Nationalgallery.org.uk - SEO Checker

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Overview of the SEO Check
Meta information
99% 
Page quality
79% 
Page structure
58% 
Link structure
81% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.28 s
File size
121.50 kB
Words
907
Media files
44
Number of links
93 internal / 21 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The National Gallery, London
The length of the page title is perfect. (263 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The Nation's Gallery. The story of European art, masterpiece by masterpiece.
The length of the meta description is perfect. (476 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.nationalgallery.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
descriptionThe Nation's Gallery. The story of European art, masterpiece by masterpiece.
keywordsOpen daily, free entry, Trafalgar Square, Central London, UK, art, museum, gallery, paintings, old masters, history, Europe, exhibitions, events, shop, learn, read, watch, Membership, virtual tour, British Gallery, natural gallery
thumbnail/media/cmkdhiul/1920-x-1080-homepage-autumn-v3.jpg?rmode=crop&ranchor=center&width=800&height=800&quality=85&v=1db05378107bdf0
authorThe National Gallery, London
langen-gb
charsetutf-8

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Page quality

Content
(Critically important)
There are 2 text duplicates on this page:
  • Duplicate: Stop by our cafés or join us for lunch, dinner, afternoon tea or cockt...
This page contains 907 words. That's ok.
25.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 21.67 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
This page only loads 2 JavaScript files. That's good!
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 18 tags for this page.
Image SEO
(Somewhat important)
26 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/v3/img/icons/white/hamburger-menu.svgOpen main menu
/v3/img/icons/white/close.svgClose main menu
/v3/img/logos/ng-plus-ng200-logo.svgThe National Gallery home
/v3/img/icons/white/search.svgSearch
/v3/img/icons/white/account.svgSign in
/v3/img/icons/white/account.svgAccount
/v2/img/icons/close-thin.svgClose search form
/v2/img/icons/search-grey.svgSearch
...v3.jpg?width=1920&height=1080&quality=85No alt attribute provided
...high.jpg?width=768&height=768&quality=85No alt attribute provided
...high.jpg?width=768&height=768&quality=85No alt attribute provided
...high.jpg?width=768&height=768&quality=85No alt attribute provided
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...8&width=310&height=235&v=1d844ec242c8e20No alt attribute provided
...5&width=310&height=235&v=1dacc77c7676eb0No alt attribute provided
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...-352.jpg?width=563&height=352&quality=85No alt attribute provided
...-563.jpg?width=563&height=352&quality=85No alt attribute provided
...-563.jpg?width=563&height=352&quality=85No alt attribute provided
...-563.jpg?width=563&height=352&quality=85No alt attribute provided
...-563.jpg?width=563&height=352&quality=85No alt attribute provided
/v2/img/logos/facebook-circle.svgFacebook
/v2/img/logos/youtube-circle.svgYouTube
/v2/img/logos/instagram-circle.svgInstagram
/v2/img/logos/threads-circle.svgThreads
/v2/img/logos/x-circle.svgX
/v2/img/logos/tiktok-circle.svgTikTok
...d-v2.jpg?width=346&height=615&quality=85https://www.youtube.com/watch?v=dCpOdAQwdYs
...r-v3.jpg?width=346&height=615&quality=85https://www.tiktok.com/@nationalgallerylondon/video/7391839888167013664?lang=en
...r-v2.jpg?width=346&height=615&quality=85https://www.instagram.com/reel/C-AVNdkIFbS/
/v2/img/logos/ng-logo-white-320.pngThe National Gallery

Page structure

H1 heading
(Critically important)
The National Gallery, London
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 53 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 The National Gallery, London
H2 Bringing people and paintings together
H2 Make the most of your visit
H2 Exhibitions and displays
H2 Events
H2 Membership
H2 Across the UK
H2 From home
H2 Follow our stories
H2 Footer
H3 Our must-see paintings
H3 Eat and drink
H3 Shop
H3 Explore as a family
H3 Empty heading
H3 Van Gogh: Poets and Lovers
H3 NG Stories: Making a National Gallery
H3 Discover Constable & The Hay Wain
H3 Parmigianino: The Vision of Saint Jerome
H3 Siena: The Rise of Painting 1300 ‒1350
H3 José María Velasco
H3 The Carracci Cartoons: Myths in the Making
H3 Millet: Life on the Land
H3 Radical Harmony
H3 Empty heading
H3 A National Treasure returns
H3 Daily guided tour
H3 The Good Sharps
H3 Stories of art 1400-1500
H3 Rousseau's imaginary worlds
H3 The artist out of doors
H3 Literary evenings
H3 An introduction to...
H3 Take One Picture CPD - 2024/2025
H3 A National Treasure returns Duplicate text
H3 A journey into the collection...
H3 The secret history of art
H3 Picture of the month: November 2024
H3 Virtual tours
H3 The Keeper Council
H3 Make and create
H3 Stories
H3 Brighten up your inbox
H3 About us
H3 Commercial
H3 Work with us
H3 User information
H4 Caravaggio, 'The Supper at Emmaus'
H4 Members' book club
H4 'Narrative Thread'
H4 Van Gogh: Poets & Lovers
H4 Online sessions
H4 Turner, 'The Fighting Temeraire'
H4 Rubens and changing ideals of beauty
H4 Decoding iconography in paintings
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 21 external links on this page.

Found links on this page

LinkAttributesAnchor text
/Anchor Skip to main content
/Subdomain IMG-ALT The National Gallery home
https://my.nationalgallery.org...External Subdomain My basket
https://my.nationalgallery.org...External Subdomain Sign in
https://my.nationalgallery.org...External Subdomain Text duplicate My basket
https://my.nationalgallery.org...External Subdomain My account
https://my.nationalgallery.org...External Subdomain Sign out
/Subdomain Home
/membershipSubdomain Membership
https://shop.nationalgallery.o...External Subdomain Shop
https://my.nationalgallery.org...External Subdomain Text duplicate Sign in
https://my.nationalgallery.org...External Subdomain Text duplicate My account
https://my.nationalgallery.org...External Subdomain Sign out ()
/visiting/plan-your-visitSubdomain Plan your visit
/visiting/floorplansSubdomain Floorplans
/visiting/accessSubdomain Access
/visiting/familiesSubdomain Families
/visiting/eat-and-drinkSubdomain Eat and drink
/visiting/across-the-ukSubdomain Across the UK
/visiting/virtual-toursSubdomain Virtual tours
/whats-onSubdomain What's on now
/exhibitionsSubdomain Exhibitions
/eventsSubdomain Events
/paintings/search-the-collectionSubdomain Search the collection
/paintings/must-seesSubdomain Highlights from the collection
/paintings/latest-arrivalsSubdomain Latest arrivals
/paintings/picture-of-the-monthSubdomain Picture of the month
/paintings/residency-programmesSubdomain Contemporary residencies
/storiesSubdomain Latest stories
/learning/about-learningSubdomain About Learning
/learning/primary-schoolsSubdomain Primary schools
/learning/secondary-schoolsSubdomain Secondary schools
/learning/take-one-pictureSubdomain Take One Picture
/learning/secondary-schools/ar...Subdomain Articulation
/learning/coursesSubdomain Courses
/research/about-researchSubdomain About research
/research/research-centreSubdomain Research Centre
/research/research-resourcesSubdomain Research resources
/research/research-partnershipsSubdomain Research partnerships
https://ssn.nationalgallery.or...External Subdomain Subject Specialist Network
/support-usSubdomain Support us
/support-us/make-a-donationSubdomain Donate today
/support-us/leave-a-legacySubdomain Leave a legacy
/support-us/join-the-patronsSubdomain Join the Patrons
/support-us/individuals-trusts...Subdomain Individuals, Trusts and Foundations
/support-us/corporate-supportSubdomain Corporate support
/paintings/pierre-auguste-reno...Detail of Pierre-Auguste Renoir, Lakeside Landscape, about 1889
A-TITLE Pierre-Auguste Renoir | Lakeside Landscape
/support-us/make-a-donationdonations welcome
/visiting/plan-your-visitText duplicate Plan your visit
/visiting/accessaccess page
/paintings/must-seesOur must-see paintings From Leonardo da Vinci to Vincent van Gogh
/visiting/eat-and-drinkEat and drink Stop by our cafés or join us for lunch, dinner, afternoon tea or cocktails at our stunning restaurant, Ochre.
/shopShop Browse our prints, souvenirs and latest gifts
/visiting/visit-as-a-familyExplore as a family Free things for kids of all ages
/paintings/must-seesOur must-see paintings
/visiting/eat-and-drinkText duplicate Eat and drink
/shopText duplicate Shop
/visiting/visit-as-a-familyExplore as a family
/exhibitions/van-gogh-poets-an...Exhibition Van Gogh: Poets and Lovers Until 19 January 2025 £
/exhibitions/ng-storiesExhibition NG Stories: Making a National Gallery Until 12 January 2025 Free
/exhibitions/discover-constabl...Exhibition Discover Constable & The Hay Wain Until 2 February 2025 Free
/exhibitions/parmigianino-the-...Exhibition Parmigianino: The Vision of Saint Jerome 5 December 2024 – 9 March 2025 Free
/exhibitions/siena-the-rise-of...Exhibition Siena: The Rise of Painting 1300 ‒1350 8 March – 22 June 2025 £
/exhibitions/velascoExhibition José María Velasco A View of Mexico 29 March – 17 August 2025 £
/exhibitions/the-carracci-cart...Exhibition The Carracci Cartoons: Myths in the Making 10 April – 6 July 2025 Free
/exhibitions/millet-life-on-th...Exhibition Millet: Life on the Land 7 August – 19 October 2025 Free
/exhibitions/neo-impressionismExhibition Radical Harmony Helene Kröller-Müller's Neo-Impressionists 13 September 2025 – 8 February 2026 £
/exhibitionsSee all exhibitions
/events/a-national-treasure-re...Fully booked Talk | Members A National Treasure returns Caravaggio, 'The Supper at Emmaus' Category: Talk | Members Fully booked Tuesday, 5 November 2024, 10...
/events/daily-guided-tourTour Daily guided tour Category: Tour Various dates Free
/events/the-good-sharps-member...Talk | Online | Members The Good Sharps Members' book club Category: Talk | Online | Members Tuesday, 5 November 2024, 6 pm GMT Free
/events/stories-of-art-1400-15...Course | Online Stories of art 1400-1500 Category: Course | Online Various dates From £85.50
/events/lunchtime-talk-roussea...Cancelled Lunchtime talk Rousseau's imaginary worlds Category: Lunchtime talk Cancelled Thursday, 7 November 2024, 1 pm Free
/events/the-artist-out-of-door...Course | Online The artist out of doors Category: Course | Online Various dates From £42.75
/events/literary-eveningsCancelled Talk Literary evenings 'Narrative Thread' Category: Talk Cancelled Friday, 8 November 2024, 6.30 pm From £20
/events/tours-an-introduction-...Tour An introduction to... Van Gogh: Poets & Lovers Category: Tour Various dates and times From £30
/events/online-take-one-pictur...Study day | Online Take One Picture CPD - 2024/2025 Online sessions Category: Study day | Online Various dates Free
/events/a-national-treasure-re...Talk | Members A National Treasure returns Turner, 'The Fighting Temeraire' Category: Talk | Members Tuesday, 12 November 2024, 10 am From £20
/events/a-journey-into-the-col...Tour | Members A journey into the collection... Rubens and changing ideals of beauty Category: Tour | Members Various dates From £20
/events/the-secret-history-of-...Course | Online The secret history of art Decoding iconography in paintings Category: Course | Online Various dates From £71.25
/eventsSee all events
/membershipMembership Online or in Gallery, our Members enjoy more. Join today
/visiting/across-the-ukFind out more about what's on near you
/paintings/picture-of-the-mont...SERIES Picture of the month: November 2024 Researcher Hannah Rogers travels back in time to our 'Picture of the month' from November 1943, and tells the stor...
/visiting/virtual-toursVirtual experiences Virtual tours Step inside the Gallery and explore one of the greatest collections of paintings, from the comfort of your home.
/whats-on/keeper-of-paintings/...Gaming The Keeper Council Welcome to the Keeper Council where Keepers assemble to hone their craft and share all the latest Keeper goss.
/stories/make-and-createOnline art tutorials Make and create Get stuck in with our online art tutorials you can easily follow at home.
/storiesContent Stories Read and watch our latest stories.
https://www.facebook.com/thena...External Subdomain IMG-ALT Facebook
https://www.youtube.com/user/n...External Subdomain IMG-ALT YouTube
https://www.instagram.com/nati...External Subdomain IMG-ALT Instagram
https://www.threads.net/@natio...External Subdomain IMG-ALT Threads
https://twitter.com/nationalga...External IMG-ALT X
https://www.tiktok.com/@nation...External Subdomain IMG-ALT TikTok
https://www.youtube.com/watch?...External Subdomain URL anchor text
IMG-ALT https://www.youtube.com/watch?v=dCpOdAQwdYs
https://www.tiktok.com/@nation...External Subdomain URL anchor text
IMG-ALT https://www.tiktok.com/@nationalgallerylondon/video/7391839888167013664?lang=en
https://www.instagram.com/reel...External Subdomain URL anchor text
IMG-ALT https://www.instagram.com/reel/C-AVNdkIFbS/
/subscribeSubdomain Brighten up your inbox Get all the latest news from the Gallery's Bicentenary year, updates on exhibitions, plus occasional offers and information on how to ...
/about-us/ng200-programmeSubdomain NG200 Celebrations
/about-us/faqSubdomain Frequently asked questions
/about-usSubdomain Organisation
/about-us/press-and-mediaSubdomain Press
https://shop.nationalgallery.o...External Subdomain Text duplicate Shop
/venue-hireSubdomain Venue hire
/visiting/group-and-private-toursSubdomain Group and private tours
https://www.nationalgalleryima...External Subdomain Picture library
/about-us/partnering-with-the-...Subdomain National Partnerships
/about-us/partnering-with-the-...Subdomain Borrowing from the Gallery
/about-us/jobs/working-at-the-...Subdomain Jobs
/accessibilitySubdomain Accessibility
/general-privacy-noticeSubdomain Privacy notice
/cookies-policySubdomain Cookies policy
/terms-of-useSubdomain Website terms of use
/about-us/organisation/policie...Subdomain Modern Slavery Statement

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.nationalgallery.org.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.28 seconds.
This page only loads 3 CSS files. That's ok.
This page only loads 2 JavaScript files. That's good!
The file size of the HTML document is fine (122 kB).

HTTP Response Header

NameValue
set-cookie141 Characters
transfer-encodingchunked
content-typetext/html; charset=utf-8
content-encodinggzip
varyAccept-Encoding
serverNG
ng-server1
x-ua-compatibleIE=edge
x-frame-optionssameorigin
x-content-type-optionsnosniff
strict-transport-securitymax-age=0
x-xss-protection1; mode=block
dateTue, 05 Nov 2024 04:21:23 GMT
statuscode200
http_versionHTTP/1.1

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 16,223 referring domains.
This page has 587,219 backlinks.
This page has backlinks from 11,063 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# robots.txt for www.nationalgallery.org.uk

User-agent: *

Sitemap: https://www.nationalgallery.org.uk/xml-sitemap
Sitemap: https://www.nationalgallery.org.uk/research/research-centre/archive/sitemap/1
Sitemap: https://www.nationalgallery.org.uk/research/research-centre/archive/sitemap/2
Sitemap: https://www.nationalgallery.org.uk/research/research-centre/archive/sitemap/3

Disallow: /custom/popups
Disallow: /external


User-agent: Googlebot-Image

Disallow: /server.iip

Similar sites

Search preview

www.nationalgallery.org.uk
The National Gallery, London
The Nation's Gallery. The story of European art, masterpiece by masterpiece.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Gallery93%Check
National Gallery87%Check
National81%Check
London63%Check
Art54%Check
Online Art48%Check
story47%Check
stories44%Check
Paintings44%Check
Make44%Check
Show more keywords and terms

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