Overview of the SEO Check
Meta information
87% 
Page quality
94% 
Page structure
58% 
Link structure
90% 
Server
95% 
External factors
100% 
SEO Score
Response time
2.60 s
File size
146.40 kB
Words
897
Media files
32
Number of links
55 internal / 21 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - MSD | Spain
The page title is too short. (186 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
At MSD, we're following the science to tackle some of the world's greatest health threats. Get a glimpse of how we work to improve lives.
The length of the meta description is perfect. (842 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.msd.es/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: es
Language defined in HTML: en-us
Server location: United States of America
The given language en does not conform with the detected language es.
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, minimum-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionAt MSD, we're following the science to tackle some of the world's greatest health threats. Get a glimpse of how we work to improve lives.
msapplication-TileColor#ffffff
msapplication-confighttps://www.msd.es/wp-content/themes/mhh-mhh2-mcc-theme/images/browserconfig.xml
theme-color#ffffff
article:modified_time2024-05-20T15:00:36+00:00
langen-us
twitter:cardsummary_large_image
og:localeen_US
og:typewebsite
og:titleHome - MSD | Spain
og:descriptionAt MSD, we're following the science to tackle some of the world's greatest health threats. Get a glimpse of how we work to improve lives.
og:urlhttps://www.msd.es/
og:site_nameMSD | Spain
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 897 words. That's ok.
27.1% of the text are stop words.
The page contains a listing, which indicates a good text layout.
18 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 22.95 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, minimum-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 18 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
Some headings do not have any content.

Heading structure

Heading levelContent
H2 ¿En qué te podemos ayudar?
H2 Empleamos el potencial de la ciencia de vanguardia para salvar y mejorar vidas en todo el​​​​​​​ mundo.
H2 Empty heading
H2 Nuestras áreas de interés
H2 Empty heading
H3 Tu bienestar es nuestro propósito
H3 El corazón de nuestro propósito
H3 Nuestro compromiso con la sociedad
H3 La diversidad, la equidad y la inclusión alimentan nuestra misión
H3 Forma parte de nuestra Compañía
H3 ANA ARGELICH
H3 MSD Salud Animal
H3 Visita nuestras redes sociales
H3 Empty heading
H4 Acerca de nuestra empresa
H4 Oncología
H4 Oncología Duplicate text
H4 Vacunas
H4 Vacunas Duplicate text
H4 Enfermedades infecciosas
H4 Enfermedades infecciosas Duplicate text
H4 Enfermedades cardiometabólicas
H4 Enfermedades cardiometabólicas Duplicate text
H5 Siguiente:
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 21 external links on this page.
LinkAttributesAnchor text
https://www.msd.es/Anchor Skip to content
https://www.msd.es/Subdomain IMG-ALT Site logo
A-TITLE MSD | Spain
/acerca-de-nuestra-empresa/Subdomain MSD en España
/acerca-de-nuestra-empresa/Subdomain Acerca de nuestra empresa
https://www.msd.es/esg/Subdomain Sostenibilidad
https://www.msd.es/esg/Subdomain Text duplicate Sostenibilidad
/acerca-de-nuestra-empresa/res...Subdomain Programas sociales locales
/acerca-de-nuestra-empresa/cul...Subdomain Cultura y valores
/acerca-de-nuestra-empresa/cul...Subdomain Text duplicate Cultura y valores
/acerca-de-nuestra-empresa/cul...Subdomain Código de conducta y cumplimiento
/etica-y-transparencia/Subdomain Ética y Transparencia
/acerca-de-nuestra-empresa/div...Subdomain Diversidad, equidad e inclusión
/acerca-de-nuestra-empresa/loc...Subdomain Equipo de liderazgo
/acerca-de-nuestra-empresa/pro...Subdomain Proveedores
http://msd.com/External MSD a nivel global
https://www.msd.es/investigacion/Subdomain Investigación
/investigacion/descubrimiento-...Subdomain I + D en España
https://www.msd.es/investigacion/Subdomain I + D Global
/investigacion/2723-2/Subdomain Investigación y desarrollo a nivel global
https://www.msd.com/research/p...New window External Subdomain Pipeline
https://www.msdclinicaltrials....External Subdomain Ensayos clínicos
/investigacion/descripcion-gen...Subdomain Áreas de interés
/investigacion/oncologia/Subdomain Oncología
/investigacion/vacunas/Subdomain Vacunas
/investigacion/enfermedades-ca...Subdomain Enfermedades cardiometabólicas
/investigacion/enfermedades-in...Subdomain Enfermedades infecciosas
https://www.msd.es/pacientes/Subdomain Pacientes
https://www.msd.es/pacientes/Subdomain Text duplicate Pacientes
/nuestros-productos-de-prescri...Subdomain Nuestros productos de prescripción
https://www.msd.es/medio/Subdomain Sala de Prensa
https://www.msd.es/medio/Subdomain Prensa
/medio/biblioteca-multimedia-y...Subdomain Biblioteca multimedia y contactos
/ultimas-campanas/Subdomain Últimas campañas
https://jobs.msd.com/spainExternal Subdomain Trabaja con nosotros
https://www.msd.es/tu-salud/Subdomain Tu Salud
/acerca-de-nuestra-empresa/Subdomain Text duplicate Acerca de nuestra empresa
A-TITLE Acerca de nuestra empresa
https://www.msd.es/contacto/New window Subdomain Contacta con nosotros
A-TITLE Contacta con nosotros
https://www.msd.com/contact-us...External Subdomain MSD en el mundo
https://www.msdclinicaltrials....New window External Subdomain Conoce más
A-TITLE Conoce más
https://youtu.be/DSjPE03MpnANew window External Ver vídeo
A-TITLE Ver vídeo
/stories/melanoma/Subdomain Text duplicate Conoce más
A-TITLE Conoce más
/news/msd-en-espana-obtiene-la...New window Subdomain Lee la nota de prensa
A-TITLE Lee la nota de prensa
/acerca-de-nuestra-empresa/Subdomain Acerca de MSD
A-TITLE Acerca de MSD
https://www.msd.es/pacientes/New window Subdomain Text duplicate Pacientes
A-TITLE Pacientes
/investigacion/2723-2/Subdomain Más información
A-TITLE Más información
https://www.msd.com/research/p...New window External Subdomain Nuestro pipeline
A-TITLE Nuestro pipeline
/investigacion/descubrimiento-...Subdomain Text duplicate Más información
A-TITLE Más información
/investigacion/descripcion-gen...Subdomain Ver todas las áreas de interés
A-TITLE Ver todas las áreas de interés
/investigacion/oncologia/Subdomain Nuestro trabajo en Oncología
/investigacion/vacunas/Subdomain Nuestro trabajo en Vacunas
/investigacion/enfermedades-in...Subdomain Nuestro trabajo en enfermedades infecciosas
/investigacion/enfermedades-ca...Subdomain Nuestro trabajo en enfermedades cardiometabólicas
https://www.msd.es/esg/New window Subdomain Text duplicate Sostenibilidad
A-TITLE Sostenibilidad
/acerca-de-nuestra-empresa/res...New window Subdomain Acerca de nuestras iniciativas sociales en España
A-TITLE Acerca de nuestras iniciativas sociales en España
/acerca-de-nuestra-empresa/div...New window Subdomain Nuestras iniciativas de diversidad, equidad e inclusión
A-TITLE Nuestras iniciativas de diversidad, equidad e inclusión
https://jobs.msd.com/spainNew window External Subdomain Únete a nuestro equipo
A-TITLE Únete a nuestro equipo
https://www.msd-animal-health.es/New window External Subdomain MSD Animal Health España
A-TITLE MSD Animal Health España
https://twitter.com/MSDEspanaNew window External IMG-ALT Twitter icon
https://www.linkedin.com/compa...New window External Subdomain IMG-ALT Linkedin icon
https://www.youtube.com/channe...New window External Subdomain IMG-ALT YouTube icon
/acerca-de-nuestra-empresa/New window Subdomain Text duplicate Acerca de nuestra empresa
/acerca-de-nuestra-empresa/cul...New window Subdomain Text duplicate Cultura y valores
/investigacion/descubrimiento-...New window Subdomain Investigación y desarrollo en España
https://www.msd.es/esg/New window Subdomain Text duplicate Sostenibilidad
/acerca-de-nuestra-empresa/res...New window Subdomain Text duplicate Programas sociales locales
/acerca-de-nuestra-empresa/div...New window Subdomain Text duplicate Diversidad, equidad e inclusión
https://www.msd.es/pacientes/New window Subdomain Text duplicate Pacientes
https://profesionales.msd.es/New window External Subdomain MSD Profesionales Sanitarios
https://www.msdmanuals.com/New window External Subdomain MSD Manuales
https://www.msdprivacy.com/External Subdomain Política de Privacidad
https://www.msdprivacy.com/External Subdomain Política de Cookies
/terminos-y-condiciones-de-uso/Subdomain Términos y Condiciones de Uso
https://www.msd.com/forward-lo...External Subdomain Declaraciones de Proyecciones Futuras
https://www.msdprivacy.com/es/...External Subdomain Aviso de Derechos Sobre Datos Personales – MSD Privacy
https://whistleblowersoftware....External Canal del Informante
https://www.essentialaccessibi...New window External Subdomain IMG-ALT Accessibility icon

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.msd.es/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (2.60 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (146 kB).

HTTP Response Header

NameValue
servernginx
dateTue, 28 May 2024 09:12:17 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
referrer-policyno-referrer-when-downgrade
content-security-policyscript-src 'self' 'unsafe-inline' 'unsafe-eval' https: blob:; style-src 'self' 'unsafe-inline' https:; frame-src 'self' https:; frame-ancestors 'self'; img-src 'self' https: data:; media-src 'self' https: data: blob:; object-src 'none'; font-src 'self' https: data:; default-src 'self' https: wss:; base-uri 'none';
x-content-type-optionsnosniff
x-xss-protection1; mode=block
host-headera9130478a60e5f9135f765b23f26593b
x-frame-optionsDENY
link<https://www.msd.es/wp-json/>; rel="https://api.w.org/"
content-encodinggzip
strict-transport-securitymax-age=31536000
accept-rangesbytes
cache-controlmax-age=300, must-revalidate
x-cacheHIT
x-rqvie1 111 254 443
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 685 referring domains.
This page has 59,357 backlinks.
This page has backlinks from 512 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Search preview

www.msd.es
Home - MSD | Spain
At MSD, we're following the science to tackle some of the world's greatest health threats. Get a glimpse of how we work to improve lives.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
MSD82%Check
En MSD72%Check
de MSD66%Check
MSD Salud60%Check
MSD Animal60%Check
corporativo MSD58%Check
MSD Animal Health55%Check
MSD Salud Animal52%Check
de enfermedades49%Check
trabajo en enfermedades49%Check

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