/ringsNo Text
/collections/ringsText duplicate Shop Now
/collections/jewelleryNo Text
/collections/jewelleryText duplicate Shop Now
/collections/rolex-watchesNo Text
/collections/rolex-watchesText duplicate Shop Now
/collections/solitaire-ringsNo Text
/collections/solitaire-ringsText duplicate Shop Now
/collections/eternity-ringsNo Text
/collections/eternity-ringsText duplicate Shop Now
/collections/gifts-under-1000No Text
/collections/gifts-under-1000Text duplicate Shop Now
/collections/new-in-test/produ...18ct White Gold Diamond and Sapphire Five Stone Ring £3,875.00
/collections/new-in-test/produ...Victorian 9ct Rose Gold Graduated Double Albert Chain £2,850.00
/collections/new-in-test/produ...Victorian 15ct Yellow Gold Amethyst, Diamond and Peridot Suffragette Brooch £1,775.00
/collections/new-in-test/produ...9ct Yellow Gold Peridot and Seed Pearl Floral Drop Pendant £1,775.00
/collections/new-in-test/produ...Victorian 18ct Yellow Gold Diamond and Seed Pearl Dress Ring £595.00
https://maps.google.com/?daddr...New window External Subdomain Get directions
https://www.google.ca/maps/pla...New window External Subdomain No Text
/blogs/newsView all
/blogs/news/latest-advert-a-va...No Text
/blogs/news/latest-advert-a-va...Latest Advert - A Variety of Rings
/blogs/news/latest-advert-plat...No Text
/blogs/news/latest-advert-plat...Latest Advert - Platinum Diamond and Ruby Double Cluster Ring with Diamond Shoulders
/blogs/news/latest-advert-18ct...No Text
/blogs/news/latest-advert-18ct...Latest Advert - 18ct White Gold Diamond and Emerald Square Dress Ring
https://www.instagram.com/mort...New window External Subdomain Text duplicate Instagram
A-TITLE Mortimers Jewellers on Instagram
https://www.facebook.com/morti...New window External Subdomain Text duplicate Facebook
A-TITLE Mortimers Jewellers on Facebook
https://twitter.com/MortimersJ...New window External Text duplicate Twitter
A-TITLE Mortimers Jewellers on Twitter
https://www.pinterest.co.uk/Mo...New window External Subdomain Text duplicate Pinterest
A-TITLE Mortimers Jewellers on Pinterest
/pages/about-usText duplicate About Us
/pages/servicesText duplicate Services
/policies/refund-policyReturns
/pages/contact-usText duplicate Contact Us
/pages/deliveryDelivery
/pages/terms-conditionsTerms & Conditions
/pages/privacy-policyPrivacy Policy
/pages/request-personal-dataRequest Personal Data
https://www.naj.co.uk/New window External Subdomain IMG-ALT Member The National Association of Jewellers
https://lapada.org/New window External IMG-ALT Lapada The Association of Art & Antiques Dealers
https://www.gia.edu/UK-ENNew window External Subdomain Text duplicate IMG-ALT Member The National Association of Jewellers
https://www.shopify.com/securi...New window Nofollow External Subdomain IMG-ALT Shopify secure badge
A-TITLE This online store is secured by Shopify
https://shopify.pxf.io/c/18366...External Subdomain Powered by Shopify
https://rossbullen.co.uk/External Ross Bullen

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://mortimersjewellers.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
This page loads 10 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.14 seconds.
This page only loads 2 CSS files. That's ok.
The file size of the HTML document is fine (219 kB).

HTTP Response Header

NameValue
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set-cookie99 Characters
x-cachehit, server
x-frame-optionsDENY
content-security-policyblock-all-mixed-content; frame-ancestors 'none'; upgrade-insecure-requests;
strict-transport-securitymax-age=7889238
x-shopid39776583829
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content-languageen
powered-byShopify
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servercloudflare
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http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page has only a few links from other websites.
This page only has backlinks from 23 referring domains.
This page only has 611 backlinks.
This page only has few backlinks from 23 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# we use Shopify as our ecommerce platform

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Sitemap: https://mortimersjewellers.co.uk/sitemap.xml

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Sitemap: https://mortimersjewellers.co.uk/sitemap.xml

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mortimersjewellers.co.uk
Mortimers Jewellers - Fine, Antique & Modern Independent Jewell...
Leading specialist in fine, antique and modern jewellery. Mortimers prides itself on what is quite possibly one of the largest ranges of antique and modern jewellery in the country. Shop online or visit our shop in Exeter, Devon.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Mortimers91%Check
Mortimers Jewellers86%Check
Jewellers75%Check
Mortimers prides69%Check
independent jewellers60%Check
antique56%Check
Shop54%Check
Jewellers based54%Check
modern53%Check
modern jewellery51%Check
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