Nationalgallery.org.uk - SEO Checker

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Overview of the SEO Check
Meta information
99% 
Page quality
81% 
Page structure
58% 
Link structure
81% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.32 s
File size
122.10 kB
Words
961
Media files
44
Number of links
96 internal / 21 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The National Gallery, London
The length of the page title is perfect. (261 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The Nation's Gallery. The story of European art, masterpiece by masterpiece.
The length of the meta description is perfect. (474 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.nationalgallery.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
descriptionThe Nation's Gallery. The story of European art, masterpiece by masterpiece.
keywordsOpen daily, free entry, Trafalgar Square, Central London, UK, art, museum, gallery, paintings, old masters, history, Europe, exhibitions, events, shop, learn, read, watch, Membership, virtual tour, British Gallery, natural gallery, nationalgallery, family day trip, day trip, outing, culture
thumbnail/media/r3shzjs4/1920x1080-static-banner.jpg?rmode=crop&ranchor=center&width=800&height=800&quality=85&v=1dbc116d07daca0
authorThe National Gallery, London
langen-gb
charsetutf-8

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Page quality

Content
(Critically important)
There are 2 text duplicates on this page:
  • Duplicate: Explore the world of art in our onsite and online shops, with ever-cha...
The average number of words per sentence of 26.8 words is high.
This page contains 961 words. That's ok.
28.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 19 tags for this page.
Image SEO
(Somewhat important)
25 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/v3/img/icons/white/hamburger-menu.svgOpen main menu
/v3/img/icons/white/close.svgClose main menu
/v3/img/logos/ng-plus-ng200-logo.svgThe National Gallery home
/v3/img/icons/white/search.svgSearch
/v3/img/icons/white/account.svgSign in
/v3/img/icons/white/account.svgAccount
/v2/img/icons/close-thin.svgClose search form
/v2/img/icons/search-grey.svgSearch
...er.jpg?width=1920&height=1080&quality=85Exterior of the National Gallery with Nelson's column in the foreground
...high.jpg?width=768&height=768&quality=85No alt attribute provided
...high.jpg?width=768&height=768&quality=85No alt attribute provided
...high.jpg?width=768&height=768&quality=85No alt attribute provided
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...-563.jpg?width=563&height=352&quality=85No alt attribute provided
...-563.jpg?width=563&height=352&quality=85No alt attribute provided
/v2/img/logos/facebook-circle.svgFacebook
/v2/img/logos/youtube-circle.svgYouTube
/v2/img/logos/instagram-circle.svgInstagram
/v2/img/logos/threads-circle.svgThreads
/v2/img/logos/x-circle.svgX
/v2/img/logos/tiktok-circle.svgTikTok
...2025.jpg?width=346&height=615&quality=85https://www.instagram.com/reel/DGQH_vyKkqJ/?fbclid=IwY2xjawJSWydleHRuA2FlbQIxMAABHeE1FxFfM85biGQbe42QnnE8KtAlAbez6QBs6lUF8SGewZ35NcSBMpSkXQ_aem_8whPc7TojZhWPFttqbxhhQ
...2025.jpg?width=346&height=615&quality=85https://www.instagram.com/reel/DFpimZQh-16/?fbclid=IwY2xjawJSW4VleHRuA2FlbQIxMAABHYzQ49LfAJ51clsb2g1QhRgvMpk86Armg0bufHllqIFgHrY89U48S92nXQ_aem_9WIl0bzPfsKjo5Bhn08lQw
...2025.jpg?width=346&height=615&quality=85https://www.instagram.com/reel/DHTPDtdtWE5/?fbclid=IwY2xjawJSWshleHRuA2FlbQIxMAABHXFTZw9U9hGbvP2BII3HvqsX_4P0TTbnNIpc-szN6oOW_fr8oem6z3rQkQ_aem_8z_aVWNGbPD74-Mf8BCHxw
/v2/img/logos/ng-logo-white-320.pngThe National Gallery

Page structure

H1 heading
(Critically important)
The National Gallery, London
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 51 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 The National Gallery, London
H2 Bringing people and paintings together
H2 Make the most of your visit
H2 Exhibitions and displays
H2 Events
H2 Membership
H2 Across the UK
H2 From home
H2 Follow our stories
H2 Footer
H3 Our must-see paintings
H3 Eat and drink
H3 Shop
H3 Explore as a family
H3 Empty heading
H3 Siena: The Rise of Painting, 1300 ‒1350
H3 José María Velasco
H3 The Carracci Cartoons: Myths in the Making
H3 Millet: Life on the Land
H3 Radical Harmony
H3 Wright of Derby: From the Shadows
H3 Edwin Austin Abbey: By the Dawn’s Early Light
H3 Empty heading
H3 Welcome space weekends and holidays
H3 Decoding pictures
H3 May half-term
H3 José María Velasco: A View of Mexico
H3 May half-term Duplicate text
H3 Guided tour
H3 C C Land: The Wonder of Art
H3 Velasco and the collection
H3 May half-term Duplicate text
H3 May half-term Duplicate text
H3 May half-term Duplicate text
H3 Highlights of the 19th century
H3 Picture of the month
H3 National Gallery Imaginarium
H3 The Keeper of Paintings
H3 Make and create
H3 Stories
H3 Brighten up your inbox
H3 About us
H3 Commercial
H3 Work with us
H3 User information
H4 Our dedicated space for families
H4 Family tour
H4 Gold reflections: Tuesday 11am
H4 Gold reflections: Tuesday 2pm
H4 Spotlight on Room 43
H4 Family mindful mark making
H4 Gold reflections: Wednesday 11am
H4 Step into Siena
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 21 external links on this page.

Found links on this page

LinkAttributesAnchor text
/Anchor Skip to main content
/Subdomain IMG-ALT The National Gallery home
https://my.nationalgallery.org...External Subdomain My basket
https://my.nationalgallery.org...External Subdomain Sign in
https://my.nationalgallery.org...External Subdomain Text duplicate My basket
https://my.nationalgallery.org...External Subdomain My account
https://my.nationalgallery.org...External Subdomain Sign out
/Subdomain Home
/membershipSubdomain Membership
https://shop.nationalgallery.o...External Subdomain Shop
https://my.nationalgallery.org...External Subdomain Text duplicate Sign in
https://my.nationalgallery.org...External Subdomain Text duplicate My account
https://my.nationalgallery.org...External Subdomain Sign out ()
/visiting/plan-your-visitSubdomain Plan your visit
/visiting/floorplansSubdomain Floorplans
/visiting/accessSubdomain Access
/visiting/family-activitiesSubdomain Family activities
/visiting/eat-and-drinkSubdomain Eat and drink
/visiting/across-the-ukSubdomain Across the UK
/visiting/virtual-gallerySubdomain Virtual Gallery
/whats-onSubdomain What's on now
/exhibitionsSubdomain Exhibitions
/eventsSubdomain Events
/paintings/search-the-collectionSubdomain Search the collection
/paintings/must-seesSubdomain Highlights from the collection
/paintings/latest-arrivalsSubdomain Latest arrivals
/paintings/picture-of-the-monthSubdomain Picture of the month
/paintings/residency-programmesSubdomain Contemporary residencies
/storiesSubdomain Latest stories
/learning/about-learningSubdomain About Learning
/learning/primary-schoolsSubdomain Primary schools
/learning/secondary-schoolsSubdomain Secondary schools
/learning/send-programmeSubdomain SEND programme
/learning/take-one-pictureSubdomain Take One Picture
/learning/secondary-schools/ar...Subdomain Articulation
/learning/coursesSubdomain Courses
/learning/roden-centre-for-cre...Subdomain The Roden Centre for Creative Learning
/research/about-researchSubdomain About research
/research/research-centreSubdomain Research Centre
/research/research-resourcesSubdomain Research resources
/research/research-partnershipsSubdomain Research partnerships
https://ssn.nationalgallery.or...External Subdomain Subject Specialist Network
/support-usSubdomain Support us
/support-us/make-a-donationSubdomain Donate today
/support-us/leave-a-legacySubdomain Leave a legacy
/support-us/join-the-patronsSubdomain Join the Patrons
/support-us/individuals-trusts...Subdomain Individuals, Trusts and Foundations
/support-us/corporate-supportSubdomain Corporate support
/paintings/richard-long-mud-sunMud Sun
A-TITLE Richard Long | Mud Sun
/paintings/jacopo-di-cione-and...San Pier Maggiore Altarpiece
A-TITLE Jacopo di Cione and workshop | The San Pier Maggiore Altarpiece
/paintings/segna-di-bonaventur...Crucifix
A-TITLE Segna di Bonaventura | Crucifix
/paintings/paolo-uccello-the-b...The Battle of San Romano
A-TITLE Paolo Uccello | The Battle of San Romano
/support-us/make-a-donationdonations welcome
/visiting/plan-your-visitText duplicate Plan your visit
/visiting/accessaccess page
/paintings/must-seesOur must-see paintings From Leonardo da Vinci to Vincent van Gogh
/visiting/eat-and-drinkEat and drink The National Gallery’s restaurants, bars and cafés offer something for everyone.
/shopShop Explore the world of art in our onsite and online shops, with ever-changing collections to inspire and delight.
/visiting/visit-as-a-familyExplore as a family Free things for kids of all ages
/paintings/must-seesOur must-see paintings
/visiting/eat-and-drinkText duplicate Eat and drink
/shopText duplicate Shop
/visiting/visit-as-a-familyExplore as a family
/exhibitions/siena-the-rise-of...Exhibition Siena: The Rise of Painting, 1300 ‒1350 Until 22 June 2025 £
/exhibitions/velascoExhibition José María Velasco A View of Mexico Until 17 August 2025 £
/exhibitions/the-carracci-cart...Exhibition The Carracci Cartoons: Myths in the Making Until 6 July 2025 Free
/exhibitions/millet-life-on-th...Exhibition Millet: Life on the Land 7 August – 19 October 2025 Free
/exhibitions/neo-impressionismExhibition Radical Harmony Helene Kröller-Müller's Neo-Impressionists 13 September 2025 – 8 February 2026 £
/exhibitions/wright-of-derby-f...Exhibition Wright of Derby: From the Shadows 7 November 2025 – 10 May 2026 £
/exhibitions/edwin-austin-abbe...Exhibition Edwin Austin Abbey: By the Dawn’s Early Light 20 November 2025 – 15 February 2026 Free
/exhibitionsSee all exhibitions
/events/ccl-welcome-space-week...Creative session | Families Welcome space weekends and holidays Our dedicated space for families Category: Creative session | Families Various dates Free
/events/tours-decoding-picture...Tour | Families, for all ages Decoding pictures Family tour Category: Tour | Families, for all ages Various dates and times Free
/events/creative-sessions-may-...Creative session | Families, for all ages May half-term Gold reflections: Tuesday 11am Category: Creative session | Families, for all ages Tuesday, 27 May 20...
/events/talks-and-conversation...Lunchtime talk José María Velasco: A View of Mexico Category: Lunchtime talk Tuesday, 27 May 2025, 1 pm Free
/events/creative-sessions-may-...Creative session | Families, for all ages May half-term Gold reflections: Tuesday 2pm Category: Creative session | Families, for all ages Tuesday, 27 May 202...
/events/daily-guided-tourTour Guided tour Category: Tour Various dates Free
/events/talks-and-conversation...Talk C C Land: The Wonder of Art Spotlight on Room 43 Category: Talk Tuesday, 27 May 2025, 4 pm Free
/events/tours-velasco-and-the-...Fully booked Tour | Members Velasco and the collection Category: Tour | Members Fully booked Various times From £20
/events/may-half-term-family-m...Creative session | Families, for all ages May half-term Family mindful mark making Category: Creative session | Families, for all ages Various dates Free
/events/creative-sessions-may-...Creative session | Families, for all ages May half-term Gold reflections: Wednesday 11am Category: Creative session | Families, for all ages Wednesday, 28 Ma...
/events/may-half-term-step-int...Creative session | Families, for all ages May half-term Step into Siena Category: Creative session | Families, for all ages Various dates Free
/events/lunchtime-talk-highlig...Lunchtime talk Highlights of the 19th century Category: Lunchtime talk Wednesday, 28 May 2025, 12 pm Free
/eventsSee all events
/membershipMembership Online or in Gallery, our Members enjoy more. Join today
/visiting/across-the-ukFind out more about what's on near you
/paintings/picture-of-the-monthSERIES Picture of the month Discover how Thomas Gainsborough honed his craft through this portrait of his beloved daughters.
/visiting/virtual-gallery/nati...Virtual experiences National Gallery Imaginarium Spark your imagination in a virtual space to interact with our paintings.
/whats-on/keeper-of-paintingsGaming The Keeper of Paintings Step into a hidden world of art and magic with the Keeper of Paintings. Check out the three experience playable before, during...
/stories/make-and-createOnline art tutorials Make and create Get stuck in with our online art tutorials you can easily follow at home.
/storiesContent Stories Read and watch our latest stories.
https://www.facebook.com/thena...External Subdomain IMG-ALT Facebook
https://www.youtube.com/user/n...External Subdomain IMG-ALT YouTube
https://www.instagram.com/nati...External Subdomain IMG-ALT Instagram
https://www.threads.net/@natio...External Subdomain IMG-ALT Threads
https://twitter.com/nationalga...External IMG-ALT X
https://www.tiktok.com/@nation...External Subdomain IMG-ALT TikTok
https://www.instagram.com/reel...External Subdomain URL anchor text
IMG-ALT https://www.instagram.com/reel/DGQH_vyKkqJ/?fbclid=IwY2xjawJSWydleHRuA2FlbQIxMAABHeE1FxFfM85biGQbe42QnnE8KtAlAbez6QBs6lUF8SGewZ35NcSBMpSkXQ_aem_8whPc7TojZhWP...
https://www.instagram.com/reel...External Subdomain URL anchor text
IMG-ALT https://www.instagram.com/reel/DFpimZQh-16/?fbclid=IwY2xjawJSW4VleHRuA2FlbQIxMAABHYzQ49LfAJ51clsb2g1QhRgvMpk86Armg0bufHllqIFgHrY89U48S92nXQ_aem_9WIl0bzPfsKjo...
https://www.instagram.com/reel...External Subdomain URL anchor text
IMG-ALT https://www.instagram.com/reel/DHTPDtdtWE5/?fbclid=IwY2xjawJSWshleHRuA2FlbQIxMAABHXFTZw9U9hGbvP2BII3HvqsX_4P0TTbnNIpc-szN6oOW_fr8oem6z3rQkQ_aem_8z_aVWNGbPD74...
/subscribeSubdomain Brighten up your inbox Get all the latest news from the Gallery's Bicentenary year, updates on exhibitions, plus occasional offers and information on how to ...
/about-us/ng200-programmeSubdomain NG200 Celebrations
/about-us/faqSubdomain Frequently asked questions
/about-usSubdomain Organisation
/about-us/press-and-mediaSubdomain Press
https://shop.nationalgallery.o...External Subdomain Text duplicate Shop
/venue-hireSubdomain Venue hire
/visiting/group-and-private-toursSubdomain Group and private tours
https://www.nationalgalleryima...External Subdomain Picture library
/about-us/partnering-with-the-...Subdomain Partnering with the Gallery
/about-us/partnering-with-the-...Subdomain Borrowing from the Gallery
/about-us/jobs/working-at-the-...Subdomain Jobs
/accessibilitySubdomain Accessibility
/general-privacy-noticeSubdomain Privacy notice
/cookies-policySubdomain Cookies policy
/terms-of-useSubdomain Website terms of use
/about-us/organisation/policie...Subdomain Modern Slavery Statement

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.nationalgallery.org.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.32 seconds.
The file size of the HTML document is fine (122 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
content-encodinggzip
varyAccept-Encoding
serverNG
set-cookie32 Characters
ng-server2
x-ua-compatibleIE=edge
x-frame-optionssameorigin
x-content-type-optionsnosniff
strict-transport-securitymax-age=0
x-xss-protection1; mode=block
dateMon, 26 May 2025 14:55:41 GMT
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 3,773 referring domains.
This page has 76,587 backlinks.
This page has backlinks from 2,834 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# robots.txt for www.nationalgallery.org.uk

User-agent: *

Sitemap: https://www.nationalgallery.org.uk/xml-sitemap
Sitemap: https://www.nationalgallery.org.uk/research/research-centre/archive/sitemap/1
Sitemap: https://www.nationalgallery.org.uk/research/research-centre/archive/sitemap/2
Sitemap: https://www.nationalgallery.org.uk/research/research-centre/archive/sitemap/3

Disallow: /custom/popups
Disallow: /external


User-agent: Googlebot-Image

Disallow: /server.iip

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www.nationalgallery.org.uk
The National Gallery, London
The Nation's Gallery. The story of European art, masterpiece by masterpiece.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Gallery93%Check
National Gallery87%Check
Virtual Gallery65%Check
London62%Check
Art54%Check
Online Art46%Check
Paintings44%Check
stories44%Check
Family44%Check
Tour44%Check
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