Natwestgroup.com - SEO Checker

Overview of the SEO Check
Meta information
83% 
Page quality
80% 
Page structure
95% 
Link structure
63% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.18 s
File size
236.40 kB
Words
1441
Media files
16
Number of links
137 internal / 64 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
NatWest Group
The page title is too short. (140 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
NatWest Group - Supporting customers, news, investors and sustainability
The length of the meta description is perfect. (458 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.natwestgroup.com/natwestgroup.html
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
keywordsEmpty
titleNatWest Group
subtitleEmpty
descriptionNatWest Group - Supporting customers, news, investors and sustainability
navigation-titleNatWest Group
swiftTitleNatWest Group
swiftDescriptionNatWest Group - Supporting customers, news, investors and sustainability
swiftPublished_atTue Sep 17 15:40:30 BST 2024
swifturlhttps://www.natwestgroup.com/natwestgroup.html
swiftBrandNATWESTGROUP_COM
swiftSegmentnatwestgroup
google-site-verificationHRsrssYmoMNtamIxugfsIjUf3V2Yeecrd3CRMMJbTGQ
apple-itunes-appEmpty
google-play-appEmpty
apple-target-urlEmpty
android-target-urlEmpty
langen
og:titleNatWest Group
og:typeEmpty
og:image/content/dam/natwestgroup_com/natwestgroup/images/brand-logos/originals/nwg-social-media-logo.png
og:urlhttps://www.natwestgroup.com/natwestgroup.html
og:descriptionNatWest Group - Supporting customers, news, investors and sustainability
X-UA-CompatibleIE=edge
Last-Modified17 Sep 2024 15:26:38 BST
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 1441 words. That's ok.
29.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
22 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.97 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 29 tags for this page.
Image SEO
(Somewhat important)
10 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...os/Logo_Wh_NatWestGroupColleague-Hor.svgNatWest Group Logo
...os/Logo_Wh_NatWestGroupColleague-Hor.svgNatWest Group Logo
...024/281x163/NWG-Gogarburn-27-281x163.pngNo alt attribute providedL4SectionImage
...e/NWG-branch-colleague-smile-445x275.jpgNo alt attribute providedL4SectionImage
.../2024/281x163/Michael-Duncan-281X163.PNGNo alt attribute providedL4SectionImage
...-smiling-working-on-laptop_281x163px.jpgNo alt attribute providedL4SectionImage
...Investor_Factbook_Web_Banner-375x218.pngNo alt attribute providedL4SectionImage
...2024/281x163/Results-Article-281x163.pngNo alt attribute providedL4SectionImage
...Investor_Factbook_Web_Banner-375x218.pngNo alt attribute providedL4SectionImage
...low-jumper-looking-at-laptop-867x497.jpgNo alt attribute providedL4SectionImage
...-turbines-and-solar-farm-nav-281x163.jpgNo alt attribute providedL4SectionImage
...hampion/resources/images/search_icon.svgSearch
...hampion/resources/images/search_icon.svgSearch
...pion/resources/images/searchicon_mob.svgNo alt attribute provided

Page structure

H1 heading
(Critically important)
The H1 heading is empty
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Empty heading
H2 Our News & Insights
H2 Annual Report 2023
H2 Official banking partner to Team GB
H2 Financial wellbeing support
H2 Shareholder Hub
H2 Our brands
H2 Our Partner Leave policies
H2 Detecting and preventing financial crime
H2 Climate Matters
H2 CareerSense
H2 Breaking news
H2 Forward thinking... back in time
H3 Who we are
H3 Investor Relations
H3 Careers
H4 Quick links
H4 Contact us
H4 Key reports
H4 Downloads
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (64) on this page.
LinkAttributesAnchor text
https://www.natwestgroup.com/Anchor Jump to Content
https://www.onlinebanking.natw...External Subdomain Online Banking
/who-we-are/contact-us.htmlContact us
/natwestgroup.htmlIMG-ALT NatWest Group Logo
A-TITLE NatWest Group Logo
/natwestgroup.htmlText duplicate IMG-ALT NatWest Group Logo
A-TITLE NatWest Group Logo
/who-we-are.htmlWho we are
/who-we-are/about-natwest-grou...About NatWest Group
/who-we-are/about-natwest-grou...Go to About NatWest Group
/who-we-are/about-natwest-grou...Our strategy
/who-we-are/about-natwest-grou...Our purpose
/who-we-are/about-natwest-grou...Our businesses
/who-we-are/about-natwest-grou...Our values
/who-we-are/about-natwest-grou...Our history
/who-we-are/about-natwest-grou...Where we do business
/who-we-are/contact-us.htmlText duplicate Contact us
/who-we-are/contact-us.htmlGo to Contact us
/who-we-are/contact-us/custome...Customer contacts
https://investors.natwestgroup...External Subdomain Investor contacts
/who-we-are/contact-us/media.htmlMedia contacts
/who-we-are/contact-us/supplyi...Supplying goods and services
/who-we-are/contact-us/feedbac...Feedback and complaints
/who-we-are/contact-us/how-to-...How to complain
/who-we-are/contact-us/feedbac...Complaints data
/who-we-are/contact-us/whistle...Whistleblowing
/who-we-are/board-and-governan...Leadership & governance
/who-we-are/board-and-governan...Go to Leadership & Governance
/who-we-are/board-and-governan...Board of Directors
/who-we-are/board-and-governan...Executive management team
/who-we-are/board-and-governan...Our Board Committees
/who-we-are/board-and-governan...Our Subsidiaries
/who-we-are/board-and-governan...Boardroom inclusion policy
/who-we-are/board-and-governan...Compliance statement and remuneration policy
/who-we-are/board-and-governan...Auditor independence
/who-we-are/board-and-governan...Review into customer account closures
/our-brands.htmlOur brands
/our-brands.htmlGo to Our brands
/who-we-are/our-brands/natwest...NatWest
/who-we-are/our-brands/royal-b...Royal Bank of Scotland
/who-we-are/our-brands/ulster-...Ulster Bank
/who-we-are/our-brands/coutts....Coutts
/who-we-are/our-brands/holts.htmlHolt's
/who-we-are/our-brands/lombard...Lombard
/who-we-are/our-brands/rbs-int...RBS International
/who-we-are/our-brands/freeage...FreeAgent
/who-we-are/working-at-natwest...Working at NatWest Group
/who-we-are/working-at-natwest...Go to Working at NatWest Group
/who-we-are/working-at-natwest...Diversity, equity & inclusion
/who-we-are/working-at-natwest...Employee Led Networks
/who-we-are/working-at-natwest...Health and Safety
/who-we-are/working-at-natwest...Our Fair Pay Charter
/who-we-are/working-at-natwest...Family-focused Policies
/sustainability.htmlSustainability
/sustainability/our-purpose-in...Our Purpose in Action
/sustainability/our-purpose-in...Go to Our Purpose in Action
/sustainability/our-purpose-in...Message from our Director of Sustainable Banking
/sustainability/our-purpose-in...Stakeholder engagement
/sustainability/our-purpose-in...Our materiality assessment
/sustainability/our-purpose-in...ESG ratings and benchmarks
/sustainability/our-purpose-in...Awards and recognition
/sustainability/our-purpose-in...External assurance
/sustainability/environment-an...Climate and Environment
/sustainability/environment-an...Go to Climate and Environment
/sustainability/environment-an...Our approach to climate change
/sustainability/environment-an...Climate and sustainable funding and financing
/sustainability/environment-an...Own operational footprint
/sustainability/environment-an...Nature and climate change
/sustainability/environment-an...Soft commodities
/sustainability/society.htmlSociety
/sustainability/society.htmlGo to Society
/sustainability/society/access...Accessible banking
/sustainability/society/innova...Innovation and digitalisation
/sustainability/society/suppor...Supporting customers in vulnerable situations
/sustainability/society/consum...Consumer protection
/sustainability/society/custom...Customer complaints
/sustainability/society/custom...Customer advocacy
/sustainability/society/natwes...Consumer Duty
/sustainability/society/enterp...Enterprise
/sustainability/society/financ...Financial wellbeing
/sustainability/society/giving...Giving & volunteering
/sustainability/society/mortga...Mortgage lending
/sustainability/governance-and...Governance and Responsible Business
/sustainability/governance-and...Go to Governance and Responsible Business
/sustainability/governance-and...Compliance and conduct
/sustainability/governance-and...Human Rights and Modern Slavery
/sustainability/governance-and...Tax responsibilities and payments
/sustainability/governance-and...ESE and reputational risk management
/sustainability/governance-and...Equator Principles
/sustainability/governance-and...Detecting and preventing financial crime
/sustainability/governance-and...Protecting privacy and customer confidentiality
/sustainability/governance-and...Supply chain
/who-we-are/working-at-natwest...Text duplicate Working at NatWest Group
/sustainability/governance-and...United Nations Sustainable Development Goals
/sustainability/governance-and...External commitments and reporting standards
/sustainability/downloads.htmlESG Policies and Downloads Repository
/sustainability/downloads.htmlExplore policies & reports
https://investors.natwestgroup...External Subdomain Investors
https://investors.natwestgroup...External Subdomain Investing in NatWest Group
https://investors.natwestgroup...External Subdomain Visit the Investors homepage
https://investors.natwestgroup...External Subdomain Investment case
https://investors.natwestgroup...External Subdomain Recent financial results
https://investors.natwestgroup...External Subdomain Legal structure
https://investors.natwestgroup...External Subdomain Credit ratings
https://investors.natwestgroup...External Subdomain Text duplicate Investor contacts
https://investors.natwestgroup...External Subdomain View our latest financial results
https://investors.natwestgroup...External Subdomain Annual Report
https://investors.natwestgroup...External Subdomain Explore Annual Report
https://investors.natwestgroup...External Subdomain Results & Events
https://investors.natwestgroup...External Subdomain Visit the Results Centre
https://investors.natwestgroup...External Subdomain Latest financial results
https://investors.natwestgroup...External Subdomain Results archive
https://investors.natwestgroup...External Subdomain Events & presentations
https://investors.natwestgroup...External Subdomain Financial calendar
https://investors.natwestgroup...External Subdomain Text duplicate Visit the Results Centre
https://investors.natwestgroup...External Subdomain Regulatory News
https://investors.natwestgroup...External Subdomain Explore this section
https://investors.natwestgroup...External Subdomain Company Announcements
https://investors.natwestgroup...External Subdomain SEC Filings
https://investors.natwestgroup...External Subdomain Sign up for e-mail alerts
https://investors.natwestgroup...External Subdomain Shareholder Hub
https://investors.natwestgroup...External Subdomain Text duplicate Explore this section
https://investors.natwestgroup...External Subdomain Share price
https://investors.natwestgroup...External Subdomain Share price calculator
https://investors.natwestgroup...External Subdomain Dividends
https://investors.natwestgroup...External Subdomain Equity ownership statistics
https://investors.natwestgroup...External Subdomain Corporate actions
https://investors.natwestgroup...External Subdomain Access your shareholding online
https://investors.natwestgroup...External Subdomain Shareholder meetings
https://investors.natwestgroup...External Subdomain Shareholder events
https://investors.natwestgroup...External Subdomain Shareholder FAQ's
https://investors.natwestgroup...External Subdomain Sign up for e-comms
https://investors.natwestgroup...External Subdomain Fixed income
https://investors.natwestgroup...External Subdomain Explore the Fixed Income section
https://investors.natwestgroup...External Subdomain Company legal structure
https://investors.natwestgroup...External Subdomain Text duplicate Credit ratings
https://investors.natwestgroup...External Subdomain Fixed income presentations
https://investors.natwestgroup...External Subdomain Unsecured securities documentation
https://investors.natwestgroup...External Subdomain Green, Social & Sustainable bonds
https://investors.natwestgroup...External Subdomain Issuance plan
https://investors.natwestgroup...External Subdomain Securitisations
https://investors.natwestgroup...External Subdomain Covered bonds
https://investors.natwestgroup...External Subdomain Our Readiness for Resolution
https://investors.natwestgroup...External Subdomain ESG Disclosures
https://investors.natwestgroup...External Subdomain Explore ESG Disclosures
/news-and-insights.htmlNews & Insights
/news-and-insights/latest-stor...Latest Stories
/news-and-insights/latest-stor...Go to Latest Stories
/news-and-insights/news-room.htmlNews Room
/news-and-insights/news-room.htmlGo to News Room
/news-and-insights/news-room/p...Press releases
/news-and-insights/news-room/m...Text duplicate Media contacts
/news-and-insights/news-room/p...Photo library
/careers-at-natwest-group.htmlCareers
https://www.onlinebanking.natw...External Subdomain Text duplicate Online Banking
/who-we-are/contact-us.htmlText duplicate Contact us
/news-and-insights/latest-stor...See a summary of our results
A-TITLE See a summary of our results
https://investors.natwestgroup...New window External Subdomain Results Centre
A-TITLE Results Centre
/news-and-insights/latest-stor...Harnessing the power of AI in banking
/news-and-insights/latest-stor...Accelerating energy efficiency in the built environment
/news-and-insights/latest-stor...NatWest acquires Metro Bank mortgage portfolio
/news-and-insights/latest-stor...See all news stories
A-TITLE See all news stories
https://investors.natwestgroup...External Subdomain Learn more about how we’re serving our customers every day, in our Annual Report.
/news-and-insights/latest-stor...More on our partnership
A-TITLE More on our partnership
https://investors.natwestgroup...New window External Subdomain Visit our Shareholder Hub
A-TITLE Visit our Shareholder Hub
/who-we-are/our-brands.htmlText duplicate Our brands
A-TITLE Our brands
/news-and-insights/latest-stor...More information on Partner Leave
A-TITLE More information on Partner Leave
/sustainability/governance-and...Text duplicate Detecting and preventing financial crime
A-TITLE Detecting and preventing financial crime
/news-and-insights/latest-stor...Take a look at our articles
/content/dam/natwestgroup_com/...Nofollow Download Climate Matters
A-TITLE Download Climate Matters
https://www.mycareersense.com/New window External Subdomain More on CareerSense
A-TITLE More on CareerSense
/news.htmlNews & insights
A-TITLE News & insights
/who-we-are/about-natwest-grou...Text duplicate Our history
A-TITLE Our history
/who-we-are.htmlText duplicate Who we are
/who-we-are/board-and-governan...Text duplicate Board of Directors
/who-we-are/board-and-governan...Executive management
/who-we-are/contact-us.htmlText duplicate Contact us
https://investors.natwestgroup...External Subdomain Investor Relations
https://investors.natwestgroup...External Subdomain Results centre
https://investors.natwestgroup...New window External Subdomain Annual report
https://investors.natwestgroup...External Subdomain Share data
https://investors.natwestgroup...New window External Subdomain Text duplicate Investment case
/careers-at-natwest-group.htmlText duplicate Careers
/careers-at-natwest-group.htmlCareers at NatWest Group
/who-we-are/board-and-governan...Text duplicate Leadership & governance
/who-we-are/contact-us/open-ba...Bank of APIs
/who-we-are/contact-us/supplyi...Supplying goods and services UK
/faqs.htmlFAQs
/who-we-are/contact-us/custome...Text duplicate Customer contacts
https://investors.natwestgroup...External Subdomain Text duplicate Investor contacts
/who-we-are/contact-us/media.htmlText duplicate Media contacts
https://investors.natwestgroup...External Subdomain Annual report and accounts (PDF 13MB)
/content/dam/natwestgroup_com/...Modern Slavery Act (PDF 6MB)
/content/dam/natwestgroup_com/...Managing political activities (PDF 134KB)
/content/dam/natwestgroup_com/...Our readiness for resolution 2024 (PDF 790KB)
/natwestgroup.html© NatWest Group 2024
/cookie-privacy.htmlNew window Cookie policy
/our-purpose/society/privacy.htmlNew window Privacy notice
/hygiene/legal-information.htmlNew window Legal information
/hygiene/sitemap.htmlNew window Site map
/hygiene/accessibility.htmlNew window Accessibility
https://www.twitter.com/NatWes...New window External Subdomain twitter
https://www.linkedin.com/compa...New window External Subdomain Linkedin

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.natwestgroup.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.18 seconds.
The file size of the HTML document is fine (236 kB).

HTTP Response Header

NameValue
dateTue, 17 Sep 2024 20:24:57 GMT
content-typetext/html; charset=UTF-8
content-length21141
x-frame-optionsSAMEORIGIN
x-dispatcherinitial.tango
x-vhostNatwest Group
strict-transport-securitymax-age=31536000; includeSubDomains; preload
referrer-policystrict-origin-when-cross-origin
permissions-policygeolocation=(self "https://natwestgroup.com")
varyAccept-Encoding,User-Agent
content-encodinggzip
x-xss-protection1; mode=block
x-content-type-optionsnosniff
cache-controlmax-age=60, public
x-azure-ref20240917T202457Z-185bbb44954cv97ctg3rzq33bw00000007f0000000010npr
x-fd-int-roxy-purgeid66757839
x-cacheTCP_MISS
accept-rangesbytes
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 3,969 referring domains.
This page has 188,194 backlinks.
This page has backlinks from 2,466 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Search preview

www.natwestgroup.com
NatWest Group
NatWest Group - Supporting customers, news, investors and sustainability

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
NatWest73%Check
Group73%Check
NatWest Group73%Check
Sign up56%Check
News54%Check
investor52%Check
support50%Check
Breaking News48%Check
News Insights48%Check
customers46%Check

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