Natickma.gov - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
75% 
Page structure
17% 
Link structure
25% 
Server
78% 
External factors
100% 
SEO Score
Response time
1.32 s
File size
142.10 kB
Words
906
Media files
23
Number of links
85 internal / 7 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Natick, MA - Official Website | Official Website
There are word repetitions in the page title.
The length of the page title is perfect. (411 pixels out of 580 max pixel length)
Meta description
(Critically important)
The meta description is empty.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
category0Home
theme-colorrgb(35, 64, 147)
descriptionEmpty
keywordsHome
langen
Content-typetext/html; charset=UTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are 2 text duplicates on this page:
  • Duplicate: Starting Thursday, August 29, 2024, select Natick residents may receiv...
This page contains 906 words. That's ok.
23.1% of the text are stop words.
The page contains a listing, which indicates a good text layout.
17 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 15.74 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 18 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/ImageRepository/Document?documentID=17073Town of Natick Massachusetts
/ImageRepository/Document?documentID=15426Search
/ImageRepository/Document?documentID=16579Natick Common 2023 Tree LightingNatick Common 2023 Tree Lighting
data:[...] Base64Aerial view of Natick First Congregational Church in Natick MassachusettsAerial view of Natick First Congregational Church in Natick Massachusetts
data:[...] Base64Town HallTown Hall
data:[...] Base64Natick Center Identity SignNatick Center Identity Sign
data:[...] Base64Downtown NatickDowntown Natick
/ImageRepository/Document?documentId=15452Newspaper
/ImageRepository/Document?documentID=17978vote icon_election
/ImageRepository/Document?documentID=18001mobile town hall graphic
/ImageRepository/Document?documentID=17978vote icon_election
/ImageRepository/Document?documentID=17920NATICK 101_icon
/ImageRepository/Document?documentID=17906natick police logo
/ImageRepository/Document?documentID=17911roadwork
/ImageRepository/Document?documentID=17875Flashvote icon - Be Heard. 1min surveys.
/ImageRepository/Document?documentID=17516Subscribe
/ImageRepository/Document?documentId=15453Papers
/ImageRepository/Document?documentId=15451Calendar
/ImageRepository/Document?documentId=15464News Newspaper
/ImageRepository/Document?documentID=16994south natick dam & spillway
/ImageRepository/Document?documentID=17495Johnson Elementary_black & white
/ImageRepository/Document?documentID=16830need to know_town hall photo
/ImageRepository/Document?documentId=15445Natick Massachusetts home page

Page structure

H1 heading
(Critically important)
ANNOUNCEMENTS
Too many H1 headings
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (13 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 26 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 ANNOUNCEMENTS
H1 QUICK NEWS
H1 TOWN CALENDAR
H1 SPOTLIGHT ON NATICK
H3 August 2024
H3 August 2024 Duplicate text
H4 Natick Receives $600k In Climate Resilience Grant Funding
H4 REMINDER: Early Voting This Week (+ Food Drive)
H4 Introducing: Mobile Town Hall (9/12/24)
H4 Information Regarding Upcoming 9/3/24 Elections
H4 Introducing: Natick 101 Sessions (the first session is set for 9/19/24)
H4 Natick Citizens Police Academy -- Join Today!!
H4 N. Main St. Paving: Work Set for Stretch Between Rte 9 & Wayland Town Line
H4 New Survey Tool -- FlashVote -- Aimed at Ease, Scale, Representation, & Transparency
H4 Do you wish you knew more about Town news, events & more (from Town departments)?
H4 Survey Tool (FlashVote) Will be Sending Registration Text/SMS Messages This Week
H4 Survey Tool (FlashVote) Will be Sending Registration Text/SMS Messages This Week Duplicate text
H4 NEW: Check Out This Newly-Created Webpage That Details Accessory Dwelling Units (ADUs) In Natick
H4 MBTA Communities: Find A Refreshed Project Webpage
H4 Town Hall steps (4 sets) are set to be repaired (starting Tuesday 7/30/24)
H4 '24 Fall Town Meeting is set for 10/15/24 @ Kennedy Middle (UPDATE: Warrant released 8/22/24)
H4 Thu, Aug. 29
H4 Sat, Aug. 31
H4 Charles River Dam Removal & Park Improvements
H4 Johnson Elementary Future Use
H4 Natick: Need to Know
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 7 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.natickma.gov/Anchor Skip to Main Content
/MyAccount/ProfileCreateCreate a Website Account
/MyAccountWebsite Sign In
https://www.natickma.gov/IMG-ALT Town of Natick Massachusetts
/Search/ResultsIMG-ALT Search
/27/GovernmentGovernment
/1940/DepartmentsDepartments
/31/CommunityCommunity
/9/I-Want-ToI Want To...
https://www.natickma.gov/Anchor 1 Natick Common 2023 Tree Lighting
https://www.natickma.gov/Anchor 2 Aerial view of Natick First Congregational Church in Natick Massachusetts
https://www.natickma.gov/Anchor 3 Town Hall
https://www.natickma.gov/Anchor 4 Natick Center Identity Sign
https://www.natickma.gov/Anchor 5 Downtown Natick
/366/Online-PaymentsOnline Payments
/list.aspxAlerts & Notifications
/1188/Report-a-ConcernReport a Concern
/1581/Property-Assessment-Info...Property Values
/902/trash-recycling-collectionTrash & Recycling
/jobs.aspxEmployment
/CivicAlerts.aspx?AID=1155Natick Receives $600k In Climate Resilience Grant Funding
/CivicAlerts.aspx?AID=1155Read more...
/CivicAlerts.aspx?AID=1151IMG-ALT vote icon_election
/CivicAlerts.aspx?AID=1151REMINDER: Early Voting This Week (+ Food Drive)
/CivicAlerts.aspx?AID=1151Text duplicate Read more...
/CivicAlerts.aspx?AID=1150IMG-ALT mobile town hall graphic
/CivicAlerts.aspx?AID=1150Introducing: Mobile Town Hall (9/12/24)
/CivicAlerts.aspx?AID=1150Find event details...
/CivicAlerts.aspx?AID=1147Text duplicate IMG-ALT vote icon_election
/CivicAlerts.aspx?AID=1147Information Regarding Upcoming 9/3/24 Elections
/CivicAlerts.aspx?AID=1147Text duplicate Read more...
/2144/19666/Natick-101-SessionsIMG-ALT NATICK 101_icon
/2144/19666/Natick-101-SessionsIntroducing: Natick 101 Sessions (the first session is set for 9/19/24)
/2144/19666/Natick-101-SessionsLearn more...
/CivicAlerts.aspx?AID=1141IMG-ALT natick police logo
/CivicAlerts.aspx?AID=1141Natick Citizens Police Academy -- Join Today!!
/CivicAlerts.aspx?AID=1141Learn more about the academy...
/CivicAlerts.aspx?AID=1142IMG-ALT roadwork
/CivicAlerts.aspx?AID=1142N. Main St. Paving: Work Set for Stretch Between Rte 9 & Wayland Town Line
/CivicAlerts.aspx?AID=1142Find details + map...
/2143/Survey-ToolsIMG-ALT Flashvote icon - Be Heard. 1min surveys.
/2143/Survey-ToolsNew Survey Tool -- FlashVote -- Aimed at Ease, Scale, Representation, & Transparency
/2143/Survey-ToolsRead more (+ sign up!)...
/CivicAlerts.aspx?AID=1139IMG-ALT Subscribe
/CivicAlerts.aspx?AID=1139Do you wish you knew more about Town news, events & more (from Town departments)?
/CivicAlerts.aspx?AID=1139Click to learn more...
https://www.flashvote.com/nati...New window External Subdomain Survey Tool (FlashVote) Will be Sending Registration Text/SMS Messages This Week
https://www.flashvote.com/nati...New window External Subdomain Register today...
/CivicAlerts.aspx?CID=1,34View More Announcements
https://www.flashvote.com/nati...New window External Subdomain Text duplicate Survey Tool (FlashVote) Will be Sending Registration Text/SMS Messages This Week
https://www.flashvote.com/nati...New window External Subdomain Text duplicate Register today...
/2158/PROJECT-Accessory-Dwelli...Subdomain NEW: Check Out This Newly-Created Webpage That Details Accessory Dwelling Units (ADUs) In Natick
/2158/PROJECT-Accessory-Dwelli...Subdomain Text duplicate Learn more...
/2037/PROJECT-MBTA-Communities...Subdomain MBTA Communities: Find A Refreshed Project Webpage
/2037/PROJECT-MBTA-Communities...Subdomain See refreshed webpage...
/CivicAlerts.aspx?AID=1134Town Hall steps (4 sets) are set to be repaired (starting Tuesday 7/30/24)
/DocumentCenter/View/18004/202...New window '24 Fall Town Meeting is set for 10/15/24 @ Kennedy Middle (UPDATE: Warrant released 8/22/24)
/DocumentCenter/View/18004/202...New window Find warrant articles...
/CivicAlerts.aspx?CID=1View More News
https://www.natickma.gov/Anchor Government Meetings
https://www.natickma.gov/Anchor Text duplicate Government Meetings
/calendar.aspx?view=list&year=...29
/calendar.aspx?view=list&year=...31
/Calendar.aspx?EID=10952Charter and Bylaw Review Committee (CBRC)
/Calendar.aspx?EID=10965Advance Processing State Primary & Special Local Election
/calendar.aspx?CID=25,26,29,30...View All Meetings
https://www.natickma.gov/Anchor Community Events
https://www.natickma.gov/Anchor Text duplicate Community Events
/calendar.aspx?CID=102,133,97,...View All Events
/crprojectsIMG-ALT south natick dam & spillway
/crprojectsCharles River Dam Removal & Park Improvements
/crprojectsStay informed...
/2113/PROJECT-Johnson-Elementa...IMG-ALT Johnson Elementary_black & white
/2113/PROJECT-Johnson-Elementa...Johnson Elementary Future Use
/2113/PROJECT-Johnson-Elementa...Text duplicate Stay informed...
/2047/Natick-Need-to-KnowSubdomain IMG-ALT need to know_town hall photo
/2047/Natick-Need-to-KnowSubdomain Natick: Need to Know
/2047/Natick-Need-to-KnowSubdomain Discover more...
/list.aspxAlerts
https://natickma.portal.opengo...External Subdomain Permits & Licenses
https://www.natickps.org/External Subdomain Natick Public Schools
/FormCenter/General-Contact-Fo...Contact Us
/bids.aspxBids / RFPs
/487/Board-Committee-Volunteer...Subdomain Volunteer
/jobs.aspxJobs / Employment
/quicklinks.aspxQuick Links
/CivicAlerts.aspxNews
/calendar.aspxCalendar
/list.aspxNotify Me®
/366/Online-PaymentsText duplicate Online Payments
https://www.natickma.gov/faq.aspxFAQs
https://connect.civicplus.com/...External Subdomain CivicPlus®

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.natickma.gov/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.32 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (142 kB).

HTTP Response Header

NameValue
cache-controlprivate, s-maxage=600,no-transform
content-typetext/html; charset=utf-8
content-encodinggzip
etag" "
varyAccept-Encoding
serverMicrosoft-IIS/10.0
p3pCP="IDC DSP COR ADM DEVi TAIi PSA PSD IVAi IVDi CONi HIS OUR IND CNT"
set-cookie25 Characters
x-content-type-optionsnosniff
content-security-policyframe-ancestors 'self' https://*.granicus.com https://platform.civicplus.com https://account.civicplus.com https://analytics.civicplus.com; img-src * data: blob:; worker-src * data: blob: 'unsafe-eval' 'unsafe-inline'; script-src * about: 'unsafe-inline' 'unsafe-eval'; style-src * 'unsafe-inline'; media-src * blob:; font-src * data:; default-src *
dateThu, 29 Aug 2024 11:40:03 GMT
content-length42231
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 592 referring domains.
This page has 3,437 backlinks.
This page has backlinks from 460 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

user-agent: Baiduspider
Disallow: /
User-agent: Yandex
Disallow: /
User-agent: *
Disallow: /activedit
Disallow: /admin
Disallow: /common/admin/
Disallow: /OJA
Disallow: /support
Disallow: /currenteventsview.asp
Disallow: /search.asp
Disallow: /currenteventsview.aspx
Disallow: /search.aspx
Disallow: /currentevents.aspx
Disallow: /Support
Disallow: /CurrentEventsView.asp
Disallow: /Search.asp
Disallow: /CurrentEventsView.aspx
Disallow: /Search.aspx
Disallow: /Search
Disallow: /CurrentEvents.aspx
Disallow: /Currentevents.aspx
Disallow: /map.aspx
Disallow: /map.asp
Disallow: /Map.aspx
Disallow: /Map.asp
Sitemap: /sitemap.xml
Disallow: /RSS.aspx
User-agent: Siteimprove
Crawl-delay: 20
User-agent: Siteimprovebot
Crawl-delay: 20
User-agent: Siteimprovebot-crawler
Crawl-delay: 20

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Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Natick70%Check
Town Natick58%Check
Natick 101 Sessions51%Check
ANNOUNCEMENTS50%Check
Natick Citizens Police Academy48%Check
Town46%Check
set46%Check
Hall46%Check
Town Hall46%Check
Election45%Check
Show more keywords and terms

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