Nationalarchives.gov.uk - SEO Checker

Overview of the SEO Check
Meta information
98% 
Page quality
67% 
Page structure
95% 
Link structure
96% 
Server
22% 
External factors
100% 
SEO Score
Response time
5.21 s
File size
57.40 kB
Words
436
Media files
0
Number of links
32 internal / 23 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The National Archives
The page title is too short. (199 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
We are a non-ministerial department, and the official archive and publisher for the UK Government, and for England and Wales.
The length of the meta description is perfect. (785 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.nationalarchives.gov.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportinitial-scale = 1.0
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionWe are a non-ministerial department, and the official archive and publisher for the UK Government, and for England and Wales.
DC.identifierhttps://www.nationalarchives.gov.uk/
DC.titleThe National Archives - The National Archives
DC.rightshttps://www.nationalarchives.gov.uk/legal/copyright.htm
DC.publisherThe National Archives
DC.creatorThe National Archives
DC.languageen-GB
DC.formattext/html
DC.typetext
DCTERMS.created2016-06-28
DCTERMS.modified2025-01-30
DC.subjectPublic Records, National Archives, History, Government, Documents
DCTERMS.temporal2000-2100
DCTERMS.spatialEngland,Wales,UnitedKingdom
DC.descriptionThe National Archives is the UK government's official archive. Our main duties are to preserve Government records and to set standards in information management and re-use.
GENERATORMSHTML 6.00.6000.21352
article:modified_time2025-01-30T09:50:00+00:00
langen-gb
twitter:cardsummary_large_image
og:localeen_GB
og:typewebsite
og:titleThe National Archives
og:descriptionWe are a non-ministerial department, and the official archive and publisher for the UK Government, and for England and Wales.
og:urlhttps://www.nationalarchives.gov.uk/
og:site_nameThe National Archives
og:imagehttps://www.nationalarchives.gov.uk/wp-content/uploads/sites/24/2019/07/tna-logo-600x315.jpg
og:image:width600
og:image:height315
og:image:typeimage/jpeg
X-UA-CompatibleIE=edge,chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
There are only 436 words on this page. Good pages should have about 800 words of useful content.
31.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16.8 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 8 JavaScript files. This may affect the load time negatively.
A viewport "initial-scale = 1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 9 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

No media files were found.

Page structure

H1 heading
(Critically important)
The National Archives
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 The National Archives
H2 Explore 1,000 years of history
H2 The National Archives Duplicate text
H3 Reading room disruption
H3 Smuggling gangs and coastal policing in 19th-century England
H3 On the Record: Secrets of the Prize Papers
H3 Coming soon – MI5: Official Secrets
H3 Latest release of files from MI5
H3 Republic: Britain’s Revolutionary Decade, 1649–1660
H3 The story of a century: The 13th century
H3 Book your reading room visit
H3 Our research & academic collaboration
H3 Archives sector
H3 Education
H3 Information management
H3 Follow us
H3 Quick links
H3 Other websites
H3 Sign up to our emails
Some internal link anchor texts are too long.
The number of internal links is ok.
Every linktext is unique.
All internal links are not using dynamic parameters.
There are 23 external links on this page.
LinkAttributesAnchor text
/legal/cookies/Subdomain Set cookie preferences
/Anchor Skip to main content
/Subdomain A-TITLE The National Archives
/about/visit-us/Subdomain Visit
/about/visit-us/whats-on/Subdomain What’s on
https://beta.nationalarchives....External Subdomain Explore the collection
/help-with-your-research/Subdomain Help using the archive
/education/Subdomain Education
/professional-guidance-and-ser...Subdomain Professional guidance and services
/search/Subdomain Search
https://shop.nationalarchives....External Subdomain Shop
/help-with-your-research/Help with your research
https://discovery.nationalarch...External Subdomain Search the catalogue
/about/visit-us/Plan your visit
https://beta.nationalarchives....External Subdomain Feature Smuggling gangs and coastal policing in 19th-century England Delve into the violent history of smuggling on the south coast of England.
https://pod.link/1460242815/ep...External Feature On the Record: Secrets of the Prize Papers Discover this significant collection of artifacts from ships captured by the British between 1652 and 1815.
/mi5-official-secretsSubdomain Feature Coming soon – MI5: Official Secrets Find out about our upcoming exhibition in partnership with MI5 – opening 5 April 2025.
/about/news/latest-release-of-...Subdomain News Latest release of files from MI5 Browse a selection of previously top secret files from MI5, released on 14 Jan 2025.
https://www.eventbrite.co.uk/e...New window External Subdomain Event Republic: Britain’s Revolutionary Decade, 1649–1660 Discover a new history of the interregnum, a turbulent decade of republican rule.
A-TITLE Opens in a new window
https://www.eventbrite.com/cc/...New window External Subdomain Event The story of a century: The 13th century Join us for our three-part series about Europe in the 13th century.
A-TITLE Opens in a new window
/about/visit-us/about-the-book...Subdomain Feature Book your reading room visit To view our documents we encourage you to book your visit in advance.
/about/our-research-and-academ...Our research & academic collaboration Learn about our work as an Independent Research Organisation.
/archives-sectorArchives sector Get help to develop your collections and archives services.
/education/Education View award-winning resources for students and teachers.
/information-management/Information management Access best practice in records management and transfer, and information re-use.
https://twitter.com/UKNatArchivesExternal The National Archives X feed (formally known as Twitter)
https://www.youtube.com/c/TheN...External Subdomain The National Archives YouTube channel
https://www.facebook.com/TheNa...External Subdomain The National Archives Facebook page
https://www.flickr.com/photos/...External Subdomain The National Archives Flickr feed
https://www.instagram.com/nati...External Subdomain The National Archives Instagram feed
https://www.tiktok.com/@uknata...External Subdomain The National Archives TikTok feed
/about/About us
/contact-us/Contact us
/about/news/News
https://blog.nationalarchives....External Subdomain Blog
https://media.nationalarchives...External Subdomain Podcasts
https://images.nationalarchive...External Subdomain Image library
/about/press-room/Press room
/about/jobs/Jobs
/contact-us/british-citizenshi...British citizenship services
/archives-sector/our-archives-...Historical Manuscripts Commission
/webarchive/UK Government Web Archive
https://www.legislation.gov.uk/External Subdomain Legislation.gov.uk
https://caselaw.nationalarchiv...External Subdomain Find case law
https://www.thegazette.co.uk/External Subdomain The Gazette
https://www.nationalarchivestr...External Subdomain The National Archives Trust
https://ftna.org.uk/External Friends of The National Archives
https://pages.enews.nationalar...External Subdomain Subscribe
/help/web-accessibility/Subdomain Accessibility statement
/about/freedom-of-information/Subdomain Freedom of information
/legal/Subdomain Terms and conditions
/legal/privacy.htmSubdomain Privacy policy
/legal/cookies/Subdomain Cookies
/doc/open-government-licence/v...Open Government Licence v3.0
https://www.gov.uk/External GOV.UK

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.nationalarchives.gov.uk/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time is very slow (5.21 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 6 CSS files. This may affect the page load time negatively.
This page loads 8 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (57 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
connectionclose
dateSat, 08 Feb 2025 16:15:42 GMT
servernginx
set-cookie194 Characters
cache-controlmax-age=86400
expiresSun, 09 Feb 2025 16:15:41 GMT
referrer-policyno-referrer-when-downgrade
x-xss-protection1; mode=block
content-security-policyframe-ancestors 'self'
x-cacheMiss from cloudfront
via1.1 b58f4c458263fcafb0c4b2b684d9bc50.cloudfront.net (CloudFront)
x-amz-cf-popFRA60-P10
x-amz-cf-id2r1OyMcuic0QdvULcUv8VjIM2DXFGQZZCgdd2huu21YZyH7VDT0oaQ==
statuscode200
http_versionHTTP/1.1

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 21,472 referring domains.
This page has 10,841,218 backlinks.
This page has backlinks from 12,382 different ip addresses.

Robots.txt

# Tells Scanning Robots Where They Are And Are Not Welcome

User-agent: Googlebot
Disallow: /help-with-your-research/research-guides/birth-marriage-death-england-and-wales
Disallow: /help-with-your-research/research-guides/birth-marriage-and-death-certificates
Disallow: /help-with-your-research/research-guides/adoptions
Disallow: /help-with-your-research/research-guides/electoral-registration
Disallow: /help-with-your-research/research-guides/living-people
Disallow: /help-with-your-research/research-guides/historical-nhs-patient-records/

User-agent: Bingbot
Disallow: /help-with-your-research/research-guides/birth-marriage-death-england-and-wales
Disallow: /help-with-your-research/research-guides/birth-marriage-and-death-certificates
Disallow: /help-with-your-research/research-guides/adoptions
Disallow: /help-with-your-research/research-guides/electoral-registration
Disallow: /help-with-your-research/research-guides/living-people
Disallow: /help-with-your-research/research-guides/historical-nhs-patient-records/

User-agent: Slurp
Disallow: /help-with-your-research/research-guides/birth-marriage-death-england-and-wales
Disallow: /help-with-your-research/research-guides/birth-marriage-and-death-certificates
Disallow: /help-with-your-research/research-guides/adoptions
Disallow: /help-with-your-research/research-guides/electoral-registration
Disallow: /help-with-your-research/research-guides/living-people
Disallow: /help-with-your-research/research-guides/historical-nhs-patient-records/

User-agent: DuckDuckBot
Disallow: /help-with-your-research/research-guides/birth-marriage-death-england-and-wales
Disallow: /help-with-your-research/research-guides/birth-marriage-and-death-certificates
Disallow: /help-with-your-research/research-guides/adoptions
Disallow: /help-with-your-research/research-guides/electoral-registration
Disallow: /help-with-your-research/research-guides/living-people
Disallow: /help-with-your-research/research-guides/historical-nhs-patient-records/


User-agent: *    # applies to all robots
Disallow: /_404-tests
Disallow: /1939-data-room
Disallow: /08-10-13scripts
Disallow: /08-10-13styles
Disallow: /abc123
Disallow: /about/record-transfer-spring-2015
Disallow: /academic
Disallow: /accessions/accprograms/
Disallow: /advanceorders
Disallow: /advanceorders/includes/
Disallow: /advanceorders/js/
Disallow: /amp-blog.htm
Disallow: /archives/
Disallow: /beta/
Disallow: /book-a-reading-room-visit/
Disallow: /bookshop/account.aspx
Disallow: /bookshop/App_Code/
Disallow: /bookshop/basket.aspx
Disallow: /bookshop/Bin/
Disallow: /bookshop/Controls/
Disallow: /bookshop/coupn.aspx
Disallow: /bookshop/digital_receipt.aspx
Disallow: /bookshop/ordercomplete.aspx
Disallow: /bookshop/process_order.aspx
Disallow: /bookshop/receiptfailure.aspx
Disallow: /bookshop/searchresult.aspx
Disallow: /bookshop/titleshow.asp
Disallow: /bookshop/xml/
Disallow: /Bridging
Disallow: /business
Disallow: /cab/
Disallow: /cabinetpaperssearch
Disallow: /catalogue
Disallow: /celebratingcensus
Disallow: /census
Disallow: /chat
Disallow: /clickandbuy
Disallow: /conferences/ 
Disallow: /conferencesclosed
Disallow: /contact/form/
Disallow: /contact-us/*/form
Disallow: /cover-it-live/
Disallow: /currency/
Disallow: /customerrors/
Disallow: /dc-framework/
Disallow: /dc-guidance/
Disallow: /dc-riskassessment/
Disallow: /dc-service/
Disallow: /dc-training/
Disallow: /design-guide/
Disallow: /digexpress
Disallow: /digitalcontinuity
Disallow: /digitalexpress/
Disallow: /discovery
Disallow: /document_handling
Disallow: /documentsonline
Disallow: /documentphotos/
Disallow: /documents/archives/ArchivesObsolete
Disallow: /documents/information-management/imr-guidance-and-appendices.pdf
Disallow: /documents/mog.pdf
Disallow: /documents/old/
Disallow: /dol
Disallow: /droid/
Disallow: /e179/includes/
Disallow: /e179/scripts/
Disallow: /ecards
Disallow: /editorial/
Disallow: /educationservice
Disallow: /edwardii-conference
Disallow: /emergency.htm
Disallow: /empire-at-war
Disallow: /enewsletter
Disallow: /enewsletter/global/
Disallow: /enewsletter/includes/
Disallow: /equity
Disallow: /equity/includes/
Disallow: /equity/scripts/
Disallow: /ero
Disallow: /ERORecords
Disallow: /eventsbooking
Disallow: /eventsbooking/email_templates/
Disallow: /eventsbooking/includes/
Disallow: /eventsbooking/scripts/
Disallow: /failover
Disallow: /Filestore/
Disallow: /foi/pubscheme/
Disallow: /gazettestender
Disallow: /gettingstarted
Disallow: /gcs
Disallow: /gwdb
Disallow: /ia/
Disallow: /hospitalrecords/includes/
Disallow: /househistory
Disallow: /ichora5

Allow: /images/news/
Allow: /images/news/112/
Allow: /images/about/
Allow: /images/home/
Allow: /images/visit/
Disallow: /ImageViewer/
Disallow: /information-principles
Disallow: /information-management/manage-information/places-of-deposit/
Disallow: /includes/
Disallow: /irlist/includes/
Disallow: /labs-maintenance.htm
Disallow: /labs-unavailable.htm
Disallow: /legion
Disallow: /livingin1901
Disallow: /livingthepoorlife
Disallow: /localhistory
Disallow: /media
Disallow: /militaryhistory
Disallow: /museum
Disallow: /museum/includes/
Disallow: /mypage
Disallow: /news/999-snow.htm
Disallow: /news/372.htm
Disallow: /online/includes
Disallow: /pas-198
Disallow: /podcasts
Disallow: /poor_law
Disallow: /portal
Disallow: /preservation
Disallow: /presspreview/
Disallow: /pronom
Disallow: /pronom/product/
Disallow: /pronom/vendor/
Disallow: /recordsmanagement
Disallow: /records/old/
Disallow: /registration
Disallow: /registration/includes/
Disallow: /registration/js/
Disallow: /religiousarchives
Disallow: /rt2014v2/
Disallow: /search/
Disallow: /search.htm
Disallow: /search/name_search.aspx
Disallow: /searchthearchives
Disallow: /sepia/images
Disallow: /SFACS
Disallow: /shop/record-copying-beta.htm
Disallow: /shop/record-copying-faqs-beta.htm
Disallow: /spanish-civil-war
Disallow: /streamline
Disallow: /TNACRL
Disallow: /towton
Disallow: /transfer
Disallow: /video
Disallow: /webarchive/orphans/
Disallow: /wdytya
Disallow: /xml
Disallow: /yourarchives
Disallow: /zzz/




Sitemap: http://www.nationalarchives.gov.uk/sitemaps/sitemap-index.xml

Search preview

www.nationalarchives.gov.uk
The National Archives
We are a non-ministerial department, and the official archive and publisher for the UK Government, and for England and Wales.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Archives77%Check
National77%Check
National Archives77%Check
gov58%Check
UK Government52%Check
England50%Check
Official50%Check
Government46%Check
MI543%Check
Reading43%Check

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