Mountain-equipment.com - SEO Checker

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Overview of the SEO Check
Meta information
94% 
Page quality
95% 
Page structure
68% 
Link structure
12% 
Server
83% 
External factors
100% 
SEO Score
Response time
0.75 s
File size
280.30 kB
Words
806
Media files
54
Number of links
213 internal / 35 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Mountain Equipment
The page title is too short. (186 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Specialist manufacturers of technical outdoor clothing and equipment, including GORE-TEX® waterproofs, down insulation and a full range of sleeping bags.
The length of the meta description is perfect. (969 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.mountain-equipment.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1
theme-colorEmpty
shopify-digital-wallet/23180247118/digital_wallets/dialog
shopify-checkout-api-token47c08c1c645bc64459444ebf8be43ea1
descriptionSpecialist manufacturers of technical outdoor clothing and equipment, including GORE-TEX® waterproofs, down insulation and a full range of sleeping bags.
google-site-verificationDhnGMBxOwNW_38BjlTCKwH71ujxJ2AlltOGUlPGGwEo
facebook-domain-verificationdfyijpiatz6vy8lmqrfc49y0atvm14
langen
twitter:site@MTNEQUIPMENT
twitter:cardsummary_large_image
twitter:titleMountain Equipment
twitter:descriptionSpecialist manufacturers of technical outdoor clothing and equipment, including GORE-TEX® waterproofs, down insulation and a full range of sleeping bags.
og:site_nameMountain Equipment
og:urlhttps://www.mountain-equipment.com/
og:titleMountain Equipment
og:typewebsite
og:descriptionSpecialist manufacturers of technical outdoor clothing and equipment, including GORE-TEX® waterproofs, down insulation and a full range of sleeping bags.
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 806 words. That's ok.
20.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 12.4 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width,initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 16 tags for this page.
Image SEO
(Somewhat important)
19 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ight.png?height=44&v=1681404425&width=74No alt attribute provided
...ark.png?height=72&v=1681405155&width=120No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64Me-01979 Merlot
data:[...] Base64ME-01849 Pine Fern
data:[...] Base64Me-01286 Cosmos
data:[...] Base64Me-01979 Merlot
data:[...] Base64Me-01590 Deep Teal
data:[...] Base64Me-01286 Cosmos
data:[...] Base64Me-01979 Merlot
data:[...] Base64Me-01590 Deep Teal
data:[...] Base64Me-01004 Black
data:[...] Base64Me-01007 Navy
data:[...] Base64ME-01595 Obsidian
data:[...] Base64Me-01004 Black
data:[...] Base64Me-01286 Cosmos
data:[...] Base64Me-01004 Black
data:[...] Base64Me-01286 Cosmos
data:[...] Base64Me-01286 Cosmos
data:[...] Base64ME-01751 Dusk
data:[...] Base64Me-01983 Rust
data:[...] Base64Me-01286 Cosmos
data:[...] Base64Me-01979 Merlot
data:[...] Base64Me-01286 Cosmos
data:[...] Base64Me-01851 Stellar Blue
data:[...] Base64Me-01979 Merlot
data:[...] Base64Me-02001 Merlot/AdmiralBlue
data:[...] Base64Me-01899 AdmiralBlue
data:[...] Base64Me-02001 Merlot/AdmiralBlue
data:[...] Base64Me-01899 AdmiralBlue
data:[...] Base64Me-02001 Merlot/AdmiralBlue
data:[...] Base64Me-01899 AdmiralBlue
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base6420 Years of Partnership | Plas y Brenin & Mountain Equipment
data:[...] Base64Sleeping Bag Temperature Ratings Explained
data:[...] Base64Alaska 2024 Trip Report | YAG
data:[...] Base64Cochamó, Patagonia - A climbers paradise | Katie Keeley
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64Fair Wear Foundation Logo
...logo.png?height=13&v=1681726860&width=24No alt attribute provided
data:[...] Base64No alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 28 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H2 Live for the line
H2 Makalu Waterproofs
H2 Oreus
H2 Waterproofs
H2 Fleece
H2 Insulation
H2 Soft Shell
H2 Packs
H2 Gloves and Accessories
H2 Sleeping Bags
H2 Highlights
H2 Waterproof buying guide
H2 Revere your gear
H2 The latest at Mountain Equipment
H2 Newsletter
H2 Shipping & Returns
H2 Store Locator
H2 Trace your down
H2 OrderEditing
H3 20 Years of Partnership | Plas y Brenin & Mountain Equipment
H3 Sleeping Bag Temperature Ratings Explained
H3 Alaska 2024 Trip Report | YAG
H3 Cochamó, Patagonia - A climbers paradise | Katie Keeley
H3 Be the first to know about new stories, offers and exclusive competitions from Mountain Equipment.
H3 Discover
H3 Help Desk
H3 Help Desk Duplicate text
H3 Follow us
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
9 links don't have an anchor text.
There are 5 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are too many external links (35) on this page.

Found links on this page

LinkAttributesAnchor text
/Anchor Skip to content
/Mountain Equipment
/searchSearch
/accountText duplicate Search
/cartNo Text
/pages/mensMen's
/pages/mensText duplicate Men's
/collections/mens-gore-texMen's GORE-TEX
/pages/oreusOreus Collection
/pages/care-of-your-productProduct Care and Repair
https://www.mountain-equipment...External Subdomain Size Guides
/collections/mens-outdoor-clot...Clothing
/collections/mens-waterproofsWaterproofs
/collections/mens-insulationInsulation
/collections/mens-insulation-s...Synthetic Insulation
/collections/mens-insulation-downDown Insulation
/collections/mens-soft-shellSoft Shell
/collections/mens-fleeceFleece and Midlayers
/collections/mens-jacketsJackets
/collections/mens-trousersLegwear
/collections/mens-vestsVests/ Gilets
/collections/mens-t-shirtsT-Shirts
/collections/mens-hatsHats
/collections/mens-glovesGloves
/collections/mens-gaitersGaiters
/collections/equipmentEquipment
/collections/mens-packs-kitbagsPacks & Kitbags
/collections/mens-sleeping-bagsSleeping Bags
/collections/mens-sleeping-matsSleeping Mats
/collections/bivi-bagsBivi Bags
/collections/mens-outdoor-clot...Activities
/collections/mens-mountaineeringMountaineering
/collections/mens-summer-alpineAlpine Climbing
/collections/mens-mountain-run...Mountain Running
/collections/mens-scottish-win...Winter climbing
/collections/mens-rock-climbingRock climbing
/collections/mens-hiking-and-t...Hiking and Trekking
/collections/mens-ski-touringSki Mountaineering
/collections/mens-expeditionExpedition
/pages/buying-guidesAdvice
/pages/buying-guidesBuying Guides
/pages/revere-your-gearRevere Your Gear
/pages/care-of-your-productProduct Care & Repair
/pages/womensWomen's
/pages/womensText duplicate Women's
/pages/oreusText duplicate Oreus Collection
/pages/care-of-your-productText duplicate Product Care and Repair
https://www.mountain-equipment...External Subdomain Text duplicate Size Guides
/collections/womens-outdoor-cl...Text duplicate Clothing
/collections/womens-waterproofsText duplicate Waterproofs
/collections/womens-insulationText duplicate Insulation
/collections/womens-insulation...Text duplicate Synthetic Insulation
/collections/womens-insulation...Text duplicate Down Insulation
/collections/womens-soft-shellText duplicate Soft Shell
/collections/womens-jacketsText duplicate Jackets
/collections/womens-fleeceFleece and Midlayer
/collections/womens-trousersText duplicate Legwear
/collections/womens-vestsText duplicate Vests/ Gilets
/collections/womens-t-shirtsText duplicate T-Shirts
/collections/womens-hatsText duplicate Hats
/collections/womens-glovesText duplicate Gloves
/collections/womens-gaitersText duplicate Gaiters
/collections/equipmentText duplicate Equipment
/collections/womens-packs-kitbagsText duplicate Packs & Kitbags
/collections/womens-sleeping-bagsText duplicate Sleeping Bags
/collections/womens-sleeping-matsText duplicate Sleeping Mats
/collections/bivi-bagsText duplicate Bivi Bags
/collections/womensText duplicate Activities
/collections/womens-mountainee...Text duplicate Mountaineering
/collections/womens-mountain-r...Text duplicate Mountain Running
/collections/womens-summer-alpineText duplicate Alpine Climbing
/collections/womens-scottish-w...Winter Climbing
/collections/womens-rock-climbingRock Climbing
/collections/womens-hiking-tre...Hiking & Trekking
/collections/womens-ski-touringText duplicate Ski Mountaineering
/collections/womens-expeditionText duplicate Expedition
/pages/buying-guidesText duplicate Advice
/pages/buying-guidesText duplicate Buying Guides
/pages/revere-your-gearText duplicate Revere Your Gear
/pages/care-of-your-productText duplicate Product Care & Repair
/pages/equipmentText duplicate Equipment
/collections/packs-kitbagsText duplicate Packs & Kitbags
/collections/packsPacks/Rucksacks
/collections/kitbagsKitbags
/collections/stuff-sackStuffsacks
https://www.mountain-equipment...External Subdomain Pack Spares
/pages/sleeping-bags-matsSleeping
https://www.mountain-equipment...External Subdomain All Sleeping Bags
/collections/down-sleeping-bagsDown Sleeping Bags
/collections/synthetic-sleepin...Synthetic Sleeping Bags
/collections/sleeping-matsText duplicate Sleeping Mats
/collections/sleeping-bag-linersSleeping bag liners
/collections/bivi-bagsText duplicate Bivi Bags
/collections/sleeping-accessoriesSleeping Accessories
https://www.mountain-equipment...External Subdomain Sleeping Bag Ranges
https://www.mountain-equipment...External Subdomain Extreme Expedition
https://www.mountain-equipment...External Subdomain Extreme Alpine
https://www.mountain-equipment...External Subdomain Extreme Light
https://www.mountain-equipment...External Subdomain Helium
https://www.mountain-equipment...External Subdomain Helium GT
https://www.mountain-equipment...External Subdomain Glacier
https://www.mountain-equipment...External Subdomain Classic Eco
https://www.mountain-equipment...External Subdomain Olympus
https://www.mountain-equipment...External Subdomain TransAlp
https://www.mountain-equipment...External Subdomain Klimatic
https://www.mountain-equipment...External Subdomain Nova
https://www.mountain-equipment...External Subdomain Lunar
/pages/sleeping-bag-range-expl...Text duplicate Advice
/pages/sleeping-bag-buying-guideSleeping Bag Buying Guide
/pages/sleeping-mat-buying-guideSleeping Mat Buying Guide
/pages/sleeping-bag-range-expl...Sleeping Bag Range Explainer
/pages/pack-buying-guidePack Buying Guide
/pages/revere-your-gearText duplicate Revere Your Gear
/pages/care-of-your-productProduct Care
https://www.mountain-equipment...External Subdomain All Equipment
https://www.mountain-equipment...External Subdomain Text duplicate Advice
/pages/revere-your-gearText duplicate Revere Your Gear
/pages/repairs-serviceWash & Repair Service
/pages/destination-guidesDestination Guides
/pages/size-guidesText duplicate Size Guides
https://www.mountain-equipment...External Subdomain Text duplicate Sleeping Bag Range Explainer
/pages/goretex-with-epe-membraneGORE-TEX with ePE membrane
/pages/aethermAetherm™ Precision Insulation
/blogs/inside-mountain-equipmentStories
/pages/buying-guidesText duplicate Buying Guides
/pages/buying-guidesAll Buying Guides
/pages/waterproof-buying-guideWaterproof Guide
/pages/down-clothing-buying-guideDown Insulation Guide
/pages/synthetic-insulation-bu...Synthetic Insulation Guide
/pages/soft-shell-buying-guideSoft Shell Guide
/pages/fleece-buying-guideFleece Guide
/pages/glove-buying-guideGlove Guide
/pages/sleeping-bag-buying-guideSleeping Bag Guide
/pages/sleeping-mat-buying-guideSleeping Mat Guide
/pages/pack-buying-guideText duplicate Pack Buying Guide
/pages/layering-guideLayering Guides
/pages/layering-guideWinter Walking
https://www.mountain-equipment...External Subdomain Scottish Winter Climbing
https://www.mountain-equipment...External Subdomain Ski Touring
/pages/care-of-your-productText duplicate Product Care & Repair
/pages/care-of-your-productAll Product Care
https://www.mountain-equipment...External Subdomain Shop care products
/pages/caring-for-waterproofsWaterproof Care
/pages/caring-for-insulated-cl...Insulation Care
/pages/caring-for-midlayersFleece Care
/pages/caring-for-softshellSoft Shell Care
/pages/caring-for-gloves-and-a...Gloves Care
/pages/caring-for-down-sleepin...Down Sleeping Bag Care
/pages/caring-for-synthetic-sl...Synthetic Sleeping Bag Care
/pages/caring-for-sleeping-matsSleeping Mat Care
/pages/caring-for-packsPack Care
/pages/about-usAbout Us
/pages/about-usText duplicate About Us
/pages/the-pro-teamOur Team
/pages/we-supportOur Partners
/blogs/inside-mountain-equipmentText duplicate Stories
https://www.mountain-equipment...External Subdomain Jobs
/pages/responsibilityResponsibility
https://www.mountain-equipment...External Subdomain Fair Wear Foundation
https://www.mountain-equipment...External Subdomain Down Codex
/pages/down-cycle-historyDown Cycle
/accountLog In
/account/registerRegister
/collections/new-for-autumn-wi...Explore the new AW24 collection
/collections/makalu-waterproofsShop now
/pages/goretex-with-epe-membraneLearn more about GORE-TEX ePE
/pages/oreusDiscover the Oreus collection
/pages/aethermLearn more about Aetherm™
/collections/mens-waterproofsText duplicate Men's
/collections/womens-waterproofsText duplicate Women's
/collections/mens-fleeceShop Men's
/collections/womens-fleeceShop Women's
/collections/mens-insulationText duplicate Men's
/collections/womens-insulationText duplicate Women's
/collections/mens-soft-shellText duplicate Men's
/collections/womens-soft-shellText duplicate Women's
/collections/packs-kitbagsShop all
/collections/gloves-and-access...Text duplicate Shop all
/collections/mens-sleeping-bagsText duplicate Men's
/collections/womens-sleeping-bagsText duplicate Women's
/collections/spring-climbingText duplicate Shop all
/products/andola-mens-jacketNo Text
/products/andola-mens-jacketAndola Men's Jacket
/products/andola-womens-jacketNo Text
/products/andola-womens-jacketAndola Women's Jacket
/products/lightline-mens-vestNo Text
/products/lightline-mens-vestLightline Men's Vest
/products/earthrise-womens-parkaNo Text
/products/earthrise-womens-parkaEarthrise Women's Parka
/products/braldu-hooded-mens-j...No Text
/products/braldu-hooded-mens-j...Braldu Hooded Men's Jacket
/products/braldu-hooded-womens...No Text
/products/braldu-hooded-womens...Braldu Hooded Women's Jacket
/products/oreus-hooded-mens-ja...No Text
/products/oreus-hooded-mens-ja...Oreus Hooded Men's Jacket
/products/oreus-hooded-womens-...No Text
/products/oreus-hooded-womens-...Oreus Hooded Women's Jacket
/pages/waterproof-buying-guideLearn more
/pages/revere-your-gearDiscover now
/blogs/inside-mountain-equipmentRead all
/blogs/inside-mountain-equipme...Trivial anchor text
Read more
/blogs/inside-mountain-equipme...Text duplicate Trivial anchor text
Read more
/blogs/inside-mountain-equipme...Text duplicate Trivial anchor text
Read more
/blogs/inside-mountain-equipme...Text duplicate Trivial anchor text
Read more
https://manage.kmail-lists.com...External Subdomain Sign Up
/pages/deliveryLearn More
/pages/store-locatorText duplicate Learn More
https://manage.kmail-lists.com...New window External Subdomain Text duplicate Sign Up
/pages/the-pro-teamText duplicate Our Team
/pages/we-supportText duplicate Our Partners
/pages/jobsText duplicate Jobs
/pages/about-usAbout us
/pages/fair-wear-foundationText duplicate Fair Wear Foundation
/pages/down-cycle-historyDown Cycle®
/pages/product-registration-formRegister Your Purchase
/pages/our-guaranteeOur Guarantee
/pages/returnsReturns & Exchanges
/pages/care-of-your-productProduct Care & Repairs
/pages/faqsFAQs
/pages/contact-usContact Us
/pages/deliveryDelivery
https://www.mountain-equipment...External Subdomain Policy Directory
/pages/modern-slavery-statementModern Slavery Statement
/pages/online-stockistsOnline Stockists
/pages/store-locatorFind your nearest stockist
/pages/distributorsInternational Distributors
/pages/product-registration-formText duplicate Register Your Purchase
/pages/our-guaranteeText duplicate Our Guarantee
/pages/returnsText duplicate Returns & Exchanges
/pages/care-of-your-productText duplicate Product Care & Repairs
/pages/faqsText duplicate FAQs
/pages/contact-usText duplicate Contact Us
/pages/deliveryText duplicate Delivery
https://www.mountain-equipment...External Subdomain Text duplicate Policy Directory
/pages/modern-slavery-statementText duplicate Modern Slavery Statement
/pages/online-stockistsText duplicate Online Stockists
/pages/store-locatorText duplicate Find your nearest stockist
/pages/distributorsText duplicate International Distributors
https://www.facebook.com/MTNEQ...New window External Subdomain A-TITLE Facebook
https://www.instagram.com/moun...New window External Subdomain A-TITLE Instagram
https://twitter.com/MTNEQUIPMENTNew window External A-TITLE Twitter
https://vimeo.com/mountainequi...New window External A-TITLE Vimeo
https://www.youtube.com/user/M...New window External Subdomain A-TITLE YouTube
/pages/terms-conditionsTerms & Conditions
/pages/privacy-statementPrivacy Statement
/pages/legal-statementLegal Statement
/pages/about-the-down-codexNew window code
A-TITLE About The DOWN CODEX®
/pages/your-down?barcode=11104...Trivial anchor text
Click here
A-TITLE /pages/your-down?barcode=111042110999

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.mountain-equipment.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.75 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (280 kB).

HTTP Response Header

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External factors

This website has excellent links from other websites.
This page has backlinks from 779 referring domains.
This page has 59,636 backlinks.
This page has backlinks from 591 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# we use Shopify as our ecommerce platform

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www.mountain-equipment.com
Mountain Equipment
Specialist manufacturers of technical outdoor clothing and equipment, including GORE-TEX® waterproofs, down insulation and a full range of sleeping bags.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Equipment81%Check
Mountain Equipment75%Check
Mountain70%Check
Sleeping56%Check
bag56%Check
Sleeping bag56%Check
Waterproof54%Check
Waterproofs54%Check
sleeping bags54%Check
Mountain Running53%Check
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