mothersearth.com | Website SEO Review

Response time

0.66 s

File size

855.30 kB

Words

1173

Media files

187

Number of links

53 internal / 4 external

Meta specifications 70% achieved

Title

(Critically important)

Mother's Earth – Mother's Earth Worldwide

There are word repetitions in the page title.

The length of the page title is perfect. (381 pixels out of 580 max pixel length)

Meta Title

Meta description

(Critically important)

The meta description is missing.

Meta Description

Crawlability

(Critically important)

There are no problems in accessing the website.

Search Engine Crawlers

Canonical URL

(Important)

https://mothersearth.com/

There is a valid canonical link specified.

Canonical Tag

Language

(Somewhat important)

Language detected in text: en

Language defined in HTML: en

Server location: United States of America

The following language is defined by HTML: en

Declaring language in HTML

Alternate/Hreflang Links

(Somewhat important)

A country is specified wrong in alternate links: en-gg

A country is specified wrong in alternate links: en-im

An URL is specified multiple times in alternate links.

Language for link pointing to page itself inaccurate

Hreflang

Other meta tags

(Somewhat important)

There is no rel next meta tag on this page.

There is no rel prev meta tag on this page.

Meta Tags

Domain

(Somewhat important)

The domain is no subdomain.

The domain length is good.

The domain does not contain non-latin characters.

Domain for SEO

Page URL

(Somewhat important)

No parameters were found in the URL.

No session ID was found in the URL.

The URL does not have too many subdirectories.

SEO-friendly URLs

Charset encoding

(Somewhat important)

The charset encoding (UTF-8) is set correctly.

Character Encoding

Doctype

(Nice to have)

The doctype HTML 5 is set correctly.

The doctype is placed at first in the HTML code.

HTML Doctype

Favicon

(Nice to have)

The favicon is linked correctly.

Favicon

Meta tags

Name	Value
google-site-verification	GDc8QH2O1f5ecUd6qHnsSfwxQYVVvfM1ZsPGhdURUbw
viewport	width=device-width,initial-scale=1
theme-color	Empty
shopify-digital-wallet	/70830358793/digital_wallets/dialog
shopify-checkout-api-token	f0b6ebb6ea7a016c2722df9f986db309
lang	en
twitter:card	summary_large_image
twitter:title	Mother's Earth
twitter:description	Mother's Earth Worldwide
og:site_name	Mother's Earth Worldwide
og:url	https://mothersearth.com/
og:title	Mother's Earth
og:type	website
og:description	Mother's Earth Worldwide
og:image	http://mothersearth.com/cdn/shop/files/Logotype_Black_2x_294930f7-2bc4-4c42-86be-bf2b12141d9e.png?height=628&pad_color=fff&v=1710604796&width=1200
og:image:secure_url	https://mothersearth.com/cdn/shop/files/Logotype_Black_2x_294930f7-2bc4-4c42-86be-bf2b12141d9e.png?height=628&pad_color=fff&v=1710604796&width=1200
og:image:width	1200
og:image:height	628
X-UA-Compatible	IE=edge
charset	utf-8

Page quality 73% achieved

Content

(Critically important)

This page contains 1173 words. That's ok.

28.5% of the text are stop words.

Keywords used in the page title are also used in the page content. That's good!

The page contains a listing, which indicates a good text layout.

22 paragraphs were found on this page.

The text content is perfect.

No placeholders texts or images were found.

There are no duplicates on the site.

The average number of words per sentence of 15.44 words is good.

Content is King

Frames

(Critically important)

This page does not use a frameset.

Frames and framesets

Mobile optimization

(Somewhat important)

No Apple touch icon is specified.

The file size of the HTML document is very large (855.3 kB).

A viewport "width=device-width,initial-scale=1" is provided.

Mobile Optimization

Bold and strong tags

(Somewhat important)

The usage of strong and bold tags is perfect. We recommend the use of up to 23 tags for this page.

Strong and Bold Tags

Image SEO

(Somewhat important)

150 images have no alt attribute. The content of alt attributes is used by search engines.

Image SEO

This page is optimized perfectly for social networks.

Social Sharing

Additional markup

(Nice to have)

No additional page markup was found.

HTTPS

(Somewhat important)

This website uses HTTPS to protect privacy and integrity of the exchanged data.

All included files are also transferred via HTTPS.

HTTPS

Media list

URL	Alt attribute	Title
...pe_Black_2x_1.png?v=1711094980&width=600	Mother's Earth Worldwide
...eur.svg?v=108032191376992576941746786447	EUR flag
.../aud.svg?v=76657266298101039971746786396	AUD flag
...cad.svg?v=151655060428668169761746786399	CAD flag
...gbp.svg?v=134117518290683424861746786449	GBP flag
.../usd.svg?v=82993287929279651181746786600	USD flag
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.../ltS3TKsDovzZADi7/img2632.png?width=1280	No alt attribute provided
...e6f3236a457c9bba85522019e.png?width=1280	No alt attribute provided
...assets/Heyum3DX4SCOoTK8/2.png?width=1280	No alt attribute provided
.../tFETaomybQihD2Cz/unnamed.png?width=1280	No alt attribute provided
...WQagKdDBYvTM/mothers-logo.png?width=1280	No alt attribute provided
...ts/JjttB2Ql2oAKeqnx/sante.jpg?width=1280	No alt attribute provided
...e6f3236a457c9bba85522019e.png?width=1280	No alt attribute provided
...78aa1bb3323a1d3ca93774624.png?width=1280	No alt attribute provided
...78aa1bb3323a1d3ca93774624.png?width=1280	No alt attribute provided
.../tFETaomybQihD2Cz/unnamed.png?width=1280	No alt attribute provided
...WQagKdDBYvTM/mothers-logo.png?width=1280	No alt attribute provided
...ztuAHWylOqyZ/mothers-logo.png?width=1280	No alt attribute provided
...2111f6c355fbbcdbb1c339650.png?width=1280	No alt attribute provided
...ts/JjttB2Ql2oAKeqnx/sante.jpg?width=1280	No alt attribute provided
...ce29dcf84b4a.png?v=1746087927&width=1280	Eco-Friendly Laundry Sheets (NEW SCENT) Mother's Earth
...fbfb4ee78ec3.png?v=1746087866&width=1280	Eco-Friendly Laundry Sheets (NEW SCENT) Mother's Earth
...25e644941d3d.png?v=1746087914&width=1280	Eco-Friendly Laundry Sheets (NEW SCENT) Mother's Earth
...1f8f4aadd4a0.png?v=1746527347&width=1280	Eco-Friendly Dishwasher Sheets (TEST) Mother's Earth
...3e591a2e0f00.png?v=1746087902&width=1280	Eco-Friendly Laundry Sheets (NEW SCENT) Mother's Earth
...7b8990520d62.png?v=1746527382&width=1280	Eco-Friendly Dishwasher Sheets (TEST) Mother's Earth
...b9d899df08dc.png?v=1744188080&width=1280	Eco-Friendly Floor Cleaner Strips Mother's Earth Worldwide
...ce29dcf84b4a.png?v=1746087927&width=1280	Eco-Friendly Laundry Sheets (NEW SCENT) Mother's Earth
...25e644941d3d.png?v=1746087914&width=1280	Eco-Friendly Laundry Sheets (NEW SCENT) Mother's Earth
...fbfb4ee78ec3.png?v=1746087866&width=1280	Eco-Friendly Laundry Sheets (NEW SCENT) Mother's Earth
...3e591a2e0f00.png?v=1746087902&width=1280	Eco-Friendly Laundry Sheets (NEW SCENT) Mother's Earth
...1f8f4aadd4a0.png?v=1746527347&width=1280	Eco-Friendly Dishwasher Sheets (TEST) Mother's Earth
...7b8990520d62.png?v=1746527382&width=1280	Eco-Friendly Dishwasher Sheets (TEST) Mother's Earth
...b9d899df08dc.png?v=1744188080&width=1280	Eco-Friendly Floor Cleaner Strips Mother's Earth Worldwide
...f21c9a8c20a378881501af8df3b200837a57.svg	No alt attribute provided
...e8abd5bd78dec15c2695c52f8a2fa816853a.svg	No alt attribute provided
...dbbc9f3eceb5f21abd60f60c0b0bd3c8c149.svg	No alt attribute provided
...a2daa24c4998b0dd712be9655.png?width=1280	No alt attribute provided
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Video URL	Width	Height
...o/v/286f227e46744087b58a4e56c1b8a564.mp4
...o/v/a4e3e06eeae24ab29257c17a3ba6e6d2.mp4
...o/v/0d4b465dc0c34fa5ad5d998f2512da22.mov
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...o/v/286f227e46744087b58a4e56c1b8a564.mp4
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Page structure 45% achieved

H1 heading

(Critically important)

Mother's Earth Worldwide

Too many H1 headings

H1-H6 headings

Headings

(Important)

The structure of headings is missing one or more levels. Do not skip heading levels.

Some headings do not have any content.

H1-H6 headings

Heading structure

Heading level	Content
H1	Mother's Earth Worldwide
H1	Mother's Earth Is Now Grand Mother's Earth
H2	Your cart is empty
H2	Total
H2	Country/region
H2	Why Mother's Earth
H2	What the corporations don't tell you about chemicals and microplatics
H2	...and that's why we're committed to real change!
H2	For every purchase we donate 10 washes to a charity, on your behalf
H2	Try us for 30 days. Risk free!
H2	Info
H2	Support
H2	Company details
H3	Empty heading
H3	Completely plastic free
H3	Free from harmful ingredients
H3	Vegan & cruelty free
H5	Choose your free donation to charity

Link structure 30% achieved

Internal links

(Important)

Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.

Some anchor texts are used more than once.

The number of internal links is ok.

None of the anchor texts is too long.

Internal Linking

External links

(Nice to have)

There are 4 external links on this page.

External Links

Found links on this page

Link	Attributes	Anchor text
https://mothersearth.com/	Anchor	Skip to content
/collections/all-products/		Continue shopping
https://mothersearth.com/		Home
/collections/all-products		All products
/pages/ingredients		Ingredients
/pages/co2-compensate		CO2 Neutral
/pages/remove-stains		Remove stains
/pages/about-us		About Us
/pages/affiliate-program		Affiliate program
https://mothersearth.com/apps/juo		Manage subscription
/apps/bubblehouse/rewards/		Loyalty program
https://www.facebook.com/mothe...	External Subdomain	Facebook
https://www.instagram.com/moth...	External Subdomain	Instagram
https://mothersearth.com/		IMG-ALT Mother's Earth Worldwide
https://mothersearth.com/cart		Cart
/collections/all-products		👶🏻 GRAND MOTHER'S EARTH SALE 💙 UP TO 40% OFF + FREE GIFTS
/collections/all-products		DISCOVER OUR DISCOUNT
/cart/49000600961289:1?storefr...		Add to cart
/cart/49000607383817:1?storefr...	Text duplicate	Add to cart
/cart/49000607351049:1?storefr...	Text duplicate	Add to cart
/cart/49039378874633:1?storefr...	Text duplicate	Add to cart
/cart/49000600797449:1?storefr...	Text duplicate	Add to cart
/cart/49039379038473:1?storefr...	Text duplicate	Add to cart
/cart/49057666924809:1?storefr...	Text duplicate	Add to cart
/cart/49000600961289:1?storefr...	Text duplicate	Add to cart
/cart/49000607351049:1?storefr...	Text duplicate	Add to cart
/cart/49000607383817:1?storefr...	Text duplicate	Add to cart
/cart/49000600797449:1?storefr...	Text duplicate	Add to cart
/cart/49039378874633:1?storefr...	Text duplicate	Add to cart
/cart/49039379038473:1?storefr...	Text duplicate	Add to cart
/cart/49057666924809:1?storefr...	Text duplicate	Add to cart
/collections/all-products		Shop now
/pages/about-us		Learn more
/pages/impact		SEE OUR DONATION PARTNERS
/collections/laundry-sheets	Text duplicate	Shop now
/collections/dishwasher-sheets	Text duplicate	Shop now
/collections/all-products		Order now & save
https://www.facebook.com/mothe...	External Subdomain Text duplicate	Facebook
https://www.instagram.com/moth...	External Subdomain Text duplicate	Instagram
/pages/ingredients	Text duplicate	Ingredients
/pages/about-us	Text duplicate	About Us
/pages/impressum		Impressum
/pages/affiliate-program	Text duplicate	Affiliate program
/pages/wholesale		Wholesale
/pages/contact-us		Contact
/pages/return-policy		Return Policy
/pages/terms-and-conditions		Terms and conditions
/pages/cookie-policy		Cookie Policy
/pages/privacy-policy		Privacy Policy
/pages/shipping-delivery		Shipping & Delivery
/pages/cancellation-policy		Cancellation Policy
/apps/tracking		Track Order
https://mothersearth.com/apps/juo	Text duplicate	Manage subscription
https://mothersearth.com/	Text duplicate	Mother's Earth Worldwide
/pages/terms-and-conditions		Terms & Conditions
/pages/privacy-policy	Text duplicate	Privacy Policy
https://mothersearth.com/	Text duplicate	Mother's Earth Worldwide

Server configuration 71% achieved

HTTP redirects

(Critically important)

This page redirects to "https://mothersearth.com/"

WWW Redirect

HTTP header

(Important)

No X-Powered HTTP header is sent.

The web server transmits the web page (HTML) in compressed form.

HTTP headers

Performance

(Somewhat important)

The page response time of 0.66 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.

A Content Delivery Network like Google Hosted Libraries can save bandwidth for the JQuery files.

The file size of the HTML document is very large (855 kB).

Page Speed

HTTP Response Header

Name	Value
date	Wed, 14 May 2025 22:05:56 GMT
content-type	text/html; charset=utf-8
x-sorting-hat-podid	264
x-sorting-hat-shopid	70830358793
x-storefront-renderer-rendered	1
set-cookie	99 Characters
link	<https://cdn.shopify.com>; rel="preconnect", <https://cdn.shopify.com>; rel="preconnect"; crossorigin, <//mothersearth.com/cdn/shop/t/35/assets/instant-jJq9VcmptqWVF0hs.css?v=150374467244599319541746943128>; as="style"; rel="preload", <//mothersearth.com/cdn/shop/t/35/assets/component-localization-form.css?v=143319823105703127341746786423>; as="style"; rel="preload", <//mothersearth.com/cdn/shop/files/Logotype_Black_2x_1.png?v=1711094980&width=600>; as="image"; rel="preload"; imagesrcset="//mothersearth.com/cdn/shop/files/Logotype_Black_2x_1.png?v=1711094980&width=100 100w, //mothersearth.com/cdn/shop/files/Logotype_Black_2x_1.png?v=1711094980&width=150 150w, //mothersearth.com/cdn/shop/files/Logotype_Black_2x_1.png?v=1711094980&width=200 200w"; imagesizes="(min-width: 750px) 100px, 50vw"
etag	"cacheable:18e00f9cc388d622b43515b347d91f70"
content-encoding	br
x-cache	miss
x-frame-options	DENY
content-security-policy	block-all-mixed-content; frame-ancestors 'none'; upgrade-insecure-requests;
strict-transport-security	max-age=7889238
x-shopid	70830358793
x-shardid	264
vary	Accept
content-language	en-IE
powered-by	Shopify
server-timing	processing;dur=448;desc="gc:37", db;dur=152, db_async;dur=15.455, render;dur=175, asn;desc="24940", edge;desc="CDG", country;desc="DE", knownbot, theme;desc="180711850249", pageType;desc="index", servedBy;desc="52xd", requestID;desc="6ca796c8-3268-47e9-aa6a-eaa29c422ee0-1747260356"
shopify-complexity-score	0
x-dc	gcp-europe-west1,gcp-europe-west4,gcp-europe-west4
x-request-id	6ca796c8-3268-47e9-aa6a-eaa29c422ee0-1747260356
alt-svc	h3=":443"; ma=86400
cf-cache-status	DYNAMIC
report-to	{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=z3C1obySaDxasAZoDHcLgCO5WLdnwB8CXOYdJXiyPXjRlxrJlCiL0LbQbNfwl8XGtGTnu6qJ40U7ZvF0rSlfpc38ppWInRi4BgX5QR6xIda%2FT2Lso3j%2BRH%2Bm4WmbHlge5pE%3D"}],"group":"cf-nel","max_age":604800}
nel	{"success_fraction":0.01,"report_to":"cf-nel","max_age":604800}
x-xss-protection	1; mode=block
x-content-type-options	nosniff
x-permitted-cross-domain-policies	none
x-download-options	noopen
shopify-edge-ip	23.227.38.65
server	cloudflare
cf-ray	93fdb32a8ade9ee6-CDG
statuscode	200
http_version	HTTP/2

External factors 48% achieved

Backlinks

(Critically important)

This page has only a few links from other websites.

This page only has backlinks from 16 referring domains.

This page only has 17 backlinks.

This page only has few backlinks from 16 different ip addresses.

Backlinks

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# we use Shopify as our ecommerce platform

User-agent: *
Disallow: /a/downloads/-/*
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
Disallow: /checkout
Disallow: /70830358793/checkouts
Disallow: /70830358793/orders
Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
Disallow: /*/collections/*sort_by*
Disallow: /collections/*+*
Disallow: /collections/*%2B*
Disallow: /collections/*%2b*
Disallow: /*/collections/*+*
Disallow: /*/collections/*%2B*
Disallow: /*/collections/*%2b*
Disallow: */collections/*filter*&*filter*
Disallow: /blogs/*+*
Disallow: /blogs/*%2B*
Disallow: /blogs/*%2b*
Disallow: /*/blogs/*+*
Disallow: /*/blogs/*%2B*
Disallow: /*/blogs/*%2b*
Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /policies/
Disallow: /*/policies/
Disallow: /*/*?*ls=*&ls=*
Disallow: /*/*?*ls%3D*%3Fls%3D*
Disallow: /*/*?*ls%3d*%3fls%3d*
Disallow: /search
Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Disallow: /recommendations/products
Disallow: /*/recommendations/products
Sitemap: https://mothersearth.com/sitemap.xml

# Google adsbot ignores robots.txt unless specifically named!
User-agent: adsbot-google
Disallow: /checkouts/
Disallow: /checkout
Disallow: /carts
Disallow: /orders
Disallow: /70830358793/checkouts
Disallow: /70830358793/orders
Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /cdn/wpm/*.js

User-agent: Nutch
Disallow: /

User-agent: AhrefsBot
Crawl-delay: 10
Disallow: /a/downloads/-/*
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
Disallow: /checkout
Disallow: /70830358793/checkouts
Disallow: /70830358793/orders
Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
Disallow: /*/collections/*sort_by*
Disallow: /collections/*+*
Disallow: /collections/*%2B*
Disallow: /collections/*%2b*
Disallow: /*/collections/*+*
Disallow: /*/collections/*%2B*
Disallow: /*/collections/*%2b*
Disallow: */collections/*filter*&*filter*
Disallow: /blogs/*+*
Disallow: /blogs/*%2B*
Disallow: /blogs/*%2b*
Disallow: /*/blogs/*+*
Disallow: /*/blogs/*%2B*
Disallow: /*/blogs/*%2b*
Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /policies/
Disallow: /*/policies/
Disallow: /*/*?*ls=*&ls=*
Disallow: /*/*?*ls%3D*%3Fls%3D*
Disallow: /*/*?*ls%3d*%3fls%3d*
Disallow: /search
Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Disallow: /recommendations/products
Disallow: /*/recommendations/products
Sitemap: https://mothersearth.com/sitemap.xml

User-agent: AhrefsSiteAudit
Crawl-delay: 10
Disallow: /a/downloads/-/*
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
Disallow: /checkout
Disallow: /70830358793/checkouts
Disallow: /70830358793/orders
Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
Disallow: /*/collections/*sort_by*
Disallow: /collections/*+*
Disallow: /collections/*%2B*
Disallow: /collections/*%2b*
Disallow: /*/collections/*+*
Disallow: /*/collections/*%2B*
Disallow: /*/collections/*%2b*
Disallow: */collections/*filter*&*filter*
Disallow: /blogs/*+*
Disallow: /blogs/*%2B*
Disallow: /blogs/*%2b*
Disallow: /*/blogs/*+*
Disallow: /*/blogs/*%2B*
Disallow: /*/blogs/*%2b*
Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /policies/
Disallow: /*/policies/
Disallow: /*/*?*ls=*&ls=*
Disallow: /*/*?*ls%3D*%3Fls%3D*
Disallow: /*/*?*ls%3d*%3fls%3d*
Disallow: /search
Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Disallow: /recommendations/products
Disallow: /*/recommendations/products
Sitemap: https://mothersearth.com/sitemap.xml

User-agent: MJ12bot
Crawl-delay: 10

User-agent: Pinterest
Crawl-delay: 1

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mothersearth.com

Mother's Earth – Mother's Earth Worldwide

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Keyword	Result	Recheck
MOTHER	81%	Check
EARTH	81%	Check
Earth Worldwide	74%	Check
world	63%	Check
GRAND MOTHER	61%	Check
Worldwide	59%	Check
Mother's Earth	57%	Check
Mother's Earth Worldwide	56%	Check
free	47%	Check
Risk Free	47%	Check
Plastic Free	44%	Check
charity	43%	Check
Try	43%	Check
Risk	43%	Check
Completely plastic free	43%	Check
Company details	43%	Check
30 Days	39%	Check
donate 10 washes	39%	Check
Plastic	38%	Check
Ingredients	38%	Check
cart	38%	Check
Days	38%	Check
donation	38%	Check
GRAND	38%	Check
Dishwasher	38%	Check

Show more keywords and terms

Mothersearth.com - SEO Checker

Task list of SEO Improvements 7 Tasks

Meta specifications 70% achieved

(Critically important)

(Critically important)

(Critically important)

(Important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

Meta tags

Automatically check mothersearth.com including all subpages at once!

Page quality 73% achieved

(Critically important)

(Critically important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

(Somewhat important)

Media list

Page structure 45% achieved

(Critically important)

(Important)

Heading structure

Link structure 30% achieved

(Important)

(Nice to have)

Found links on this page

Server configuration 71% achieved

(Critically important)

(Important)

(Somewhat important)

HTTP Response Header

External factors 48% achieved

(Critically important)

Links from Wikipedia

Robots.txt

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