Nationalexpress.com - SEO Checker

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Overview of the SEO Check
Meta information
97% 
Page quality
88% 
Page structure
58% 
Link structure
63% 
Server
89% 
External factors
100% 
SEO Score
Response time
0.62 s
File size
351.80 kB
Words
1216
Media files
80
Number of links
157 internal / 33 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Coach Travel & Airport Transfers | National Express
The length of the page title is perfect. (462 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Book coach travel to 100's of UK towns, cities and airports with National Express coaches
The length of the meta description is perfect. (552 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.nationalexpress.com/en
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, maximum-scale=1
mobile-web-app-capableyes
keywordsEmpty
descriptionBook coach travel to 100's of UK towns, cities and airports with National Express coaches
domainEmpty
ROBOTSindex, follow
google-site-verificationGJ4Qkj5VOalK5l9aIDWNaGxYddjg05Pl2l1Mcy7T9e0
msvalidate.01FF9F7C1DEDCA7019C5D4A9BC90DB5D96
facebook-domain-verificationqjp8w1wmtojba09ql1j6bs2i6boeqy
langen
og:typewebsite
og:localeen_GB
og:titleCoach Travel & Airport Transfers | National Express
og:urlhttps://www.nationalexpress.com
og:descriptionBook coach travel to 100's of UK towns, cities and airports with National Express coaches.
og:imagehttps://www.nationalexpress.com/media/7570/nx-coach-nav-pod-web.jpg
X-UA-CompatibleIE=edge,chrome=1,IE=8
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 1216 words. That's ok.
26.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 24.57 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
Multiple viewport tags are given. There should only be one.
A viewport "width=device-width, initial-scale=1, maximum-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...95248db4780f2a269b6ca38a95bee7292ac42e89National Express logo
...95248db4780f2a269b6ca38a95bee7292ac42e89My Account
...95248db4780f2a269b6ca38a95bee7292ac42e89My Account
...95248db4780f2a269b6ca38a95bee7292ac42e89Back to main menu
...95248db4780f2a269b6ca38a95bee7292ac42e89All Airport Transfers
/media/1674/coach-line-carousel-v2.jpgHand holding a pocket watch
...95248db4780f2a269b6ca38a95bee7292ac42e89Find out more about Coach travel to Stansted
...95248db4780f2a269b6ca38a95bee7292ac42e89All Destinations
...a/2316/london-large-carousel-skyline.jpgHand holding a pocket watch
...95248db4780f2a269b6ca38a95bee7292ac42e89Find out more about Travel to London
...95248db4780f2a269b6ca38a95bee7292ac42e89All Events
/media/1138/crowd-confetti-carousel.jpgHand holding a pocket watch
...95248db4780f2a269b6ca38a95bee7292ac42e89Find out more about Event travel
...95248db4780f2a269b6ca38a95bee7292ac42e89All Coach Hire Options
/media/9854/book-in-advance_carousel.jpgHand holding a pocket watch
...95248db4780f2a269b6ca38a95bee7292ac42e89Find out more about Book in advance
...95248db4780f2a269b6ca38a95bee7292ac42e89All Offers
/media/5104/ce-my-account-pod.jpgHand holding a pocket watch
...95248db4780f2a269b6ca38a95bee7292ac42e89Find out more about No booking fee!
/media/7459/nx-coach-feature-pod.jpgHand holding a pocket watch
...95248db4780f2a269b6ca38a95bee7292ac42e89Find out more about NX Rewards
...95248db4780f2a269b6ca38a95bee7292ac42e89Read our blog
/media/7570/nx-coach-nav-pod-web.jpgHand holding a pocket watch
...95248db4780f2a269b6ca38a95bee7292ac42e89Find out more about We're No. 1
/media/1744/bristol-v2-carousel.jpgHand holding a pocket watch
...95248db4780f2a269b6ca38a95bee7292ac42e89Find out more about Inspire
...95248db4780f2a269b6ca38a95bee7292ac42e89All Help & Advice
/media/1213/contact-us-carousel.jpgHand holding a pocket watch
...95248db4780f2a269b6ca38a95bee7292ac42e89Find out more about Manage my booking
...95248db4780f2a269b6ca38a95bee7292ac42e89My Account
...95248db4780f2a269b6ca38a95bee7292ac42e89Accessibility
...95248db4780f2a269b6ca38a95bee7292ac42e89My Account
...95248db4780f2a269b6ca38a95bee7292ac42e89My Account
/dist/images/global/Visa.pngVISA logo
/dist/images/global/Mastercard.pngMasterCard logo
/dist/images/global/Maestro.pngMaestro logo
/dist/images/global/Paypal.pngPayPal logo
/dist/images/global/Amazon.pngAmazon Pay logo
/dist/images/global/ClearPay_logo.pngClearpay logo
/dist/images/global/apple-pay.pngApple Pay logo
/dist/images/global/JCB_logo.gifJCB logo
/media/12420/tp_great_mob.pngTrustpilot
/media/13025/hompage-pods-ice-cream.jpgDon’t get burnt this summer
...s/global/svg/arrow-right-blue-circle.svgBook now
/media/12902/family_on_coach.jpegIf you know, you go
...s/global/svg/arrow-right-blue-circle.svgWatch now
...a/12910/easy-to-your-jet-350x350-pod.pngEasy to your jet
...s/global/svg/arrow-right-blue-circle.svgBook airport travel
...24/hompage-pods-booking-fee-students.jpgWave goodbye to fees
...s/global/svg/arrow-right-blue-circle.svgSign up for free
...ges/global/svg/arrow-up-white-circle.svgNo alt attribute provided

Page structure

H1 heading
(Critically important)
If you know, you go National Express
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 29 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 If you know, you go National Express
H3 European coach travel
H3 Empty heading
H4 Outward Journey
H4 Return Journey
H4 Help & information
H4 About National Express
H4 More from us
H4 Help & information Duplicate text
H4 About National Express Duplicate text
H4 More from us Duplicate text
H4 Email Sign Up
H4 Get in touch
H4 Download Our App!
H5 Outbound date
H5 Select time
H5 Return date
H5 Select time Duplicate text
H5 Passengers
H5 Do you have a Coachcard?
H5 Passengers Duplicate text
H5 Book direct
H5 Wave goodbye to fees
H5 Guaranteed seat
H5 Greener travel
H5 Free Wi-Fi onboard
H5 Don’t get burnt this summer
H5 If you know, you go
H5 Easy to your jet
H5 Wave goodbye to fees Duplicate text
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (33) on this page.

Found links on this page

LinkAttributesAnchor text
/enIMG-ALT National Express logo
https://book.nationalexpress.c...External Subdomain Anchor My account
IMG-ALT My Account
/en/airports/stanstedSubdomain Stansted Airport
/en/airports/lutonSubdomain Luton Airport
/en/airports/heathrowSubdomain Heathrow Airport
/en/airports/gatwickSubdomain Gatwick Airport
/en/airports/dublinSubdomain Dublin Airport
/en/airportsAll Airport Transfers
IMG-ALT All Airport Transfers
/en/airports/stansted/london-t...Subdomain London to Stansted
/en/airports/luton/london-to-l...Subdomain London to Luton
/en/airports/gatwick/heathrow-...Subdomain Heathrow to Gatwick
/en/airports/gatwick/london-to...Subdomain London to Gatwick
/en/destinations/london/luton-...Subdomain Luton to London
/en/airports/stansted/london-s...Subdomain London Stratford to Stansted
/en/airports/manchesterSubdomain Manchester Airport
/en/airports/bristolSubdomain Bristol Airport
/en/airports/birminghamSubdomain Birmingham Airport
/en/airports/stanstedSubdomain Coach travel to Stansted Book now from across the UK with round the clock airport services...
IMG-ALT Hand holding a pocket watch
/en/destinations/londonSubdomain London
/en/destinations/birminghamSubdomain Birmingham
/en/destinations/bristolSubdomain Bristol
/en/destinations/manchesterSubdomain Manchester
/en/destinations/edinburghSubdomain Edinburgh
/en/destinations/dublinSubdomain Dublin
/en/destinationsAll Destinations
IMG-ALT All Destinations
/en/destinations/london/bristo...Subdomain Bristol to London
/en/destinations/bristol/londo...Subdomain London to Bristol
/en/destinations/leicester/lon...Subdomain London to Leicester
/en/destinations/london/leices...Subdomain Leicester to London
/en/destinations/manchester/lo...Subdomain London to Manchester
/en/destinations/london/bourne...Subdomain Bournemouth to London
/en/destinations/londonSubdomain Travel to London Enjoy coach travel to the capital and have a big city adventure for less...
IMG-ALT Hand holding a pocket watch
/en/events/england-v-finlandSubdomain England V Finland
/en/events/nflSubdomain NFL in London
/en/events/boxingSubdomain Joshua vs Dubois
/en/events/nflSubdomain NFL
/en/eventsAll Events
IMG-ALT All Events
/en/events/leeds-festivalSubdomain Leeds Festival
/en/events/end-of-the-roadSubdomain End of the Road
/en/events/rise-festivalSubdomain Rise Festival
/en/events/dua-lipaSubdomain Dua Lipa
/en/events/boxingSubdomain Text duplicate Joshua vs Dubois
/en/events/red-rosesSubdomain Red Roses v New Zealand
/en/events/england-v-finlandSubdomain Text duplicate England V Finland
/en/events/nflSubdomain Text duplicate NFL in London
/en/events/england-v-greeceSubdomain England V Greece
/en/events/autumn-internationalsSubdomain RFU Autumn Internationals
/en/events/england-women-v-ger...Subdomain England Women V Germany
/en/eventsSubdomain Event travel Keep up to date with the latest on our event coach services...
IMG-ALT Hand holding a pocket watch
https://nxts.nationalexpress.c...New window External Subdomain Vehicle types for hire
https://nxts.nationalexpress.c...New window External Subdomain Coach hire for school trips
https://nxts.nationalexpress.c...New window External Subdomain Coach hire for events & occasions
https://nxts.nationalexpress.c...New window External Subdomain Coach hire for business trips
https://nxts.nationalexpress.c...New window External Subdomain Coach hire for sporting events
https://nxts.nationalexpress.c...New window External Subdomain Coach hire for airport transfers
/en/coach-hireAll Coach Hire Options
IMG-ALT All Coach Hire Options
/en/coach-hireSubdomain Book in advance Why wait to make plans? Secure your coach hire by booking in advance
IMG-ALT Hand holding a pocket watch
/en/offers/cheap-coach-ticketsSubdomain Cheap coach tickets
/en/offers/coachcardsSubdomain Buy a Coachcard
/en/offers/using-a-voucherSubdomain Using a voucher code
/en/offersAll Offers
IMG-ALT All Offers
/en/offers/nx-rewardsSubdomain NX Rewards
/en/studentsSubdomain Student offers
/en/offers/group-travelSubdomain Group offers
/en/help/how-to-book-special-o...Subdomain How to book special offers
/en/offers/coachcards/young-pe...Subdomain Young Person Coachcard
/en/offers/coachcards/seniorSubdomain Senior Coachcard
/en/offers/coachcards/disabledSubdomain Disabled Coachcard
/en/help/my-accountSubdomain No booking fee! Sign up or log in to My Account and save...
IMG-ALT Hand holding a pocket watch
/en/offers/nx-rewardsSubdomain NX Rewards Earn a minimum of 10% cashback when you shop online...
IMG-ALT Hand holding a pocket watch
/en/travelling-with-usSubdomain Travelling with us
/en/help/our-coachesSubdomain Our coaches
/en/environmentSubdomain Sustainability
/en/help/carbon-offsettingSubdomain Carbon offsetting
/en/blogRead our blog
IMG-ALT Read our blog
/en/travelling-with-us/custome...Subdomain Customer experience
/en/help/safetySubdomain Onboard safety
/en/help/accessibilitySubdomain Accessibility
/en/blog/exploring-on-a-budget...Subdomain Exploring on a budget: Free things to do and see
/en/blog/affordable-things-to-...Subdomain Affordable things to do by the beach this summer
/en/blog/6-things-to-do-in-lee...Subdomain 6 things to do in Leeds in a day
/en/travelling-with-usSubdomain We're No. 1 Find out what makes us the UK's favourite coach company...
IMG-ALT Hand holding a pocket watch
/en/blogSubdomain Inspire Our blog is the ideal place for travel ideas, news and more...
IMG-ALT Hand holding a pocket watch
/en/help/live-service-updatesSubdomain Live service updates
https://coachtracker.nationale...External Subdomain Track your coach
/en/help/routemapSubdomain Explore our route map
/en/help/timetablesSubdomain View our timetables
/en/ukrainian-free-travelSubdomain Ukrainian free travel
/en/helpAll Help & Advice
IMG-ALT All Help & Advice
/en/clearpaySubdomain Clearpay
/en/help/my-accountSubdomain My Account
/en/help/my-account/manage-boo...Subdomain Manage my booking
/en/help/tickets/refunds-amendsSubdomain Refunds & amends
/en/help/faqsSubdomain Frequently asked questions
/en/help/luggage-lost-propertySubdomain Luggage & lost property
/en/help/safetySubdomain Safety & security
/en/help/ticketsSubdomain About our tickets
/en/help/accessibilitySubdomain Text duplicate Accessibility
/en/help/contactSubdomain Contact us
/en/help/flexible-travelSubdomain Flexible travel
/en/help/change-goSubdomain Change & go
/en/seat-reservationSubdomain Seat reservation
/en/help/travel-insuranceSubdomain Ticket & trip insurance
/en/help/flexible-travelSubdomain Text duplicate Flexible travel
/en/help/change-goSubdomain Text duplicate Change & go
/en/seat-reservationSubdomain Text duplicate Seat reservation
/en/help/travel-insuranceSubdomain Text duplicate Ticket & trip insurance
/en/help/my-account/manage-my-...Subdomain Manage my booking Access your ticket information and make amends...
IMG-ALT Hand holding a pocket watch
https://book.nationalexpress.c...External Subdomain Anchor Sign up
https://book.nationalexpress.c...External Subdomain Anchor Login
IMG-ALT My Account
/en/help/accessibilitySubdomain Text duplicate Accessibility
/en/help/accessibilitySubdomain Text duplicate Accessibility
IMG-ALT Accessibility
https://book.nationalexpress.c...External Subdomain Anchor Text duplicate Sign up
https://book.nationalexpress.c...External Subdomain Anchor Text duplicate My account
IMG-ALT My Account
https://routemap.nationalexpre...New window External Subdomain Need help finding your stop?
https://routemap.nationalexpre...New window External Subdomain Use our Route Map
https://routemap.nationalexpre...New window External Subdomain Text duplicate Use our Route Map
/en/offers/cheap-coach-ticketsSubdomain Text duplicate Cheap coach tickets
/en/help/my-accountSubdomain Sign up or login
/en/travelling-with-usSubdomain Discover more
/en/environmentSubdomain Our commitment
/en/help/our-coachesSubdomain Explore our facilities
https://routemap.nationalexpre...External Subdomain Find your stop
https://timetables.nationalexp...External Subdomain See Timetables
/en/help/my-account/manage-boo...Subdomain Text duplicate Manage my booking
https://coachtracker.nationale...External Subdomain Text duplicate Track your coach
https://faq.nationalexpress.co...External Subdomain FAQ's
/en/offers/cheap-coach-ticketsSubdomain IMG-ALT Don’t get burnt this summer
A-TITLE Don’t get burnt this summer
/en/offers/cheap-coach-ticketsSubdomain Book now
IMG-ALT Book now
A-TITLE Don’t get burnt this summer
https://www.youtube.com/watch?...New window External Subdomain IMG-ALT If you know, you go
A-TITLE If you know, you go
https://www.youtube.com/watch?...New window External Subdomain Watch now
IMG-ALT Watch now
A-TITLE If you know, you go
/en/airportsSubdomain IMG-ALT Easy to your jet
A-TITLE Easy to your jet
/en/airportsSubdomain Book airport travel
IMG-ALT Book airport travel
A-TITLE Easy to your jet
/en/help/my-accountSubdomain IMG-ALT Wave goodbye to fees
A-TITLE Wave goodbye to fees
/en/help/my-accountSubdomain Sign up for free
IMG-ALT Sign up for free
A-TITLE Wave goodbye to fees
https://book.nationalexpress.c...External Subdomain Anchor Sign up / Login
/en/destinations/europeSubdomain Book your European adventure
/en/help/accessibilitySubdomain Text duplicate Accessibility
/en/coach-hireSubdomain Coach hire
/en/help/conditions-of-carriageSubdomain Conditions of carriage
/en/help/cookie-policySubdomain Cookie policy
/en/help/luggage-lost-propertySubdomain Luggage policy
/en/help/tickets/open-returnsSubdomain Open Return tickets
/en/help/live-service-updatesSubdomain Service updates
/en/studentsSubdomain Student travel
/en/help/terms-conditionsSubdomain Terms & conditions
/en/help/timetablesSubdomain Timetables
/en/affiliatesSubdomain Affiliates
https://careers.nationalexpres...External Subdomain Career opportunities
/en/corporate-governance-policySubdomain Corporate governance statement
/en/gender-pay-reportingSubdomain Gender pay report
/en/environmentSubdomain Our commitment to the environment
/media/2080/passenger-rights-2...Subdomain Passenger rights
https://www.mobicogroup.com/me...External Subdomain Press room
/en/help/safetySubdomain Safety
/en/help/privacy-centreSubdomain Privacy Centre
/en/rail-disruptionSubdomain Rail disruption
/en/blogSubdomain Text duplicate Read our blog
/en/modern-slaverySubdomain Slavery & human trafficking statement
/en/help/accessibilitySubdomain Text duplicate Accessibility
/en/coach-hireSubdomain Text duplicate Coach hire
/en/help/conditions-of-carriageSubdomain Text duplicate Conditions of carriage
/en/help/cookie-policySubdomain Text duplicate Cookie policy
/en/help/luggage-lost-propertySubdomain Text duplicate Luggage policy
/en/help/tickets/open-returnsSubdomain Text duplicate Open Return tickets
/en/help/live-service-updatesSubdomain Text duplicate Service updates
/en/studentsSubdomain Text duplicate Student travel
/en/help/terms-conditionsSubdomain Text duplicate Terms & conditions
/en/help/timetablesSubdomain Text duplicate Timetables
/en/affiliatesSubdomain Text duplicate Affiliates
https://careers.nationalexpres...External Subdomain Text duplicate Career opportunities
/en/corporate-governance-policySubdomain Text duplicate Corporate governance statement
/en/gender-pay-reportingSubdomain Text duplicate Gender pay report
/en/environmentSubdomain Text duplicate Our commitment to the environment
/media/2080/passenger-rights-2...Subdomain Text duplicate Passenger rights
https://www.mobicogroup.com/me...External Subdomain Text duplicate Press room
/en/help/safetySubdomain Text duplicate Safety
/en/help/privacy-centreSubdomain Text duplicate Privacy Centre
/en/rail-disruptionSubdomain Text duplicate Rail disruption
/en/blogSubdomain Text duplicate Read our blog
/en/modern-slaverySubdomain Text duplicate Slavery & human trafficking statement
https://twitter.com/nationalex...External IMG-ALT Twitter Icon
https://www.facebook.com/Natio...External Subdomain IMG-ALT Facebook Icon
https://www.instagram.com/nati...External Subdomain IMG-ALT Instagram Icon
https://www.linkedin.com/compa...External Subdomain IMG-ALT LinkedIn Icon
https://www.tiktok.com/nationa...External Subdomain IMG-ALT Tiktok Icon
/en/sign-upSubscribe
/en/help/contactContact Us
IMG-ALT Mobile Phone Icon
https://itunes.apple.com/gb/ap...New window External Subdomain IMG-ALT Download our App on the App Store
https://play.google.com/store/...New window External Subdomain IMG-ALT Download our App on Google Play

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.nationalexpress.com/en"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.62 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (352 kB).

HTTP Response Header

NameValue
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content-typetext/html; charset=utf-8
content-length54122
content-encodinggzip
cache-controlmax-age=0
dateMon, 02 Sep 2024 05:11:21 GMT
access-control-expose-headersRequest-Context
varyAccept-Encoding
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x-frame-optionsSAMEORIGIN
x-content-type-optionsnosniff
x-xss-protection1; mode=block
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