Nationalgeographic.org - SEO Checker

Overview of the SEO Check
Meta information
99% 
Page quality
86% 
Page structure
62% 
Link structure
62% 
Server
65% 
External factors
100% 
SEO Score
Response time
0.97 s
File size
465.40 kB
Words
1073
Media files
22
Number of links
34 internal / 32 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - National Geographic Society
The length of the page title is perfect. (328 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The National Geographic Society is a global non-profit organization committed to exploring, illuminating, and protecting the wonder of our world.
The length of the meta description is perfect. (884 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.nationalgeographic.org/society/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionThe National Geographic Society is a global non-profit organization committed to exploring, illuminating, and protecting the wonder of our world.
generatorPowered by Slider Revolution 6.5.3 - responsive, Mobile-Friendly Slider Plugin for WordPress with comfortable drag and drop interface.
msapplication-TileImagehttps://www.nationalgeographic.org/wp-content/uploads/2024/02/cropped-bf_ng_icon_favicon_rgb-270x270.png
article:modified_time2024-09-18T16:03:22+00:00
langen-us
twitter:cardsummary_large_image
og:localeen_US
og:typewebsite
og:titleHome - National Geographic Society
og:descriptionThe National Geographic Society is a global non-profit organization committed to exploring, illuminating, and protecting the wonder of our world.
og:urlhttps://www.nationalgeographic.org/society/
og:site_nameNational Geographic Society
og:imagehttps://www.nationalgeographic.org/wp-content/uploads/2022/07/NGS2022EXFEST0609_cr-Sam-Kittner_0189_SK1_3200.jpg
og:image:width1600
og:image:height1067
og:image:typeimage/jpeg
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 1073 words. That's ok.
36.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
22 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 21.03 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 21 tags for this page.
Image SEO
(Somewhat important)
12 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...t/uploads/2021/09/Society_Mark_White.svgNational Geographic Society
...t/uploads/2021/09/Society_Mark_White.svgNational Geographic Society
...ent/uploads/2021/10/Exploration_Icon.svgNo alt attribute provided
.../2021/10/Impact_Programs_Sketch_Icon.svgNo alt attribute provided
...tent/uploads/2021/10/Edu_Sketch_Icon.svgNo alt attribute provided
...oads/2021/10/Stewardship_Sketch_Icon.svgNo alt attribute provided
...EST0609_cr-Sam-Kittner_0189_SK1_3200.jpgNo alt attribute provided
...20_c250-0-1749-1125_r933x700-600x400.jpgff5d7cfb-a0ae-451f-b9cd-ed29cac56420_c250-0-1749-1125_r933x700ff5d7cfb-a0ae-451f-b9cd-ed29cac56420_c250-0-1749-1125_r933x700
...the_pulitzer_prizes_2021-01-600x400.jpegjoshua_irwandi-the_pulitzer_prizes_2021-01joshua_irwandi-the_pulitzer_prizes_2021-01
...onal_Geographic_Photo_ark_2822445_1.jpeglong-toed_salamander_cr_Joel_Sartore-National_Geographic_Photo_ark_2822445_1long-toed_salamander_cr_Joel_Sartore-National_Geographic_Photo_ark_2822445_1
...Karanth_cr_Alisha_Vasudev_1129_0348.jpeg2023EXPLR_Karanth_cr_Alisha_Vasudev_1129_03482023EXPLR_Karanth_cr_Alisha_Vasudev_1129_0348
...irton_NationalGeographic_2802340_3J.jpeg03_cr_Brent_Stirton_NationalGeographic_2802340_3J03_cr_Brent_Stirton_NationalGeographic_2802340_3J
...ploads/2019/08/Impact_Inbox_One_Line.svgNo alt attribute provided
...697224_credit-Andy-Mann_cc6D-400x400.jpgNo alt attribute provided
...688159-scaled-e1635701147793-400x400.jpgNo alt attribute provided
...t-Ami-Vitale_ccO3C_2655098-1-400x400.jpgNo alt attribute provided
...Christian-Tryon_ccMS_2349133-400x400.jpgNo alt attribute provided
...22_07889_credit-Lujan-Agusti-400x400.jpgNo alt attribute provided
...ationalGeographic_1090111-PD-400x400.jpgNo alt attribute provided
...s/2021/09/National_Geographic_Logo_W.svgNational Geographic Society
Video URLWidthHeight
...10_2023-Annual-Report-Video_WEB_1080.mp4

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 27 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H2 Committed to a Perpetual Planet
H2 National Geographic Headquarters
H3 Investing in a diverse, global community of changemakers
H3 Impact Made Possible by You
H3 Maximizing impact in six key areas
H3 Make a Difference
H3 Your impact begins today!
H3 Supporting future changemakers
H3 Meet Our Explorers
H3 Meet Our Explorers Duplicate text
H3 Our Funding Strategy
H3 Our Funding Strategy Duplicate text
H3 Cultivating an environment of opportunity, mutual respect, and belonging
H3 Latest perspectives, news, and stories
H4 Using the power of science, exploration, education, and storytelling to illuminate and protect
H4 the wonder of our world
H5 Bold Explorers
H5 Impactful Programs
H5 Connection & Education
H5 Responsible Stewardship
H5 Empty heading
H5 Revealing and protecting underwater worlds
H5 Empty heading
H5 Preserving and protecting land environments
H5 Empty heading
H5 Protecting and conserving wildlife
H5 Empty heading
H5 Understanding our past and protecting our future
H5 Empty heading
H5 Protecting the planet
H5 Empty heading
H5 Exploring what's beyond our world
H6 Connect With Us
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
8 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are too many external links (32) on this page.
LinkAttributesAnchor text
/society/IMG-ALT National Geographic Society
/society/Text duplicate IMG-ALT National Geographic Society
/society/become-a-member/DONATE
/society/become-a-member/Text duplicate DONATE
/society/careers/Careers
https://support.nationalgeogra...External Subdomain Support
https://mapmaker.nationalgeogr...External Subdomain Mapmaker
https://education.nationalgeog...External Subdomain Education
https://www.nationalgeographic...External Subdomain Magazine
https://blog.nationalgeographi...External Subdomain Newsroom
https://give.nationalgeographi...External Subdomain Donate
/society/our-programs/perpetua...Subdomain Explore with us
/society/our-story/the wonder of our world
/society/our-story/No Text
/society/our-explorers/Bold Explorers
/society/our-programs/Impactful Programs
http://education.nationalgeogr...External Subdomain Connection & Education
/society/ways-to-give/Responsible Stewardship
/society/2023-annual-report/?u...Subdomain Read Our Annual Report
/society/our-focus/ocean/LEARN MORE
/society/our-focus/land/Text duplicate LEARN MORE
/society/our-focus/wildlife/Text duplicate LEARN MORE
/society/our-focus/human-histo...Text duplicate LEARN MORE
/society/our-focus/planetary-h...Subdomain Text duplicate LEARN MORE
/society/our-focus/space/Subdomain Text duplicate LEARN MORE
https://youtu.be/-dKLQXDlrkQ?l...New window External Watch how our Explorers are using connection, science, exploration, and storytelling to change the world.
https://give.nationalgeographi...New window External Subdomain Text duplicate Donate
https://give.nationalgeographi...External Subdomain Support our Explorers and their research
https://give.nationalgeographi...External Subdomain Protect marine life and ecosystems
/funding-opportunities/grants/...Subdomain Stories from the COVID-19 emergency fund
https://www.nationalgeographic...External Subdomain Trivial anchor text
Read More
/society/grants-and-investmentsLearn More
/society/our-commitment-to-div...Learn more
https://news.nationalgeographi...External Subdomain Photo Ark Marks 18th Anniversary with Announcement of Endangered Santa Cruz Long-toed Salamander as 16,000th Species
https://news.nationalgeographi...External Subdomain Wild Shaale Celebrates 6 Years of Fostering Positive Relationships with Nature Among Students in India
https://news.nationalgeographi...External Subdomain Protecting elephants with cutting-edge technology and restoring hope for their future
https://blog.nationalgeographi...External Subdomain Read more stories
/society/sign-up/Subdomain No Text
/society/sign-up/Subdomain Get updates
/society/our-focus/ocean/No Text
/society/our-focus/land/No Text
/society/our-focus/wildlife/No Text
/society/our-focus/human-histo...No Text
/society/our-focus/planetary-h...No Text
/society/our-focus/space/No Text
/society/visit-base-camp/National Geographic Headquarters
https://support.nationalgeogra...External Subdomain Contact us
https://www.facebook.com/Insid...New window External Subdomain Facebook-official
https://twitter.com/InsideNatGeo/New window External Twitter
https://www.instagram.com/insi...New window External Subdomain Instagram
https://www.youtube.com/inside...New window External Subdomain Youtube
https://www.linkedin.com/compa...New window External Subdomain Linkedin
/society/careers/Text duplicate Careers
https://blog.nationalgeographi...External Subdomain Text duplicate Newsroom
/ethics/Subdomain Ethics
/society/privacy-notice/Subdomain Privacy Notice
/terms-of-service/Subdomain Terms of Service
https://give.nationalgeographi...External Subdomain Give $35
https://give.nationalgeographi...External Subdomain Give $250
https://give.nationalgeographi...External Subdomain Give $100
https://give.nationalgeographi...External Subdomain Give $500
https://give.nationalgeographi...New window External Subdomain Text duplicate Give $35
https://give.nationalgeographi...New window External Subdomain Give $50
https://give.nationalgeographi...New window External Subdomain Text duplicate Give $100
https://give.nationalgeographi...New window External Subdomain Text duplicate Give $250
https://give.nationalgeographi...New window External Subdomain OTHER GIFT

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.nationalgeographic.org/society/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.97 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (465 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
servernginx
dateThu, 03 Oct 2024 21:07:38 GMT
varyAccept-Encoding
x-powered-byWP Engine
link<https://www.nationalgeographic.org/society/wp-json/>; rel="https://api.w.org/"
x-cacheablebot
cache-controlmax-age=10800, must-revalidate
x-cache-groupbot
content-encodinggzip
x-cacheMiss from cloudfront
via1.1 5fa65194b963365c20fbd28444032cfc.cloudfront.net (CloudFront)
x-amz-cf-popFRA60-P1
x-amz-cf-idQsmIvvldrhFTlF6ATIEGi_4zQxly1eY6XOKCab9kbe6Go2qsBZsj8w==
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 509 referring domains.
This page has 6,318 backlinks.
This page has backlinks from 448 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Search preview

www.nationalgeographic.org › society
Home - National Geographic Society
The National Geographic Society is a global non-profit organization committed to exploring, illuminating, and protecting the wonder of our world.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
National73%Check
Geographic73%Check
National Geographic73%Check
National Geographic Society71%Check
Society67%Check
world54%Check
protect54%Check
protecting54%Check
global50%Check
wonder50%Check

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