Nationalparksengland.org.uk - SEO Checker

Overview of the SEO Check
Meta information
77% 
Page quality
45% 
Page structure
50% 
Link structure
70% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.20 s
File size
164.50 kB
Words
367
Media files
11
Number of links
62 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
National Parks England
The length of the page title is perfect. (210 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is empty.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://nationalparksengland.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
descriptionEmpty
langen-gb
twitter:titleNational Parks England
twitter:imagehttp://static1.squarespace.com/static/6597fda162aceb478f7ad2f3/t/65fc8e2a03c38f4d5a43cf0e/1711050282962/NPE+logo+v+2+-+full+colour.png?format=1500w
twitter:urlhttps://nationalparksengland.org.uk
twitter:cardsummary
og:site_nameNational Parks England
og:titleNational Parks England
og:urlhttps://nationalparksengland.org.uk
og:typewebsite
og:imagehttp://static1.squarespace.com/static/6597fda162aceb478f7ad2f3/t/65fc8e2a03c38f4d5a43cf0e/1711050282962/NPE+logo+v+2+-+full+colour.png?format=1500w
og:image:width375
og:image:height200
X-UA-CompatibleIE=edge,chrome=1
Accept-CHSec-CH-UA-Platform-Version, Sec-CH-UA-Model
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are only 367 words on this page. Good pages should have about 800 words of useful content.
The average number of words per sentence of 26 words is high.
31.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
The amount of tags is very high (9). We recommend using a maximum of 7 tags for this page.
Image SEO
(Somewhat important)
5 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
National Parks England: where people and nature can flourish
Too many H1 headings
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 National Parks England: where people and nature can flourish
H1 The Next 75 Years
H1 Beacons for a Sustainable Future
H2 We are the collective voice for National Parks in England
H2 Wildlife and nature recovery
H2 Climate leadership
H2 Sustainable farming and landscape management
H2 Landscapes for everyone
H2 Our latest news and comment
H4 Contact
H4 Our members
H4 Dartmoor Lake District New Forest North York Moors
H4 Northumberland Peak District South Downs Yorkshire Dales
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 9 external links on this page.
LinkAttributesAnchor text
/cartNo Text
/Anchor Skip to Content
/IMG-ALT National Parks England
/Home
/our-workOur work
/the-great-national-parks-planThe Great National Parks Plan
/prioritiesPriorities
/wildlife-and-nature-recoveryWildlife and nature recovery
/climate-leadershipClimate leadership
/sustainable-farming-land-mana...Sustainable farming and land management
/landscapes-for-everyoneLandscapes for everyone
/newsNews and comment
/resourcesResources
/aboutMore...
/contact-us-1Contact us
/our-peopleOur people
/our-membersOur members
/work-for-usWork for us
/Text duplicate IMG-ALT National Parks England
/Text duplicate Home
/our-workText duplicate Our work
/the-great-national-parks-planText duplicate The Great National Parks Plan
/prioritiesText duplicate Priorities
/wildlife-and-nature-recoveryText duplicate Wildlife and nature recovery
/climate-leadershipText duplicate Climate leadership
/sustainable-farming-land-mana...Text duplicate Sustainable farming and land management
/landscapes-for-everyoneText duplicate Landscapes for everyone
/newsText duplicate News and comment
/resourcesText duplicate Resources
/aboutText duplicate More...
/contact-us-1Text duplicate Contact us
/our-peopleText duplicate Our people
/our-membersText duplicate Our members
/work-for-usText duplicate Work for us
/Text duplicate Home
/our-workText duplicate Our work
/the-great-national-parks-planText duplicate The Great National Parks Plan
/prioritiesFolder: Priorities
/Back
/wildlife-and-nature-recoveryText duplicate Wildlife and nature recovery
/climate-leadershipText duplicate Climate leadership
/sustainable-farming-land-mana...Text duplicate Sustainable farming and land management
/landscapes-for-everyoneText duplicate Landscapes for everyone
/newsText duplicate News and comment
/resourcesText duplicate Resources
/aboutFolder: More...
/Text duplicate Back
/contact-us-1Text duplicate Contact us
/our-peopleText duplicate Our people
/our-membersText duplicate Our members
/work-for-usText duplicate Work for us
/the-great-national-parks-planRead our Great National Parks Plan
/wildlife-and-nature-recoveryFind out more
/climate-leadershipText duplicate Find out more
/sustainable-farming-land-mana...Text duplicate Find out more
/landscapes-for-everyoneText duplicate Find out more
/news/employer-national-insura...IMG-ALT Employer National Insurance Increases: our letter to Treasury
/news/employer-national-insura...Text duplicate Employer National Insurance Increases: our letter to Treasury
/news/joint-report-of-national...IMG-ALT Joint report shows how Farming in Protected Landscapes scheme has benefitted nature, culture and rural livelihoods
/news/joint-report-of-national...Text duplicate Joint report shows how Farming in Protected Landscapes scheme has benefitted nature, culture and rural livelihoods
/news/change-nhs-consultationIMG-ALT Change NHS Consultation - our response
/news/change-nhs-consultationText duplicate Change NHS Consultation - our response
https://www.linkedin.com/compa...New window External Subdomain Twitter LinkedIn
https://www.dartmoor.gov.uk/New window External Subdomain Dartmoor
https://www.lakedistrict.gov.uk/New window External Subdomain Lake District
https://www.newforestnpa.gov.uk/New window External Subdomain New Forest
https://www.northyorkmoors.org...New window External Subdomain North York Moors
https://www.northumberlandnati...New window External Subdomain Northumberland
https://www.peakdistrict.gov.u...New window External Subdomain Peak District
https://www.southdowns.gov.uk/New window External Subdomain South Downs
https://www.yorkshiredales.org...New window External Subdomain Yorkshire Dales

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://nationalparksengland.org.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.20 seconds.
The file size of the HTML document is fine (165 kB).

HTTP Response Header

NameValue
accept-rangesbytes
age179556
content-encodinggzip
content-typetext/html;charset=utf-8
dateMon, 17 Feb 2025 22:53:37 GMT
etagW/"77dbbd4df873deb171bbefb2023368f3"
expiresThu, 01 Jan 1970 00:00:00 GMT
serverSquarespace
set-cookie72 Characters
strict-transport-securitymax-age=15552000
varyAccept-Encoding
x-content-type-optionsnosniff
x-contextidwdZz4VuA/LvYolLD9
x-frame-optionsSAMEORIGIN
content-length24445
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 59 referring domains.
This page has 81 backlinks.
This page has backlinks from 53 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# Squarespace Robots Txt

User-agent: GPTBot
User-agent: ChatGPT-User
User-agent: CCBot
User-agent: anthropic-ai
User-agent: Google-Extended
User-agent: FacebookBot
User-agent: Claude-Web
User-agent: cohere-ai
User-agent: PerplexityBot
User-agent: Applebot-Extended
Disallow: /

User-agent: AdsBot-Google
User-agent: AdsBot-Google-Mobile
User-agent: AdsBot-Google-Mobile-Apps
User-agent: *
Disallow: /config
Disallow: /search
Disallow: /account$
Disallow: /account/
Disallow: /commerce/digital-download/
Disallow: /api/
Allow: /api/ui-extensions/
Disallow: /static/
Disallow:/*?author=*
Disallow:/*&author=*
Disallow:/*?tag=*
Disallow:/*&tag=*
Disallow:/*?month=*
Disallow:/*&month=*
Disallow:/*?view=*
Disallow:/*&view=*
Disallow:/*?format=json
Disallow:/*&format=json
Disallow:/*?format=page-context
Disallow:/*&format=page-context
Disallow:/*?format=main-content
Disallow:/*&format=main-content
Disallow:/*?format=json-pretty
Disallow:/*&format=json-pretty
Disallow:/*?format=ical
Disallow:/*&format=ical
Disallow:/*?reversePaginate=*
Disallow:/*&reversePaginate=*

Sitemap: https://nationalparksengland.org.uk/sitemap.xml

Search preview

nationalparksengland.org.uk
National Parks England

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
National79%Check
Parks79%Check
England79%Check
National Parks79%Check
National Parks England79%Check
Great National Parks Plan60%Check
Wildlife and Nature57%Check
nature56%Check
people50%Check
flourish50%Check

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